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市場調查報告書

法國的社群媒體廣告費 - 互動模式

Interactive Model - Social Media Advertising Spend in France

出版商 Socintel360 商品編碼 329120
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
價格
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法國的社群媒體廣告費 - 互動模式 Interactive Model - Social Media Advertising Spend in France
出版日期: 2015年04月20日 內容資訊: 英文
簡介

法國的社群媒體廣告費在2013年終時為2億7,500萬美金,佔整體線上廣告費的6.4%。2009年到2013年間,法國社群媒體廣告以年複合成長率 (CAGR) 52.6%成長。2014年預測該成長也將持續,並比2013年增加42.6%3億9,200美元的支出。預測從2014年到2018年這段期間,社群媒體廣告費將以32.8%的年複合成長率成長,到2018年達到佔線上廣告費21.1%的12億美元。

本報告網羅法國社群媒體廣告費的詳細資料,及各分類·主題分析等資訊。

第1章 關於本報告

  • 關於Socintel360
  • 摘要
  • 調查範圍
  • 調查手法
  • 定義
  • 免責聲明

第2章 社群媒體廣告費的市場佔有率分析

  • 法國的線上廣告費
    • 其他的主要市場與法國之比較評估
  • 法國的社群媒體廣告費
  • 市場佔有率分析

第3章 社群媒體的行銷預算的分配

  • 銷路的分配
  • 功能的分配
  • 投資手段分析

第4章 宏觀經濟,商務,消費者促進要素分析

  • 宏觀經濟的基本和產業的成長動態
  • 消費者分析
  • 網際網路及技術的引進
  • 終端和平台
  • 行動電子商務
  • 廣告費動態

第5章 就行銷目的別來看的法國社群媒體廣告費

  • 行銷目的短評
  • 每行銷目的廣告費
    • 品牌
    • 銷售
    • lead generation/流量的擴大
    • 產品的推出

第6章 就產業別來看的法國社群媒體廣告費

  • 主要產業的短評
  • 食品和飲料的社群媒體廣告費
    • 短評(2010∼2019年)
    • 各行銷目的分析
    • 各銷路分析-桌上型電腦 vs. 行動
  • 健康·美容的社群媒體廣告費
  • 技術·運算產品的社群媒體廣告費
  • 休閒·觀光旅遊的社群媒體廣告費
  • 金融服務的社群媒體廣告費
  • 汽車的社群媒體廣告費
  • 媒體的社群媒體廣告費
  • 娛樂的社群媒體廣告費
  • 通訊的社群媒體廣告費
  • 零售的社群媒體廣告費
  • 醫藥品·醫療的社群媒體廣告費
  • 公共領域的社群媒體廣告費
  • 不動產的社群媒體廣告費
  • 教育的社群媒體廣告費

第7章 就流通管道·格式來看的法國社群媒體廣告費

  • 線上流通管道動態 - 全體
    • 其他的主要市場與法國之比較評估
  • 線上流通管道動態 - 行動
  • 線上流通管道動態 - 桌上型電腦
  • 社群媒體流通管道動態 - 全體
  • 社群媒體流通管道動態 - 行動
    • 法國的社群媒體的行動顯示器廣告費
    • 法國的社群媒體的行動影片廣告費
    • 其他的主要市場與法國之比較評估
  • 社群媒體流通管道動態 - 桌上型電腦
    • 法國的社群媒體的桌上型電腦展示廣告費
    • 法國的社群媒體的桌上型電腦影片廣告費

第8章 法國的社群遊戲廣告費

  • 遊戲廣告費的短評
  • 各類別遊戲廣告費
    • 遊戲週邊環境的廣告費
    • 遊戲內環境的廣告費
    • 置入式行銷遊戲廣告費
    • 遊戲獨家廣告費

第9章 每社群網站的市場佔有率分析

  • 短評
  • 每社群網站的社群媒體廣告費
    • Facebook
    • Twitter
    • YouTube
    • Tumblr

圖表清單

目錄
Product Code: SMIM80725

Social media advertising spend in the France stood at US$275 million by end of 2013, accounting for 6.4% of online advertising. During 2009-2013, social media advertising in the country has increased at a CAGR of 52.6%. This growth is expected to continue in 2014 with brands expected to spend US$392 million, representing an increase of 42.6% over 2013. Over the forecast period (2014-2018), Socintel360 expects social media ad spend to grow at a CAGR of 32.8% to reach US$1.2 billion in 2018, accounting for 21.1% of the online advertising spend.

Scope

This report provides detailed social media advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2010-2019). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following nine key areas -

  • Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.
  • Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
  • Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.
  • Format Split: This report provides break down by the following formats:
    • ­ Display Ad Spend
    • ­ Video Ad Spend

Each of the format segments above is broken down further into channel - desktop and mobile.

  • Industry Split: This report provides breakdown of social media advertising spend across 14 key industry verticals.
    • ­ Food & Beverages
    • ­ Health & Beauty
    • ­ Technology & ICT Services
    • ­ Leisure Travel & Tourism
    • ­ Financial Services
    • ­ Automotive
    • ­ Media
    • ­ Entertainment
    • ­ Telecoms
    • ­ Retail
    • ­ Pharmaceutical & Healthcare
    • ­ Public Sector
    • ­ Real estate
    • ­ Education
  • Advertising Objectives: This report provides breakdown of social media advertising spend by key marketing objectives:
    • ­ Branding
    • ­ Direct Sales
    • ­ Lead Generation/Increase Traffic
    • ­ Product Launch

  • By Gaming: This report provides breakdown of social gaming advertising spend by following categories:
    • ­ Around Games & Apps Environment Ad Spend
    • ­ In Game Environment Ad Spend
    • ­ In Game Immersive Ad Spend
    • ­ Exclusive Advertising Games Spend
  • By Social Networking Sites: This report provides breakdown of social media advertising spend by key platforms (sites) for a period of 5 years (2010-2014).
  • Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend

Synopsis

This report answers the following key questions:

  • How is social media advertising spending expected to grow over the next five years?
  • How much is being spent on social media advertising by industry?
  • How is social media marketing budget being allocated and utilized?
  • Which marketing objectives are driving the advertising spend on social media?
  • Which advertising formats are gaining popularity on social media to target consumers?
  • Which social media sites are gaining / losing market share?
  • How is social media mobile advertising spending expected to grow over the next five years?

Table of Contents

1. About this Report

  • 1.1. About Socintel360
  • 1.2. Summary
  • 1.3. Scope
  • 1.4. Methodology
  • 1.5. Definitions
  • 1.6. Disclaimer

2. Social Media Advertising Spend Market Share Analysis

  • 2.1. France Online Advertising Spend
    • 2.1.1. Benchmarking France with Other Key Markets
  • 2.2. France Social Media Advertising Spend
    • 2.2.1. Benchmarking France with Other Key Markets
  • 2.3. Market Share Analysis

3. Social Media Marketing Budget Allocation

  • 3.1. Channel Allocation
  • 3.2. Functional Allocation
  • 3.3. Analysis of Investment Avenues

4. Analysis of Macroeconomic, Business, and Consumer Drivers

  • 4.1. Macroeconomic Fundamentals and Industry Growth Dynamics
  • 4.2. Consumer Insights
  • 4.3. Internet & Technology Adoption
  • 4.4. Devices & Platforms
  • 4.5. Mobile Commerce
  • 4.6. Advertising Spend Dynamics

5. France Social Media Advertising Spend by Marketing Objective

  • 5.1. Snapshot of Marketing Objectives
  • 5.2. Ad Spend by Marketing Objectives
    • 5.2.1. Branding
    • 5.2.2. Sales
    • 5.2.3. Lead Generation/ Increase Traffic
    • 5.2.4. Product Launch

