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市場調查報告書

印度的數位廣告支出額:最新趨勢資料

Databook - Digital Advertising Spend in India

出版商 Socintel360 商品編碼 311969
出版日期 內容資訊 英文 100 Pages
商品交期: 最快1-2個工作天內
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印度的數位廣告支出額:最新趨勢資料 Databook - Digital Advertising Spend in India
出版日期: 2016年04月15日 內容資訊: 英文 100 Pages
簡介

印度的線上廣告支出額,2015年終達到11億美元。這相當於廣告支出額整體12.7%。還有2011∼2015年的線上廣告支出額的年複合成長率(CAGR) 達到了31.9%。國內線上廣告支出額,是2016年 (與前一年同期比較增加25.6%)14億美元,估計2020年達到 (廣告整體市場的25.5%) 29億美元,以及2016∼2020年的年複合成長率成為21.1%。

本報告提供印度的線上廣告支出額的趨勢相關分析,對整體廣告支出額和其預測(過去、今後5年份),及廣告整體市場的比重,各流通管道、各格式、各廣告目的、各產業詳細趨勢,線上遊戲中的廣告詳細結構、趨勢等調查評估。

第1章 本報告

第2章 線上廣告支出額的市場佔有率分析

  • 印度的線上廣告支出額
  • 市場佔有率分析

第3章 宏觀經濟/商務/消費推動因素分析

  • 宏觀經濟基礎與業界成長的動向
  • 消費者相關考察
  • 網際網路和新技術引進
  • 設備和平台
  • 行動電子商務
  • 廣告支出額趨勢

第4章 印度的線上廣告支出額:各行銷目的

  • 行銷目的現況
  • 各行銷目的廣告支出額
    • 品牌
    • 銷售額促進
    • lead generation(獲得潛在客戶)/流量增加
    • 產品銷售資訊

第5章 印度的線上廣告支出額:各流通管道

  • 線上流通管道趨勢:整體情形
  • 適合行動通訊設備的情況
    • 線上/行動搜尋廣告的支出額
    • 線上/行動、展示廣告的支出額
    • 線上/行動、訊息廣告的支出額
    • 線上/行動影片廣告的支出額
  • 適合桌上型電腦的情況
    • 線上/桌上型搜尋廣告的支出額
    • 線上/桌上型、展示廣告的支出額
    • 線上/桌上型影片廣告的支出額

第6章 印度的線上廣告支出額:各產業

  • 主要產業現狀
  • 食品、飲料產業的線上廣告支出額
    • 市場趨勢(總計10年份)
    • 各目的分析
    • 各流通管道支出額分析:桌上型電腦 vs. 行動通訊設備
  • 健康、美容品產業的線上廣告支出額
  • 電腦產品與服務產業的線上廣告支出額
  • 休閒產業、旅遊觀光業的線上廣告支出額
  • 金融服務業的線上廣告支出額
  • 汽車產業的線上廣告支出額
  • 媒體產業的線上廣告支出額
  • 娛樂產業的線上廣告支出額
  • 通訊產業的線上廣告支出額
  • 零售業的線上廣告支出額
  • 製藥、醫療產業的線上廣告支出額
  • 公共部門的線上廣告支出額
  • 不動產的線上廣告支出額
  • 教育機關的線上廣告支出額

第7章 印度的線上廣告支出額:格式 (形態) 各

  • 印度的線上、格式:整體情形
  • 線上、格式動態
    • 線上搜尋廣告的支出額
    • 除去線上展示廣告的支出額 (影片)
    • 線上贊助商廣告的支出額
    • 線上分類廣告的支出額
    • 線上電子郵件廣告的支出額
    • 線上影片廣告的支出額
  • 程序化展示廣告支出額
  • 程序化線上影片廣告支出額
  • 即時競價 (RTB) 展示廣告

第8章 印度的線上遊戲廣告支出額

  • 線上遊戲廣告支出額趨勢
  • 各分類的廣告支出額
    • 遊戲週邊環境的廣告支出額
    • 遊戲內環境的廣告支出額
    • 遊戲身臨其境型廣告支出額
    • 贊助商形式(獨家廣告)遊戲支出額

