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市場調查報告書

中國的社群媒體廣告費 - 互動模式

Interactive Model - Social Media Advertising Spend in China

出版商 Socintel360 商品編碼 329125
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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中國的社群媒體廣告費 - 互動模式 Interactive Model - Social Media Advertising Spend in China
出版日期: 2015年04月20日 內容資訊: 英文
簡介

中國的社群媒體廣告費在2013年終時為13億美金,佔整體線上廣告費的8.4%。2009年到2013年間,中國社群媒體廣告以年複合成長率 (CAGR) 43.6%成長。2014年預測該成長也將持續,並比2013年增加42.2%18億美元的支出。預測從2014年到2018年這段期間,社群媒體廣告費將以37.3%的年複合成長率成長,到2018年達到佔線上廣告費20.1%的64億美元。

本報告網羅中國社群媒體廣告費的詳細資料,及各分類·主題分析等資訊。

第1章 關於本報告

  • 關於Socintel360
  • 摘要
  • 調查範圍
  • 調查手法
  • 定義
  • 免責聲明

第2章 社群媒體廣告費的市場佔有率分析

  • 中國的線上廣告費
    • 其他的主要市場與中國家之比較評估
  • 中國的社群媒體廣告費
  • 市場佔有率分析

第3章 社群媒體的行銷預算的分配

  • 銷路的分配
  • 功能的分配
  • 投資手段分析

第4章 宏觀經濟,商務,消費者促進要素分析

  • 宏觀經濟的基本和產業的成長動態
  • 消費者分析
  • 網際網路及技術的引進
  • 終端和平台
  • 行動電子商務
  • 廣告費動態

第5章 就行銷目的別來看的中國社群媒體廣告費

  • 行銷目的短評
  • 每行銷目的廣告費
    • 品牌
    • 銷售
    • lead generation/流量的擴大
    • 產品的推出

第6章 就產業別來看的中國社群媒體廣告費

  • 主要產業的短評
  • 食品和飲料的社群媒體廣告費
    • 短評(2010∼2019年)
    • 各行銷目的分析
    • 各銷路分析-桌上型電腦 vs. 行動
  • 健康·美容的社群媒體廣告費
  • 技術·運算產品的社群媒體廣告費
  • 休閒·觀光旅遊的社群媒體廣告費
  • 金融服務的社群媒體廣告費
  • 汽車的社群媒體廣告費
  • 媒體的社群媒體廣告費
  • 娛樂的社群媒體廣告費
  • 通訊的社群媒體廣告費
  • 零售的社群媒體廣告費
  • 醫藥品·醫療的社群媒體廣告費
  • 公共領域的社群媒體廣告費
  • 不動產的社群媒體廣告費
  • 教育的社群媒體廣告費

第7章 在流通管道·不同格式裡(上)看的中國社群媒體廣告費

  • 線上流通管道動態 - 全體
    • 其他的主要市場與中國家之比較評估
  • 線上流通管道動態 - 行動
  • 線上流通管道動態 - 桌上型電腦
  • 社群媒體流通管道動態 - 全體
  • 社群媒體流通管道動態 - 行動
    • 中國的社群媒體的行動顯示器廣告費
    • 中國的社群媒體的行動影片廣告費
    • 其他的主要市場與中國家之比較評估
  • 社群媒體流通管道動態 - 桌上型電腦
    • 中國的社群媒體的桌上型電腦展示廣告費
    • 中國的社群媒體的桌上型電腦影片廣告費

第8章 中國的社群遊戲廣告費

  • 遊戲廣告費的短評
  • 各類別遊戲廣告費
    • 遊戲週邊環境的廣告費
    • 遊戲內環境的廣告費
    • 置入式行銷遊戲廣告費
    • 遊戲獨家廣告費

