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市場調查報告書

美國的數位廣告費

Interactive Model - Digital Advertising Spend in the US

出版商 Socintel360 商品編碼 329128
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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美國的數位廣告費 Interactive Model - Digital Advertising Spend in the US
出版日期: 2015年04月20日 內容資訊: 英文
簡介

美國的線上廣告費,2013年終時刻為446億美元,佔廣告費整體25.2%。從2009年到2013年之間,美國線上廣告以年複合成長率(CAGR)18.3%成長。這個成長預計2014年將持續,預計自2013年增加17.0%達523億美元的支出。預計從2014年到2018年期間,廣告費以年複合成長率25.7%成長,2018年達到佔廣告費整體37.6%的821億美元。

關於本報告提供線上廣告費的詳細資料,及各分類、主題的分析等。

第1章 關於本報告

  • 關於Socintel360
  • 摘要
  • 調查範圍
  • 調查手法
  • 定義
  • 免責聲明

第2章 線上廣告費的市場佔有率分析

  • 美國的線上廣告費
  • 市場佔有率分析

第3章 宏觀經濟、商務、消費者促進要素分析

  • 宏觀經濟的基本和產業的成長動態
  • 消費者分析
  • 網際網路及技術的引進
  • 終端和平台
  • 行動電子商務
  • 廣告費動態

第4章 各行銷目的的美國線上廣告費

  • 行銷目的短評
  • 各行銷目的廣告費
    • 品牌
    • 銷售
    • 世代的牽引/流量的擴大
    • 產品的推出

第5章 各流通管道的美國線上廣告費

  • 線上流通管道動態 - 全體
    • 其他的主要市場與美國家比較評估
  • 線上流通管道動態 - 行動
    • 美國的線上行動搜尋廣告費
    • 美國的線上行動顯示器廣告費
    • 美國的線上行動傳訊廣告費
    • 美國的線上行動影片廣告費
    • 其他的主要市場與美國家比較評估
  • 線上流通管道動態 - 桌面
    • 美國的線上桌面搜尋廣告費
    • 美國的線上桌面展示廣告費
    • 美國的線上桌面影片廣告費
    • 其他的主要市場與美國家比較評估

第6章 各產業的美國線上廣告費

  • 主要產業的短評
  • 食品和飲料的線上廣告費
    • 短評(2010∼2019年)
    • 各行銷目的分析
    • 各銷路分析-桌面 vs. 行動
  • 健康、美容的線上廣告費
    • 短評(2010∼2019年)
    • 各行銷目的分析
    • 各銷路分析-桌面 vs. 行動
  • 電腦產品與服務的線上廣告費
    • 短評(2010∼2019年)
    • 各行銷目的分析
    • 各銷路分析-桌面 vs. 行動
  • 休閒、觀光旅遊的線上廣告費
    • 短評(2010∼2019年)
    • 各行銷目的分析
    • 各銷路分析-桌面 vs. 行動
  • 金融服務的線上廣告費
    • 短評(2010∼2019年)
    • 各行銷目的分析
    • 各銷路分析-桌面 vs. 行動
  • 汽車的線上廣告費
    • 短評(2010∼2019年)
    • 各行銷目的分析
    • 各銷路分析-桌面 vs. 行動
  • 媒體的線上廣告費
    • 短評(2010∼2019年)
    • 各行銷目的分析
    • 各銷路分析-桌面 vs. 行動
  • 娛樂的線上廣告費
    • 短評(2010∼2019年)
    • 各行銷目的分析
    • 各銷路分析-桌面 vs. 行動
  • 通訊的線上廣告費
    • 短評(2010∼2019年)
    • 各行銷目的分析
    • 各銷路分析-桌面 vs. 行動
  • 零售的線上廣告費
    • 短評(2010∼2019年)
    • 各行銷目的分析
    • 各銷路分析-桌面 vs. 行動
  • 醫藥品、醫療的線上廣告費
    • 短評(2010∼2019年)
    • 各行銷目的分析
    • 各銷路分析-桌面 vs. 行動
  • 公共領域的線上廣告費
    • 短評(2010∼2019年)
    • 各行銷目的分析
    • 各銷路分析-桌面 vs. 行動
  • 不動產的線上廣告費
    • 短評(2010∼2019年)
    • 各行銷目的分析
    • 各銷路分析-桌面 vs. 行動
  • 教育的線上廣告費
    • 短評(2010∼2019年)
    • 各行銷目的分析
    • 各銷路分析-桌面 vs. 行動