第9章 各市場佔有率分析:線上、網站

  • 現狀分析
  • 線上廣告支出額:各線上、網站
    • Google
    • YouTube
    • Facebook
    • Yahoo
    • Microsoft
    • LinkedIn
    • Twitter

圖表一覽

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: DSDB86036

Summary

Online advertising spend in India stood at US$1.1 billion by end of 2015, accounting for 12.7% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 31.9%. This growth is expected to continue in 2016 with brands expected to spend US$1.4 billion, representing an increase of 25.6% over 2015. Over the forecast period (2016-2020), Socintel360 expects online advertising spend to grow at a CAGR of 21.1% to reach US$2.9 billion in 2020, accounting for 25.5% of the total advertising spend.

Synopsis

This report provides detailed online advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following eight key areas -

  • Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.
  • Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.
  • Format Split: This report provides break down by the following formats:
    • Search Ad Spend
    • Display Ad Spend
    • Sponsorship Ad Spend
    • Classified Ad Spend
    • Email Ad Spend
    • Video Ad Spend
  • Industry Split: This report provides breakdown of online advertising spend across 14 key industry verticals.
    • Food & Beverages
    • Health & Beauty
    • Technology & ICT Services
    • Leisure Travel & Tourism
    • Financial Services
    • Automotive
    • Media
    • Entertainment
    • Telecoms
    • Retail
    • Pharmaceutical & Healthcare
    • Public Sector
    • Real estate
    • Education
  • Advertising Objectives: This report provides breakdown of online advertising spend by key marketing objectives:
    • Branding
    • Direct Sales
    • Lead Generation/Increase Traffic
    • Product Launch
  • By Gaming: This report provides breakdown of online gaming advertising spend by following categories:
    • Around Games & Apps Environment Ad Spend
    • In Game Environment Ad Spend
    • In Game Immersive Ad Spend
    • Exclusive Advertising Games Spend
  • By Social Networking Sites: This report provides breakdown of online advertising spend by key online platforms (sites) for a period of 5 years (2011-2015).
  • Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend

Scope

This report provides detailed online advertising spend data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:

  • Country Focus: India
  • Market Focus: Online Marketing
  • Industry Focus: All Industry Verticals
  • Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend in the India. This report provides:
    • Data covering future of online advertising spend and its share in total advertising.
    • Data covering future of online mobile advertising spend and its share in online advertising.
    • Online advertising spend for a period of 10 years, from 2011 to 2020.
    • Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.

Key Questions Answered

This report answers the following key questions:

  • How is online advertising expected to grow over the next five years?
  • How much is being spent on online advertising by industries?
  • How is online marketing budget being allocated and utilized?
  • Which marketing objectives are driving the advertising spend on online?
  • Which advertising formats are gaining popularity on online to target consumers?
  • Which online sites are gaining or declining their market share in the country?
  • How is online mobile advertising expected to grow over the next five years?

Table of Contents

1. About this Report

  • 1.1. About Socintel360
  • 1.2. Summary
  • 1.3. Scope
  • 1.4. Methodology
  • 1.5. Definitions
  • 1.6. Disclaimer

2. Online Advertising Spend Market Share Analysis

  • 2.1. India Online Advertising Spend
  • 2.2. Market Share Analysis

3. Analysis of Macroeconomic, Business, and Consumer Drivers

  • 3.1. Macroeconomic Fundamentals and Industry Growth Dynamics
  • 3.2. Consumer Insights
  • 3.3. Internet & Technology Adoption
  • 3.4. Devices & Platforms
  • 3.5. Mobile Commerce
  • 3.6. Advertising Spend Dynamics

4. India Online Advertising Spend by Marketing Objective

  • 4.1. Snapshot of Marketing Objectives
  • 4.2. Ad Spend by Marketing Objectives
    • 4.2.1. Branding
    • 4.2.2. Sales
    • 4.2.3. Lead Generation/ Increase Traffic
    • 4.2.4. Product Launch