第9章 每社群網站的市場佔有率分析

  • 短評
  • 每社群網站的社群媒體廣告費
    • Sina Weibo
    • Tencent
    • Kaixin
    • RenRen

圖表清單

目錄
Product Code: SMIM80730

Social media advertising spend in the China stood at US$1.3 billion by end of 2013, accounting for 8.4% of online advertising. During 2009-2013, social media advertising in the country has increased at a CAGR of 43.6%. This growth is expected to continue in 2014 with brands expected to spend US$1.8 billion, representing an increase of 42.2% over 2013. Over the forecast period (2014-2018), Socintel360 expects social media ad spend to grow at a CAGR of 37.3% to reach US$6.4 billion in 2018, accounting for 20.1% of the online advertising spend.

Scope

This report provides detailed social media advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2010-2019). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following nine key areas -

  • Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.
  • Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
  • Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.
  • Format Split: This report provides break down by the following formats:
    • ­ Display Ad Spend
    • ­ Video Ad Spend

Each of the format segments above is broken down further into channel - desktop and mobile.

  • Industry Split: This report provides breakdown of social media advertising spend across 14 key industry verticals.
    • ­ Food & Beverages
    • ­ Health & Beauty
    • ­ Technology & ICT Services
    • ­ Leisure Travel & Tourism
    • ­ Financial Services
    • ­ Automotive
    • ­ Media
    • ­ Entertainment
    • ­ Telecoms
    • ­ Retail
    • ­ Pharmaceutical & Healthcare
    • ­ Public Sector
    • ­ Real estate
    • ­ Education
  • Advertising Objectives: This report provides breakdown of social media advertising spend by key marketing objectives:
    • ­ Branding
    • ­ Direct Sales
    • ­ Lead Generation/Increase Traffic
    • ­ Product Launch

  • By Gaming: This report provides breakdown of social gaming advertising spend by following categories:
    • ­ Around Games & Apps Environment Ad Spend
    • ­ In Game Environment Ad Spend
    • ­ In Game Immersive Ad Spend
    • ­ Exclusive Advertising Games Spend
  • By Social Networking Sites: This report provides breakdown of social media advertising spend by key platforms (sites) for a period of 5 years (2010-2014).
  • Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend

Synopsis

This report answers the following key questions:

  • How is social media advertising spending expected to grow over the next five years?
  • How much is being spent on social media advertising by industry?
  • How is social media marketing budget being allocated and utilized?
  • Which marketing objectives are driving the advertising spend on social media?
  • Which advertising formats are gaining popularity on social media to target consumers?
  • Which social media sites are gaining / losing market share?
  • How is social media mobile advertising spending expected to grow over the next five years?

Table of Contents

1. About this Report

  • 1.1. About Socintel360
  • 1.2. Summary
  • 1.3. Scope
  • 1.4. Methodology
  • 1.5. Definitions
  • 1.6. Disclaimer

2. Social Media Advertising Spend Market Share Analysis

  • 2.1. China Online Advertising Spend
    • 2.1.1. Benchmarking China with Other Key Markets
  • 2.2. China Social Media Advertising Spend
    • 2.2.1. Benchmarking China with Other Key Markets
  • 2.3. Market Share Analysis

3. Social Media Marketing Budget Allocation

  • 3.1. Channel Allocation
  • 3.2. Functional Allocation
  • 3.3. Analysis of Investment Avenues

4. Analysis of Macroeconomic, Business, and Consumer Drivers

  • 4.1. Macroeconomic Fundamentals and Industry Growth Dynamics
  • 4.2. Consumer Insights
  • 4.3. Internet & Technology Adoption
  • 4.4. Devices & Platforms
  • 4.5. Mobile Commerce
  • 4.6. Advertising Spend Dynamics

