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市場調查報告書
全球的行動漫遊價格：2010年
Global Mobile Roaming Pricing 2010
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全球的行動漫遊價格：2010年 是由出版商Tariff Consultancy Ltd.在2010年01月所出版的。
這份英文市場調查報告書價格從美金3225起跳。
本報告，針對全球的行動漫遊價格之動向與展望進行調查分析，並彙整國際行動漫遊的商業模式、EC的價格上限規範之影響、主要國家的費率變化、漫遊合作的趨勢、全球主要地區/國家的行動、國際漫遊的今後展望等，由下列摘要形式闡述。
第1章 國際行動漫遊的商業模式
第2章 EC的價格上限規範之影響
- 簡介
- EC規範的發展
- EC規範對漫遊的影響
- 主要重點摘要
第3章 歐洲主要的漫遊趨勢：2007-2010年
- 簡介
- 國際漫遊費率的變化
- 國際漫遊：2007年
- 國際漫遊：2009年 (2009年7月以前)
- 國際行動漫遊費率（2009年7月至2010年1月）
- 過去3年的主要趨勢
- 主要重點摘要
第4章 全球的行動漫遊語音/數據產品之創新：個案研究
- 簡介
- 新EU加盟國的服務（2009年7月∼）
- 新形式的漫遊規範
- 新型漫遊商品：個案研究
- 國家別之漫遊調查
- 主要重點摘要
第5章 技術變更對國際行動漫遊的影響
- 對漫遊之繞道服務的抬頭
- 來自VoIP的威脅
- 來自Wi-Fi的威脅
- 漫遊的附加價值服務
- 開放連接(OC)的行動
- 主要重點摘要
第6章 全球行動漫遊之行動
- 簡介
- 全球的漫遊合作
- 亞洲的漫遊合作
- 架設漫遊合作
- 中東地區的漫遊
- 亞太地區的漫遊
- 南北美地區地區的漫遊
- 主要重點摘要
第7章 今後的國際行動漫遊：2010年∼
- 簡介
- 漫遊使用與客戶知識
- 新規範'bill shock'的促進因素
- 漫遊規範的成本與優點
- 漫遊預測・今後的價格趨勢
- 主要重點摘要
第8章 結論
- 行動語音&數據漫遊的今後趨勢
- SMS漫遊服務
- 語音漫遊服務
- 數據漫遊服務
- 在漫遊服務發展上的客戶限制
- 漫遊的10大主要趨勢：2010年之後
Abstract
Summary
International mobile roaming is one of the most important services in the
European mobile operator' s portfolio. According to figures released by the GSM
Association some 42 per cent of Europeans travel outside their home country.
And revenues from international roaming has accounted for up to 20 per cent of
total mobile operator turnover in Europe. With the introduction of Pan
European regulation the cost of roaming has become more visible and
transparent. But outside Europe, to date there has been little regulatory
intervention on roaming charges.
Mobile roaming is transforming itself in Europe as a result of regulatory
intervention by the European Commission (EC). The introduction of a
euro-tariff on retail and wholesale pricing for voice calls has resulted in a
reduction of roaming tariffs within the European area but an increase in
international roaming rates to destinations outside of Europe.
Synopis
This 170-page report supported with 48 Tables and 33 Charts looks at the
evolvement of roaming prior to the introdcution of the EC cap and after. It is
supported with in-depth country reviews - 7 European - 3 non-European
countries). The report reveals the increasingly availability of ' opt in'
bundles offered by operators to by-pass the EC cap regulation. There is also
the bypass effect of Wi-Fi and VoIP services which are becoming an easier to
use alternative to international roaming.
Some mobile operators are now moving away from bi-lateral roaming
relationships. In the past operators helped found a series of roaming
alliances - such as FreeMove or Bridge - which offered preferential rates for
frequent travellers or business users - but now the importance of the roaming
alliance has been overtaken by the rise of the Roaming Hub. The Roaming Hub
enables mobile operators to interconnect to a wider range of counterparties
and is becoming the preferred method to connect at a wholesale level.
This report benchmarks voice, SMS and data roaming prices across the countries
surveyed in depth.
Table of Contents
- Methodology
- Acknowledgements
- Executive Summary
- At a glance summary: the key trends in international mobile roaming from
2010 in this report
- Key Statistics used in this Report
- Introduction - What is international mobile roaming and how does it work?
Chapter One: Business models that are deployed for international mobile roaming
- Introduction
- Types of business model
- Key Point Summary
Chapter Two: The impact of the European Commission' s roaming price cap
- Introduction
- The development of European Community (EC) regulation
- The impact of the EC regulation on roaming
- Key Point Summary
Chapter Three: A review of key roaming trends in Europe from 2007 to 2010
- Introduction
- Trends in International Roaming rates over time
- International Roaming in 2007
- International Roaming in 2009 (Pre July 2009)
- International mobile roaming rates end 2009 (changes between 07/09 and
01/10)
- The main trends over the three year period
- Key Point Summary
Chapter Four: Innovation in mobile roaming voice/data products worldwide with case studies
- Introduction
- New EU country services (from July 2009)
- New types of roaming regulation
- New roaming product case studies
- Country Roaming surveys
- Key Point Summary
Chapter Five: The impact of technological change on international mobile roaming
- The rise of bypass services to roaming
- The threat from VoIP
- The threat from Wi-Fi
- Added Value Services for Roaming
- The Open Connectivity (OC) initiative
- Key Point Summary
Chapter Six: Global mobile roaming initiatives
- Introduction
- Roaming alliances worldwide
- Roaming alliances in Asia
- Bridge Roaming Alliance
- Roaming in the Middle East region
- Roaming in the Asia Pacific region
- Roaming in the Americas region
- Key Point Summary
Chapter Seven: The future of international mobile roaming beyond 2010
- Introduction
- Roaming usage & customer knowledge
- Drivers for new regulation ‘bill shock’
- The Costs and Benefits of roaming regulation
- Roaming forecast, future price trends in Europe
- Key Point Summary
Chapter Eight: Conclusions
- The future trends for mobile voice & data roaming
- SMS roaming services
- Voice roaming services
- Data roaming services
- Customer constraints on roaming service development
- The Top Ten Trends for Roaming into 2010 and beyond
- Appendix One: A list of mobile operators included in this report
48 Tables and 33 Charts.
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