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市場調查報告書

美國的數位廣告費 - 資料輯

Databook - Digital Advertising Spend in the US

出版商 Socintel360 商品編碼 311961
出版日期 內容資訊 英文 100 Pages
商品交期: 最快1-2個工作天內
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美國的數位廣告費 - 資料輯 Databook - Digital Advertising Spend in the US
出版日期: 2016年04月15日 內容資訊: 英文 100 Pages
簡介

美國的線上廣告費,2015年終時刻以596億美元,佔了廣告費整體30.9%。從2011年到2015年之間,美國線上廣告以年複合成長率(CAGR)16.9%成長。這個成長預計在2016年將持續,自2015年的670億美元的支出增加12.3%。從2016年到2020年的期間,預計廣告費以年複合成長率9.9%成長,2020年達到978億美元佔廣告費整體41.4%。

本報告提供線上廣告費的詳細資料,及各分類、主題的分析等。

第1章 關於本報告

  • 關於Socintel360
  • 摘要
  • 調查範圍
  • 調查手法
  • 定義
  • 免責聲明

第2章 線上廣告費的市場佔有率分析

  • 美國的線上廣告費
  • 市場佔有率分析

第3章 宏觀經濟、商務、消費者促進要素分析

  • 宏觀經濟的基本和產業的成長動態
  • 消費者分析
  • 網際網路及技術的引進
  • 終端和平台
  • 行動電子商務
  • 廣告費動態

第4章 各行銷目的之美國線上廣告費

  • 行銷目的短評
  • 各行銷目的廣告費
    • 品牌
    • 銷售
    • 世代的牽引/流量的擴大
    • 產品的推出

第5章 各流通管道的美國線上廣告費

  • 線上流通管道動態 - 全體
    • 其他的主要市場與美國家比較評估
  • 線上流通管道動態 - 行動
    • 美國的線上行動搜尋廣告費
    • 美國的線上行動顯示器廣告費
    • 美國的線上行動傳訊廣告費
    • 美國的線上行動影片廣告費
    • 其他的主要市場與美國家比較評估
  • 線上流通管道動態 - 桌面
    • 美國的線上桌面搜尋廣告費
    • 美國的線上桌面展示廣告費
    • 美國的線上桌面影片廣告費
    • 其他的主要市場與美國家比較評估

第6章 各產業裡的美國線上廣告費

  • 主要產業的短評
  • 食品和飲料的線上廣告費
    • 短評(2010∼2019年)
    • 各行銷目的分析
    • 各銷路分析-桌面 vs. 行動
  • 健康、美容的線上廣告費
    • 短評(2010∼2019年)
    • 各行銷目的分析
    • 各銷路分析-桌面 vs. 行動
  • 電腦產品與服務的線上廣告費
    • 短評(2010∼2019年)
    • 各行銷目的分析
    • 各銷路分析-桌面 vs. 行動
  • 休閒、觀光旅遊的線上廣告費
    • 短評(2010∼2019年)
    • 各行銷目的分析
    • 各銷路分析-桌面 vs. 行動
  • 金融服務的線上廣告費
    • 短評(2010∼2019年)
    • 各行銷目的分析
    • 各銷路分析-桌面 vs. 行動
  • 汽車的線上廣告費
    • 短評(2010∼2019年)
    • 各行銷目的分析
    • 各銷路分析-桌面 vs. 行動
  • 媒體的線上廣告費
    • 短評(2010∼2019年)
    • 各行銷目的分析
    • 各銷路分析-桌面 vs. 行動
  • 娛樂的線上廣告費
    • 短評(2010∼2019年)
    • 各行銷目的分析
    • 各銷路分析-桌面 vs. 行動
  • 通訊的線上廣告費
    • 短評(2010∼2019年)
    • 各行銷目的分析
    • 各銷路分析-桌面 vs. 行動
  • 零售的線上廣告費
    • 短評(2010∼2019年)
    • 各行銷目的分析
    • 各銷路分析-桌面 vs. 行動
  • 醫藥品、醫療的線上廣告費
    • 短評(2010∼2019年)
    • 各行銷目的分析
    • 各銷路分析-桌面 vs. 行動
  • 公共領域的線上廣告費
    • 短評(2010∼2019年)
    • 各行銷目的分析
    • 各銷路分析-桌面 vs. 行動
  • 不動產的線上廣告費
    • 短評(2010∼2019年)
    • 各行銷目的分析
    • 各銷路分析-桌面 vs. 行動
  • 教育的線上廣告費
    • 短評(2010∼2019年)
    • 各行銷目的分析
    • 各銷路分析-桌面 vs. 行動

