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市場調查報告書

美國的社群媒體廣告支出額:最新趨勢資料(以季度為基礎)

Databook - Social Media Advertising Spend in the US

出版商 Socintel360 商品編碼 311949
出版日期 內容資訊 英文 140 Pages
商品交期: 最快1-2個工作天內
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美國的社群媒體廣告支出額:最新趨勢資料(以季度為基礎) Databook - Social Media Advertising Spend in the US
出版日期: 2016年04月15日 內容資訊: 英文 140 Pages
簡介

美國的社群媒體廣告支出額,2015年終時達到了105億美元,而這相當於線上廣告整體17.6%。美國的社群媒體市場預計2011∼2015年以31.9%的年複合成長率(CAGR)速度成長。預計2016年這個趨勢將持續,廣告支出額達到134億美元(與前一年同期比較增加27.5%)。還有至2020年的年複合成長率(CAGR)為20.9%,2020年的社群媒體廣告支出額達285億美元,估計佔線上廣告全體29.1%比率。

本報告提供美國的社群媒體廣告支出額的最新趨勢(季報數據)相關分析,整體廣告支出額和其預測(過去、今後5年份),及廣告預算的分配情形(人事費用、諮詢經費、技術相關等),各廣告目的、各產業詳細趨勢,廣告形態、流通管道(靜止畫面/影片,行動裝置/桌上型電腦)的明細,社群遊戲中的廣告詳細結構、趨勢等調查評估。

第1章 本報告

第2章 社群媒體廣告支出額的市場佔有率分析

  • 美國的線上廣告支出額
  • 美國的社群媒體廣告支出額
  • 市場佔有率分析

第3章 對社群媒體、行銷的預算分配

  • 各流通管道的分配額
  • 各功能的分配額
  • 投資手段分析

第4章 宏觀經濟/商務/消費推動因素分析

  • 宏觀經濟基礎與業界成長的動向
  • 消費者相關考察
  • 網際網路和新技術引進
  • 設備和平台
  • 行動電子商務
  • 廣告支出額趨勢

第5章 美國的社群媒體廣告支出額:各行銷目的

  • 行銷目的現況
  • 行銷各目的廣告支出額
    • 品牌
    • 銷售額促進
    • lead generation(獲得潛在客戶)/流量增加
    • 產品銷售資訊

第6章 美國的社群媒體廣告支出額:各產業

  • 主要產業現狀
  • 食品、飲料產業的社群媒體廣告支出額
    • 市場趨勢(總計10年份)
    • 各目的分析
    • 各流通管道支出額分析:桌上型電腦 vs. 行動通訊設備
  • 健康、美容品產業的社群媒體廣告支出額
  • 技術、電腦產品產業的社群媒體廣告支出額
  • 休閒產業、旅遊觀光業的社群媒體廣告支出額
  • 金融服務業的社群媒體廣告支出額
  • 汽車產業的社群媒體廣告支出額
  • 媒體產業的社群媒體廣告支出額
  • 娛樂產業的社群媒體廣告支出額
  • 通訊產業的社群媒體廣告支出額
  • 零售業的社群媒體廣告支出額
  • 製藥、醫療產業的社群媒體廣告支出額
  • 公共部門的社群媒體廣告支出額
  • 不動產的社群媒體廣告支出額
  • 教育機關的社群媒體廣告支出額

第7章 美國的社群媒體廣告支出額:各流通管道、形態

  • 線上流通管道趨勢:整體情形
  • 適合線上流通管道趨勢:行動通訊設備的情況
  • 適合線上流通管道趨勢:桌上型電腦的情況
  • 社群媒體、流通管道趨勢:整體情形
    • 美國市場的整體情形
  • 適合社群媒體、流通管道趨勢:行動通訊設備
    • 靜止畫面廣告
    • 影片廣告
  • 適合社群媒體、流通管道趨勢:桌上型電腦
    • 靜止畫面廣告
    • 影片廣告

第8章 美國的社群遊戲廣告支出額

  • 社群遊戲廣告支出額趨勢
  • 各分類的廣告支出額
    • 遊戲週邊環境的廣告支出額
    • 遊戲內環境的廣告支出額
    • 遊戲身臨其境型的廣告支出額
    • 贊助商形式(獨家廣告)遊戲支出額