5. China Social Media Advertising Spend by Marketing Objective

  • 5.1. Snapshot of Marketing Objectives
  • 5.2. Ad Spend by Marketing Objectives
    • 5.2.1. Branding
    • 5.2.2. Sales
    • 5.2.3. Lead Generation/ Increase Traffic
    • 5.2.4. Product Launch

6. China Social Media Advertising Spend by Industry

  • 6.1. Snapshot of Key Verticals
  • 6.2. Food & Beverages Social Media Ad Spend
    • 6.2.1. Snapshot, 2010-2019
    • 6.2.2. Analysis by Marketing Objective
    • 6.2.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.3. Health & Beauty Social Media Ad Spend
    • 6.3.1. Snapshot, 2010-2019
    • 6.3.2. Analysis by Marketing Objective
    • 6.3.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.4. Technology & Computing Products Social Media Ad Spend
    • 6.4.1. Snapshot, 2010-2019
    • 6.4.2. Analysis by Marketing Objective
    • 6.4.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.5. Leisure Travel & Tourism Social Media Ad Spend
    • 6.5.1. Snapshot, 2010-2019
    • 6.5.2. Analysis by Marketing Objective
    • 6.5.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.6. Financial Services Social Media Ad Spend
    • 6.6.1. Snapshot, 2010-2019
    • 6.6.2. Analysis by Marketing Objective
    • 6.6.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.7. Automotive Social Media Ad Spend
    • 6.7.1. Snapshot, 2010-2019
    • 6.7.2. Analysis by Marketing Objective
    • 6.7.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.8. Media Social Media Ad Spend
    • 6.8.1. Snapshot, 2010-2019
    • 6.8.2. Analysis by Marketing Objective
    • 6.8.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.9. Entertainment Social Media Ad Spend
    • 6.9.1. Snapshot, 2010-2019
    • 6.9.2. Analysis by Marketing Objective
    • 6.9.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.1. Telecom Social Media Ad Spend
    • 6.10.1. Snapshot, 2010-2019
    • 6.10.2. Analysis by Marketing Objective
    • 6.10.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.11. Retail Social Media Ad Spend
    • 6.11.1. Snapshot, 2010-2019
    • 6.11.2. Analysis by Marketing Objective
    • 6.11.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.12. Pharmaceutical & Healthcare Social Media Ad Spend
    • 6.12.1. Snapshot, 2010-2019
    • 6.12.2. Analysis by Marketing Objective
    • 6.12.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.13. Public Sector Social Media Ad Spend
    • 6.13.1. Snapshot, 2010-2019
    • 6.13.2. Analysis by Marketing Objective
    • 6.13.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.14. Real Estate Social Media Ad Spend
    • 6.14.1. Snapshot, 2010-2019
    • 6.14.2. Analysis by Marketing Objective
    • 6.14.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.15. Education Social Media Ad Spend
    • 6.15.1. Snapshot, 2010-2019
    • 6.15.2. Analysis by Marketing Objective
    • 6.15.3. Analysis by Channel Spend - Desktop vs. Mobile

7. China Social Media Advertising Spend by Channels and Formats

  • 7.1. Online Channel Dynamics - Overall
    • 7.1.1. Benchmarking China with Other Key Markets
  • 7.2. Online Channel Dynamics - Mobile
    • 7.2.1. Benchmarking China with Other Key Markets
  • 7.3. Online Channel Dynamics - Desktop
    • 7.3.1. Benchmarking China with Other Key Markets
  • 7.4. Social Media Channel Dynamics - Overall
    • 7.4.1. China Social Media Channel Dynamics - Overall
    • 7.4.2. Benchmarking China with Other Key Markets
  • 7.5. Social Media Channel Dynamics - Mobile
    • 7.5.1. China Social Media Mobile Display Ad Spend
    • 7.5.2. China Social Media Mobile Video Ad Spend
    • 7.5.3. Benchmarking China with Other Key Markets
  • 7.6. Social Media Channel Dynamics - Desktop
    • 7.6.1. China Social Media Desktop Display Ad Spend
    • 7.6.2. China Social Media Desktop Video Ad Spend

