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市場調查報告書

法國的數位廣告費 - 互動模式

Interactive Model - Digital Advertising Spend in France

出版商 Socintel360 商品編碼 329132
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
價格
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法國的數位廣告費 - 互動模式 Interactive Model - Digital Advertising Spend in France
出版日期: 2015年04月20日 內容資訊: 英文
簡介

法國的線上廣告費在2013年終時為43億美金,佔整體線上廣告費的19.3%。2009年到2013年間,法國線上廣告以年複合成長率 (CAGR)9.5%成長。2014年預測該成長也將持續,並比2013年增加9.4%47億美元的支出。預測從2014年到2018年這段期間,線上廣告費將以5.2%的年複合成長率成長,到2018年達到佔整體廣告費24.8%的58億美元。

本報告網羅法國線上廣告費的詳細資料,及各分類·主題分析等資訊。

第1章 關於本報告

第2章 線上廣告費的市場佔有率分析

  • 法國的線上廣告費
  • 市場佔有率分析

第3章 宏觀經濟,商務,消費者促進要素分析

  • 宏觀經濟的基本和產業的成長動態
  • 消費者分析
  • 網際網路及技術的引進
  • 終端和平台
  • 行動電子商務
  • 廣告費動態

第4章 就行銷目的別來看的法國線上廣告費

  • 行銷目的短評
  • 每行銷目的廣告費
    • 品牌
    • 銷售
    • lead generation/流量的擴大
    • 產品的推出

第5章 就各流通管道來看的法國線上廣告費

  • 線上流通管道動態 - 全體
    • 其他的主要市場與法國之比較評估
  • 線上流通管道動態 - 行動
    • 線上行動搜尋廣告費
    • 線上行動顯示器廣告費
    • 線上行動傳訊廣告費
    • 線上行動視訊廣告費
  • 線上流通管道動態 - 桌上型電腦
    • 線上桌上型電腦搜尋廣告費
    • 線上桌上型電腦展示廣告費
    • 線上桌上型電腦通訊廣告費
    • 線上桌上型電腦視訊廣告費

第6章 就產業別來看的法國線上廣告費

  • 主要產業的短評
  • 食品和飲料的線上廣告費
    • 短評(2010∼2019年)
    • 各行銷目的分析
    • 各流通管道分析-桌上型電腦 vs. 行動
  • 健康·美容的線上廣告費
  • 技術·運算產品線上廣告費
  • 休閒·觀光旅遊的線上廣告費
  • 金融服務的線上廣告費
  • 汽車的線上廣告費
  • 媒體的線上廣告費
  • 娛樂的線上廣告費
  • 通訊的線上廣告費
  • 零售的線上廣告費
  • 醫藥品·醫療的線上廣告費
  • 公共領域的線上廣告費
  • 不動產的線上廣告費
  • 教育的線上廣告費

第7章 就格式別來看的法國線上廣告費

  • 線上格式動態 - 全體
  • 線上格式動態
    • 線上搜尋廣告費
    • 線上顯示器(視訊除外)廣告費
    • 線上贊助商廣告費
    • 線上分類廣告費 (三行小廣告費)
    • 線上電子郵件廣告費
    • 線上視頻廣告費
  • 編程數位顯示器廣告費
  • 編程線上視頻廣告費
  • RTB展示廣告費

第8章 法國的線上遊戲廣告費

  • 遊戲廣告費的短評
  • 各類別遊戲廣告費
    • 遊戲週邊環境的廣告費
    • 遊戲內環境的廣告費
    • 置入式行銷遊戲廣告費
    • 遊戲獨家廣告費

第9章 線上網站別的市場佔有率分析

  • 短評
  • 線上網站別的線上廣告費
    • Google
    • Microsoft
    • Yahoo
    • Facebook
    • Voila
    • YouTube
    • Twitter

圖表清單

目錄
Product Code: DSIM80704

Online advertising spend in France stood at US$4.3 billion by end of 2013, accounting for 19.3% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR of 9.5%. This growth is expected to continue in 2014 with brands expected to spend US$4.7 billion, representing an increase of 9.4% over 2013. Over the forecast period (2014-2018), Socintel360 expects online advertising spend to grow at a CAGR of 5.2% to reach US$5.8 billion in 2018, accounting for 24.8% of the total advertising spend.