第9章 各市場佔有率分析:社群網路、網站

  • 現狀分析
  • 社群媒體廣告支出額:各社群網路、網站
    • Twitter
    • Facebook
    • LinkedIn
    • YouTube
    • Reddit

圖表一覽

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目錄
Product Code: SMDB85721

Social media advertising spend in the US stood at US$10.5 billion by end of 2015, accounting for 17.6% of total online advertising. During 2011-2015, Social media advertising in the country has increased at a CAGR of 31.9%. This growth is expected to continue in 2016 with brands expected to spend US$13.4 billion, representing an increase of 27.5% over 2015. Over the forecast period (2016-2020), Socintel360 expects Social media advertising spend to grow at a CAGR of 20.9% to reach US$28.5 billion in 2020, accounting for 29.1% of the total online advertising spend.

Synopsis

This report provides detailed social media advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following nine key areas -

  • Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.
  • Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
  • Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.
  • Format Split: This report provides break down by the following formats:
    • Display Ad Spend
    • Video Ad Spend

Each of the format segments above is broken down further into channel desktop and mobile.

  • Industry Split: This report provides breakdown of social media advertising spend across 14 key industry verticals.
    • Food & Beverages
    • Health & Beauty
    • Technology & ICT Services
    • Leisure Travel & Tourism
    • Financial Services
    • Automotive
    • Media
    • Entertainment
    • Telecoms
    • Retail
    • Pharmaceutical & Healthcare
    • Public Sector
    • Real estate
    • Education
  • Advertising Objectives: This report provides breakdown of social media advertising spend by key marketing objectives:
    • Branding
    • Direct Sales
    • Lead Generation/Increase Traffic
    • Product Launch
  • By Gaming: This report provides breakdown of social gaming advertising spend by following categories:
    • Around Games & Apps Environment Ad Spend
    • In Game Environment Ad Spend
    • In Game Immersive Ad Spend
    • Exclusive Advertising Games Spend
  • By Social Networking Sites: This report provides breakdown of social media advertising spend by key social media platforms (sites) for a period of 5 years (2011-2015).
  • Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend

Scope

This report provides detailed social media advertising spend data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:

  • Country Focus: United States
  • Market Focus: Social Media Marketing
  • Industry Focus: All Industry Verticals
  • Data & Analysis: This report provides an extensive data and trend analysis of the social media advertising spend in the US. This report provides:
    • Data covering future of social media advertising spend and its share in total online advertising.
    • Data covering future of social media mobile advertising spend and its share in social media advertising.
    • Social media advertising spend for a period of 10 years, from 2011 to 2020.
    • Social media marketing budget allocation for 2016 and how it is expected to change over the next five years.
    • Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend.

Key Questions Answered

This report answers the following key questions:

  • How is social media advertising spending expected to grow over the next five years?
  • How much is being spent on social media advertising by industries?
  • How is social media marketing budget being allocated and utilized?
  • Which marketing objectives are driving the advertising spend on social media?
  • Which advertising formats are gaining popularity on social media to target consumers?
  • Which social media sites are gaining or declining their market share in the country?
  • How is social media mobile advertising spending expected to grow over the next five years?

Table of Contents

1 About this Report

  • 1.1 About Socintel360
  • 1.2 Summary
  • 1.3 Scope
  • 1.4 Methodology
  • 1.5 Definitions
  • 1.6 Disclaimer

2 Social Media Advertising Spend Market Share Analysis

  • 2.1 US Online Advertising Spend
  • 2.2 US Social Media Advertising Spend
  • 2.3 Market Share Analysis

3 Social Media Marketing Budget Allocation

  • 3.1 Channel Allocation
  • 3.2 Functional Allocation
  • 3.3 Analysis of Investment Avenues

4 Analysis of Macroeconomic, Business, and Consumer Drivers

  • 4.1 Macroeconomic Fundamentals and Industry Growth Dynamics
  • 4.2 Consumer Insights
  • 4.3 Internet & Technology Adoption
  • 4.4 Devices & Platforms
  • 4.5 Mobile Commerce
  • 4.6 Advertising Spend Dynamics

