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市場調查報告書

德國的數位廣告費 - 互動模式

Interactive Model - Digital Advertising Spend in Germany

出版商 Socintel360 商品編碼 329131
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
價格
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德國的數位廣告費 - 互動模式 Interactive Model - Digital Advertising Spend in Germany
出版日期: 2015年04月20日 內容資訊: 英文
簡介

德國的線上廣告費在2013年終時為107億美金,佔整體線上廣告費的21.7%。2009年到2013年間,德國線上廣告以年複合成長率 (CAGR) 14.0%成長。2014年預測該成長也將持續,並比2013年增加9.8%117億美元的支出。預測從2014年到2018年這段期間,線上廣告費將以7.4%的年複合成長率成長,到2018年達到佔整體廣告費29.9%的156億美元。

本報告網羅德國線上廣告費的詳細資料,及各分類·主題分析等資訊。

第1章 關於本報告

第2章 線上廣告費的市場佔有率分析

  • 德國的線上廣告費
  • 市場佔有率分析

第3章 宏觀經濟,商務,消費者促進要素分析

  • 宏觀經濟的基本和產業的成長動態
  • 消費者分析
  • 網際網路及技術的引進
  • 終端和平台
  • 行動電子商務
  • 廣告費動態

第4章 就行銷目的別來看的德國線上廣告費

  • 行銷目的短評
  • 每行銷目的廣告費
    • 品牌
    • 銷售
    • lead generation/流量的擴大
    • 產品的推出

第5章 就各流通管道來看的德國線上廣告費

  • 線上流通管道動態 - 全體
  • 線上流通管道動態 - 行動
    • 線上行動搜尋廣告費
    • 線上行動顯示器廣告費
    • 線上行動傳訊廣告費
    • 線上行動視訊廣告費
  • 線上流通管道動態 - 桌上型電腦
    • 線上桌上型電腦搜尋廣告費
    • 線上桌上型電腦展示廣告費
    • 線上桌上型電腦通訊廣告費
    • 線上桌上型電腦視訊廣告費

第6章 就產業別來看的德國線上廣告費

  • 主要產業的短評
  • 食品和飲料的線上廣告費
    • 短評(2010∼2019年)
    • 各行銷目的分析
    • 各流通管道分析-桌上型電腦 vs. 行動
  • 健康·美容的線上廣告費
  • 技術·運算產品線上廣告費
  • 休閒·觀光旅遊的線上廣告費
  • 金融服務的線上廣告費
  • 汽車的線上廣告費
  • 媒體的線上廣告費
  • 娛樂的線上廣告費
  • 通訊的線上廣告費
  • 零售的線上廣告費
  • 醫藥品·醫療的線上廣告費
  • 公共領域的線上廣告費
  • 不動產的線上廣告費
  • 教育的線上廣告費

第7章 就格式別來看的德國線上廣告費

  • 線上格式動態 - 全體
  • 線上格式動態
    • 線上搜尋廣告費
    • 線上顯示器(視訊除外)廣告費
    • 線上贊助商廣告費
    • 線上分類廣告費 (三行小廣告費)
    • 線上電子郵件廣告費
    • 線上視頻廣告費
  • 編程數位顯示器廣告費
  • 編程線上視頻廣告費
  • RTB展示廣告費

第8章 德國的線上遊戲廣告費

  • 遊戲廣告費的短評
  • 各類別遊戲廣告費
    • 遊戲週邊環境的廣告費
    • 遊戲內環境的廣告費
    • 置入式行銷遊戲廣告費
    • 遊戲獨家廣告費

第9章 線上網站別的市場佔有率分析

  • 短評
  • 線上網站別的線上廣告費
    • Google
    • Microsoft
    • Yahoo
    • WEB.DE
    • Facebook
    • YouTube
    • Twitter

圖表清單

目錄
Product Code: DSIM80703

Online advertising spend in Germany stood at US$10.7 billion by end of 2013, accounting for 21.7% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR of 14.0%. This growth is expected to continue in 2014 with brands expected to spend US$11.7 billion, representing an increase of 9.8% over 2013. Over the forecast period (2014-2018), Socintel360 expects online advertising spend to grow at a CAGR of 7.4% to reach US$15.6 billion in 2018, accounting for 29.9% of the total advertising spend.