第7章 各格式的美國線上廣告費

  • 美國的線上格式動態 - 全體
  • 線上格式動態
    • 美國的線上搜尋廣告費
    • 美國的線上顯示器(影片以外)廣告費
    • 美國的線上贊助商廣告費
    • 美國的線上分類廣告費
    • 美國的線上電子郵件廣告費
    • 美國的線上影片廣告費
  • 程序型數位顯示器廣告費
  • 程序型線上影片廣告費
  • RTB展示廣告費

第8章 美國的社群遊戲廣告費

  • 遊戲廣告費的短評
  • 各類別遊戲廣告費
    • 在遊戲週邊環境的廣告費
    • 在遊戲內環境的廣告費
    • 遊戲身臨其境型的廣告費
    • 獨佔宣傳遊戲的廣告費

第9章 各網站的市場佔有率分析

  • 短評
  • 各網站的線上廣告費
    • Google
    • YouTube
    • Facebook
    • Yahoo
    • Microsoft
    • AOL
    • Twitter
    • IAC

圖表

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: DSDB85700

Summary

Online advertising spend in the US stood at US$59.6 billion by end of 2015, accounting for 30.9% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 16.9%. This growth is expected to continue in 2016 with brands expected to spend US$67.0 billion, representing an increase of 12.3% over 2015. Over the forecast period (2016-2020), Socintel360 expects online advertising spend to grow at a CAGR of 9.9% to reach US$97.8 billion in 2020, accounting for 41.4% of the total advertising spend.

Synopsis

This report provides detailed online advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following eight key areas -

  • Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.
  • Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.
  • Format Split: This report provides break down by the following formats:
    • Search Ad Spend
    • Display Ad Spend
    • Sponsorship Ad Spend
    • Classified Ad Spend
    • Email Ad Spend
    • Video Ad Spend
  • Industry Split: This report provides breakdown of online advertising spend across 14 key industry verticals.
    • Food & Beverages
    • Health & Beauty
    • Technology & ICT Services
    • Leisure Travel & Tourism
    • Financial Services
    • Automotive
    • Media
    • Entertainment
    • Telecoms
    • Retail
    • Pharmaceutical & Healthcare
    • Public Sector
    • Real estate
    • Education
  • Advertising Objectives: This report provides breakdown of online advertising spend by key marketing objectives:
    • Branding
    • Direct Sales
    • Lead Generation/Increase Traffic
    • Product Launch
  • By Gaming: This report provides breakdown of online gaming advertising spend by following categories:
    • Around Games & Apps Environment Ad Spend
    • In Game Environment Ad Spend
    • In Game Immersive Ad Spend
    • Exclusive Advertising Games Spend
  • By Social Networking Sites: This report provides breakdown of online advertising spend by key online platforms (sites) for a period of 5 years (2011-2015).
  • Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend

Scope

This report provides detailed online advertising spend data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:

  • Country Focus: United States
  • Market Focus: Online Marketing
  • Industry Focus: All Industry Verticals
  • Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend in the US. This report provides:
    • Data covering future of online advertising spend and its share in total advertising.
    • Data covering future of online mobile advertising spend and its share in online advertising.
    • Online advertising spend for a period of 10 years, from 2011 to 2020.
    • Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.