5. India Online Advertising Spend by Channels

  • 5.1. Online Channel Dynamics Overall
  • 5.2. Online Channel Dynamics Mobile
    • 5.2.1. India Online Mobile Search Ad Spend
    • 5.2.2. India Online Mobile Display Ad Spend
    • 5.2.3. India Online Mobile Messaging Ad Spend
    • 5.2.4. India Online Mobile Video Ad Spend
  • 5.3. Online Channel Dynamics Desktop
    • 5.3.1. India Online Desktop Search Ad Spend
    • 5.3.2. India Online Desktop Display Ad Spend
    • 5.3.3. India Online Desktop Video Ad Spend

6. India Online Advertising Spend by Industry

  • 6.1. Snapshot of Key Verticals
  • 6.2. Food & Beverages Online Ad Spend
    • 6.2.1. Snapshot, 2011-2020
    • 6.2.2. Analysis by Marketing Objective
    • 6.2.3. Analysis by Channel Spend Desktop vs. Mobile
  • 6.3. Health & Beauty Online Ad Spend
    • 6.3.1. Snapshot, 2011-2020
    • 6.3.2. Analysis by Marketing Objective
    • 6.3.3. Analysis by Channel Spend Desktop vs. Mobile
  • 6.4. Computer Product & Service Online Ad Spend
    • 6.4.1. Snapshot, 2011-2020
    • 6.4.2. Analysis by Marketing Objective
    • 6.4.3. Analysis by Channel Spend Desktop vs. Mobile
  • 6.5. Leisure Travel & Tourism Online Ad Spend
    • 6.5.1. Snapshot, 2011-2020
    • 6.5.2. Analysis by Marketing Objective
    • 6.5.3. Analysis by Channel Spend Desktop vs. Mobile
  • 6.6. Financial Services Online Ad Spend
    • 6.6.1. Snapshot, 2011-2020
    • 6.6.2. Analysis by Marketing Objective
    • 6.6.3. Analysis by Channel Spend Desktop vs. Mobile
  • 6.7. Automotive Online Ad Spend
    • 6.7.1. Snapshot, 2011-2020
    • 6.7.2. Analysis by Marketing Objective
    • 6.7.3. Analysis by Channel Spend Desktop vs. Mobile
  • 6.8. Media Online Ad Spend
    • 6.8.1. Snapshot, 2011-2020
    • 6.8.2. Analysis by Marketing Objective
    • 6.8.3. Analysis by Channel Spend Desktop vs. Mobile
  • 6.9. Entertainment Online Ad Spend
    • 6.9.1. Snapshot, 2011-2020
    • 6.9.2. Analysis by Marketing Objective
    • 6.9.3. Analysis by Channel Spend Desktop vs. Mobile
  • 6.10. Telecom Online Ad Spend
    • 6.10.1. Snapshot, 2011-2020
    • 6.10.2. Analysis by Marketing Objective
    • 6.10.3. Analysis by Channel Spend Desktop vs. Mobile
  • 6.11. Retail Online Ad Spend
    • 6.11.1. Snapshot, 2011-2020
    • 6.11.2. Analysis by Marketing Objective
    • 6.11.3. Analysis by Channel Spend Desktop vs. Mobile
  • 6.12. Pharmaceutical & Healthcare Online Ad Spend
    • 6.12.1. Snapshot, 2011-2020
    • 6.12.2. Analysis by Marketing Objective
    • 6.12.3. Analysis by Channel Spend Desktop vs. Mobile
  • 6.13. Public Sector Online Ad Spend
    • 6.13.1. Snapshot, 2011-2020
    • 6.13.2. Analysis by Marketing Objective
    • 6.13.3. Analysis by Channel Spend Desktop vs. Mobile
  • 6.14. Real Estate Online Ad Spend
    • 6.14.1. Snapshot, 2011-2020
    • 6.14.2. Analysis by Marketing Objective
    • 6.14.3. Analysis by Channel Spend Desktop vs. Mobile
  • 6.15. Education Online Ad Spend
    • 6.15.1. Snapshot, 2011-2020
    • 6.15.2. Analysis by Marketing Objective
    • 6.15.3. Analysis by Channel Spend Desktop vs. Mobile