Scope

This report provides detailed online advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2010-2019). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following eight key areas -

  • Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.
  • Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.
  • Format Split: This report provides break down by the following formats:
    • ­ Search Ad Spend
    • ­ Display Ad Spend
    • ­ Sponsorship Ad Spend
    • ­ Classified Ad Spend
    • ­ Email Ad Spend
    • ­ Video Ad Spend
  • Industry Split: This report provides breakdown of online advertising spend across 14 key industry verticals.
    • ­ Food & Beverages
    • ­ Health & Beauty
    • ­ Technology & ICT Services
    • ­ Leisure Travel & Tourism
    • ­ Financial Services
    • ­ Automotive
    • ­ Media
    • ­ Entertainment
    • ­ Telecoms
    • ­ Retail
    • ­ Pharmaceutical & Healthcare
    • ­ Public Sector
    • ­ Real estate
    • ­ Education
  • Advertising Objectives: This report provides breakdown of online advertising spend by key marketing objectives:
    • ­ Branding
    • ­ Direct Sales
    • ­ Lead Generation/Increase Traffic
    • ­ Product Launch
  • By Gaming: This report provides breakdown of online gaming advertising spend by following categories:
    • ­ Around Games & Apps Environment Ad Spend
    • ­ In Game Environment Ad Spend
    • ­ In Game Immersive Ad Spend
    • ­ Exclusive Advertising Games Spend
  • By Online Sites: This report provides breakdown of online advertising spend by key platforms (sites) for a period of 5 years (2010-2014).
  • Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend

Synopsis

This report answers the following key questions:

  • How is online and mobile advertising expected to grow over the next five years?
  • How much is being spent on online advertising by industry?
  • How is online marketing budget being allocated and utilized?
  • Which marketing objectives are driving the online advertising spend?
  • Which online advertising formats are gaining popularity to target consumers?
  • Which online sites are gaining / losing market share?

Table of Contents

1. About this Report

  • 1.1. About Socintel360
  • 1.2. Summary
  • 1.3. Scope
  • 1.4. Methodology
  • 1.5. Definitions
  • 1.6. Disclaimer

2. Online Advertising Spend Market Share Analysis

  • 2.1. Germany Online Advertising Spend
  • 2.2. Market Share Analysis

3. Analysis of Macroeconomic, Business, and Consumer Drivers

  • 3.1. Macroeconomic Fundamentals and Industry Growth Dynamics
  • 3.2. Consumer Insights
  • 3.3. Internet & Technology Adoption
  • 3.4. Devices & Platforms
  • 3.5. Mobile Commerce
  • 3.6. Advertising Spend Dynamics

4. Germany Online Advertising Spend by Marketing Objective

  • 4.1. Snapshot of Marketing Objectives
  • 4.2. Ad Spend by Marketing Objectives
    • 4.2.1. Branding
    • 4.2.2. Sales
    • 4.2.3. Lead Generation/ Increase Traffic
    • 4.2.4. Product Launch

5. Germany Online Advertising Spend by Channels

  • 5.1. Online Channel Dynamics - Overall
    • 5.1.1. Benchmarking Germany with Other Key Markets
  • 5.2. Online Channel Dynamics - Mobile
    • 5.2.1. Germany Online Mobile Search Ad Spend
    • 5.2.2. Germany Online Mobile Display Ad Spend
    • 5.2.3. Germany Online Mobile Messaging Ad Spend
    • 5.2.4. Germany Online Mobile Video Ad Spend
    • 5.2.5. Benchmarking Germany with Other Key Markets
  • 5.3. Online Channel Dynamics - Desktop
    • 5.3.1. Germany Online Desktop Search Ad Spend
    • 5.3.2. Germany Online Desktop Display Ad Spend
    • 5.3.3. Germany Online Desktop Video Ad Spend
    • 5.3.4. Benchmarking Germany with Other Key Markets