8. China Social Gaming Advertising Spend

  • 8.1. Snapshot of Gaming Ad Spend
  • 8.2. Gaming Ad Spend by Categories
    • 8.2.1. Around Games Environment Ad Spend
    • 8.2.2. In Game Environment Ad Spend
    • 8.2.3. In Game Immersive Ad Spend
    • 8.2.4. Exclusive Advertising Games Spend

9. Market Share Analysis by Social Networking Sites

  • 9.1. Snapshot
  • 9.2. Social Media Advertising Spend by Social Networking Sites
    • 9.2.1. Sina Weibo
    • 9.2.2. Tencent
    • 9.2.3. Kaixin
    • 9.2.4. RenRen

List of Tables

  • Table 1: China Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 2: China Social Media Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 3: China Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2010-2019
  • Table 4: China Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
  • Table 5: China Population Analysis (Million), 2010-2019
  • Table 6: China Inflation Trends (%), 2010-2019
  • Table 7: China Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
  • Table 8: China Number of Online & Mobile Buyers (Million), 2010-2019
  • Table 9: China Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
  • Table 10: China Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
  • Table 11: China Number of Gamers - Online, Mobile and Social (Million), 2010-2019
  • Table 12: China Mobile Internet User Analysis (Million), 2010-2019
  • Table 13: China Number of Internet and Social Media Users (Million), 2010-2019
  • Table 14: China Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
  • Table 15: China Number of Mobile and Smartphone Users (Million), 2010-2019
  • Table 16: China Number of Ereader and IPad Users Analysis (Million), 2010-2019
  • Table 17: China E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
  • Table 18: China Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
  • Table 19: China Online Spending per Internet User (US$), 2010-2019
  • Table 20: China Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
  • Table 21: China Social Media Mobile Spending per Social Media User (US$), 2010-2019
  • Table 22: China Social Media Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
  • Table 23: China Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 24: China Social Media Advertising Spend on Branding (US$ Million), 2010-2019
  • Table 25: China Social Media Advertising Spend on Sales (US$ Million), 2010-2019
  • Table 26: China Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
  • Table 27: China Social Media Advertising Spend on Product Launch (US$ Million), 2010-2019
  • Table 28: China Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 29: China Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 30: China Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 31: China Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 32: China Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 33: China Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 34: China Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 35: China Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 36: China Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 37: China Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 38: China Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 39: China Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 40: China Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 41: China Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 42: China Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 43: China Automotive Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 44: China Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 45: China Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 46: China Media Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 47: China Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 48: China Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 49: China Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 50: China Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 51: China Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 52: China Telecom Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 53: China Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 54: China Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 55: China Retail Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 56: China Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 57: China Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 58: China Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 59: China Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 60: China Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 61: China Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 62: China Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 63: China Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 64: China Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 65: China Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 66: China Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 67: China Education Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 68: China Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 69: China Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 70: China Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 71: China Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 72: China Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 73: China Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 74: China Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 75: China Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 76: China Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 77: China Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 78: China Social Media Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
  • Table 79: China Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 80: China Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 81: China Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 82: China Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
  • Table 83: China Social Media Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
  • Table 84: China Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 85: China Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 86: China Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 87: China Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 88: China Social Media Advertising Spend by Social Networking Sites (%), 2014
  • Table 89: China Social Media Advertising Spend on Sina Weibo Social Networking Site (US$ Million), 2010-2014
  • Table 90: China Social Media Advertising Spend on Tencent Social Networking Site (US$ Million), 2010-2014
  • Table 91: China Social Media Advertising Spend on Kaixin Social Networking Site (US$ Million), 2010-2014
  • Table 92: China Social Media Advertising Spend on RenRen Social Networking Site (US$ Million), 2010-2014