7. India Online Advertising Spend by Format

  • 7.1. India Online Format Dynamics - Overall
  • 7.2. Online Format Dynamics
    • 7.2.1. India Online Search Ad Spend
    • 7.2.2. India Online Display (Excluding Video) Ad Spend
    • 7.2.3. India Online Sponsorship Ad Spend
    • 7.2.4. India Online Classified Ad Spend
    • 7.2.5. India Online Email Ad Spend
    • 7.2.6. India Online Video Ad Spend
  • 7.3. Programmatic Digital Display Ad Spend
  • 7.4. Programmatic Online Video Ad Spend
  • 7.5. RTB Display Ad Spend

8. India Social Gaming Advertising Spend

  • 8.1. Snapshot of Gaming Ad Spend
  • 8.2. Gaming Ad Spend by Categories
    • 8.2.1. Around Games Environment Ad Spend
    • 8.2.2. In Game Environment Ad Spend
    • 8.2.3. In Game Immersive Ad Spend
    • 8.2.4. Exclusive Advertising Games Spend

9. Market Share Analysis by Online Sites

  • 9.1. Snapshot
  • 9.2. Online Advertising Spend by Online Sites
    • 9.2.1. Google
    • 9.2.2. YouTube
    • 9.2.3. Facebook
    • 9.2.4. Yahoo
    • 9.2.5. Microsoft
    • 9.2.6. LinkedIn
    • 9.2.7. Twitter