Scope

This report provides detailed online advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2010-2019). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following eight key areas -

  • Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.
  • Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.
  • Format Split: This report provides break down by the following formats:
    • ­ Search Ad Spend
    • ­ Display Ad Spend
    • ­ Sponsorship Ad Spend
    • ­ Classified Ad Spend
    • ­ Email Ad Spend
    • ­ Video Ad Spend
  • Industry Split: This report provides breakdown of online advertising spend across 14 key industry verticals.
    • ­ Food & Beverages
    • ­ Health & Beauty
    • ­ Technology & ICT Services
    • ­ Leisure Travel & Tourism
    • ­ Financial Services
    • ­ Automotive
    • ­ Media
    • ­ Entertainment
    • ­ Telecoms
    • ­ Retail
    • ­ Pharmaceutical & Healthcare
    • ­ Public Sector
    • ­ Real estate
    • ­ Education
  • Advertising Objectives: This report provides breakdown of online advertising spend by key marketing objectives:
    • ­ Branding
    • ­ Direct Sales
    • ­ Lead Generation/Increase Traffic
    • ­ Product Launch
  • By Gaming: This report provides breakdown of online gaming advertising spend by following categories:
    • ­ Around Games & Apps Environment Ad Spend
    • ­ In Game Environment Ad Spend
    • ­ In Game Immersive Ad Spend
    • ­ Exclusive Advertising Games Spend
  • By Online Sites: This report provides breakdown of online advertising spend by key platforms (sites) for a period of 5 years (2010-2014).
  • Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend

Synopsis

This report answers the following key questions:

  • How is online and mobile advertising expected to grow over the next five years?
  • How much is being spent on online advertising by industry?
  • How is online marketing budget being allocated and utilized?
  • Which marketing objectives are driving the online advertising spend?
  • Which online advertising formats are gaining popularity to target consumers?
  • Which online sites are gaining / losing market share?

Table of Contents

1. About this Report

  • 1.1. About Socintel360
  • 1.2. Summary
  • 1.3. Scope
  • 1.4. Methodology
  • 1.5. Definitions
  • 1.6. Disclaimer

2. Online Advertising Spend Market Share Analysis

  • 2.1. France Online Advertising Spend
  • 2.2. Market Share Analysis

3. Analysis of Macroeconomic, Business, and Consumer Drivers

  • 3.1. Macroeconomic Fundamentals and Industry Growth Dynamics
  • 3.2. Consumer Insights
  • 3.3. Internet & Technology Adoption
  • 3.4. Devices & Platforms
  • 3.5. Mobile Commerce
  • 3.6. Advertising Spend Dynamics

4. France Online Advertising Spend by Marketing Objective

  • 4.1. Snapshot of Marketing Objectives
  • 4.2. Ad Spend by Marketing Objectives
    • 4.2.1. Branding
    • 4.2.2. Sales
    • 4.2.3. Lead Generation/ Increase Traffic
    • 4.2.4. Product Launch

5. France Online Advertising Spend by Channels

  • 5.1. Online Channel Dynamics - Overall
    • 5.1.1. Benchmarking France with Other Key Markets
  • 5.2. Online Channel Dynamics - Mobile
    • 5.2.1. France Online Mobile Search Ad Spend
    • 5.2.2. France Online Mobile Display Ad Spend
    • 5.2.3. France Online Mobile Messaging Ad Spend
    • 5.2.4. France Online Mobile Video Ad Spend
    • 5.2.5. Benchmarking France with Other Key Markets
  • 5.3. Online Channel Dynamics - Desktop
    • 5.3.1. France Online Desktop Search Ad Spend
    • 5.3.2. France Online Desktop Display Ad Spend
    • 5.3.3. France Online Desktop Video Ad Spend
    • 5.3.4. Benchmarking France with Other Key Markets