List of Figure

  • Figure 1: Methodology Framework
  • Figure 2: China Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 3: Global Snapshot - Online Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 4: China Social Media Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 5: Global Snapshot - Social Media Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 6: China Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2010-2019
  • Figure 7: China Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
  • Figure 8: China Social Media Mobile Marketing as % of Social Media Marketing (%), 2015
  • Figure 9: China Social Media Marketing Budget Growth Rate (%), 2015 - 2019
  • Figure 10: What percent of your total social media marketing budget will be dedicated to following functional areas?
  • Figure 11: Social Media Mobile Marketing Tactics - Key Investment Avenues (%)
  • Figure 12: China Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
  • Figure 13: China Population Analysis (%), 2014
  • Figure 14: China Inflation Trends (%), 2010-2019
  • Figure 15: China Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
  • Figure 16: China Number of Online & Mobile Buyers (Million), 2010-2019
  • Figure 17: China Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
  • Figure 18: China Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
  • Figure 19: China Number of Gamers - Online and Social (Million), 2010-2019
  • Figure 20: China Mobile Internet User Analysis (Million), 2010-2019
  • Figure 21: China Number of Internet and Social Media Users (Million), 2010-2019
  • Figure 22: China Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
  • Figure 23: China Number of Mobile and Smartphone Users (Million), 2010-2019
  • Figure 24: China Number of Ereader and IPad Users Analysis (Million), 2010-2019
  • Figure 25: China E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
  • Figure 26: China Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
  • Figure 27: China Online Spending per Internet User (US$), 2010-2019
  • Figure 28: China Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
  • Figure 29: China Social Media Mobile Spending per Social Media User (US$), 2010-2019
  • Figure 30: China Social Media Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
  • Figure 31: China Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 32: China Social Media Advertising Spend on Branding (US$ Million), 2010-2019
  • Figure 33: China Social Media Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 34: China Social Media Advertising Spend on Sales (US$ Million), 2010-2019
  • Figure 35: China Social Media Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 36: China Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
  • Figure 37: China Social Media Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 38: China Social Media Advertising Spend on Product Launch (US$ Million), 2010-2019
  • Figure 39: China Social Media Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 40: China Social Media Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2014
  • Figure 41: China Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 42: China Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 43: China Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 44: China Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 45: China Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 46: China Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 47: China Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 48: China Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 49: China Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 50: China Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 51: China Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 52: China Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 53: China Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 54: China Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 55: China Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 56: China Automotive Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 57: China Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 58: China Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 59: China Media Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 60: China Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 61: China Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 62: China Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 63: China Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 64: China Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 65: China Telecom Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 66: China Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 67: China Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 68: China Retail Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 69: China Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 70: China Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 71: China Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 72: China Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 73: China Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 74: China Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 75: China Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 76: China Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 77: China Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 78: China Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 79: China Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 80: China Education Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 81: China Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 82: China Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 83: China Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 84: Online Advertising Spend by Channels for Key Markets (%), 2014
  • Figure 85: China Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 86: Global Snapshot - Online Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 87: China Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 88: Global Snapshot - Online Desktop Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 89: China Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 90: Social Media Advertising Spend by Channels for Key Markets (%), 2014
  • Figure 91: China Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 92: China Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 93: China Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 94: China Social Media Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 95: Global Snapshot - Social Media Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 96: China Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 97: China Social Media Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
  • Figure 98: China Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 99: China Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 100: China Social Media Desktop Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 101: Global Snapshot - Social Media Gaming Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 102: China Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 103: China Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
  • Figure 104: China Social Media Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
  • Figure 105: China Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 106: China Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 107: China Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 108: China Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 109: China Social Media Advertising Spend by Social Networking Sites (%), 2014
  • Figure 110: China Social Media Advertising Spend on Sina Weibo Social Networking Site (US$ Million), 2010-2014
  • Figure 111: China Social Media Advertising Spend on Tencent Social Networking Site (US$ Million), 2010-2014
  • Figure 112: China Social Media Advertising Spend on Kaixin Social Networking Site (US$ Million), 2010-2014
  • Figure 113: China Social Media Advertising Spend on RenRen Social Networking Site (US$ Million), 2010-2014
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