Cover Image
市場調查報告書

印度的數位廣告費 - 互動模式

Interactive Model - Digital Advertising Spend in India

出版商 Socintel360 商品編碼 329136
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
價格
Back to Top
印度的數位廣告費 - 互動模式 Interactive Model - Digital Advertising Spend in India
出版日期: 2015年04月20日 內容資訊: 英文
簡介

印度的線上廣告費在2013年終時為6億5,000萬美金,佔整體線上廣告費的8.7%。2009年到2013年間,印度線上廣告以年複合成長率 (CAGR) 43.8%成長。2014年預測該成長也將持續,並比2013年增加30.3%8億4,000萬美元的支出。預測從2014年到2018年這段期間,線上廣告費將以24.7的年複合成長率成長,到2018年達到佔整體廣告費20.0%的20億美元。

本報告網羅印度線上廣告費的詳細資料,及各分類·主題分析等資訊。

第1章 關於本報告

第2章 線上廣告費的市場佔有率分析

  • 印度的線上廣告費
  • 市場佔有率分析

第3章 宏觀經濟,商務,消費者促進要素分析

  • 宏觀經濟的基本和產業的成長動態
  • 消費者分析
  • 網際網路及技術的引進
  • 終端和平台
  • 行動電子商務
  • 廣告費動態

第4章 就行銷目的別來看的印度線上廣告費

  • 行銷目的短評
  • 每行銷目的廣告費
    • 品牌
    • 銷售
    • lead generation/流量的擴大
    • 產品的推出

第5章 就各流通管道來看的印度線上廣告費

  • 線上流通管道動態 - 全體
    • 其他的主要市場與印度之比較評估
  • 線上流通管道動態 - 行動
    • 線上行動搜尋廣告費
    • 線上行動顯示器廣告費
    • 線上行動傳訊廣告費
    • 線上行動視訊廣告費
  • 線上流通管道動態 - 桌上型電腦
    • 線上桌上型電腦搜尋廣告費
    • 線上桌上型電腦展示廣告費
    • 線上桌上型電腦通訊廣告費
    • 線上桌上型電腦視訊廣告費

第6章 就產業別來看的印度線上廣告費

  • 主要產業的短評
  • 食品和飲料的線上廣告費
    • 短評(2010∼2019年)
    • 各行銷目的分析
    • 各流通管道分析-桌上型電腦 vs. 行動
  • 健康·美容的線上廣告費
  • 技術·運算產品線上廣告費
  • 休閒·觀光旅遊的線上廣告費
  • 金融服務的線上廣告費
  • 汽車的線上廣告費
  • 媒體的線上廣告費
  • 娛樂的線上廣告費
  • 通訊的線上廣告費
  • 零售的線上廣告費
  • 醫藥品·醫療的線上廣告費
  • 公共領域的線上廣告費
  • 不動產的線上廣告費
  • 教育的線上廣告費

第7章 就格式別來看的印度線上廣告費

  • 線上格式動態 - 全體
  • 線上格式動態
    • 線上搜尋廣告費
    • 線上顯示器(視訊除外)廣告費
    • 線上贊助商廣告費
    • 線上分類廣告費 (三行小廣告費)
    • 線上電子郵件廣告費
    • 線上視頻廣告費
  • 編程數位顯示器廣告費
  • 編程線上視頻廣告費
  • RTB展示廣告費

第8章 印度的線上遊戲廣告費

  • 遊戲廣告費的短評
  • 各類別遊戲廣告費
    • 遊戲週邊環境的廣告費
    • 遊戲內環境的廣告費
    • 置入式行銷遊戲廣告費
    • 遊戲獨家廣告費

第9章 線上網站別的市場佔有率分析

  • 短評
  • 線上網站別的線上廣告費
    • Google
    • Yahoo
    • Microsoft
    • Facebook
    • YouTube
    • Twitter
    • LinkedIn

圖表清單

目錄
Product Code: DSIM80708

Online advertising spend in India stood at US$0.65 billion by end of 2013, accounting for 8.7% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR of 43.8%. This growth is expected to continue in 2014 with brands expected to spend US$0.84 billion, representing an increase of 30.3% over 2013. Over the forecast period (2014-2018), Socintel360 expects online advertising spend to grow at a CAGR of 24.7% to reach US$2.0 billion in 2018, accounting for 20.0% of the total advertising spend.