6. Germany Online Advertising Spend by Industry

  • 6.1. Snapshot of Key Verticals
  • 6.2. Food & Beverages Online Ad Spend
    • 6.2.1. Snapshot, 2010-2019
    • 6.2.2. Analysis by Marketing Objective
    • 6.2.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.3. Health & Beauty Online Ad Spend
    • 6.3.1. Snapshot, 2010-2019
    • 6.3.2. Analysis by Marketing Objective
    • 6.3.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.4. Computer Product & Service Online Ad Spend
    • 6.4.1. Snapshot, 2010-2019
    • 6.4.2. Analysis by Marketing Objective
    • 6.4.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.5. Leisure Travel & Tourism Online Ad Spend
    • 6.5.1. Snapshot, 2010-2019
    • 6.5.2. Analysis by Marketing Objective
    • 6.5.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.6. Financial Services Online Ad Spend
    • 6.6.1. Snapshot, 2010-2019
    • 6.6.2. Analysis by Marketing Objective
    • 6.6.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.7. Automotive Online Ad Spend
    • 6.7.1. Snapshot, 2010-2019
    • 6.7.2. Analysis by Marketing Objective
    • 6.7.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.8. Media Online Ad Spend
    • 6.8.1. Snapshot, 2010-2019
    • 6.8.2. Analysis by Marketing Objective
    • 6.8.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.9. Entertainment Online Ad Spend
    • 6.9.1. Snapshot, 2010-2019
    • 6.9.2. Analysis by Marketing Objective
    • 6.9.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.1. Telecom Online Ad Spend
    • 6.10.1. Snapshot, 2010-2019
    • 6.10.2. Analysis by Marketing Objective
    • 6.10.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.11. Retail Online Ad Spend
    • 6.11.1. Snapshot, 2010-2019
    • 6.11.2. Analysis by Marketing Objective
    • 6.11.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.12. Pharmaceutical & Healthcare Online Ad Spend
    • 6.12.1. Snapshot, 2010-2019
    • 6.12.2. Analysis by Marketing Objective
    • 6.12.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.13. Public Sector Online Ad Spend
    • 6.13.1. Snapshot, 2010-2019
    • 6.13.2. Analysis by Marketing Objective
    • 6.13.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.14. Real Estate Online Ad Spend
    • 6.14.1. Snapshot, 2010-2019
    • 6.14.2. Analysis by Marketing Objective
    • 6.14.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.15. Education Online Ad Spend
    • 6.15.1. Snapshot, 2010-2019
    • 6.15.2. Analysis by Marketing Objective
    • 6.15.3. Analysis by Channel Spend - Desktop vs. Mobile

7. Germany Online Advertising Spend by Format

  • 7.1. Germany Online Format Dynamics - Overall
  • 7.2. Online Format Dynamics
    • 7.2.1. Germany Online Search Ad Spend
    • 7.2.2. Germany Online Display (Excluding Video) Ad Spend
    • 7.2.3. Germany Online Sponsorship Ad Spend
    • 7.2.4. Germany Online Classified Ad Spend
    • 7.2.5. Germany Online Email Ad Spend
    • 7.2.6. Germany Online Video Ad Spend
  • 7.3. Programmatic Digital Display Ad Spend
  • 7.4. Programmatic Online Video Ad Spend
  • 7.5. RTB Display Ad Spend

8. Germany Online Gaming Advertising Spend

  • 8.1. Snapshot of Gaming Ad Spend
  • 8.2. Gaming Ad Spend by Categories
    • 8.2.1. Around Games Environment Ad Spend
    • 8.2.2. In Game Environment Ad Spend
    • 8.2.3. In Game Immersive Ad Spend
    • 8.2.4. Exclusive Advertising Games Spend

9. Market Share Analysis by Online Sites

  • 9.1. Snapshot
  • 9.2. Online Advertising Spend by Online Sites
    • 9.2.1. Google
    • 9.2.2. Microsoft
    • 9.2.3. Yahoo
    • 9.2.4. WEB.DE
    • 9.2.5. Facebook
    • 9.2.6. YouTube
    • 9.2.7. Twitter

List of Tables

  • Table 1: Germany Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 2: Germany Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
  • Table 3: Germany Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
  • Table 4: Germany Population Analysis (Million), 2010-2019
  • Table 5: Germany Inflation Trends (%), 2010-2019
  • Table 6: Germany Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
  • Table 7: Germany Number of Online & Mobile Buyers (Million), 2010-2019
  • Table 8: Germany Number of Online & Mobile Shoppers Analysis (Million), 2010-2019
  • Table 9: Germany Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
  • Table 10: Germany Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
  • Table 11: Germany Mobile Internet User Analysis (Million), 2010-2019
  • Table 12: Germany Number of Internet and Social Media Users (Million), 2010-2019
  • Table 13: Germany Number of Fixed Broadband Subscriptions (Million), 2010-2019
  • Table 14: Germany Number of Mobile and Smartphone Users(Million), 2010-2019
  • Table 15: Germany Number of Ereader Users Analysis (Million), 2010-2019
  • Table 16: Germany E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
  • Table 17: Germany Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
  • Table 18: Germany Online Spending per Internet User (US$), 2010-2019
  • Table 19: Germany Online Mobile Spending per Online User (US$), 2010-2019
  • Table 20: Germany Online Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
  • Table 21: Germany Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 22: Germany Online Advertising Spend on Branding (US$ Million), 2010-2019
  • Table 23: Germany Online Advertising Spend on Sales (US$ Million), 2010-2019
  • Table 24: Germany Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
  • Table 25: Germany Online Advertising Spend on Product Launch (US$ Million), 2010-2019
  • Table 26: Germany Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 27: Germany Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 28: Germany Online Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
  • Table 29: Germany Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 30: Germany Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 31: Germany Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 32: Germany Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 33: Germany Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 34: Germany Online Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
  • Table 35: Germany Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 36: Germany Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 37: Germany Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 38: Germany Food & Beverage Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 39: Germany Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 40: Germany Food & Beverage Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 41: Germany Health & Beauty Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 42: Germany Health & Beauty Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 43: Germany Health & Beauty Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 44: Germany Computer Product & Service Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 45: Germany Computer Product & Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 46: Germany Computer Product & Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 47: Germany Leisure Travel & Tourism Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 48: Germany Leisure Travel & Tourism Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 49: Germany Leisure Travel & Tourism Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 50: Germany Financial Services Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 51: Germany Financial Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 52: Germany Financial Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 53: Germany Automotive Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 54: Germany Automotive Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 55: Germany Automotive Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 56: Germany Media Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 57: Germany Media Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 58: Germany Media Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 59: Germany Entertainment Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 60: Germany Entertainment Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 61: Germany Entertainment Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 62: Germany Telecom Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 63: Germany Telecom Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 64: Germany Telecom Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 65: Germany Retail Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 66: Germany Retail Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 67: Germany Retail Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 68: Germany Pharmaceutical & Healthcare Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 69: Germany Pharmaceutical & Healthcare Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 70: Germany Pharmaceutical & Healthcare Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 71: Germany Public Sector Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 72: Germany Public Sector Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 73: Germany Public Sector Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 74: Germany Real Estate Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 75: Germany Real Estate Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 76: Germany Real Estate Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 77: Germany Education Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 78: Germany Education Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 79: Germany Education Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 80: Germany Online Advertising Spend by Formats (%), 2014 vs. 2019
  • Table 81: Germany Online Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 82: Germany Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 83: Germany OnlineSponsorship Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 84: Germany OnlineClassified Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 85: Germany OnlineEmail Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 86: Germany Online Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 87: Germany Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
  • Table 88: Germany Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
  • Table 89: Germany RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
  • Table 90: Germany Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 91: Germany Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
  • Table 92: Germany Online Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
  • Table 93: Germany Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 94: Germany Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 95: Germany Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 96: Germany Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 97: Germany Online Advertising Spend by Online Sites (%), 2014
  • Table 98: Germany Online Advertising Spend on Google (US$ Million), 2010-2014
  • Table 99: Germany Online Advertising Spend on Microsoft Social Networking Site (US$ Million), 2010-2014
  • Table 100: Germany Online Advertising Spend on Yahoo (US$ Million), 2010-2014
  • Table 101: Germany Online Advertising Spend on WEB.DE (US$ Million), 2010-2014
  • Table 102: Germany Online Advertising Spend on Facebook (US$ Million), 2010-2014
  • Table 103: Germany Online Advertising Spend on YouTube (US$ Million), 2010-2014
  • Table 104: Germany Online Advertising Spend on Twitter (US$ Million), 2010-2014