Key Questions Answered

This report answers the following key questions:

  • How is online advertising expected to grow over the next five years?
  • How much is being spent on online advertising by industries?
  • How is online marketing budget being allocated and utilized?
  • Which marketing objectives are driving the advertising spend on online?
  • Which advertising formats are gaining popularity on online to target consumers?
  • Which online sites are gaining or declining their market share in the country?
  • How is online mobile advertising expected to grow over the next five years?

Table of Contents

1. About this Report

  • 1.1. About Socintel360
  • 1.2. Summary
  • 1.3. Scope
  • 1.4. Methodology
  • 1.5. Definitions
  • 1.6. Disclaimer

2. Online Advertising Spend Market Share Analysis

  • 2.1. US Online Advertising Spend
  • 2.2. Market Share Analysis

3. Analysis of Macroeconomic, Business, and Consumer Drivers

  • 3.1. Macroeconomic Fundamentals and Industry Growth Dynamics
  • 3.2. Consumer Insights
  • 3.3. Internet & Technology Adoption
  • 3.4. Devices & Platforms
  • 3.5. Mobile Commerce
  • 3.6. Advertising Spend Dynamics

4. US Online Advertising Spend by Marketing Objective

  • 4.1. Snapshot of Marketing Objectives
  • 4.2. Ad Spend by Marketing Objectives
    • 4.2.1. Branding
    • 4.2.2. Sales
    • 4.2.3. Lead Generation/ Increase Traffic
    • 4.2.4. Product Launch

5. US Online Advertising Spend by Channels

  • 5.1. Online Channel Dynamics - Overall
    • 5.1.1. Benchmarking US with Other Key Markets
  • 5.2. Online Channel Dynamics - Mobile
    • 5.2.1. US Online Mobile Search Ad Spend
    • 5.2.2. US Online Mobile Display Ad Spend
    • 5.2.3. US Online Mobile Messaging Ad Spend
    • 5.2.4. US Online Mobile Video Ad Spend
    • 5.2.5. Benchmarking US with Other Key Markets
  • 5.3. Online Channel Dynamics - Desktop
    • 5.3.1. US Online Desktop Search Ad Spend
    • 5.3.2. US Online Desktop Display Ad Spend
    • 5.3.3. US Online Desktop Video Ad Spend
    • 5.3.4. Benchmarking US with Other Key Markets