List of Figures

  • Figure 1: Methodology Framework
  • Figure 2: India Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 3: India Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011 2020
  • Figure 4: India Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
  • Figure 5: India Population Analysis (%), 2014
  • Figure 6: India Inflation Trends (%), 2010-2019
  • Figure 7: India Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
  • Figure 8: India Number of Online & Mobile Buyers (Million), 2010-2019
  • Figure 9: India Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
  • Figure 10: India Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
  • Figure 11: India Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
  • Figure 12: India Mobile Internet User Analysis (Million), 2010-2019
  • Figure 13: India Number of Internet and Social Media Users (Million), 2010-2019
  • Figure 14: India Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
  • Figure 15: India Number of Mobile and Smartphone Users(Million), 2010-2019
  • Figure 16: India Number of Ereader and IPad Users Analysis (Million), 2010-2019
  • Figure 17: India E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
  • Figure 18: India Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
  • Figure 19: India Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
  • Figure 20: India Online Spending per Internet User (US$), 2010-2019
  • Figure 21: India Online Mobile Spending per Online User (US$), 2010-2019
  • Figure 22: India Online Advertising Spend Snapshot Growth Dynamics of Marketing Objective (%), 2015
  • Figure 23: India Online Advertising Spend Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 24: India Online Advertising Spend on Branding (US$ Million), 2011-2020
  • Figure 25: India Online Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2015
  • Figure 26: India Online Advertising Spend on Sales (US$ Million), 2011-2020
  • Figure 27: India Online Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2015
  • Figure 28: India Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2011-2020
  • Figure 29: India Online Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2015
  • Figure 30: India Online Advertising Spend on Product Launch (US$ Million), 2011-2020
  • Figure 31: India Online Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2015
  • Figure 32: India Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 33: India Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 34: India Online Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
  • Figure 35: India Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 36: India Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 37: India Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 38: India Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 39: India Online Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2015
  • Figure 40: India Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 41: India Online Desktop Advertising Spend by Desktop Formats (%), 2015 vs. 2020
  • Figure 42: India Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 43: India Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 44: India Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 45: India Online Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2015
  • Figure 46: India Food & Beverage Brands' Online Advertising Spend (US$ Million), 2011-2020
  • Figure 47: India Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 48: India Food & Beverage Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 49: India Health & Beauty Brands Online Advertising Spend (US$ Million), 2011-2020
  • Figure 50: India Health & Beauty Brands Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 51: India Health & Beauty Brands Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 52: India Computer Product & Service Brands Online Advertising Spend (US$ Million), 2011-2020
  • Figure 53: India Computer Product & Service Brands Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 54: India Computer Product & Service Brands Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 55: India Leisure Travel & Tourism Brands Online Advertising Spend (US$ Million), 2011-2020
  • Figure 56: India Leisure Travel & Tourism Brands Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 57: India Leisure Travel & Tourism Brands Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 58: India Financial Services Brands Online Advertising Spend (US$ Million), 2011-2020
  • Figure 59: India Financial Service Brands Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 60: India Financial Service Brands Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 61: India Automotive Brands Online Advertising Spend (US$ Million), 2011-2020
  • Figure 62: India Automotive Brands Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 63: India Automotive Brands Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 64: India Media Brands Online Advertising Spend (US$ Million), 2011-2020
  • Figure 65: India Media Brands Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 66: India Media Brands Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 67: India Entertainment Brands Online Advertising Spend (US$ Million), 2011-2020
  • Figure 68: India Entertainment Brands Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 69: India Entertainment Brands Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 70: India Telecom Brands Online Advertising Spend (US$ Million), 2011-2020
  • Figure 71: India Telecom Brands Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 72: India Telecom Brands Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 73: India Retail Brands Online Advertising Spend (US$ Million), 2011-2020
  • Figure 74: India Retail Brands Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 75: India Retail Brands Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 76: India Pharmaceutical & Healthcare Brands Online Advertising Spend (US$ Million), 2011-2020
  • Figure 77: India Pharmaceutical & Healthcare Brands Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 78: India Pharmaceutical & Healthcare Brands Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 79: India Public Sector Brands Online Advertising Spend (US$ Million), 2011-2020
  • Figure 80: India Public Sector Brands Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 81: India Public Sector Brands Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 82: India Real Estate Brands Online Advertising Spend (US$ Million), 2011-2020
  • Figure 83: India Real Estate Brands Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 84: India Real Estate Brands Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 85: India Education Brands Online Advertising Spend (US$ Million), 2011-2020
  • Figure 86: India Education Brands Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 87: India Education Brands Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 88: India Online Advertising Spend by Formats (%), 2015 vs. 2020
  • Figure 89: India Online Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 90: India Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 91: India Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 92: India Online Classified Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 93: India Online Email Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 94: India Online Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 95: India Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
  • Figure 96: India Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
  • Figure 97: India RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
  • Figure 98: India Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 99: India Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
  • Figure 100: India Online Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
  • Figure 101: India Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 102: India Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 103: India Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 104: India Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 105: India Online Advertising Spend by Online Sites (%), 2014
  • Figure 106: India Online Advertising Spend on Google (US$ Million), 2010-2014
  • Figure 107: India Online Advertising Spend on YouTube (US$ Million), 2010-2014
  • Figure 108: India Online Advertising Spend on Facebook (US$ Million), 2010-2014
  • Figure 109: India Online Advertising Spend on Yahoo (US$ Million), 2010-2014
  • Figure 110: India Online Advertising Spend on Microsoft (US$ Million), 2010-2014
  • Figure 111: India Online Advertising Spend on LinkedIn (US$ Million), 2010-2014
  • Figure 112: India Online Advertising Spend on Twitter (US$ Million), 2010-2014