6. France Social Media Advertising Spend by Industry

  • 6.1. Snapshot of Key Verticals
  • 6.2. Food & Beverages Social Media Ad Spend
    • 6.2.1. Snapshot, 2010-2019
    • 6.2.2. Analysis by Marketing Objective
    • 6.2.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.3. Health & Beauty Social Media Ad Spend
    • 6.3.1. Snapshot, 2010-2019
    • 6.3.2. Analysis by Marketing Objective
    • 6.3.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.4. Technology & Computing Products Social Media Ad Spend
    • 6.4.1. Snapshot, 2010-2019
    • 6.4.2. Analysis by Marketing Objective
    • 6.4.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.5. Leisure Travel & Tourism Social Media Ad Spend
    • 6.5.1. Snapshot, 2010-2019
    • 6.5.2. Analysis by Marketing Objective
    • 6.5.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.6. Financial Services Social Media Ad Spend
    • 6.6.1. Snapshot, 2010-2019
    • 6.6.2. Analysis by Marketing Objective
    • 6.6.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.7. Automotive Social Media Ad Spend
    • 6.7.1. Snapshot, 2010-2019
    • 6.7.2. Analysis by Marketing Objective
    • 6.7.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.8. Media Social Media Ad Spend
    • 6.8.1. Snapshot, 2010-2019
    • 6.8.2. Analysis by Marketing Objective
    • 6.8.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.9. Entertainment Social Media Ad Spend
    • 6.9.1. Snapshot, 2010-2019
    • 6.9.2. Analysis by Marketing Objective
    • 6.9.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.1. Telecom Social Media Ad Spend
    • 6.10.1. Snapshot, 2010-2019
    • 6.10.2. Analysis by Marketing Objective
    • 6.10.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.11. Retail Social Media Ad Spend
    • 6.11.1. Snapshot, 2010-2019
    • 6.11.2. Analysis by Marketing Objective
    • 6.11.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.12. Pharmaceutical & Healthcare Social Media Ad Spend
    • 6.12.1. Snapshot, 2010-2019
    • 6.12.2. Analysis by Marketing Objective
    • 6.12.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.13. Public Sector Social Media Ad Spend
    • 6.13.1. Snapshot, 2010-2019
    • 6.13.2. Analysis by Marketing Objective
    • 6.13.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.14. Real Estate Social Media Ad Spend
    • 6.14.1. Snapshot, 2010-2019
    • 6.14.2. Analysis by Marketing Objective
    • 6.14.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.15. Education Social Media Ad Spend
    • 6.15.1. Snapshot, 2010-2019
    • 6.15.2. Analysis by Marketing Objective
    • 6.15.3. Analysis by Channel Spend - Desktop vs. Mobile

7. France Social Media Advertising Spend by Channels and Formats

  • 7.1. Online Channel Dynamics - Overall
    • 7.1.1. Benchmarking France with Other Key Markets
  • 7.2. Online Channel Dynamics - Mobile
    • 7.2.1. Benchmarking France with Other Key Markets
  • 7.3. Online Channel Dynamics - Desktop
    • 7.3.1. Benchmarking France with Other Key Markets
  • 7.4. Social Media Channel Dynamics - Overall
    • 7.4.1. France Social Media Channel Dynamics - Overall
    • 7.4.2. Benchmarking France with Other Key Markets
  • 7.5. Social Media Channel Dynamics - Mobile
    • 7.5.1. France Social Media Mobile Display Ad Spend
    • 7.5.2. France Social Media Mobile Video Ad Spend
    • 7.5.3. Benchmarking France with Other Key Markets
  • 7.6. Social Media Channel Dynamics - Desktop
    • 7.6.1. France Social Media Desktop Display Ad Spend
    • 7.6.2. France Social Media Desktop Video Ad Spend