Scope

This report provides detailed online advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2010-2019). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following eight key areas -

  • Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.
  • Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.
  • Format Split: This report provides break down by the following formats:
    • ­ Search Ad Spend
    • ­ Display Ad Spend
    • ­ Sponsorship Ad Spend
    • ­ Classified Ad Spend
    • ­ Email Ad Spend
    • ­ Video Ad Spend
  • Industry Split: This report provides breakdown of online advertising spend across 14 key industry verticals.
    • ­ Food & Beverages
    • ­ Health & Beauty
    • ­ Technology & ICT Services
    • ­ Leisure Travel & Tourism
    • ­ Financial Services
    • ­ Automotive
    • ­ Media
    • ­ Entertainment
    • ­ Telecoms
    • ­ Retail
    • ­ Pharmaceutical & Healthcare
    • ­ Public Sector
    • ­ Real estate
    • ­ Education
  • Advertising Objectives: This report provides breakdown of online advertising spend by key marketing objectives:
    • ­ Branding
    • ­ Direct Sales
    • ­ Lead Generation/Increase Traffic
    • ­ Product Launch
  • By Gaming: This report provides breakdown of online gaming advertising spend by following categories:
    • ­ Around Games & Apps Environment Ad Spend
    • ­ In Game Environment Ad Spend
    • ­ In Game Immersive Ad Spend
    • ­ Exclusive Advertising Games Spend
  • By Online Sites: This report provides breakdown of online advertising spend by key platforms (sites) for a period of 5 years (2010-2014).
  • Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend

Synopsis

This report answers the following key questions:

  • How is online and mobile advertising expected to grow over the next five years?
  • How much is being spent on online advertising by industry?
  • How is online marketing budget being allocated and utilized?
  • Which marketing objectives are driving the online advertising spend?
  • Which online advertising formats are gaining popularity to target consumers?
  • Which online sites are gaining / losing market share?

Table of Contents

1. About this Report

  • 1.1. About Socintel360
  • 1.2. Summary
  • 1.3. Scope
  • 1.4. Methodology
  • 1.5. Definitions
  • 1.6. Disclaimer

2. Online Advertising Spend Market Share Analysis

  • 2.1. India Online Advertising Spend
  • 2.2. Market Share Analysis

3. Analysis of Macroeconomic, Business, and Consumer Drivers

  • 3.1. Macroeconomic Fundamentals and Industry Growth Dynamics
  • 3.2. Consumer Insights
  • 3.3. Internet & Technology Adoption
  • 3.4. Devices & Platforms
  • 3.5. Mobile Commerce
  • 3.6. Advertising Spend Dynamics

4. India Online Advertising Spend by Marketing Objective

  • 4.1. Snapshot of Marketing Objectives
  • 4.2. Ad Spend by Marketing Objectives
    • 4.2.1. Branding
    • 4.2.2. Sales
    • 4.2.3. Lead Generation/ Increase Traffic
    • 4.2.4. Product Launch

5. India Online Advertising Spend by Channels

  • 5.1. Online Channel Dynamics - Overall
    • 5.1.1. Benchmarking India with Other Key Markets
  • 5.2. Online Channel Dynamics - Mobile
    • 5.2.1. India Online Mobile Search Ad Spend
    • 5.2.2. India Online Mobile Display Ad Spend
    • 5.2.3. India Online Mobile Messaging Ad Spend
    • 5.2.4. India Online Mobile Video Ad Spend
    • 5.2.5. Benchmarking India with Other Key Markets
  • 5.3. Online Channel Dynamics - Desktop
    • 5.3.1. India Online Desktop Search Ad Spend
    • 5.3.2. India Online Desktop Display Ad Spend
    • 5.3.3. India Online Desktop Video Ad Spend
    • 5.3.4. Benchmarking India with Other Key Markets

