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市場調查報告書

社群媒體和擴增實境(AR)為基礎的行銷策略與創新

Social Media and Augmented Reality Based Marketing Strategies and Innovations

出版商 Socintel360 商品編碼 311978
出版日期 內容資訊 英文 60 Pages
商品交期: 最快1-2個工作天內
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社群媒體和擴增實境(AR)為基礎的行銷策略與創新 Social Media and Augmented Reality Based Marketing Strategies and Innovations
出版日期: 2014年05月01日 內容資訊: 英文 60 Pages
簡介

最新一季,擴增實境(AR)進行大幅度採用。行銷負責人,致力於使用社群媒體和AR。一般認為今後5年,透過試圖以革新進行差異化的品牌,這個趨勢將持續。

本報告提供全球領導品牌採用的社群媒體和AR為基礎的行銷策略相關研究、詳細資訊、考察、見解等相關的系統性資訊。

第1章 關於報告

第2章 行銷負責人取向的市場動態、機會與風險分析

  • AR的價值主張與市場概要
  • 主要機會的領域
  • 社群媒體的價值主張和AR
  • 課題

第3章 AR的消費者採用 vs. 廣告支出

  • 消費者採用分析
  • 廣告支出分析
  • AR與社群媒體的最佳實踐 - 支出分析與引進

第4章 零售業的AR和社群媒體策略

  • 策略分析及預測
  • AR的預算分配分析與推動因素

第5章 CPG產業上AR和社群媒體策略

  • 策略分析及預測
  • AR的預算分配分析與推動因素

第6章 汽車產業上AR和社群媒體策略

  • 策略分析及預測
  • AR的預算分配分析與推動因素

第7章 媒體、娛樂產業上AR和社群媒體策略

  • 策略分析及預測
  • 活字媒體、出版
  • 電視
  • 音樂
  • 遊戲
  • AR的預算分配分析與推動因素

第8章 金融服務行業的AR和社群媒體策略

  • 策略分析及預測
  • 產品革新
  • 行銷和品牌
  • 主要世代與銷售額
  • 經營效率和安全性
  • AR的預算分配分析與推動因素

第9章 AR技術的主要企業的策略性概要

  • Metaio
  • Blippar
  • Layar
  • Aurasma
  • Wikitude
  • Gold Run

第10章 案例案例

  • 品牌建立和目標
  • 主要世代與銷售額
  • 產品銷售

第11章 參考文獻

圖表

目錄

Augmented Reality has seen significant adoption by marketers in recent quarters, which is promising to drive the next wave of innovation. Increasingly marketers are focusing on using augmented reality with social media to engage consumers and increase effectiveness of the campaign. Augmented Reality has moved ahead of brand building initiatives and started making inroads into sales and commerce as well, significantly boosting value proposition for marketers. Consequently, investment on Augmented Reality campaigns has been increasing and Socintel360's survey indicates that this trend is expected to continue over the next five years with brands focusing on innovation to differentiate.

Scope

This report provides detailed data, insights and opinion on social media and Augmented Reality based marketing strategies adopted by leading brands globally. Below is an overview covering scope of this report:

  • Country Focus: Global
  • Market Focus: Social Media and Augmented Reality
  • Industry Focus: CPG, media & entertainment, retail, automobile, and financial services

Data & Analysis: This report provides an extensive analysis of the social media based Augmented Reality advertising. Below is a summary of key points:

It provides insights into the future of social media and Augmented Reality based advertising and in-depth analysis of strategies adopted by leading brands.

It provides budget allocation strategies in 2014 and over the next five years split by five key industries - CPG, retail, media & entertainment, automotive, and financial services.

It provides case examples of innovative social media based Augmented Reality advertising adopted by key players in industries.

Synopsis

This report provides detailed analysis of social media based Augmented Reality campaigns, opportunities, trends, drivers, risks, and innovation. Socintel360 capitalizes on its robust methodology and local market expertise to derive unique insights into social media and Augmented Reality dynamics.