List of Tables

  • Table 1: India Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 2: India Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011 2020
  • Table 3: India Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
  • Table 4: India Population Analysis (Million), 2010-2019
  • Table 5: India Inflation Trends (%), 2010-2019
  • Table 6: India Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
  • Table 7: India Number of Online & Mobile Buyers (Million), 2010-2019
  • Table 8: India Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
  • Table 9: India Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
  • Table 10: India Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
  • Table 11: India Mobile Internet User Analysis (Million), 2010-2019
  • Table 12: India Number of Internet and Social Media Users (Million), 2010-2019
  • Table 13: India Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
  • Table 14: India Number of Mobile and Smartphone Users(Million), 2010-2019
  • Table 15: India Number of Ereader and IPad Users Analysis (Million), 2010-2019
  • Table 16: India E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
  • Table 17: India Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
  • Table 18: India Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
  • Table 19: India Online Spending per Internet User (US$), 2010-2019
  • Table 20: India Online Mobile Spending per Online User (US$), 2010-2019
  • Table 21: India Online Advertising Spend Snapshot Growth Dynamics of Marketing Objective (%), 2015
  • Table 22: India Online Advertising Spend Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 23: India Online Advertising Spend on Branding (US$ Million), 2011-2020
  • Table 24: India Online Advertising Spend on Sales (US$ Million), 2011-2020
  • Table 25: India Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2011-2020
  • Table 26: India Online Advertising Spend on Product Launch (US$ Million), 2011-2020
  • Table 27: India Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 28: India Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 29: India Online Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
  • Table 30: India Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 31: India Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 32: India Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 33: India Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 34: India Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 35: India Online Desktop Advertising Spend by Desktop Formats (%), 2015 vs. 2020
  • Table 36: India Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 37: India Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 38: India Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 39: India Food & Beverage Brands' Online Advertising Spend (US$ Million), 2011-2020
  • Table 40: India Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 41: India Food & Beverage Brands Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 42: India Health & Beauty Brands Online Advertising Spend (US$ Million), 2011-2020
  • Table 43: India Health & Beauty Brands Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 44: India Health & Beauty Brands Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 45: India Computer Product & Service Brands Online Advertising Spend (US$ Million), 2011-2020
  • Table 46: India Computer Product & Service Brands Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 47: India Computer Product & Service Brands Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 48: India Leisure Travel & Tourism Brands Online Advertising Spend (US$ Million), 2011-2020
  • Table 49: India Leisure Travel & Tourism Brands Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 50: India Leisure Travel & Tourism Brands Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 51: India Financial Services Brands Online Advertising Spend (US$ Million), 2011-2020
  • Table 52: India Financial Service Brands Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 53: India Financial Service Brands Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 54: India Automotive Brands Online Advertising Spend (US$ Million), 2011-2020
  • Table 55: India Automotive Brands Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 56: India Automotive Brands Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 57: India Media Brands Online Advertising Spend (US$ Million), 2011-2020
  • Table 58: India Media Brands Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 59: India Media Brands Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 60: India Entertainment Brands Online Advertising Spend (US$ Million), 2011-2020
  • Table 61: India Entertainment Brands Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 62: India Entertainment Brands Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 63: India Telecom Brands Online Advertising Spend (US$ Million), 2011-2020
  • Table 64: India Telecom Brands Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 65: India Telecom Brands Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 66: India Retail Brands Online Advertising Spend (US$ Million), 2011-2020
  • Table 67: India Retail Brands Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 68: India Retail Brands Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 69: India Pharmaceutical & Healthcare Brands Online Advertising Spend (US$ Million), 2011-2020
  • Table 70: India Pharmaceutical & Healthcare Brands Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 71: India Pharmaceutical & Healthcare Brands Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 72: India Public Sector Brands Online Advertising Spend (US$ Million), 2011-2020
  • Table 73: India Public Sector Brands Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 74: India Public Sector Brands Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 75: India Real Estate Brands Online Advertising Spend (US$ Million), 2011-2020
  • Table 76: India Real Estate Brands Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 77: India Real Estate Brands Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 78: India Education Brands Online Advertising Spend (US$ Million), 2011-2020
  • Table 79: India Education Brands Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 80: India Education Brands Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 81: India Online Advertising Spend by Formats (%), 2015 vs. 2020
  • Table 82: India Online Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 83: India Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 84: India Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 85: India Online Classified Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 86: India Online Email Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 87: India Online Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 88: India Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
  • Table 89: India Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
  • Table 90: India RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
  • Table 91: India Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 92: India Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
  • Table 93: India Online Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
  • Table 94: India Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 95: India Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 96: India Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 97: India Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 98: India Online Advertising Spend by Online Sites (%), 2014
  • Table 99: India Online Advertising Spend on Google (US$ Million), 2010-2014
  • Table 100: India Online Advertising Spend on YouTube Social Networking Site (US$ Million), 2010-2014
  • Table 101: India Online Advertising Spend on Facebook (US$ Million), 2010-2014
  • Table 102: India Online Advertising Spend on Yahoo (US$ Million), 2010-2014
  • Table 103: India Online Advertising Spend on Microsoft (US$ Million), 2010-2014
  • Table 104: India Online Advertising Spend on LinkedIn (US$ Million), 2010-2014
  • Table 105: India Online Advertising Spend on Twitter (US$ Million), 2010-2014
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