6. US Online Advertising Spend by Industry

  • 6.1. Snapshot of Key Verticals
  • 6.2. Food & Beverages Online Ad Spend
    • 6.2.1. Snapshot, 2010-2019
    • 6.2.2. Analysis by Marketing Objective
    • 6.2.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.3. Health & Beauty Online Ad Spend
    • 6.3.1. Snapshot, 2010-2019
    • 6.3.2. Analysis by Marketing Objective
    • 6.3.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.4. Computer Product & Service Online Ad Spend
    • 6.4.1. Snapshot, 2010-2019
    • 6.4.2. Analysis by Marketing Objective
    • 6.4.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.5. Leisure Travel & Tourism Online Ad Spend
    • 6.5.1. Snapshot, 2010-2019
    • 6.5.2. Analysis by Marketing Objective
    • 6.5.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.6. Financial Services Online Ad Spend
    • 6.6.1. Snapshot, 2010-2019
    • 6.6.2. Analysis by Marketing Objective
    • 6.6.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.7. Automotive Online Ad Spend
    • 6.7.1. Snapshot, 2010-2019
    • 6.7.2. Analysis by Marketing Objective
    • 6.7.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.8. Media Online Ad Spend
    • 6.8.1. Snapshot, 2010-2019
    • 6.8.2. Analysis by Marketing Objective
    • 6.8.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.9. Entertainment Online Ad Spend
    • 6.9.1. Snapshot, 2010-2019
    • 6.9.2. Analysis by Marketing Objective
    • 6.9.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.1. Telecom Online Ad Spend
    • 6.10.1. Snapshot, 2010-2019
    • 6.10.2. Analysis by Marketing Objective
    • 6.10.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.11. Retail Online Ad Spend
    • 6.11.1. Snapshot, 2010-2019
    • 6.11.2. Analysis by Marketing Objective
    • 6.11.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.12. Pharmaceutical & Healthcare Online Ad Spend
    • 6.12.1. Snapshot, 2010-2019
    • 6.12.2. Analysis by Marketing Objective
    • 6.12.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.13. Public Sector Online Ad Spend
    • 6.13.1. Snapshot, 2010-2019
    • 6.13.2. Analysis by Marketing Objective
    • 6.13.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.14. Real Estate Online Ad Spend
    • 6.14.1. Snapshot, 2010-2019
    • 6.14.2. Analysis by Marketing Objective
    • 6.14.3. Analysis by Channel Spend - Desktop vs. Mobile
  • 6.15. Education Online Ad Spend
    • 6.15.1. Snapshot, 2010-2019
    • 6.15.2. Analysis by Marketing Objective
    • 6.15.3. Analysis by Channel Spend - Desktop vs. Mobile

7. US Online Advertising Spend by Format

  • 7.1. US Online Format Dynamics - Overall
  • 7.2. Online Format Dynamics
    • 7.2.1. US Online Search Ad Spend
    • 7.2.2. US Online Display (Excluding Video) Ad Spend
    • 7.2.3. US Online Sponsorship Ad Spend
    • 7.2.4. US Online Classified Ad Spend
    • 7.2.5. US Online Email Ad Spend
    • 7.2.6. US Online Video Ad Spend
  • 7.3. Programmatic Digital Display Ad Spend
  • 7.4. Programmatic Online Video Ad Spend
  • 7.5. RTB Display Ad Spend

8. US Social Gaming Advertising Spend

  • 8.1. Snapshot of Gaming Ad Spend
  • 8.2. Gaming Ad Spend by Categories
    • 8.2.1. Around Games Environment Ad Spend
    • 8.2.2. In Game Environment Ad Spend
    • 8.2.3. In Game Immersive Ad Spend
    • 8.2.4. Exclusive Advertising Games Spend

9. Market Share Analysis by Online Sites

  • 9.1. Snapshot
  • 9.2. Online Advertising Spend by Online Sites
    • 9.2.1. Google
    • 9.2.2. YouTube
    • 9.2.3. Facebook
    • 9.2.4. Yahoo
    • 9.2.5. Microsoft
    • 9.2.6. AOL
    • 9.2.7. Twitter
    • 9.2.8. IAC