  • Value Proposition: This report provides insights into value proposition of social media and Augmented Reality based advertising initiatives. It provides an overview of market dynamics and detailed analysis of compelling factors, which are driving marketers increase spend on social media and Augmented Reality advertising.
  • Budget Allocation: This report details budget allocation for social media and Augmented Reality based advertising, providing breakdown by industry. It also provides insights from key emerging markets, establishing adoption of Augmented Reality and perceived benefit from the technology.
  • Advertising & Targeting Strategies: This report covers social media and Augmented Reality based campaign strategies adopted by leading players to gain market share.
  • Social Commerce: This report provides insights into how Augmented Reality is being used to drive social commerce initiatives.
  • Market Innovation: This report provides detailed case examples, covering market innovation by marketing objectives and shows actual implementation of social media based Augmented reality advertising strategies.

Reasons to Buy

This report answers the following key questions:

  • Why advertising combining social media with Augmented Reality is critical for marketers
  • How budget allocation towards Augmented Reality campaigns is expected to change in 2014 and over the next five years
  • How is consumers' use of social and mobile influencing advertising spent on Augmented Reality
  • How marketers in emerging markets such as India, China and Brazil perceive Augmented Reality
  • Which Augmented Reality advertising strategies work best to create brand awareness, drive sales and launch new products
  • How is the mobile proposition of social media platforms shaping up and what it means for marketers to drive Augmented Reality based campaigns

Table of Contents

1. About this Report

  • 1.1. Introduction & Scope
  • 1.2. Methodology
  • 1.3. Definitions
  • 1.4. Disclaimer

2. Analysis of Market Dynamics, Opportunities, and Risks for Marketers

  • 2.1. Augmented Reality's Value Proposition and Market Snapshot
  • 2.2. Key Areas of Opportunities
  • 2.3. Value Proposition of Social Media and Augmented Reality
  • 2.4. Challenges

3. Augmented Reality Consumer Adoption vs. Advertising Spend

  • 3.1. Consumer Adoption Analysis, 2014 - 2017
  • 3.2. Advertising Spend Analysis, 2014 - 2017: Breakdown by Key Industries and Markets
  • 3.3. AR and Social Media Best Practices - Spend Analysis and Implementation

4. Augmented Reality and Social Media Strategies in Retail Industry

  • 4.1. Analysis of Strategies and Outlook
    • 4.1.1. Supply Chain & Operations
    • 4.1.2. Branding
    • 4.1.3. Product Launch
    • 4.1.4. Lead Generation & Sales
  • 4.2. Analysis of Augmented Reality Budget Allocation and Drivers, 2014-2018

5. Augmented Reality and Social Media Strategies in CPG Industry

  • 5.1. Analysis of Strategies and Outlook
    • 5.1.1. Supply Chain & Operations
    • 5.1.2. Branding
    • 5.1.3. Product Launch
    • 5.1.4. Lead Generation & Sales
  • 5.2. Analysis of Augmented Reality Budget Allocation and Drivers, 2014-2018

6. Augmented Reality and Social Media Strategies in Automotive Industry

  • 6.1. Analysis of Strategies and Outlook
    • 6.1.1. Operations & Inventory Management
    • 6.1.2. Manufacturing & Service Innovation
    • 6.1.3. Product Innovation
    • 6.1.4. Branding & Marketing
  • 6.2. Analysis of Augmented Reality Budget Allocation and Drivers, 2014-2018

7. Augmented Reality and Social Media Strategies in Media & Entertainment Industry

  • 7.1. Analysis of Strategies and Outlook
  • 7.2. Print Media & Publishing
  • 7.3. Television
  • 7.4. Music
  • 7.5. Gaming
  • 7.6. Analysis of Augmented Reality Budget Allocation and Drivers, 2014-2018