第7章 各格式的美國線上廣告費

  • 美國的線上格式動態 - 全體
  • 線上格式動態
    • 美國的線上搜尋廣告費
    • 美國的線上顯示器(影片以外)廣告費
    • 美國的線上贊助商廣告費
    • 美國的線上分類廣告費
    • 美國的線上電子郵件廣告費
    • 美國的線上影片廣告費
  • 計劃型數位顯示器廣告費
  • 計劃型線上影片廣告費
  • RTB展示廣告費

第8章 美國的社群遊戲廣告費

  • 遊戲廣告費的短評
  • 各類別遊戲廣告費
    • 在遊戲週邊環境的廣告費
    • 在遊戲內環境的廣告費
    • 遊戲身臨其境型的廣告費
    • 獨佔宣傳遊戲的廣告費

第9章 各網站的市場佔有率分析

  • 短評
  • 各網站的線上廣告費
    • Google
    • YouTube
    • Facebook
    • Yahoo
    • Microsoft
    • AOL
    • Twitter
    • IAC

圖表

目錄
Product Code: DSIM80700

Online advertising spend in the US stood at US$44.6 billion by end of 2013, accounting for 25.2% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR of 18.3%. This growth is expected to continue in 2014 with brands expected to spend US$52.3 billion, representing an increase of 17.0% over 2013. Over the forecast period (2014-2018), Socintel360 expects online advertising spend to grow at a CAGR of 12.0% to reach US$82.1 billion in 2018, accounting for 37.6% of the total advertising spend.

Scope

This report provides detailed online advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2010-2019). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following eight key areas -

  • Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.
  • Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.
  • Format Split: This report provides break down by the following formats:
    • ­ Search Ad Spend
    • ­ Display Ad Spend
    • ­ Sponsorship Ad Spend
    • ­ Classified Ad Spend
    • ­ Email Ad Spend
    • ­ Video Ad Spend
  • Industry Split: This report provides breakdown of online advertising spend across 14 key industry verticals.
    • ­ Food & Beverages
    • ­ Health & Beauty
    • ­ Technology & ICT Services
    • ­ Leisure Travel & Tourism
    • ­ Financial Services
    • ­ Automotive
    • ­ Media
    • ­ Entertainment
    • ­ Telecoms
    • ­ Retail
    • ­ Pharmaceutical & Healthcare
    • ­ Public Sector
    • ­ Real estate
    • ­ Education
  • Advertising Objectives: This report provides breakdown of online advertising spend by key marketing objectives:
    • ­ Branding
    • ­ Direct Sales
    • ­ Lead Generation/Increase Traffic
    • ­ Product Launch
  • By Gaming: This report provides breakdown of online gaming advertising spend by following categories:
    • ­ Around Games & Apps Environment Ad Spend
    • ­ In Game Environment Ad Spend
    • ­ In Game Immersive Ad Spend
    • ­ Exclusive Advertising Games Spend
  • By Online Sites: This report provides breakdown of online advertising spend by key platforms (sites) for a period of 5 years (2010-2014).
  • Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend

Synopsis

This report answers the following key questions:

  • How is online and mobile advertising expected to grow over the next five years?
  • How much is being spent on online advertising by industry?
  • How is online marketing budget being allocated and utilized?
  • Which marketing objectives are driving the online advertising spend?
  • Which online advertising formats are gaining popularity to target consumers?
  • Which online sites are gaining / losing market share?

Table of Contents

1. About this Report

  • 1.1. About Socintel360
  • 1.2. Summary
  • 1.3. Scope
  • 1.4. Methodology
  • 1.5. Definitions
  • 1.6. Disclaimer

2. Online Advertising Spend Market Share Analysis

  • 2.1. US Online Advertising Spend
  • 2.2. Market Share Analysis

3. Analysis of Macroeconomic, Business, and Consumer Drivers

  • 3.1. Macroeconomic Fundamentals and Industry Growth Dynamics
  • 3.2. Consumer Insights
  • 3.3. Internet & Technology Adoption
  • 3.4. Devices & Platforms
  • 3.5. Mobile Commerce
  • 3.6. Advertising Spend Dynamics

4. US Online Advertising Spend by Marketing Objective

  • 4.1. Snapshot of Marketing Objectives
  • 4.2. Ad Spend by Marketing Objectives
    • 4.2.1. Branding
    • 4.2.2. Sales
    • 4.2.3. Lead Generation/ Increase Traffic
    • 4.2.4. Product Launch

5. US Online Advertising Spend by Channels

  • 5.1. Online Channel Dynamics - Overall
    • 5.1.1. Benchmarking US with Other Key Markets
  • 5.2. Online Channel Dynamics - Mobile
    • 5.2.1. US Online Mobile Search Ad Spend
    • 5.2.2. US Online Mobile Display Ad Spend
    • 5.2.3. US Online Mobile Messaging Ad Spend
    • 5.2.4. US Online Mobile Video Ad Spend
    • 5.2.5. Benchmarking US with Other Key Markets
  • 5.3. Online Channel Dynamics - Desktop
    • 5.3.1. US Online Desktop Search Ad Spend
    • 5.3.2. US Online Desktop Display Ad Spend
    • 5.3.3. US Online Desktop Video Ad Spend
    • 5.3.4. Benchmarking US with Other Key Markets

6. US Online Advertising Spend by Industry

  • 6.1. Snapshot of Key Verticals
  • 6.2. Food & Beverages Online Ad Spend
    • 6.2.1. Snapshot, 2010-2019
    • 6.2.2. Analysis by Marketing Objective
    • 6.2.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.3. Health & Beauty Online Ad Spend
    • 6.3.1. Snapshot, 2010-2019
    • 6.3.2. Analysis by Marketing Objective
    • 6.3.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.4. Computer Product & Service Online Ad Spend
    • 6.4.1. Snapshot, 2010-2019
    • 6.4.2. Analysis by Marketing Objective
    • 6.4.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.5. Leisure Travel & Tourism Online Ad Spend
    • 6.5.1. Snapshot, 2010-2019
    • 6.5.2. Analysis by Marketing Objective
    • 6.5.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.6. Financial Services Online Ad Spend
    • 6.6.1. Snapshot, 2010-2019
    • 6.6.2. Analysis by Marketing Objective
    • 6.6.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.7. Automotive Online Ad Spend
    • 6.7.1. Snapshot, 2010-2019
    • 6.7.2. Analysis by Marketing Objective
    • 6.7.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.8. Media Online Ad Spend
    • 6.8.1. Snapshot, 2010-2019
    • 6.8.2. Analysis by Marketing Objective
    • 6.8.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.9. Entertainment Online Ad Spend
    • 6.9.1. Snapshot, 2010-2019
    • 6.9.2. Analysis by Marketing Objective
    • 6.9.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.1. Telecom Online Ad Spend
    • 6.10.1. Snapshot, 2010-2019
    • 6.10.2. Analysis by Marketing Objective
    • 6.10.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.11. Retail Online Ad Spend
    • 6.11.1. Snapshot, 2010-2019
    • 6.11.2. Analysis by Marketing Objective
    • 6.11.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.12. Pharmaceutical & Healthcare Online Ad Spend
    • 6.12.1. Snapshot, 2010-2019
    • 6.12.2. Analysis by Marketing Objective
    • 6.12.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.13. Public Sector Online Ad Spend
    • 6.13.1. Snapshot, 2010-2019
    • 6.13.2. Analysis by Marketing Objective
    • 6.13.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.14. Real Estate Online Ad Spend
    • 6.14.1. Snapshot, 2010-2019
    • 6.14.2. Analysis by Marketing Objective
    • 6.14.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.15. Education Online Ad Spend
    • 6.15.1. Snapshot, 2010-2019
    • 6.15.2. Analysis by Marketing Objective
    • 6.15.3. Analysis by Channel Spend - Desktop vs. Mobile

7. US Online Advertising Spend by Format

  • 7.1. US Online Format Dynamics - Overall
  • 7.2. Online Format Dynamics
    • 7.2.1. US Online Search Ad Spend
    • 7.2.2. US Online Display (Excluding Video) Ad Spend
    • 7.2.3. US Online Sponsorship Ad Spend
    • 7.2.4. US Online Classified Ad Spend
    • 7.2.5. US Online Email Ad Spend
    • 7.2.6. US Online Video Ad Spend
  • 7.3. Programmatic Digital Display Ad Spend
  • 7.4. Programmatic Online Video Ad Spend
  • 7.5. RTB Display Ad Spend

8. US Social Gaming Advertising Spend

  • 8.1. Snapshot of Gaming Ad Spend
  • 8.2. Gaming Ad Spend by Categories
    • 8.2.1. Around Games Environment Ad Spend
    • 8.2.2. In Game Environment Ad Spend
    • 8.2.3. In Game Immersive Ad Spend
    • 8.2.4. Exclusive Advertising Games Spend