6. France Online Advertising Spend by Industry

  • 6.1. Snapshot of Key Verticals
  • 6.2. Food & Beverages Online Ad Spend
    • 6.2.1. Snapshot, 2010-2019
    • 6.2.2. Analysis by Marketing Objective
    • 6.2.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.3. Health & Beauty Online Ad Spend
    • 6.3.1. Snapshot, 2010-2019
    • 6.3.2. Analysis by Marketing Objective
    • 6.3.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.4. Computer Product & Service Online Ad Spend
    • 6.4.1. Snapshot, 2010-2019
    • 6.4.2. Analysis by Marketing Objective
    • 6.4.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.5. Leisure Travel & Tourism Online Ad Spend
    • 6.5.1. Snapshot, 2010-2019
    • 6.5.2. Analysis by Marketing Objective
    • 6.5.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.6. Financial Services Online Ad Spend
    • 6.6.1. Snapshot, 2010-2019
    • 6.6.2. Analysis by Marketing Objective
    • 6.6.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.7. Automotive Online Ad Spend
    • 6.7.1. Snapshot, 2010-2019
    • 6.7.2. Analysis by Marketing Objective
    • 6.7.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.8. Media Online Ad Spend
    • 6.8.1. Snapshot, 2010-2019
    • 6.8.2. Analysis by Marketing Objective
    • 6.8.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.9. Entertainment Online Ad Spend
    • 6.9.1. Snapshot, 2010-2019
    • 6.9.2. Analysis by Marketing Objective
    • 6.9.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.1. Telecom Online Ad Spend
    • 6.10.1. Snapshot, 2010-2019
    • 6.10.2. Analysis by Marketing Objective
    • 6.10.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.11. Retail Online Ad Spend
    • 6.11.1. Snapshot, 2010-2019
    • 6.11.2. Analysis by Marketing Objective
    • 6.11.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.12. Pharmaceutical & Healthcare Online Ad Spend
    • 6.12.1. Snapshot, 2010-2019
    • 6.12.2. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.13. Public Sector Online Ad Spend
    • 6.13.1. Snapshot, 2010-2019
    • 6.13.2. Analysis by Marketing Objective
    • 6.13.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.14. Real Estate Online Ad Spend
    • 6.14.1. Snapshot, 2010-2019
    • 6.14.2. Analysis by Marketing Objective
    • 6.14.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.15. Education Online Ad Spend
    • 6.15.1. Snapshot, 2010-2019
    • 6.15.2. Analysis by Marketing Objective
    • 6.15.3. Analysis by Channel Spend - Desktop vs. Mobile

7. France Online Advertising Spend by Format

  • 7.1. France Online Format Dynamics - Overall
  • 7.2. Online Format Dynamics
    • 7.2.1. France Online Search Ad Spend
    • 7.2.2. France Online Display (Excluding Video) Ad Spend
    • 7.2.3. France Online Sponsorship Ad Spend
    • 7.2.4. France Online Classified Ad Spend
    • 7.2.5. France Online Email Ad Spend
    • 7.2.6. France Online Video Ad Spend
  • 7.3. Programmatic Digital Display Ad Spend
  • 7.4. Programmatic Online Video Ad Spend
  • 7.5. RTB Display Ad Spend

8. France Online Gaming Advertising Spend

  • 8.1. Snapshot of Gaming Ad Spend
  • 8.2. Gaming Ad Spend by Categories
    • 8.2.1. Around Games Environment Ad Spend
    • 8.2.2. In Game Environment Ad Spend
    • 8.2.3. In Game Immersive Ad Spend
    • 8.2.4. Exclusive Advertising Games Spend

9. Market Share Analysis by Online Sites

  • 9.1. Snapshot
  • 9.2. Online Advertising Spend by Online Sites
    • 9.2.1. Google
    • 9.2.2. Microsoft
    • 9.2.3. Yahoo
    • 9.2.4. Facebook
    • 9.2.5. Voila
    • 9.2.6. YouTube
    • 9.2.7. Twitter