8. Augmented Reality and Social Media Strategies in Financial Services Industry

  • 8.1. Analysis of Strategies and Outlook
  • 8.2. Product Innovation
  • 8.3. Marketing and Branding
  • 8.4. Lead Generation & Sales
  • 8.5. Operational Efficiency & Security
  • 8.6. Analysis of Augmented Reality Budget Allocation and Drivers, 2014-2018

9. Strategic Overview of Key AR Technology Players

  • 9.1. Metaio
  • 9.2. Blippar
  • 9.3. Layar
  • 9.4. Aurasma
  • 9.5. Wikitude
  • 9.6. Gold Run

10. Case Examples

  • 10.1. Brand Building & Targeting
    • 10.1.1. McDonald's Germany: McMission AR App
    • 10.1.2. General Mills Wheaties US: Augmented reality based interactive packaging
    • 10.1.3. Volvo US: Augmented Reality Campaign
    • 10.1.4. Haagen Dazs: Concerto Timer App
    • 10.1.5. Lacta Chocolate Greece: Augmented Reality Messages
    • 10.1.6. Ermenegildo Zegna Italy: Aurasma Augmented Reality Campaign
  • 10.2. Lead Generation & Sales
    • 10.2.1. Walmart/Warner Brothers US: Man of Steel AR Campaign
    • 10.2.2. Bobbi Brown USA: Augmented Reality Campaign
    • 10.2.3. Commonwealth Bank Australia: Property Guide App
  • 10.3. Product Launch
    • 10.3.1. Elizabeth Arden USA: Aurasma Augmented Reality Campaign
    • 10.3.2. Taco Bell: Doritos Locos Tacos Campaign
    • 10.3.3. AXA Belgium: AXA Brings Print Ads to Life

11. Further Reading

List of Figure

  • 1. Methodology Framework
  • 2. Best Practice Research Methodology
  • 3. Augmented Reality - Snapshot, 2014
  • 4. Emerging Use-Cases in AR - Brands
  • 5. Worldwide smartphone users and penetration projection
  • 6. Worldwide mobile internet users and penetration projection
  • 7. Worldwide AR app download and penetration as % smartphone projection
  • 8. Snapshot of AR drivers for top 10 markets
  • 9. Worldwide AR Advertising Spend (US$ Billion), 2014- 2017
  • 10. Worldwide - Key drivers to invest in Augmented Reality
  • 11. Worldwide - Integrating AR with Social Media Analytics and Impact on ROI
  • 12. Worldwide - Integrating AR with Social Media Analytics
  • 13. Worldwide - Challenges in integrating AR with social media
  • 14. Key drivers to invest in Augmented Reality - Retail
  • 15. Integrating AR with Social Media Analytics and Impact on ROI - Retail
  • 16. Integrating AR with Social Media Analytics - Retail
  • 17. Challenges in integrating AR with social media - Retail
  • 18. Key drivers to invest in Augmented Reality - CPG
  • 19. Integrating AR with Social Media Analytics and Impact on ROI - CPG
  • 20. Integrating AR with Social Media Analytics - CPG
  • 21. Challenges in integrating AR with social media - CPG
  • 22. Key drivers to invest in Augmented Reality - Automotive
  • 23. Integrating AR with Social Media Analytics and Impact on ROI - Automotive
  • 24. Integrating AR with Social Media Analytics - Automotive
  • 25. Challenges in integrating AR with social media - Automotive
  • 26. Key drivers to invest in Augmented Reality - Media & Entertainment
  • 27. Integrating AR with Social Media Analytics and Impact on ROI - Media & Entertainment
  • 28. Integrating AR with Social Media Analytics - Media & Entertainment
  • 29. Challenges in integrating AR with social media - Media & Entertainment
  • 30. Key drivers to invest in Augmented Reality - Financial Services
  • 31. Integrating AR with Social Media Analytics and Impact on ROI - Financial Services
  • 32. Integrating AR with Social Media Analytics - Financial Services
  • 33. Challenges in integrating AR with social media - Financial Services
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