Abstract
Summary
Pre Pay Mobile Broadband services are now becoming a key component of a mobile
operator' s product portfolio in most countries around the world.
The adoption of HSDPA (High Speed Data Packet Access) networks (which allow a
theoretical upload access speed of up to 7.2 Mbps) by an increasing number of
mobile operators has meant the offer of higher speed access bundles and higher
data Monthly User Allowances (MUAs) for subscribers.
This report is a follow up to the findings published in the earlier Mobile
Broadband Pricing report which was published in 2008, where we saw the early
signs of Pre Pay Mobile broadband services being introduced by selected
operators
Synopis
Initially, Mobile Broadband services (which are defined for the purposes of
this report as being a USB flash modem which supports a theoretical upload
access speed of at least 384Kbps) are gaining in popularity for Pay Monthly
customers supported by higher speed mobile networks and flat rate pricing for
contract users.
But in many countries the majority of mobile voice subscribers are Pre Pay
users, not Pay Monthly users. In Italy, for example, the application of tax to
Pay Monthly contracts means that some 80 per cent of mobile users use a Pre
Pay service, which is the norm for business users.
Pre Pay Mobile Broadband services are very much a new phenomena. The first
services were introduced in 2008, but have been quickly adopted by all
operators when introduced. The research has identified mobile broadband pre
pay services in 74 countries.
Countries coverered 74 countries (157 operators)
Argentina, Australia, Austria, Belgium, Bermuda, Bolivia, Botswana, Brazil,
Bulgaria, Cambodia, Canada, Chile, Colombia, Croatia, Cyprus (South), Denmark,
Ecuador, Egypt, Estonia, France, Georgia, Germany, Greece, Guatemala,
Honduras, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Jamaica,
Japan, Kenya, Latvia, Lithuania, Luxembourg, Macau, Macedonia, Malaysia,
Malta, Mexico, Moldova, Morocco, Namibia, Netherlands, New Zealand, Nigeria,
Norway, Oman, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Romania,
Russia, Saudi Arabia, Serbia, Singapore, South Africa, Spain, Sri Lanka,
Sweden, Switzerland, Thailand, Turkey, UAE, USA, UK, the Ukraine, Uruguay and
Uzbekistan.
The report provides a description of each offering along with prices for the
service as well as the set-up costs often refered to to the start-up kit. The
benchmark section of the report reveals that Daily Pre Pay Mobile Broadband
rates are provided at an average of 3.4 Euro in the EMEA region, with a spread
of pricing from 9 Euro to 1 Euro with Weekly rates in the region cost an
average of almost 8.9 Euro. The most popular tariff worldwide is a flat rate
bundle of Hours or per flat rate per GB/MB followed by a Daily (24 Hour) flat
rate. Click here to view the press release of the findings.
A section of the report is devoted to a forecast revenue and subscriber
forecast for each region namely Asia, EMEA, Americas.
Table of Contents
A list of Tables & Charts used in this report
Acknowledgements
Methodology
Executive Summary
The Key Take Aways from this report
Introduction: A definition of Pre Pay Mobile Broadband services
Part One: The growth in Pre Pay Mobile Broadband services
- Introduction
- The distinction between Pre Pay and Pay Monthly Mobile Broadband services
- Pre Pay Mobile Broadband versus Pay Monthly Mobile Broadband pricing
- Pre Pay Mobile Broadband pricing structure and device costs
- Technological developments in Pre Pay Mobile Broadband services
- Types of Pre Pay Mobile Broadband services
- Usage & Revenue implications of Pre Pay Mobile Broadband services
- Limitations of Pre Pay Mobile Broadband service deployments
- Key Point Summary
Part Two: A survey of Pre Pay Mobile Broadband services
- The same lay-out for each of the 74 countries is used
- Name of country
- Pre Pay Mobile Broadband Operators & Products
- Pre Pay Mobile Broadband Strategies
- Key Point Summary: Price Benchmark
Part Three: The Future of Pre Pay Mobile Broadband services
- Introduction
- The deployment of Pre Pay Mobile Broadband services to date
- Forecast subscriber & revenue growth rates for Pre Pay Mobile Broadband
from 2010 to 2013
- Forecast subscriber growth in the EMEA
- Forecast revenue growth in the EMEA
- Forecast subscriber growth in the Americas
- Forecast revenue growth in the Americas
- Forecast subscriber growth in the Asia Pacific
- Forecast revenue growth in the Asia Pacific
- The major trends in Pre Pay Mobile Broadband deployments
- Conclusions to Pre Pay Broadband
- Key Point Summary
Who Should Buy this Report
- Fixed, Mobile, Wireless Internet and Satellite Providers and Operators
- Software and Equipment Vendors
- Supplier organisations
- Regulatory Bodies
- Consultancies
- Investors, Venture Capital Companies, Financial Service Companies
