巨大潮流分析︰奢侈品市場預測 ( ∼2011年) 是由出版商Style-Vision, s.a.r.l.在2009年03月所出版的。
這份英文市場調查報告書價格從美金1067起跳。
Abstract
Luxury is in a crisis, did you notice?
The luxury sector is not immune to the downturn and it may be tough for those
who have surfed on the wave of “bling.” However, the ventures of
luxury do not cease and some of them even defy times of crisis. Think about
Yves Saint Laurent' s record-breaking auction results (€ 374m) or the
recent opening of the 4000-square-meter Giorgio Armani store on New York' s 5th
Avenue.
According to us, a more toxic peril threatens the industry: it is the
“creative crunch.” We observe an upcoming divorce between
designers and luxury brands. Fatigue is a great challenge for marketers,
designers, retailers and investors operating in both mature and emerging
luxury markets. Luxury needs to go rehab' from time to time and restore its
creative potential.
In the Introduction of the 12th volume of the mega trend reports Luxe to 2011,
we suggest rehab' guidelines. These rules have been established with the
collaboration of our international panel of creative experts around the world
to get rid of overused, cultural cliches and vocabulary as well as blocking
preconceived ideas on the essence of luxury brands and consumers.
The 5 next chapters then describe our forecasts on Luxury to 2011 in five
colours: BLACK, RED, BLUE, GREEN and GOLD. A different starting point, the
luxury colour ranges were revealed by our cross-cultural survey and gave us
the impulse to imagine future developments of luxury while maintaining a link
with formers definitions;
Based from a renewed, colourful palette, marketers, designers, retailers and
investors should find creative routes and ideas to achieve a brighter future
in the luxury industry.
- Black luxury, a rediscovery of patience and the length of time.
- Blue luxury, the soft power of the ruling class.
- Red luxury, an education to luxury.
- Green luxury, the pleasures of ordinary life.
- Golden luxury, the conquest of new territories.
MEGA-TRENDc is a trend report, co-created by leading creative agencies and
trend experts from around the world including Ana Goalabre (Douarnenez), Funky
Business (Bucharest), Onio Design (Mumbai), The Mageborn Company (New York),
Brand DNA (Geneva), Imageneer (Sao Paulo, Brazil), Next Big Thing (UK), LEBIZ
(Jpan), Virginia Lau (Hong Kong), Y Studios (San Francisco), John Fu
(Shanghai) Trend group (Turkey), KORTI (Korea) Future Navigator (Danemark) and
Style-Vision (Nice).
Subscribers include:
Volkswagen, TWA, Burberry, Adidas, Swarovski,
France Telecom, Sony, Virgin, Porsche, LVMH services, Leo Burnett etc.....
Brands and place mentioned in this volume include:
Abraxas Rex; Alessandro Dell' Acqua ; Alexander Wang; Art Smart; Beth Ditto;
Botanist; Boudicca; Breguet; Camilla Skovgaard; Canon; Cecilie Toklum ;
CheBanca ; Colette; Conde Nast ; Crea International;; David Burel; Diamond
Lounge; Didier Ludot ; Dubai Infinity Holdings; EDITT (Hamzah & Yeang) ;
Forest Rain ; Gowoon Jeong; Guerlain; Hastens; Katie Grand; Kiehl' s; Little
Marc Jacobs; Mac Funamizu; Murat Ozveri, Gabriele Crivelli & Jian Ma; Nguyen
La Chanh ; Om Aroma; Plaza Athenee ; Razvan Ciobanu; Roksan ; Samsung ; Sergio
Rossi; Spire ; Starwood hotels & resorts ; Style Rookie; Tadao Ando; The
Simpsons; The Sphere; The Yellow Treehouse; Vuitton ; Welcom; Yves Saint
Laurent..........
The agenda and themes to be covered in year 2009 are:
Mega-Trend N°13 - theme and release date to be defined
Report Statistics
- Area: Global
- Sectors: Retail, Travel, Hospitality, Fashion, Cosmetics, Health, Home,
High Tech, Internet, Automotive, Culture and Leisure
- Publish date: March 2009
- Formats: Pdf file(Online Delivery)
- No Pages: 37
About us
- THE LEADER IN QUALITATIVE CONSUMER INSIGHT, Style-Vision is dedicated to
deliver creative scenarios of the future consumer.
- Global leaders in Cosmetics, Foods, Fashion, Fragrance, Furniture,
Textiles, Automotives, Travel, Hospitality, Banking and Electronics are
currently using the Style-Vision reports to better anticipate changing
consumer behavior and to sparkle innovation in the creation process.
- With an excellence based on comprehensive research, innovative tools,
personalized services, proprietary in-house creations as well as an
international multi-sector client base, Style-Vision is set apart to lead the
trend intelligence industry.
Table of Contents
Part 1: Introduction to the new luxury
- 1.1 Context
- 1.2 The rehab' rules
- 1.3 Views from the luxury borders
- 1.4 Unleash your ideas and speak you way
- 1.5 Brush up your vocabulary
- 1.6 Eat luxury
Part 2: luxury colors, today and tomorrow
- 2.1 Luxury colours 2009
- 2.2 The new luxury colours 2011
Part 3: luxury trends in five colors
- 3.1 Black luxury, a rediscovery of patience and the length of time.
- 3.2 Blue luxury, the soft power of the ruling class.
- 3.3 Red luxury, an education to luxury.
- 3.4 Green luxury, the pleasures of ordinary life.
- 3.5 Golden luxury, the conquest of new territories.
- Luxury Moods & colours (Mood Panel survey)
- Coeditors
- License