6. India Online Advertising Spend by Industry

  • 6.1. Snapshot of Key Verticals
  • 6.2. Food & Beverages Online Ad Spend
    • 6.2.1. Snapshot, 2010-2019
    • 6.2.2. Analysis by Marketing Objective
    • 6.2.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.3. Health & Beauty Online Ad Spend
    • 6.3.1. Snapshot, 2010-2019
    • 6.3.2. Analysis by Marketing Objective
    • 6.3.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.4. Computer Product & Service Online Ad Spend
    • 6.4.1. Snapshot, 2010-2019
    • 6.4.2. Analysis by Marketing Objective
    • 6.4.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.5. Leisure Travel & Tourism Online Ad Spend
    • 6.5.1. Snapshot, 2010-2019
    • 6.5.2. Analysis by Marketing Objective
    • 6.5.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.6. Financial Services Online Ad Spend
    • 6.6.1. Snapshot, 2010-2019
    • 6.6.2. Analysis by Marketing Objective
    • 6.6.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.7. Automotive Online Ad Spend
    • 6.7.1. Snapshot, 2010-2019
    • 6.7.2. Analysis by Marketing Objective
    • 6.7.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.8. Media Online Ad Spend
    • 6.8.1. Snapshot, 2010-2019
    • 6.8.2. Analysis by Marketing Objective
    • 6.8.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.9. Entertainment Online Ad Spend
    • 6.9.1. Snapshot, 2010-2019
    • 6.9.2. Analysis by Marketing Objective
    • 6.9.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.1. Telecom Online Ad Spend
    • 6.10.1. Snapshot, 2010-2019
    • 6.10.2. Analysis by Marketing Objective
    • 6.10.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.11. Retail Online Ad Spend
    • 6.11.1. Snapshot, 2010-2019
    • 6.11.2. Analysis by Marketing Objective
    • 6.11.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.12. Pharmaceutical & Healthcare Online Ad Spend
    • 6.12.1. Snapshot, 2010-2019
    • 6.12.2. Analysis by Marketing Objective
    • 6.12.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.13. Public Sector Online Ad Spend
    • 6.13.1. Snapshot, 2010-2019
    • 6.13.2. Analysis by Marketing Objective
    • 6.13.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.14. Real Estate Online Ad Spend
    • 6.14.1. Snapshot, 2010-2019
    • 6.14.2. Analysis by Marketing Objective
    • 6.14.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.15. Education Online Ad Spend
    • 6.15.1. Snapshot, 2010-2019
    • 6.15.2. Analysis by Marketing Objective
    • 6.15.3. Analysis by Channel Spend - Desktop vs. Mobile

7. India Online Advertising Spend by Format

  • 7.1. India Online Format Dynamics - Overall
  • 7.2. Online Format Dynamics
    • 7.2.1. India Online Search Ad Spend
    • 7.2.2. India Online Display (Excluding Video) Ad Spend
    • 7.2.3. India Online Sponsorship Ad Spend
    • 7.2.4. India Online Classified Ad Spend
    • 7.2.5. India Online Email Ad Spend
    • 7.2.6. India Online Video Ad Spend
  • 7.3. Programmatic Digital Display Ad Spend
  • 7.4. Programmatic Online Video Ad Spend
  • 7.5. RTB Display Ad Spend

8. India Online Gaming Advertising Spend

  • 8.1. Snapshot of Gaming Ad Spend
  • 8.2. Gaming Ad Spend by Categories
    • 8.2.1. Around Games Environment Ad Spend
    • 8.2.2. In Game Environment Ad Spend
    • 8.2.3. In Game Immersive Ad Spend
    • 8.2.4. Exclusive Advertising Games Spend

9. Market Share Analysis by Online Sites

  • 9.1. Snapshot
  • 9.2. Online Advertising Spend by Online Sites
    • 9.2.1. Google
    • 9.2.2. Yahoo
    • 9.2.3. Microsoft
    • 9.2.4. Facebook
    • 9.2.5. YouTube
    • 9.2.6. Twitter
    • 9.2.7. LinkedIn