9. Market Share Analysis by Online Sites

  • 9.1. Snapshot
  • 9.2. Online Advertising Spend by Online Sites
    • 9.2.1. Google
    • 9.2.2. YouTube
    • 9.2.3. Facebook
    • 9.2.4. Yahoo
    • 9.2.5. Microsoft
    • 9.2.6. AOL
    • 9.2.7. Twitter
    • 9.2.8. IAC

List of Tables

  • Table 1: US Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 2: US Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
  • Table 3: US Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
  • Table 4: US Population Analysis (Million), 2010-2019
  • Table 5: US Inflation Trends (%), 2010-2019
  • Table 6: US Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
  • Table 7: US Number of Online & Mobile Buyers (Million), 2010-2019
  • Table 8: US Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
  • Table 9: US Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
  • Table 10: US Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
  • Table 11: US Mobile Internet User Analysis (Million), 2010-2019
  • Table 12: US Number of Internet and Social Media Users (Million), 2010-2019
  • Table 13: US Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
  • Table 14: US Number of Mobile and Smartphone Users (Million), 2010-2019
  • Table 15: US Number of Ereader and IPad Users Analysis (Million), 2010-2019
  • Table 16: US E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
  • Table 17: US Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
  • Table 18: US Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
  • Table 19: US Online Spending per Internet User (US$), 2010-2019
  • Table 20: US Online Mobile Spending per Online User (US$), 2010-2019
  • Table 21: US Online Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
  • Table 22: US Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 23: US Online Advertising Spend on Branding (US$ Million), 2010-2019
  • Table 24: US Online Advertising Spend on Sales (US$ Million), 2010-2019
  • Table 25: US Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
  • Table 26: US Online Advertising Spend on Product Launch (US$ Million), 2010-2019
  • Table 27: US Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 28: US Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 29: US Online Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
  • Table 30: US Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 31: US Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 32: US Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 33: US Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 34: US Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 35: US Online Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
  • Table 36: US Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 37: US Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 38: US Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 39: US Food & Beverage Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 40: US Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 41: US Food & Beverage Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 42: US Health & Beauty Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 43: US Health & Beauty Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 44: US Health & Beauty Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 45: US Computer Product & Service Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 46: US Computer Product & Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 47: US Computer Product & Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 48: US Leisure Travel & Tourism Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 49: US Leisure Travel & Tourism Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 50: US Leisure Travel & Tourism Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 51: US Financial Services Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 52: US Financial Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 53: US Financial Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 54: US Automotive Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 55: US Automotive Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 56: US Automotive Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 57: US Media Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 58: US Media Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 59: US Media Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 60: US Entertainment Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 61: US Entertainment Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 62: US Entertainment Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 63: US Telecom Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 64: US Telecom Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 65: US Telecom Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 66: US Retail Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 67: US Retail Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 68: US Retail Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 69: US Pharmaceutical & Healthcare Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 70: US Pharmaceutical & Healthcare Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 71: US Pharmaceutical & Healthcare Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 72: US Public Sector Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 73: US Public Sector Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 74: US Public Sector Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 75: US Real Estate Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 76: US Real Estate Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 77: US Real Estate Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 78: US Education Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 79: US Education Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 80: US Education Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 81: US Online Advertising Spend by Formats (%), 2014 vs. 2019
  • Table 82: US Online Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 83: US Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 84: US OnlineSponsorship Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 85: US OnlineClassified Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 86: US OnlineEmail Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 87: US Online Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 88: US Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
  • Table 89: US Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
  • Table 90: US RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
  • Table 91: US Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 92: US Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
  • Table 93: US Online Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
  • Table 94: US Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 95: US Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 96: US Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 97: US Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 98: US Online Advertising Spend by Online Sites (%), 2014
  • Table 99: US Online Advertising Spend on Google (US$ Million), 2010-2014
  • Table 100: US Online Advertising Spend on YouTube Social Networking Site (US$ Million), 2010-2014
  • Table 101: US Online Advertising Spend on Facebook (US$ Million), 2010-2014
  • Table 102: US Online Advertising Spend on Yahoo (US$ Million), 2010-2014
  • Table 103: US Online Advertising Spend on Microsoft (US$ Million), 2010-2014
  • Table 104: US Online Advertising Spend on AOL (US$ Million), 2010-2014
  • Table 105: US Online Advertising Spend on Twitter (US$ Million), 2010-2014
  • Table 106: US Online Advertising Spend on IAC (US$ Million), 2010-2014

