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市場調查報告書

印度的社群媒體廣告費 - 互動模式

Interactive Model - Social Media Advertising Spend in India

出版商 Socintel360 商品編碼 329124
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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印度的社群媒體廣告費 - 互動模式 Interactive Model - Social Media Advertising Spend in India
出版日期: 2015年04月20日 內容資訊: 英文
簡介

印度的社群媒體廣告費在2013年終時為8,900萬美金,佔整體線上廣告費的13.7%。2009年到2013年間,印度社群媒體廣告以年複合成長率 (CAGR) 85.0%成長。2014年預測該成長也將持續,並比2013年增加48.9%1億3,200美元的支出。預測從2014年到2018年這段期間,社群媒體廣告費將以35.4%的年複合成長率成長,到2018年達到佔線上廣告費21.7%的4億4,400萬美元。

本報告網羅印度社群媒體廣告費的詳細資料,及各分類·主題分析等資訊。

第1章 關於本報告

  • 關於Socintel360
  • 摘要
  • 調查範圍
  • 調查手法
  • 定義
  • 免責聲明

第2章 社群媒體廣告費的市場佔有率分析

  • 印度的線上廣告費
    • 其他的主要市場與印度之比較評估
  • 印度的社群媒體廣告費
  • 市場佔有率分析

第3章 社群媒體的行銷預算的分配

  • 銷路的分配
  • 功能的分配
  • 投資手段分析

第4章 宏觀經濟,商務,消費者促進要素分析

  • 宏觀經濟的基本和產業的成長動態
  • 消費者分析
  • 網際網路及技術的引進
  • 終端和平台
  • 行動電子商務
  • 廣告費動態

第5章 就行銷目的別來看的印度社群媒體廣告費

  • 行銷目的短評
  • 每行銷目的廣告費
    • 品牌
    • 銷售
    • lead generation/流量的擴大
    • 產品的推出

第6章 就產業別來看的印度社群媒體廣告費

  • 主要產業的短評
  • 食品和飲料的社群媒體廣告費
    • 短評(2010∼2019年)
    • 各行銷目的分析
    • 各銷路分析-桌上型電腦 vs. 行動
  • 健康·美容的社群媒體廣告費
  • 技術·運算產品的社群媒體廣告費
  • 休閒·觀光旅遊的社群媒體廣告費
  • 金融服務的社群媒體廣告費
  • 汽車的社群媒體廣告費
  • 媒體的社群媒體廣告費
  • 娛樂的社群媒體廣告費
  • 通訊的社群媒體廣告費
  • 零售的社群媒體廣告費
  • 醫藥品·醫療的社群媒體廣告費
  • 公共領域的社群媒體廣告費
  • 不動產的社群媒體廣告費
  • 教育的社群媒體廣告費

第7章 就流通管道·格式來看的印度社群媒體廣告費

  • 線上流通管道動態 - 全體
    • 其他的主要市場與印度之比較評估
  • 線上流通管道動態 - 行動
  • 線上流通管道動態 - 桌上型電腦
  • 社群媒體流通管道動態 - 全體
  • 社群媒體流通管道動態 - 行動
    • 印度的社群媒體的行動顯示器廣告費
    • 印度的社群媒體的行動影片廣告費
    • 其他的主要市場與印度之比較評估
  • 社群媒體流通管道動態 - 桌上型電腦
    • 印度的社群媒體的桌上型電腦展示廣告費
    • 印度的社群媒體的桌上型電腦影片廣告費

第8章 印度的社群遊戲廣告費

  • 遊戲廣告費的短評
  • 各類別遊戲廣告費
    • 遊戲週邊環境的廣告費
    • 遊戲內環境的廣告費
    • 置入式行銷遊戲廣告費
    • 遊戲獨家廣告費