List of Tables

  • Table 1: France Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 2: France Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
  • Table 3: France Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
  • Table 4: France Population Analysis (Million), 2010-2019
  • Table 5: France Inflation Trends (%), 2010-2019
  • Table 6: France Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
  • Table 7: France Number of Online & Mobile Buyers (Million), 2010-2019
  • Table 8: France Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
  • Table 9: France Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
  • Table 10: France Number of Gamers - Online, Mobile and Social (Million), 2010-2019
  • Table 11: France Mobile Internet User Analysis (Million), 2010-2019
  • Table 12: France Number of Internet and Social Media Users (Million), 2010-2019
  • Table 13: France Number of Fixed Broadband Subscriptions (Million), 2010-2019
  • Table 14: France Number of Mobile and Smartphone Users (Million), 2010-2019
  • Table 15: France E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
  • Table 16: France Online Spending per Internet User (US$), 2010-2019
  • Table 17: France Online Mobile Spending per Online User (US$), 2010-2019
  • Table 18: France Online Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
  • Table 19: France Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 20: France Online Advertising Spend on Branding (US$ Million), 2010-2019
  • Table 21: France Online Advertising Spend on Sales (US$ Million), 2010-2019
  • Table 22: France Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
  • Table 23: France Online Advertising Spend on Product Launch (US$ Million), 2010-2019
  • Table 24: France Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 25: France Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 26: France Online Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
  • Table 27: France Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 28: France Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 29: France Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 30: France Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 31: France Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 32: France Online Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
  • Table 33: France Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 34: France Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 35: France Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 36: France Food & Beverage Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 37: France Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 38: France Food & Beverage Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 39: France Health & Beauty Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 40: France Health & Beauty Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 41: France Health & Beauty Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 42: France Computer Product & Service Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 43: France Computer Product & Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 44: France Computer Product & Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 45: France Leisure Travel & Tourism Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 46: France Leisure Travel & Tourism Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 47: France Leisure Travel & Tourism Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 48: France Financial Services Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 49: France Financial Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 50: France Financial Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 51: France Automotive Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 52: France Automotive Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 53: France Automotive Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 54: France Media Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 55: France Media Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 56: France Media Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 57: France Entertainment Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 58: France Entertainment Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 59: France Entertainment Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 60: France Telecom Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 61: France Telecom Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 62: France Telecom Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 63: France Retail Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 64: France Retail Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 65: France Retail Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 66: France Pharmaceutical & Healthcare Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 67: France Pharmaceutical & Healthcare Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 68: France Public Sector Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 69: France Public Sector Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 70: France Public Sector Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 71: France Real Estate Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 72: France Real Estate Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 73: France Real Estate Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 74: France Education Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 75: France Education Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 76: France Education Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 77: France Online Advertising Spend by Formats (%), 2014 vs. 2019
  • Table 78: France Online Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 79: France Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 80: France OnlineSponsorship Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 81: France OnlineClassified Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 82: France OnlineEmail Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 83: France Online Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 84: France Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
  • Table 85: France Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
  • Table 86: France RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
  • Table 87: France Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 88: France Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
  • Table 89: France Online Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
  • Table 90: France Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 91: France Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 92: France Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 93: France Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 94: France Online Advertising Spend by Online Sites (%), 2014
  • Table 95: France Online Advertising Spend on Google (US$ Million), 2010-2014
  • Table 96: France Online Advertising Spend on Microsoft Social Networking Site (US$ Million), 2010-2014
  • Table 97: France Online Advertising Spend on Yahoo (US$ Million), 2010-2014
  • Table 98: France Online Advertising Spend on Facebook (US$ Million), 2010-2014
  • Table 99: France Online Advertising Spend on Voila (US$ Million), 2010-2014
  • Table 100: France Online Advertising Spend on YouTube (US$ Million), 2010-2014
  • Table 101: France Online Advertising Spend on Twitter (US$ Million), 2010-2014