8. France Social Gaming Advertising Spend

  • 8.1. Snapshot of Gaming Ad Spend
  • 8.2. Gaming Ad Spend by Categories
    • 8.2.1. Around Games Environment Ad Spend
    • 8.2.2. In Game Environment Ad Spend
    • 8.2.3. In Game Immersive Ad Spend
    • 8.2.4. Exclusive Advertising Games Spend

9. Market Share Analysis by Social Networking Sites

  • 9.1. Snapshot
  • 9.2. Social Media Advertising Spend by Social Networking Sites
    • 9.2.1. Facebook
    • 9.2.2. Twitter
    • 9.2.3. YouTube
    • 9.2.4. Tumblr

List of Tables

  • Table 1: France Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 2: France Social Media Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 3: France Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
  • Table 4: France Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2010-2019
  • Table 5: France Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
  • Table 6: France Population Analysis (Million), 2010-2019
  • Table 7: France Inflation Trends (%), 2010-2019
  • Table 8: France Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
  • Table 9: France Number of Online & Mobile Buyers (Million), 2010-2019
  • Table 10: France Number of Online & Mobile Shoppers Analysis (Million), 2010-2019
  • Table 11: France Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
  • Table 12: France Number of Gamers - Online, Mobile and Social (Million), 2010-2019
  • Table 13: France Mobile Internet User Analysis (Million), 2010-2019
  • Table 14: France Number of Internet and Social Media Users (Million), 2010-2019
  • Table 15: France Number of Fixed Broadband Subscriptions (Million), 2010-2019
  • Table 16: France Number of Mobile and Smartphone Users (Million), 2010-2019
  • Table 17: France Number of Ereader Users Analysis (Million), 2010-2019
  • Table 18: France Number of Facebook Users Analysis (Million), 2010-2019
  • Table 19: France E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
  • Table 20: France Online Spending per Internet User (US$), 2010-2019
  • Table 21: France Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
  • Table 22: France Social Media Mobile Spending per Social Media User (US$), 2010-2019
  • Table 23: France Social Media Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
  • Table 24: France Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 25: France Social Media Advertising Spend on Branding (US$ Million), 2010-2019
  • Table 26: France Social Media Advertising Spend on Sales (US$ Million), 2010-2019
  • Table 27: France Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
  • Table 28: France Social Media Advertising Spend on Product Launch (US$ Million), 2010-2019
  • Table 29: France Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 30: France Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 31: France Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 32: France Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 33: France Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 34: France Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 35: France Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 36: France Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 37: France Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 38: France Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 39: France Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 40: France Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 41: France Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 42: France Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 43: France Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 44: France Automotive Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 45: France Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 46: France Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 47: France Media Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 48: France Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 49: France Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 50: France Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 51: France Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 52: France Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 53: France Telecom Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 54: France Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 55: France Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 56: France Retail Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 57: France Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 58: France Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 59: France Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 60: France Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 61: France Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 62: France Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 63: France Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 64: France Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 65: France Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 66: France Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 67: France Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 68: France Education Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Table 69: France Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 70: France Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 71: France Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 72: France Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 73: France Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 74: France Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 75: France Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 76: France Social Media Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
  • Table 77: France Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 78: France Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 79: France Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 80: France Social Media Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
  • Table 81: France Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 82: France Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 83: France Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 84: France Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
  • Table 85: France Social Media Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
  • Table 86: France Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 87: France Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 88: France Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 89: France Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 90: France Social Media Advertising Spend by Social Networking Sites (%), 2014
  • Table 91: France Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2010-2014
  • Table 92: France Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2010-2014
  • Table 93: France Social Media Advertising Spend on YouTube Social Networking Site (US$ Million), 2010-2014
  • Table 94: France Social Media Advertising Spend on Tumblr Social Networking Site (US$ Million), 2012-2014

