|
市場調查報告書
MNO動向：用戶數、ARPU、解約率、資費方案
MNO Trends; Subscriber figures, ARPU, Churn and Pricing Initiatives
|
MNO動向：用戶數、ARPU、解約率、資費方案 是由出版商Tariff Consultancy Ltd.在2011年05月所出版的。
這份英文市場調查報告書價格從美金1150起跳。
本報告，調查歐洲主要8個國家的MNO，並彙整用戶數、ARPU、解約率的變化、新產品以及新資費方案的動向分析等，由下列摘要形式闡述。
報告摘要
調查方式
國家別分析
- 行動MNO的用戶數動向
- 行動MNO的混合ARPU動向
- 行動MNO的混合解約率動向
- 行動MNO的新資費促銷方案
結論
圖表一覽表
Abstract
The 84-page MNO Trends report packed with tables and charts shows a 9.5
million growth in mobile customers during 2010, steady churn but falling ARPU
levels. MNOs are boosting data services and their smart phone presence in
order to attract new high value subscribers.
This report tracks and analyses key metrics of subscriber figures, ARPU and
Churn in addition to an analysis on the key new product and pricing
initiatives launched by the 28 MNOs operating in eight European countries.
Key questions addressed in this service
- How many prepaid and postpaid subscribers were there at the end of 2010
- Of the postpaid or prepaid customer basis, which ones have has experienced
growth or seen a decrease since 2009.
- Which operators have the highest blended ARPU, and how have these changed
over a 18-month period.
- How have the churn rates changed over the last 18-month period.
- What pricing initiatives have the 28 covered operators taken in 2010.
Coverage
All mobile network operators in France, Germany, Italy, Netherlands, Spain,
Sweden, Switzerland and the UK.
Table of Contents
Key Topics
Executive Summary
Methodology
Country Analysis
France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland & the UK.
Each country features the following sections:
- 1.1. Mobile MNO Subscriber numbers trends
- 1.2. Mobile MNO blended ARPU trends
- 1.3. Mobile MNO blended Churn trends
- 1.4. Key new mobile MNO pricing initiatives
Conclusion
A List of Figures used in the survey
- Figure 1: Table of the MNOs that are included in this survey
- Figure 2: Table of MNO Mobile Penetration rates (end of 2009 and 2010)
- Figure 3: Chart of MNO Mobile Penetration rates (end of 2009 and 2010)
- Figure 4: Chart of the split between mobile MNO Pay Monthly & Pre Pay
subscriber numbers (end of 2009 and 2010)
- Figure 5: Chart of the split between mobile MNO Pay Monthly & Pre Pay
subscriber numbers (end of 2009 and 2010)
- Figure 6: Chart of the Total Pay Monthly subscriber base (at the end of
2009 and the end of 2010)
- Figure 7: Chart of the Total Pre Pay subscriber base (at the end of 2009
and the end of 2010)
- Figure 8: Table of all mobile MNO subscriber increase (or decrease) from
the end of 2009 to the end of 2010
- Figure 9: Chart of all mobile MNO subscriber increase (or decrease) from
the end of 2009 to the end of 2010)
For each country the following figures are produced
- Figure: Chart of French mobile MNO subscriber market share at the end of
2009 and 2010
- Figure: Chart of French mobile MNO subscriber growth at the end of 2009
and 2010
- Figure: Chart of French mobile MNO subscriber increase/decrease numbers
(end of 2009 and the end of 2010)
- Figure: Chart of French mobile MNO blended annualised ARPU at the end of
2009 and the end of 2010
- Figure: Chart of French mobile MNO blended annualised churn at the end of
2009 and the end of 20010
CONCLUSIONS
- Figure 46: Chart of average blended annualised ARPU in Euro by MNO at the
end of 2009 and 2010
- Figure 47: Chart of average blended annualised churn in per cent by MNO at the end of 2009
|