List of Figure

  • Figure 1: Methodology Framework
  • Figure 2: France Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 3: Global Snapshot - Online Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 4: France Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
  • Figure 5: France Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
  • Figure 6: France Population Analysis (%), 2014
  • Figure 7: France Inflation Trends (%), 2010-2019
  • Figure 8: France Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
  • Figure 9: France Number of Online & Mobile Buyers (Million), 2010-2019
  • Figure 10: France Number of Online & Mobile Shoppers Analysis (Million), 2010-2019
  • Figure 11: France Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
  • Figure 12: France Number of Gamers - Online and Social (Million), 2010-2019
  • Figure 13: France Mobile Internet User Analysis (Million), 2010-2019
  • Figure 14: France Number of Internet and Social Media Users (Million), 2010-2019
  • Figure 15: France Number of Fixed Broadband Subscriptions (Million), 2010-2019
  • Figure 16: France Number of Mobile and Smartphone Users (Million), 2010-2019
  • Figure 17: France E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
  • Figure 18: France Online Spending per Internet User (US$), 2010-2019
  • Figure 19: France Online Mobile Spending per Online User (US$), 2010-2019
  • Figure 20: France Online Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
  • Figure 21: France Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 22: France Online Advertising Spend on Branding (US$ Million), 2010-2019
  • Figure 23: France Online Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 24: France Online Advertising Spend on Sales (US$ Million), 2010-2019
  • Figure 25: France Online Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 26: France Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
  • Figure 27: France Online Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 28: France Online Advertising Spend on Product Launch (US$ Million), 2010-2019
  • Figure 29: France Online Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 30: France Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 31: Online Advertising Spend by Channels for Key Markets (%), 2014
  • Figure 32: France Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 33: France Online Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
  • Figure 34: France Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 35: France Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 36: France Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 37: France Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 38: France Online Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 39: Global Snapshot - Online Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 40: France Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 41: France Online Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
  • Figure 42: France Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 43: France Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 44: France Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 45: France Online Desktop Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 46: Global Snapshot - Online Desktop Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 47: France Online Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2014
  • Figure 48: France Food & Beverage Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 49: France Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 50: France Food & Beverage Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 51: France Health & Beauty Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 52: France Health & Beauty Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 53: France Health & Beauty Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 54: France Computer Product & Service Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 55: France Computer Product & Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 56: France Computer Product & Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 57: France Leisure Travel & Tourism Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 58: France Leisure Travel & Tourism Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 59: France Leisure Travel & Tourism Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 60: France Financial Services Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 61: France Financial Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 62: France Financial Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 63: France Automotive Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 64: France Automotive Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 65: France Automotive Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 66: France Media Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 67: France Media Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 68: France Media Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 69: France Entertainment Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 70: France Entertainment Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 71: France Entertainment Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 72: France Telecom Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 73: France Telecom Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 74: France Telecom Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 75: France Retail Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 76: France Retail Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 77: France Retail Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 78: France Pharmaceutical & Healthcare Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 79: France Pharmaceutical & Healthcare Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 80: France Public Sector Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 81: France Public Sector Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 82: France Public Sector Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 83: France Real Estate Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 84: France Real Estate Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 85: France Real Estate Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 86: France Education Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 87: France Education Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 88: France Education Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 89: France Online Advertising Spend by Formats (%), 2014 vs. 2019
  • Figure 90: France Online Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 91: France Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 92: France Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 93: France Online Classified Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 94: France Online Email Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 95: France Online Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 96: France Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
  • Figure 97: France Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
  • Figure 98: France RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
  • Figure 99: Global Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 100: Global Snapshot - Online Gaming Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 101: Global Online Gaming Advertising Spend Snapshot - Breakdown by Gaming Categories (%), 2014 vs. 2019
  • Figure 102: France Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 103: France Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
  • Figure 104: France Online Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
  • Figure 105: France Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 106: France Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 107: France Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 108: France Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 109: France Online Advertising Spend by Online Sites (%), 2014
  • Figure 110: France Online Advertising Spend on Google (US$ Million), 2010-2014
  • Figure 111: France Online Advertising Spend on Microsoft (US$ Million), 2010-2014
  • Figure 112: France Online Advertising Spend on Yahoo (US$ Million), 2010-2014
  • Figure 113: France Online Advertising Spend on Facebook (US$ Million), 2010-2014
  • Figure 114: France Online Advertising Spend on Voila (US$ Million), 2010-2014
  • Figure 115: France Online Advertising Spend on YouTube (US$ Million), 2010-2014
  • Figure 116: France Online Advertising Spend on Twitter (US$ Million), 2010-2014
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