List of Tables

  • Table 1: US Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 2: US Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
  • Table 3: US Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
  • Table 4: US Population Analysis (Million), 2010-2019
  • Table 5: US Inflation Trends (%), 2010-2019
  • Table 6: US Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
  • Table 7: US Number of Online & Mobile Buyers (Million), 2010-2019
  • Table 8: US Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
  • Table 9: US Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
  • Table 10: US Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
  • Table 11: US Mobile Internet User Analysis (Million), 2010-2019
  • Table 12: US Number of Internet and Social Media Users (Million), 2010-2019
  • Table 13: US Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
  • Table 14: US Number of Mobile and Smartphone Users (Million), 2010-2019
  • Table 15: US Number of Ereader and IPad Users Analysis (Million), 2010-2019
  • Table 16: US E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
  • Table 17: US Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
  • Table 18: US Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
  • Table 19: US Online Spending per Internet User (US$), 2010-2019
  • Table 20: US Online Mobile Spending per Online User (US$), 2010-2019
  • Table 21: US Online Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
  • Table 22: US Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 23: US Online Advertising Spend on Branding (US$ Million), 2010-2019
  • Table 24: US Online Advertising Spend on Sales (US$ Million), 2010-2019
  • Table 25: US Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
  • Table 26: US Online Advertising Spend on Product Launch (US$ Million), 2010-2019
  • Table 27: US Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 28: US Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 29: US Online Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
  • Table 30: US Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 31: US Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 32: US Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 33: US Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 34: US Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 35: US Online Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
  • Table 36: US Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 37: US Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 38: US Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 39: US Food & Beverage Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 40: US Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 41: US Food & Beverage Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 42: US Health & Beauty Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 43: US Health & Beauty Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 44: US Health & Beauty Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 45: US Computer Product & Service Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 46: US Computer Product & Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 47: US Computer Product & Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 48: US Leisure Travel & Tourism Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 49: US Leisure Travel & Tourism Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 50: US Leisure Travel & Tourism Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 51: US Financial Services Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 52: US Financial Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 53: US Financial Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 54: US Automotive Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 55: US Automotive Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 56: US Automotive Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 57: US Media Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 58: US Media Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 59: US Media Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 60: US Entertainment Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 61: US Entertainment Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 62: US Entertainment Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 63: US Telecom Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 64: US Telecom Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 65: US Telecom Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 66: US Retail Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 67: US Retail Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 68: US Retail Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 69: US Pharmaceutical & Healthcare Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 70: US Pharmaceutical & Healthcare Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 71: US Pharmaceutical & Healthcare Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 72: US Public Sector Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 73: US Public Sector Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 74: US Public Sector Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 75: US Real Estate Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 76: US Real Estate Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 77: US Real Estate Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 78: US Education Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Table 79: US Education Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Table 80: US Education Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Table 81: US Online Advertising Spend by Formats (%), 2014 vs. 2019
  • Table 82: US Online Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 83: US Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 84: US OnlineSponsorship Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 85: US OnlineClassified Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 86: US OnlineEmail Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 87: US Online Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 88: US Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
  • Table 89: US Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
  • Table 90: US RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
  • Table 91: US Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 92: US Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
  • Table 93: US Online Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
  • Table 94: US Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 95: US Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 96: US Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 97: US Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Table 98: US Online Advertising Spend by Online Sites (%), 2014
  • Table 99: US Online Advertising Spend on Google (US$ Million), 2010-2014
  • Table 100: US Online Advertising Spend on YouTube Social Networking Site (US$ Million), 2010-2014
  • Table 101: US Online Advertising Spend on Facebook (US$ Million), 2010-2014
  • Table 102: US Online Advertising Spend on Yahoo (US$ Million), 2010-2014
  • Table 103: US Online Advertising Spend on Microsoft (US$ Million), 2010-2014
  • Table 104: US Online Advertising Spend on AOL (US$ Million), 2010-2014
  • Table 105: US Online Advertising Spend on Twitter (US$ Million), 2010-2014
  • Table 106: US Online Advertising Spend on IAC (US$ Million), 2010-2014

