P&G's Effectiveness of Digital and Social Media Marketing Strategies and Innovations
|出版日期||內容資訊||英文 165 Pages
|P&G的數位及社群媒體行銷策略與創新的有效性 P&G's Effectiveness of Digital and Social Media Marketing Strategies and Innovations|
|出版日期: 2014年12月01日||內容資訊: 英文 165 Pages||
Procter & Gamble (P&G) ，為消費品 (CPG) 產業上主要企業之一，特別著重數位及社群媒體策略的計劃和實行。
Procter & Gamble (P&G) has been one of the leading players in the consumer packaged goods industry that has focused strongly on developing and implementing digital and social media strategies. P&G is leveraging social media to drive marketing, innovation and leadership potential. Moreover, capitalizing on digital and social media channels, P&G is focusing on transforming its operations, going beyond marketing to drive cost and supply chain efficiencies. P&G's strategy has redefined dynamics of social media marketing and has raised the benchmarks of effective social media practices.
This report provides in-depth analysis of P&G's social media strategy with a focus on overall digital goals. This report provides insights on the following 6 modules:
This report provides detailed data, insights and opinion on digital and social media marketing strategies adopted by P&G across its global operations. Below is an overview covering scope of this report:
Market Focus: Global.
Data & Analysis: This report provides an extensive analysis of P&G's digital and social media initiatives. Below is a summary of key points:
This report answers the following key questions: