印度的行動電話終端的出貨台數·市場佔有率·企業策略·主要趨勢(2011年第3季)

印度國內的手機終端出貨量，在2011年第三季達到了1億2532萬台，預計2011年整年下來將達到1億6000萬台。印度是亞太地區手機終端市場核心一般的存在，該地區佔有20%以上的市場佔有率。

本報告提供印度的行動電話終端市場趨勢分析，行動電話終端到目前為止的出貨台數實際成果值和市場佔有率，各企業的策略，2011年到第3季為止的主要市場趨勢等資訊彙整，為您概述為以下內容。

第1章 簡介

• 分析範圍
• 執行摘要

第2章 印度及亞洲地區到目前為止的趨勢

• 到目前為止的市場規模·市場佔有率:印度及亞洲地區
  • 出貨台數實際成果值
  • 季度間資料成長率
• 行動電話的出貨台數:印度及亞洲地區(2011年第1∼第3季)
  • 到目前為止的出貨台數

第3章 印度國內趨勢

• 印度國內的行動電話出貨趨勢
  • 到目前為止的出貨台數
  • 出貨台數(2011年第1∼第3季)
  • 出貨台數比較:2011年第1∼第3季和2009年·2010年的同時期比較
  • 亞洲地區印度的出貨台數市場佔有率

第4章 各供應商趨勢

• 到目前為止的各供應商趨勢
  • 各供應商出貨台數
  • 各供應商市場佔有率
• 印度國內的出貨趨勢(2011年第1∼第3季)
  • 各供應商市場佔有率(2011年第1∼第3季)
  • 各供應商出貨台數(2011年第1∼第3季)
  • 各供應商的策略
    • Nokia
    • Samsung
    • Micromax
    • Spice
    • Maxx Mobile
    • Karbonn
    • LG
    • Videocon
    • Sony Ericsson
    • ZTE
    • RIM

分析對象企業:計14公司

• Nokia
• Samsung
• Micromax
• Maxx Mobile
• Spice
• Videocon
• Karbonn
• Intex
• Lava Mobile
• ZTE
• Sony Ericsson
• Huawei
• RIM
• LG

Abstract

This report provides an in-depth assessment of handset shipments, vendor market share, strategies and key trends in Q3'2011 for the mobile handsets industry in India. Mobile handset shipments in India have been increasing and they were highest in 2010 with 146.93 million units. The shipments in 2011 are expected to reach all time high as the shipment for 3 quarters in 2011 is 125.32 million units. By the end of Q4'2011, a yearly figure of 162 million units is expected. India has been one of the major players in the Asia Pacific handset shipments and since 2009 India has been able to capture more than 20% of the overall Asia Pacific shipments, with a market share of over There has been quarter on quarter growth in the handset shipments in India barring a few exceptions in two quarters. Local manufacturing has been very beneficial for mobile handset makers in India and many Indian players are manufacturing the product locally. All the other players, who do not have the local manufacturing, are planning to start the manufacturing to get away with the problems of currency exchange rates and supply side spikes. Nokia has been the top player in the Indian mobile handset market and it has achieved a market share of 29.44% in 2011 for all the three quarters. Nokia has been losing its share to new entrants and local players in the Indian market. Samsung is coming strongly and it is in the second place with 14.34% market share. The share of Samsung is up by 14.63% from 2010. Though all the players are trying to gain market share but still Nokia is way above all of them and it will take a long time before anyone else can take the lead position. Local players Micromax, Maxx, Lava and Videocon are gaining market share and most of them have launched low cost phones with features such as dual-SIM, long battery life etc. Local players also have the advantage of local manufacturing.

Companies Mentioned

Nokia, Samsung, Micromax, Maxx Mobile, Spice, Videocon, Karbonn, Intex, Lava Mobile, ZTE, Sony Ericsson, Huawei, RIM, LG

Countries Covered

India

Table of Contents

1 Introduction

• 1.1 Coverage
• 1.2 Executive Summary

2 Section 1: India and Asia Historical Regional Trends

• 2.1 Historical Market Size and Share for Asia and India
  • 2.1.1 Historical Handset Shipments
  • 2.1.2 Historical Quarter on Quarter Growth
• 2.2 Asia and India Shipment : 2011 Quarter 1-3
  • 2.2.1 Handset Shipment 2011 to Date

3 Section 2: India Trends

• 3.1. Trends in Handset Shipment to India
  • 3.1.1 Historical Handset Shipment
  • 3.1.2 Handset Shipment 2011 Quarter 1-3
  • 3.1.3 India Handset Shipment 2011 Quarter 1-3, compared to 2010 and 2009
  • 3.1.4 India Share of Handset Shipments in Asia

4 Section 3: India Trends by Vendor

• 4.1 Historical Trends by Vendor
  • 4.1.1 Historical Handset Shipment Vendors by Volume
  • 4.1.2 Historical Handset Shipment Vendors Market Share
• 4.2 2011 Quarters 1-3 Shipment to India
  • 4.2.1 2011 Quarters 1-3 Handset Shipment Vendors Market Share
  • 4.2.2 2011 Quarter 1 Handset Shipment Vendors
  • 4.2.3 2011 Quarter 2 Handset Shipment Vendors
  • 4.2.4 2011 Quarter 3 Handset Shipment Vendors
  • 4.2.5 Vendor Strategies
    • 4.2.5.1 Nokia
    • 4.2.5.2 Samsung
    • 4.2.5.3 Micromax
    • 4.2.5.4 Spice
    • 4.2.5.5 Maxx Mobile
    • 4.2.5.6 Karbonn
    • 4.2.5.7 LG
    • 4.2.5.8 Videocon
    • 4.2.5.9 Sony Ericsson
    • 4.2.5.10 ZTE
    • 4.2.5.11 RIM