第9章 每社群網站的市場佔有率分析

  • 短評
  • 每社群網站的社群媒體廣告費
    • Facebook
    • YouTube
    • Twitter
    • LinkedIn
    • Tumblr

圖表清單

目錄
Product Code: SMIM80729

Social media advertising spend in the India stood at US$89 million by end of 2013, accounting for 13.7% of online advertising. During 2009-2013, social media advertising in the country has increased at a CAGR of 85.0%. This growth is expected to continue in 2014 with brands expected to spend US$132 million, representing an increase of 48.9% over 2013. Over the forecast period (2014-2018), Socintel360 expects social media ad spend to grow at a CAGR of 35.4% to reach US$444 million in 2018, accounting for 21.7% of the online advertising spend.

Scope

This report provides detailed social media advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2010-2019). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following nine key areas -

  • Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.
  • Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
  • Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.
  • Format Split: This report provides break down by the following formats:
    • ­ Display Ad Spend
    • ­ Video Ad Spend

Each of the format segments above is broken down further into channel - desktop and mobile.

  • Industry Split: This report provides breakdown of social media advertising spend across 14 key industry verticals.
    • ­ Food & Beverages
    • ­ Health & Beauty
    • ­ Technology & ICT Services
    • ­ Leisure Travel & Tourism
    • ­ Financial Services
    • ­ Automotive
    • ­ Media
    • ­ Entertainment
    • ­ Telecoms
    • ­ Retail
    • ­ Pharmaceutical & Healthcare
    • ­ Public Sector
    • ­ Real estate
    • ­ Education
  • Advertising Objectives: This report provides breakdown of social media advertising spend by key marketing objectives:
    • ­ Branding
    • ­ Direct Sales
    • ­ Lead Generation/Increase Traffic
    • ­ Product Launch

  • By Gaming: This report provides breakdown of social gaming advertising spend by following categories:
    • ­ Around Games & Apps Environment Ad Spend
    • ­ In Game Environment Ad Spend
    • ­ In Game Immersive Ad Spend
    • ­ Exclusive Advertising Games Spend
  • By Social Networking Sites: This report provides breakdown of social media advertising spend by key platforms (sites) for a period of 5 years (2010-2014).
  • Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend

Synopsis

This report answers the following key questions:

  • How is social media advertising spending expected to grow over the next five years?
  • How much is being spent on social media advertising by industry?
  • How is social media marketing budget being allocated and utilized?
  • Which marketing objectives are driving the advertising spend on social media?
  • Which advertising formats are gaining popularity on social media to target consumers?
  • Which social media sites are gaining / losing market share?
  • How is social media mobile advertising spending expected to grow over the next five years?

Table of Contents

1. About this Report

  • 1.1. About Socintel360
  • 1.2. Summary
  • 1.3. Scope
  • 1.4. Methodology
  • 1.5. Definitions
  • 1.6. Disclaimer

2. Social Media Advertising Spend Market Share Analysis

  • 2.1. India Online Advertising Spend
    • 2.1.1. Benchmarking India with Other Key Markets
  • 2.2. India Social Media Advertising Spend
    • 2.2.1. Benchmarking India with Other Key Markets
  • 2.3. Market Share Analysis

3. Social Media Marketing Budget Allocation

  • 3.1. Channel Allocation
  • 3.2. Functional Allocation
  • 3.3. Analysis of Investment Avenues

4. Analysis of Macroeconomic, Business, and Consumer Drivers

  • 4.1. Macroeconomic Fundamentals and Industry Growth Dynamics
  • 4.2. Consumer Insights
  • 4.3. Internet & Technology Adoption
  • 4.4. Devices & Platforms
  • 4.5. Mobile Commerce
  • 4.6. Advertising Spend Dynamics

5. India Social Media Advertising Spend by Marketing Objective

  • 5.1. Snapshot of Marketing Objectives
  • 5.2. Ad Spend by Marketing Objectives
    • 5.2.1. Branding
    • 5.2.2. Sales
    • 5.2.3. Lead Generation/ Increase Traffic
    • 5.2.4. Product Launch