5 US Social Media Advertising Spend by Marketing Objective

  • 5.1 Snapshot of Marketing Objectives
  • 5.2 Ad Spend by Marketing Objectives
    • 5.2.1 Branding
    • 5.2.2 Sales
    • 5.2.3 Lead Generation/ Increase Traffic
    • 5.2.4 Product Launch

6 US Social Media Advertising Spend by Industry

  • 6.1 Snapshot of Key Verticals
  • 6.2 Food & Beverages Social Media Ad Spend
    • 6.2.1 Snapshot, 2011-2020
    • 6.2.2 Analysis by Marketing Objective
    • 6.2.3 Analysis by Channel Spend Desktop vs. Mobile
  • 6.3 Health & Beauty Social Media Ad Spend
    • 6.3.1 Snapshot, 2011-2020
    • 6.3.2 Analysis by Marketing Objective
    • 6.3.3 Analysis by Channel Spend Desktop vs. Mobile
  • 6.4 Technology & Computing Products Social Media Ad Spend
    • 6.4.1 Snapshot, 2011-2020
    • 6.4.2 Analysis by Marketing Objective
    • 6.4.3 Analysis by Channel Spend Desktop vs. Mobile
  • 6.5 Leisure Travel & Tourism Social Media Ad Spend
    • 6.5.1 Snapshot, 2011-2020
    • 6.5.2 Analysis by Marketing Objective
    • 6.5.3 Analysis by Channel Spend Desktop vs. Mobile
  • 6.6 Financial Services Social Media Ad Spend
    • 6.6.1 Snapshot, 2011-2020
    • 6.6.2 Analysis by Marketing Objective
    • 6.6.3 Analysis by Channel Spend Desktop vs. Mobile
  • 6.7 Automotive Social Media Ad Spend
    • 6.7.1 Snapshot, 2011-2020
    • 6.7.2 Analysis by Marketing Objective
    • 6.7.3 Analysis by Channel Spend Desktop vs. Mobile
  • 6.8 Media Social Media Ad Spend
    • 6.8.1 Snapshot, 2011-2020
    • 6.8.2 Analysis by Marketing Objective
    • 6.8.3 Analysis by Channel Spend Desktop vs. Mobile
  • 6.9 Entertainment Social Media Ad Spend
    • 6.9.1 Snapshot, 2011-2020
    • 6.9.2 Analysis by Marketing Objective
    • 6.9.3 Analysis by Channel Spend Desktop vs. Mobile
  • 6.10 Telecom Social Media Ad Spend
    • 6.10.1 Snapshot, 2011-2020
    • 6.10.2 Analysis by Marketing Objective
    • 6.10.3 Analysis by Channel Spend Desktop vs. Mobile
  • 6.11 Retail Social Media Ad Spend
    • 6.11.1 Snapshot, 2011-2020
    • 6.11.2 Analysis by Marketing Objective
    • 6.11.3 Analysis by Channel Spend Desktop vs. Mobile
  • 6.12 Pharmaceutical & Healthcare Social Media Ad Spend
    • 6.12.1 Snapshot, 2011-2020
    • 6.12.2 Analysis by Marketing Objective
    • 6.12.3 Analysis by Channel Spend Desktop vs. Mobile
  • 6.13 Public Sector Social Media Ad Spend
    • 6.13.1 Snapshot, 2011-2020
    • 6.13.2 Analysis by Marketing Objective
    • 6.13.3 Analysis by Channel Spend Desktop vs. Mobile
  • 6.14 Real Estate Social Media Ad Spend
    • 6.14.1 Snapshot, 2011-2020
    • 6.14.2 Analysis by Marketing Objective
    • 6.14.3 Analysis by Channel Spend Desktop vs. Mobile
  • 6.15 Education Social Media Ad Spend
    • 6.15.1 Snapshot, 2011-2020
    • 6.15.2 Analysis by Marketing Objective
    • 6.15.3 Analysis by Channel Spend Desktop vs. Mobile