List of Figure

  • Figure 1: Methodology Framework
  • Figure 2: Germany Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 3: Global Snapshot - Online Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 4: Germany Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
  • Figure 5: Germany Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
  • Figure 6: Germany Population Analysis (%), 2014
  • Figure 7: Germany Inflation Trends (%), 2010-2019
  • Figure 8: Germany Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
  • Figure 9: Germany Number of Online & Mobile Buyers (Million), 2010-2019
  • Figure 10: Germany Number of Online & Mobile Shoppers Analysis (Million), 2010-2019
  • Figure 11: Germany Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
  • Figure 12: Germany Number of Gamers - Online and Social (Million), 2010-2019
  • Figure 13: Germany Mobile Internet User Analysis (Million), 2010-2019
  • Figure 14: Germany Number of Internet and Social Media Users (Million), 2010-2019
  • Figure 15: Germany Number of Fixed BroadbandSubscriptions (Million), 2010-2019
  • Figure 16: Germany Number of Mobile and Smartphone Users(Million), 2010-2019
  • Figure 17: Germany Number of Ereader Users Analysis (Million), 2010-2019
  • Figure 18: Germany E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
  • Figure 19: Germany Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
  • Figure 20: Germany Online Spending per Internet User (US$), 2010-2019
  • Figure 21: Germany Online Mobile Spending per Online User (US$), 2010-2019
  • Figure 22: Germany Online Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
  • Figure 23: Germany Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 24: Germany Online Advertising Spend on Branding (US$ Million), 2010-2019
  • Figure 25: Germany Online Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 26: Germany Online Advertising Spend on Sales (US$ Million), 2010-2019
  • Figure 27: Germany Online Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 28: Germany Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
  • Figure 29: Germany Online Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 30: Germany Online Advertising Spend on Product Launch (US$ Million), 2010-2019
  • Figure 31: Germany Online Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 32: Germany Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 33: Online Advertising Spend by Channels for Key Markets (%), 2014
  • Figure 34: Germany Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 35: Germany Online Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
  • Figure 36: Germany Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 37: Germany Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 38: Germany Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 39: Germany Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 40: Germany Online Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 41: Global Snapshot - Online Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 42: Germany Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 43: Germany Online Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
  • Figure 44: Germany Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 45: Germany Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 46: Germany Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 47: Germany Online Desktop Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 48: Global Snapshot - Online Desktop Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 49: Germany Online Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2014
  • Figure 50: Germany Food & Beverage Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 51: Germany Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 52: Germany Food & Beverage Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 53: Germany Health & Beauty Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 54: Germany Health & Beauty Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 55: Germany Health & Beauty Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 56: Germany Computer Product & Service Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 57: Germany Computer Product & Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 58: Germany Computer Product & Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 59: Germany Leisure Travel & Tourism Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 60: Germany Leisure Travel & Tourism Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 61: Germany Leisure Travel & Tourism Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 62: Germany Financial Services Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 63: Germany Financial Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 64: Germany Financial Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 65: Germany Automotive Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 66: Germany Automotive Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 67: Germany Automotive Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 68: Germany Media Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 69: Germany Media Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 70: Germany Media Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 71: Germany Entertainment Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 72: Germany Entertainment Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 73: Germany Entertainment Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 74: Germany Telecom Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 75: Germany Telecom Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 76: Germany Telecom Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 77: Germany Retail Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 78: Germany Retail Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 79: Germany Retail Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 80: Germany Pharmaceutical & Healthcare Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 81: Germany Pharmaceutical & Healthcare Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 82: Germany Pharmaceutical & Healthcare Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 83: Germany Public Sector Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 84: Germany Public Sector Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 85: Germany Public Sector Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 86: Germany Real Estate Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 87: Germany Real Estate Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 88: Germany Real Estate Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 89: Germany Education Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 90: Germany Education Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 91: Germany Education Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 92: Germany Online Advertising Spend by Formats (%), 2014 vs. 2019
  • Figure 93: Germany Online Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 94: Germany Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 95: Germany Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 96: Germany Online Classified Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 97: Germany Online Email Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 98: Germany Online Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 99: Germany Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
  • Figure 100: Germany Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
  • Figure 101: Germany RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
  • Figure 102: Global Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 103: Global Snapshot - Online Gaming Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 104: Global Online Gaming Advertising Spend Snapshot - Breakdown by Gaming Categories (%), 2014 vs. 2019
  • Figure 105: Germany Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 106: Germany Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
  • Figure 107: Germany Online Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
  • Figure 108: Germany Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 109: Germany Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 110: Germany Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 111: Germany Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 112: Germany Online Advertising Spend by Online Sites (%), 2014
  • Figure 113: Germany Online Advertising Spend on Google (US$ Million), 2010-2014
  • Figure 114: Germany Online Advertising Spend on Microsoft (US$ Million), 2010-2014
  • Figure 115: Germany Online Advertising Spend on Yahoo (US$ Million), 2010-2014
  • Figure 116: Germany Online Advertising Spend on WEB.DE (US$ Million), 2010-2014
  • Figure 117: Germany Online Advertising Spend on Facebook (US$ Million), 2010-2014
  • Figure 118: Germany Online Advertising Spend on YouTube (US$ Million), 2010-2014
  • Figure 119: Germany Online Advertising Spend on Twitter (US$ Million), 2010-2014
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