6. India Social Media Advertising Spend by Industry

  • 6.1. Snapshot of Key Verticals
  • 6.2. Food & Beverages Social Media Ad Spend
    • 6.2.1. Snapshot, 2010-2019
    • 6.2.2. Analysis by Marketing Objective
    • 6.2.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.3. Health & Beauty Social Media Ad Spend
    • 6.3.1. Snapshot, 2010-2019
    • 6.3.2. Analysis by Marketing Objective
    • 6.3.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.4. Technology & Computing Products Social Media Ad Spend
    • 6.4.1. Snapshot, 2010-2019
    • 6.4.2. Analysis by Marketing Objective
    • 6.4.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.5. Leisure Travel & Tourism Social Media Ad Spend
    • 6.5.1. Snapshot, 2010-2019
    • 6.5.2. Analysis by Marketing Objective
    • 6.5.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.6. Financial Services Social Media Ad Spend
    • 6.6.1. Snapshot, 2010-2019
    • 6.6.2. Analysis by Marketing Objective
    • 6.6.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.7. Automotive Social Media Ad Spend
    • 6.7.1. Snapshot, 2010-2019
    • 6.7.2. Analysis by Marketing Objective
    • 6.7.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.8. Media Social Media Ad Spend
    • 6.8.1. Snapshot, 2010-2019
    • 6.8.2. Analysis by Marketing Objective
    • 6.8.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.9. Entertainment Social Media Ad Spend
    • 6.9.1. Snapshot, 2010-2019
    • 6.9.2. Analysis by Marketing Objective
    • 6.9.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.1. Telecom Social Media Ad Spend
    • 6.10.1. Snapshot, 2010-2019
    • 6.10.2. Analysis by Marketing Objective
    • 6.10.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.11. Retail Social Media Ad Spend
    • 6.11.1. Snapshot, 2010-2019
    • 6.11.2. Analysis by Marketing Objective
    • 6.11.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.12. Pharmaceutical & Healthcare Social Media Ad Spend
    • 6.12.1. Snapshot, 2010-2019
    • 6.12.2. Analysis by Marketing Objective
    • 6.12.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.13. Public Sector Social Media Ad Spend
    • 6.13.1. Snapshot, 2010-2019
    • 6.13.2. Analysis by Marketing Objective
    • 6.13.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.14. Real Estate Social Media Ad Spend
    • 6.14.1. Snapshot, 2010-2019
    • 6.14.2. Analysis by Marketing Objective
    • 6.14.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.15. Education Social Media Ad Spend
    • 6.15.1. Snapshot, 2010-2019
    • 6.15.2. Analysis by Marketing Objective
    • 6.15.3. Analysis by Channel Spend - Desktop vs. Mobile

7. India Social Media Advertising Spend by Channels and Formats

  • 7.1. Online Channel Dynamics - Overall
    • 7.1.1. Benchmarking India with Other Key Markets
  • 7.2. Online Channel Dynamics - Mobile
    • 7.2.1. Benchmarking India with Other Key Markets
  • 7.3. Online Channel Dynamics - Desktop
    • 7.3.1. Benchmarking India with Other Key Markets
  • 7.4. Social Media Channel Dynamics - Overall
    • 7.4.1. India Social Media Channel Dynamics - Overall
    • 7.4.2. Benchmarking India with Other Key Markets
  • 7.5. Social Media Channel Dynamics - Mobile
    • 7.5.1. India Social Media Mobile Display Ad Spend
    • 7.5.2. India Social Media Mobile Video Ad Spend
    • 7.5.3. Benchmarking India with Other Key Markets
  • 7.6. Social Media Channel Dynamics - Desktop
    • 7.6.1. India Social Media Desktop Display Ad Spend
    • 7.6.2. India Social Media Desktop Video Ad Spend