7 US Social Media Advertising Spend by Channels and Formats

  • 7.1 Online Channel Dynamics Overall
  • 7.2 Online Channel Dynamics Mobile
  • 7.3 Online Channel Dynamics Desktop
  • 7.4 Social Media Channel Dynamics Overall
    • 7.4.1 US Social Media Channel Dynamics Overall
  • 7.5 Social Media Channel Dynamics Mobile
    • 7.5.1 US Social Media Mobile Display Ad Spend
    • 7.5.2 US Social Media Mobile Video Ad Spend
  • 7.6 Social Media Channel Dynamics Desktop
    • 7.6.1 US Social Media Desktop Display Ad Spend
    • 7.6.2 US Social Media Desktop Video Ad Spend

8 US Social Gaming Advertising Spend

  • 8.1 Snapshot of Gaming Ad Spend
  • 8.2 Gaming Ad Spend by Categories
    • 8.2.1 Around Games Environment Ad Spend
    • 8.2.2 In Game Environment Ad Spend
    • 8.2.3 In Game Immersive Ad Spend
    • 8.2.4 Exclusive Advertising Games Spend

9 Market Share Analysis by Social Networking Sites

  • 9.1 Snapshot
  • 9.2 Social Media Advertising Spend by Social Networking Sites
    • 9.2.1 Twitter
    • 9.2.2 Facebook
    • 9.2.3 LinkedIn
    • 9.2.4 YouTube
    • 9.2.5 Reddit

List of Figures

  • Figure 1: Methodology Framework
  • Figure 2: US Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 3: US Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 4: US Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011-2020
  • Figure 5: US Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
  • Figure 6: US Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
  • Figure 7: US Social Media Mobile Marketing as % of Social Media Marketing (%), 2015
  • Figure 8: US Social Media Marketing Budget Growth Rate (%), 2015 2019
  • Figure 9: What percent of your total social media marketing budget will be dedicated to following functional areas?
  • Figure 10: Social Media Mobile Marketing Tactics Key Investment Avenues (%)
  • Figure 11: US Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
  • Figure 12: US Population Analysis (%), 2014
  • Figure 13: US Inflation Trends (%), 2010-2019
  • Figure 14: US Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
  • Figure 15: US Number of Online & Mobile Buyers (Million), 2010-2019
  • Figure 16: US Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
  • Figure 17: US Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
  • Figure 18: US Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
  • Figure 19: US Mobile Internet User Analysis (Million), 2010-2019
  • Figure 20: US Number of Internet and Social Media Users (Million), 2010-2019
  • Figure 21: US Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
  • Figure 22: US Number of Mobile and Smartphone Users (Million), 2010-2019
  • Figure 23: US Number of Ereader and IPad Users Analysis (Million), 2010-2019
  • Figure 24: US Number of Facebook & Twitter Users Analysis (Million), 2010-2019
  • Figure 25: US E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
  • Figure 26: US Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
  • Figure 27: US Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
  • Figure 28: US Online Spending per Internet User (US$), 2010-2019
  • Figure 29: US Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
  • Figure 30: US Social Media Mobile Spending per Social Media User (US$), 2010-2019
  • Figure 31: US Social Media Advertising Spend Snapshot Growth Dynamics of Marketing Objective (%), 2015
  • Figure 32: US Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 33: US Social Media Advertising Spend on Branding (US$ Million), 2011-2020
  • Figure 34: US Social Media Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2015
  • Figure 35: US Social Media Advertising Spend on Sales (US$ Million), 2011-2020
  • Figure 36: US Social Media Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2015
  • Figure 37: US Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2011-2020
  • Figure 38: US Social Media Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2015
  • Figure 39: US Social Media Advertising Spend on Product Launch (US$ Million), 2011-2020
  • Figure 40: US Social Media Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2015
  • Figure 41: US Social Media Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2015
  • Figure 42: US Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Figure 43: US Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 44: US Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 45: US Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Figure 46: US Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 47: US Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 48: US Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Figure 49: US Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 50: US Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 51: US Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Figure 52: US Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 53: US Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 54: US Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Figure 55: US Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 56: US Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 57: US Automotive Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Figure 58: US Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 59: US Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 60: US Media Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Figure 61: US Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 62: US Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 63: US Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Figure 64: US Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 65: US Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 66: US Telecom Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Figure 67: US Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 68: US Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 69: US Retail Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Figure 70: US Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 71: US Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 72: US Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Figure 73: US Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 74: US Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 75: US Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Figure 76: US Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 77: US Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 78: US Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Figure 79: US Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 80: US Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 81: US Education Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Figure 82: US Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Figure 83: US Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 84: US Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 85: US Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 86: US Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 87: US Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Figure 88: US Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 89: US Social Media Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
  • Figure 90: US Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 91: US Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 92: US Social Media Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2015
  • Figure 93: US Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 94: US Social Media Desktop Advertising Spend by Desktop Formats (%), 2015 vs. 2020
  • Figure 95: US Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 96: US Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 97: US Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 98: US Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
  • Figure 99: US Social Media Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
  • Figure 100: US Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 101: US Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 102: US Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 103: US Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Figure 104: US Social Media Advertising Spend by Social Networking Sites (%), 2014
  • Figure 105: US Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2010-2014
  • Figure 106: US Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2010-2014
  • Figure 107: US Social Media Advertising Spend on LinkedIn Social Networking Site (US$ Million), 2010-2014
  • Figure 108: US Social Media Advertising Spend on YouTube Social Networking Site (US$ Million), 2010-2014
  • Figure 109: US Social Media Advertising Spend on Reddit Social Networking Site (US$ Million), 2010-2014