List of Tables

  • Table 1: India Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 2: India Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
  • Table 3: India Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
  • Table 4: India Population Analysis (Million), 2010-2019
  • Table 5: India Inflation Trends (%), 2010-2019
  • Table 6: India Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
  • Table 7: India Number of Online & Mobile Buyers (Million), 2010-2019
  • Table 8: India Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
  • Table 9: India Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
  • Table 10: India Mobile Internet User Analysis (Million), 2010-2019
  • Table 11: India Number of Internet and Social Media Users (Million), 2010-2019
  • Table 12: India Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
  • Table 13: India Number of Mobile and Smartphone Users (Million), 2010-2019
  • Table 14: India Number of Ereader and IPad Users Analysis (Million), 2010-2019
  • Table 15: India E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
  • Table 16: India Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
  • Table 17: India Online Spending per Internet User (US$), 2010-2019
  • Table 18: India Online Mobile Spending per Online User (US$), 2010-2019
  • Table 19: India Online Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
  • Table 20: India Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 21: India Online Advertising Spend on Branding (US$ Million), 2010-2019
  • Table 22: India Online Advertising Spend on Sales (US$ Million), 2010-2019
  • Table 23: India Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
  • Table 24: India Online Advertising Spend on Product Launch (US$ Million), 2010-2019
  • Table 25: India Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 26: India Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 27: India Online Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
  • Table 28: India Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 29: India Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 30: India Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 31: India Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 32: India Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 33: India Online Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
  • Table 34: India Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 35: India Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 36: India Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 37: India Food & Beverage Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 38: India Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 39: India Food & Beverage Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 40: India Health & Beauty Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 41: India Health & Beauty Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 42: India Health & Beauty Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 43: India Computer Product & Service Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 44: India Computer Product & Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 45: India Computer Product & Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 46: India Leisure Travel & Tourism Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 47: India Leisure Travel & Tourism Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 48: India Leisure Travel & Tourism Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 49: India Financial Services Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 50: India Financial Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 51: India Financial Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 52: India Automotive Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 53: India Automotive Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 54: India Automotive Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 55: India Media Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 56: India Media Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 57: India Media Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 58: India Entertainment Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 59: India Entertainment Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 60: India Entertainment Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 61: India Telecom Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 62: India Telecom Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 63: India Telecom Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 64: India Retail Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 65: India Retail Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 66: India Retail Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 67: India Pharmaceutical & Healthcare Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 68: India Pharmaceutical & Healthcare Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 69: India Pharmaceutical & Healthcare Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 70: India Public Sector Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 71: India Public Sector Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 72: India Public Sector Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 73: India Real Estate Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 74: India Real Estate Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 75: India Real Estate Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 76: India Education Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 77: India Education Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 78: India Education Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 79: India Online Advertising Spend by Formats (%), 2014 vs. 2019
  • Table 80: India Online Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 81: India Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 82: India OnlineSponsorship Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 83: India OnlineClassified Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 84: India OnlineEmail Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 85: India Online Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 86: India Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
  • Table 87: India Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
  • Table 88: India RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
  • Table 89: India Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 90: India Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
  • Table 91: India Online Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
  • Table 92: India Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 93: India Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 94: India Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 95: India Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 96: India Online Advertising Spend by Online Sites (%), 2014
  • Table 97: India Online Advertising Spend on Google (US$ Million), 2010-2014
  • Table 98: India Online Advertising Spend on Yahoo Social Networking Site (US$ Million), 2010-2014
  • Table 99: India Online Advertising Spend on Microsoft (US$ Million), 2010-2014
  • Table 100: India Online Advertising Spend on Facebook (US$ Million), 2010-2014
  • Table 101: India Online Advertising Spend on YouTube (US$ Million), 2010-2014
  • Table 102: India Online Advertising Spend on Twitter (US$ Million), 2010-2014
  • Table 103: India Online Advertising Spend on LinkedIn (US$ Million), 2010-2014