List of Figure

  • Figure 1: Methodology Framework
  • Figure 2: US Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 3: Global Snapshot - Online Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 4: US Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
  • Figure 5: US Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
  • Figure 6: US Population Analysis (%), 2014
  • Figure 7: US Inflation Trends (%), 2010-2019
  • Figure 8: US Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
  • Figure 9: US Number of Online & Mobile Buyers (Million), 2010-2019
  • Figure 10: US Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
  • Figure 11: US Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
  • Figure 12: US Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
  • Figure 13: US Mobile Internet User Analysis (Million), 2010-2019
  • Figure 14: US Number of Internet and Social Media Users (Million), 2010-2019
  • Figure 15: US Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
  • Figure 16: US Number of Mobile and Smartphone Users (Million), 2010-2019
  • Figure 17: US Number of Ereader and IPad Users Analysis (Million), 2010-2019
  • Figure 18: US E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
  • Figure 19: US Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
  • Figure 20: US Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
  • Figure 21: US Online Spending per Internet User (US$), 2010-2019
  • Figure 22: US Online Mobile Spending per Online User (US$), 2010-2019
  • Figure 23: US Online Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
  • Figure 24: US Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 25: US Online Advertising Spend on Branding (US$ Million), 2010-2019
  • Figure 26: US Online Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 27: US Online Advertising Spend on Sales (US$ Million), 2010-2019
  • Figure 28: US Online Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 29: US Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
  • Figure 30: US Online Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 31: US Online Advertising Spend on Product Launch (US$ Million), 2010-2019
  • Figure 32: US Online Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 33: US Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 34: Online Advertising Spend by Channels for Key Markets (%), 2014
  • Figure 35: US Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 36: US Online Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
  • Figure 37: US Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 38: US Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 39: US Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 40: US Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 41: US Online Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 42: Global Snapshot - Online Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 43: US Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 44: US Online Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
  • Figure 45: US Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 46: US Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 47: US Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 48: US Online Desktop Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 49: Global Snapshot - Online Desktop Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 50: US Online Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2014
  • Figure 51: US Food & Beverage Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 52: US Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 53: US Food & Beverage Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 54: US Health & Beauty Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 55: US Health & Beauty Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 56: US Health & Beauty Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 57: US Computer Product & Service Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 58: US Computer Product & Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 59: US Computer Product & Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 60: US Leisure Travel & Tourism Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 61: US Leisure Travel & Tourism Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 62: US Leisure Travel & Tourism Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 63: US Financial Services Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 64: US Financial Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 65: US Financial Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 66: US Automotive Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 67: US Automotive Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 68: US Automotive Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 69: US Media Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 70: US Media Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 71: US Media Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 72: US Entertainment Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 73: US Entertainment Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 74: US Entertainment Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 75: US Telecom Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 76: US Telecom Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 77: US Telecom Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 78: US Retail Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 79: US Retail Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 80: US Retail Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 81: US Pharmaceutical & Healthcare Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 82: US Pharmaceutical & Healthcare Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 83: US Pharmaceutical & Healthcare Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 84: US Public Sector Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 85: US Public Sector Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 86: US Public Sector Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 87: US Real Estate Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 88: US Real Estate Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 89: US Real Estate Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 90: US Education Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 91: US Education Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 92: US Education Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 93: US Online Advertising Spend by Formats (%), 2014 vs. 2019
  • Figure 94: US Online Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 95: US Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 96: US Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 97: US Online Classified Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 98: US Online Email Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 99: US Online Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 100: US Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
  • Figure 101: US Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
  • Figure 102: US RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
  • Figure 103: Global Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 104: Global Snapshot - Online Gaming Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 105: Global Online Gaming Advertising Spend Snapshot - Breakdown by Gaming Categories (%), 2014 vs. 2019
  • Figure 106: US Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 107: US Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
  • Figure 108: US Online Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
  • Figure 109: US Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 110: US Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 111: US Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 112: US Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 113: US Online Advertising Spend by Online Sites (%), 2014
  • Figure 114: US Online Advertising Spend on Google (US$ Million), 2010-2014
  • Figure 115: US Online Advertising Spend on YouTube (US$ Million), 2010-2014
  • Figure 116: US Online Advertising Spend on Facebook (US$ Million), 2010-2014
  • Figure 117: US Online Advertising Spend on Yahoo (US$ Million), 2010-2014
  • Figure 118: US Online Advertising Spend on Microsoft (US$ Million), 2010-2014
  • Figure 119: US Online Advertising Spend on AOL (US$ Million), 2010-2014
  • Figure 120: US Online Advertising Spend on Twitter (US$ Million), 2010-2014
  • Figure 121: US Online Advertising Spend on IAC (US$ Million), 2010-2014
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