8. India Social Gaming Advertising Spend

  • 8.1. Snapshot of Gaming Ad Spend
  • 8.2. Gaming Ad Spend by Categories
    • 8.2.1. Around Games Environment Ad Spend
    • 8.2.2. In Game Environment Ad Spend
    • 8.2.3. In Game Immersive Ad Spend
    • 8.2.4. Exclusive Advertising Games Spend

9. Market Share Analysis by Social Networking Sites

  • 9.1. Snapshot
  • 9.2. Social Media Advertising Spend by Social Networking Sites
    • 9.2.1. Facebook
    • 9.2.2. YouTube
    • 9.2.3. Twitter
    • 9.2.4. LinkedIn
    • 9.2.5. Tumblr

List of Tables

  • Table 1: India Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 2: India Social Media Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 3: India Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
  • Table 4: India Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2010-2019
  • Table 5: India Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
  • Table 6: India Population Analysis (Million), 2010-2019
  • Table 7: India Inflation Trends (%), 2010-2019
  • Table 8: India Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
  • Table 9: India Number of Online & Mobile Buyers (Million), 2010-2019
  • Table 10: India Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
  • Table 11: India Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
  • Table 12: India Mobile Internet User Analysis (Million), 2010-2019
  • Table 13: India Number of Internet and Social Media Users (Million), 2010-2019
  • Table 14: India Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
  • Table 15: India Number of Mobile and Smartphone Users (Million), 2010-2019
  • Table 16: India Number of Ereader and IPad Users Analysis (Million), 2010-2019
  • Table 17: India Number of Facebook & Twitter Users Analysis (Million), 2010-2019
  • Table 18: India E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
  • Table 19: India Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
  • Table 20: India Online Spending per Internet User (US$), 2010-2019
  • Table 21: India Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
  • Table 22: India Social Media Mobile Spending per Social Media User (US$), 2010-2019
  • Table 23: India Social Media Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
  • Table 24: India Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 25: India Social Media Advertising Spend on Branding (US$ Million), 2010-2019
  • Table 26: India Social Media Advertising Spend on Sales (US$ Million), 2010-2019
  • Table 27: India Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
  • Table 28: India Social Media Advertising Spend on Product Launch (US$ Million), 2010-2019
  • Table 29: India Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 30: India Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 31: India Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 32: India Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 33: India Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 34: India Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 35: India Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 36: India Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 37: India Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 38: India Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 39: India Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 40: India Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 41: India Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 42: India Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 43: India Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 44: India Automotive Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 45: India Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 46: India Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 47: India Media Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 48: India Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 49: India Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 50: India Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 51: India Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 52: India Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 53: India Telecom Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 54: India Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 55: India Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 56: India Retail Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 57: India Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 58: India Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 59: India Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 60: India Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 61: India Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 62: India Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 63: India Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 64: India Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 65: India Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 66: India Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 67: India Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 68: India Education Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 69: India Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 70: India Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 71: India Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 72: India Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 73: India Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 74: India Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 75: India Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 76: India Social Media Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
  • Table 77: India Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 78: India Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 79: India Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 80: India Social Media Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
  • Table 81: India Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 82: India Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 83: India Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 84: India Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
  • Table 85: India Social Media Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
  • Table 86: India Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 87: India Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 88: India Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 89: India Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 90: India Social Media Advertising Spend by Social Networking Sites (%), 2014
  • Table 91: India Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2010-2014
  • Table 92: India Social Media Advertising Spend on YouTube Social Networking Site (US$ Million), 2010-2014
  • Table 93: India Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2010-2014
  • Table 94: India Social Media Advertising Spend on LinkedIn Social Networking Site (US$ Million), 2010-2014
  • Table 95: India Social Media Advertising Spend on Tumblr Social Networking Site (US$ Million), 2012-2014