List of Figure

  • Figure 1: Methodology Framework
  • Figure 2: India Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 3: Global Snapshot - Online Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 4: India Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
  • Figure 5: India Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
  • Figure 6: India Population Analysis (%), 2014
  • Figure 7: India Inflation Trends (%), 2010-2019
  • Figure 8: India Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
  • Figure 9: India Number of Online & Mobile Buyers (Million), 2010-2019
  • Figure 10: India Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
  • Figure 11: India Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
  • Figure 12: India Mobile Internet User Analysis (Million), 2010-2019
  • Figure 13: India Number of Internet and Social Media Users (Million), 2010-2019
  • Figure 14: India Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
  • Figure 15: India Number of Mobile and Smartphone Users (Million), 2010-2019
  • Figure 16: India Number of Ereader and IPad Users Analysis (Million), 2010-2019
  • Figure 17: India E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
  • Figure 18: India Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
  • Figure 19: India Online Spending per Internet User (US$), 2010-2019
  • Figure 20: India Online Mobile Spending per Online User (US$), 2010-2019
  • Figure 21: India Online Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
  • Figure 22: India Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 23: India Online Advertising Spend on Branding (US$ Million), 2010-2019
  • Figure 24: India Online Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 25: India Online Advertising Spend on Sales (US$ Million), 2010-2019
  • Figure 26: India Online Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 27: India Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
  • Figure 28: India Online Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 29: India Online Advertising Spend on Product Launch (US$ Million), 2010-2019
  • Figure 30: India Online Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 31: India Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 32: Online Advertising Spend by Channels for Key Markets (%), 2014
  • Figure 33: India Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 34: India Online Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
  • Figure 35: India Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 36: India Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 37: India Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 38: India Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 39: India Online Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 40: Global Snapshot - Online Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 41: India Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 42: India Online Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
  • Figure 43: India Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 44: India Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 45: India Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 46: India Online Desktop Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 47: Global Snapshot - Online Desktop Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 48: India Online Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2014
  • Figure 49: India Food & Beverage Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 50: India Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 51: India Food & Beverage Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 52: India Health & Beauty Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 53: India Health & Beauty Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 54: India Health & Beauty Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 55: India Computer Product & Service Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 56: India Computer Product & Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 57: India Computer Product & Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 58: India Leisure Travel & Tourism Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 59: India Leisure Travel & Tourism Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 60: India Leisure Travel & Tourism Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 61: India Financial Services Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 62: India Financial Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 63: India Financial Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 64: India Automotive Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 65: India Automotive Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 66: India Automotive Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 67: India Media Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 68: India Media Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 69: India Media Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 70: India Entertainment Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 71: India Entertainment Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 72: India Entertainment Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 73: India Telecom Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 74: India Telecom Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 75: India Telecom Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 76: India Retail Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 77: India Retail Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 78: India Retail Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 79: India Pharmaceutical & Healthcare Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 80: India Pharmaceutical & Healthcare Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 81: India Pharmaceutical & Healthcare Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 82: India Public Sector Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 83: India Public Sector Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 84: India Public Sector Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 85: India Real Estate Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 86: India Real Estate Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 87: India Real Estate Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 88: India Education Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 89: India Education Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 90: India Education Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 91: India Online Advertising Spend by Formats (%), 2014 vs. 2019
  • Figure 92: India Online Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 93: India Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 94: India Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 95: India Online Classified Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 96: India Online Email Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 97: India Online Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 98: India Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
  • Figure 99: India Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
  • Figure 100: India RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
  • Figure 101: Global Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 102: Global Snapshot - Online Gaming Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 103: Global Online Gaming Advertising Spend Snapshot - Breakdown by Gaming Categories (%), 2014 vs. 2019
  • Figure 104: India Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 105: India Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
  • Figure 106: India Online Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
  • Figure 107: India Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 108: India Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 109: India Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 110: India Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 111: India Online Advertising Spend by Online Sites (%), 2014
  • Figure 112: India Online Advertising Spend on Google (US$ Million), 2010-2014
  • Figure 113: India Online Advertising Spend on Yahoo (US$ Million), 2010-2014
  • Figure 114: India Online Advertising Spend on Microsoft (US$ Million), 2010-2014
  • Figure 115: India Online Advertising Spend on Facebook (US$ Million), 2010-2014
  • Figure 116: India Online Advertising Spend on YouTube (US$ Million), 2010-2014
  • Figure 117: India Online Advertising Spend on Twitter (US$ Million), 2010-2014
  • Figure 118: India Online Advertising Spend on LinkedIn (US$ Million), 2010-2014
Back to Top