List of Tables

  • Table 1: US Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 2: US Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 3: US Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011-2020
  • Table 4: US Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
  • Table 5: US Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
  • Table 6: US Population Analysis (Million), 2010-2019
  • Table 7: US Inflation Trends (%), 2010-2019
  • Table 8: US Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
  • Table 9: US Number of Online & Mobile Buyers (Million), 2010-2019
  • Table 10: US Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
  • Table 11: US Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
  • Table 12: US Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
  • Table 13: US Mobile Internet User Analysis (Million), 2010-2019
  • Table 14: US Number of Internet and Social Media Users (Million), 2010-2019
  • Table 15: US Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
  • Table 16: US Number of Mobile and Smartphone Users (Million), 2010-2019
  • Table 17: US Number of Ereader and IPad Users Analysis (Million), 2010-2019
  • Table 18: US Number of Facebook & Twitter Users Analysis (Million), 2010-2019
  • Table 19: US E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
  • Table 20: US Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
  • Table 21: US Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
  • Table 22: US Online Spending per Internet User (US$), 2010-2019
  • Table 23: US Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
  • Table 24: US Social Media Mobile Spending per Social Media User (US$), 2010-2019
  • Table 25: US Social Media Advertising Spend Snapshot Growth Dynamics of Marketing Objective (%), 2015
  • Table 26: US Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 27: US Social Media Advertising Spend on Branding (US$ Million), 2011-2020
  • Table 28: US Social Media Advertising Spend on Sales (US$ Million), 2011-2020
  • Table 29: US Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2011-2020
  • Table 30: US Social Media Advertising Spend on Product Launch (US$ Million), 2011-2020
  • Table 31: US Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Table 32: US Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 33: US Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 34: US Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Table 35: US Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 36: US Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 37: US Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Table 38: US Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 39: US Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 40: US Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Table 41: US Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 42: US Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 43: US Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Table 44: US Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 45: US Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 46: US Automotive Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Table 47: US Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 48: US Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 49: US Media Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Table 50: US Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 51: US Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 52: US Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Table 53: US Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 54: US Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 55: US Telecom Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Table 56: US Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 57: US Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 58: US Retail Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Table 59: US Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 60: US Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 61: US Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Table 62: US Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 63: US Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 64: US Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Table 65: US Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 66: US Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 67: US Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Table 68: US Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 69: US Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 70: US Education Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
  • Table 71: US Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
  • Table 72: US Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 73: US Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 74: US Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 75: US Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 76: US Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
  • Table 77: US Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 78: US Social Media Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
  • Table 79: US Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 80: US Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 81: US Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 82: US Social Media Desktop Advertising Spend by Desktop Formats (%), 2015 vs. 2020
  • Table 83: US Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 84: US Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 85: US Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 86: US Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
  • Table 87: US Social Media Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
  • Table 88: US Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 89: US Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 90: US Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 91: US Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • Table 92: US Social Media Advertising Spend by Social Networking Sites (%), 2014
  • Table 93: US Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2010-2014
  • Table 94: US Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2010-2014
  • Table 95: US Social Media Advertising Spend on LinkedIn Social Networking Site (US$ Million), 2010-2014
  • Table 96: US Social Media Advertising Spend on YouTube Social Networking Site (US$ Million), 2010-2014
  • Table 97: US Social Media Advertising Spend on Reddit Social Networking Site (US$ Million), 2010-2014
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