List of Figure

  • Figure 1: Methodology Framework
  • Figure 2: India Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 3: Global Snapshot - Online Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 4: India Social Media Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 5: Global Snapshot - Social Media Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 6: India Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
  • Figure 7: India Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2010-2019
  • Figure 8: India Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
  • Figure 9: India Social Media Mobile Marketing as % of Social Media Marketing (%), 2015
  • Figure 10: India Social Media Marketing Budget Growth Rate (%), 2015 - 2019
  • Figure 11: What percent of your total social media marketing budget will be dedicated to following functional areas?
  • Figure 12: Social Media Mobile Marketing Tactics - Key Investment Avenues (%)
  • Figure 13: India Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
  • Figure 14: India Population Analysis (%), 2014
  • Figure 15: India Inflation Trends (%), 2010-2019
  • Figure 16: India Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
  • Figure 17: India Number of Online & Mobile Buyers (Million), 2010-2019
  • Figure 18: India Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
  • Figure 19: India Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
  • Figure 20: India Mobile Internet User Analysis (Million), 2010-2019
  • Figure 21: India Number of Internet and Social Media Users (Million), 2010-2019
  • Figure 22: India Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
  • Figure 23: India Number of Mobile and Smartphone Users (Million), 2010-2019
  • Figure 24: India Number of Ereader and IPad Users Analysis (Million), 2010-2019
  • Figure 25: India Number of Facebook & Twitter Users Analysis (Million), 2010-2019
  • Figure 26: India E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
  • Figure 27: India Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
  • Figure 28: India Online Spending per Internet User (US$), 2010-2019
  • Figure 29: India Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
  • Figure 30: India Social Media Mobile Spending per Social Media User (US$), 2010-2019
  • Figure 31: India Social Media Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
  • Figure 32: India Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 33: India Social Media Advertising Spend on Branding (US$ Million), 2010-2019
  • Figure 34: India Social Media Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 35: India Social Media Advertising Spend on Sales (US$ Million), 2010-2019
  • Figure 36: India Social Media Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 37: India Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
  • Figure 38: India Social Media Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 39: India Social Media Advertising Spend on Product Launch (US$ Million), 2010-2019
  • Figure 40: India Social Media Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 41: India Social Media Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2014
  • Figure 42: India Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 43: India Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 44: India Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 45: India Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 46: India Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 47: India Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 48: India Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 49: India Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 50: India Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 51: India Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 52: India Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 53: India Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 54: India Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 55: India Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 56: India Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 57: India Automotive Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 58: India Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 59: India Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 60: India Media Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 61: India Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 62: India Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 63: India Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 64: India Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 65: India Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 66: India Telecom Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 67: India Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 68: India Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 69: India Retail Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 70: India Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 71: India Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 72: India Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 73: India Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 74: India Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 75: India Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 76: India Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 77: India Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 78: India Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 79: India Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 80: India Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 81: India Education Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 82: India Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 83: India Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 84: India Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 85: Online Advertising Spend by Channels for Key Markets (%), 2014
  • Figure 86: India Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 87: Global Snapshot - Online Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 88: India Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 89: Global Snapshot - Online Desktop Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 90: India Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 91: Social Media Advertising Spend by Channels for Key Markets (%), 2014
  • Figure 92: India Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 93: India Social Media Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
  • Figure 94: India Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 95: India Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 96: India Social Media Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 97: Global Snapshot - Social Media Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 98: India Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 99: India Social Media Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
  • Figure 100: India Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 101: India Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 102: India Social Media Desktop Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 103: Global Snapshot - Social Media Gaming Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 104: India Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 105: India Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
  • Figure 106: India Social Media Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
  • Figure 107: India Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 108: India Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 109: India Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 110: India Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 111: India Social Media Advertising Spend by Social Networking Sites (%), 2014
  • Figure 112: India Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2010-2014
  • Figure 113: India Social Media Advertising Spend on YouTube Social Networking Site (US$ Million), 2010-2014
  • Figure 114: India Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2010-2014
  • Figure 115: India Social Media Advertising Spend on LinkedIn Social Networking Site (US$ Million), 2010-2014
  • Figure 116: India Social Media Advertising Spend on Tumblr Social Networking Site (US$ Million), 2012-2014
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