List of Figure

  • Figure 1: Methodology Framework
  • Figure 2: US Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 3: Global Snapshot - Online Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 4: US Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
  • Figure 5: US Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
  • Figure 6: US Population Analysis (%), 2014
  • Figure 7: US Inflation Trends (%), 2010-2019
  • Figure 8: US Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
  • Figure 9: US Number of Online & Mobile Buyers (Million), 2010-2019
  • Figure 10: US Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
  • Figure 11: US Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
  • Figure 12: US Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
  • Figure 13: US Mobile Internet User Analysis (Million), 2010-2019
  • Figure 14: US Number of Internet and Social Media Users (Million), 2010-2019
  • Figure 15: US Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
  • Figure 16: US Number of Mobile and Smartphone Users (Million), 2010-2019
  • Figure 17: US Number of Ereader and IPad Users Analysis (Million), 2010-2019
  • Figure 18: US E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
  • Figure 19: US Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
  • Figure 20: US Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
  • Figure 21: US Online Spending per Internet User (US$), 2010-2019
  • Figure 22: US Online Mobile Spending per Online User (US$), 2010-2019
  • Figure 23: US Online Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
  • Figure 24: US Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 25: US Online Advertising Spend on Branding (US$ Million), 2010-2019
  • Figure 26: US Online Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 27: US Online Advertising Spend on Sales (US$ Million), 2010-2019
  • Figure 28: US Online Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 29: US Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
  • Figure 30: US Online Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 31: US Online Advertising Spend on Product Launch (US$ Million), 2010-2019
  • Figure 32: US Online Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 33: US Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 34: Online Advertising Spend by Channels for Key Markets (%), 2014
  • Figure 35: US Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 36: US Online Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
  • Figure 37: US Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 38: US Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 39: US Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 40: US Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 41: US Online Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 42: Global Snapshot - Online Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 43: US Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 44: US Online Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
  • Figure 45: US Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 46: US Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 47: US Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 48: US Online Desktop Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
  • Figure 49: Global Snapshot - Online Desktop Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 50: US Online Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2014
  • Figure 51: US Food & Beverage Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 52: US Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 53: US Food & Beverage Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 54: US Health & Beauty Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 55: US Health & Beauty Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 56: US Health & Beauty Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 57: US Computer Product & Service Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 58: US Computer Product & Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 59: US Computer Product & Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 60: US Leisure Travel & Tourism Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 61: US Leisure Travel & Tourism Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 62: US Leisure Travel & Tourism Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 63: US Financial Services Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 64: US Financial Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 65: US Financial Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 66: US Automotive Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 67: US Automotive Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 68: US Automotive Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 69: US Media Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 70: US Media Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 71: US Media Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 72: US Entertainment Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 73: US Entertainment Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 74: US Entertainment Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 75: US Telecom Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 76: US Telecom Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 77: US Telecom Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 78: US Retail Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 79: US Retail Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 80: US Retail Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 81: US Pharmaceutical & Healthcare Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 82: US Pharmaceutical & Healthcare Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 83: US Pharmaceutical & Healthcare Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 84: US Public Sector Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 85: US Public Sector Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 86: US Public Sector Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 87: US Real Estate Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 88: US Real Estate Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 89: US Real Estate Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 90: US Education Brands' Online Advertising Spend (US$ Million), 2010-2019
  • Figure 91: US Education Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
  • Figure 92: US Education Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
  • Figure 93: US Online Advertising Spend by Formats (%), 2014 vs. 2019
  • Figure 94: US Online Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 95: US Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 96: US Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 97: US Online Classified Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 98: US Online Email Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 99: US Online Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 100: US Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
  • Figure 101: US Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
  • Figure 102: US RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
  • Figure 103: Global Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 104: Global Snapshot - Online Gaming Advertising Spend & Growth Dynamics of Major Markets (%), 2014
  • Figure 105: Global Online Gaming Advertising Spend Snapshot - Breakdown by Gaming Categories (%), 2014 vs. 2019
  • Figure 106: US Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 107: US Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
  • Figure 108: US Online Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
  • Figure 109: US Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 110: US Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 111: US Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 112: US Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Figure 113: US Online Advertising Spend by Online Sites (%), 2014
  • Figure 114: US Online Advertising Spend on Google (US$ Million), 2010-2014
  • Figure 115: US Online Advertising Spend on YouTube (US$ Million), 2010-2014
  • Figure 116: US Online Advertising Spend on Facebook (US$ Million), 2010-2014
  • Figure 117: US Online Advertising Spend on Yahoo (US$ Million), 2010-2014
  • Figure 118: US Online Advertising Spend on Microsoft (US$ Million), 2010-2014
  • Figure 119: US Online Advertising Spend on AOL (US$ Million), 2010-2014
  • Figure 120: US Online Advertising Spend on Twitter (US$ Million), 2010-2014
  • Figure 121: US Online Advertising Spend on IAC (US$ Million), 2010-2014
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