List of Figure

  • Figure 1: Methodology Framework
  • Figure 2: France Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 3: Global Snapshot - Online Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 4: France Social Media Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 5: Global Snapshot - Social Media Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 6: France Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
  • Figure 7: France Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2010-2019
  • Figure 8: France Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
  • Figure 9: France Social Media Mobile Marketing as % of Social Media Marketing (%), 2015
  • Figure 10: France Social Media Marketing Budget Growth Rate (%), 2015 - 2019
  • Figure 11: What percent of your total social media marketing budget will be dedicated to following functional areas?
  • Figure 12: Social Media Mobile Marketing Tactics - Key Investment Avenues (%)
  • Figure 13: France Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
  • Figure 14: France Population Analysis (%), 2014
  • Figure 15: France Inflation Trends (%), 2010-2019
  • Figure 16: France Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
  • Figure 17: France Number of Online & Mobile Buyers (Million), 2010-2019
  • Figure 18: France Number of Online & Mobile Shoppers Analysis (Million), 2010-2019
  • Figure 19: France Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
  • Figure 20: France Number of Gamers - Online and Social (Million), 2010-2019
  • Figure 21: France Mobile Internet User Analysis (Million), 2010-2019
  • Figure 22: France Number of Internet and Social Media Users (Million), 2010-2019
  • Figure 23: France Number of Fixed Broadband Subscriptions (Million), 2010-2019
  • Figure 24: France Number of Mobile and Smartphone Users (Million), 2010-2019
  • Figure 25: France Number of Ereader Users Analysis (Million), 2010-2019
  • Figure 26: France Number of Facebook Users Analysis (Million), 2010-2019
  • Figure 27: France E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
  • Figure 28: France Online Spending per Internet User (US$), 2010-2019
  • Figure 29: France Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
  • Figure 30: France Social Media Mobile Spending per Social Media User (US$), 2010-2019
  • Figure 31: France Social Media Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
  • Figure 32: France Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 33: France Social Media Advertising Spend on Branding (US$ Million), 2010-2019
  • Figure 34: France Social Media Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 35: France Social Media Advertising Spend on Sales (US$ Million), 2010-2019
  • Figure 36: France Social Media Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 37: France Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
  • Figure 38: France Social Media Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 39: France Social Media Advertising Spend on Product Launch (US$ Million), 2010-2019
  • Figure 40: France Social Media Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 41: France Social Media Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2014
  • Figure 42: France Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 43: France Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 44: France Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 45: France Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 46: France Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 47: France Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 48: France Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 49: France Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 50: France Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 51: France Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 52: France Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 53: France Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 54: France Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 55: France Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 56: France Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 57: France Automotive Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 58: France Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 59: France Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 60: France Media Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 61: France Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 62: France Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 63: France Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 64: France Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 65: France Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 66: France Telecom Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 67: France Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 68: France Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 69: France Retail Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 70: France Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 71: France Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 72: France Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 73: France Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 74: France Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 75: France Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 76: France Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 77: France Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 78: France Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 79: France Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 80: France Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 81: France Education Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
  • Figure 82: France Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 83: France Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 84: France Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 85: Online Advertising Spend by Channels for Key Markets (%), 2014
  • Figure 86: France Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 87: Global Snapshot - Online Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 88: France Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 89: Global Snapshot - Online Desktop Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 90: France Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 91: Social Media Advertising Spend by Channels for Key Markets (%), 2014
  • Figure 92: France Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 93: France Social Media Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
  • Figure 94: France Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 95: France Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 96: France Social Media Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 97: Global Snapshot - Social Media Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 98: France Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 99: France Social Media Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
  • Figure 100: France Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 101: France Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 102: France Social Media Desktop Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 103: Global Snapshot - Social Media Gaming Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 104: France Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 105: France Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
  • Figure 106: France Social Media Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
  • Figure 107: France Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 108: France Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 109: France Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 110: France Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 111: France Social Media Advertising Spend by Social Networking Sites (%), 2014
  • Figure 112: France Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2010-2014
  • Figure 113: France Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2010-2014
  • Figure 114: France Social Media Advertising Spend on YouTube Social Networking Site (US$ Million), 2010-2014
  • Figure 115: France Social Media Advertising Spend on Tumblr Social Networking Site (US$ Million), 2012-2014
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