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市場調查報告書

曲面(LCD/OLED)電視分析(市場、技術、流程、產品)

Curved (LCD/OLED) TV Analysis (Market, Technology, Process, Product)

出版商 SNE Research 商品編碼 293074
出版日期 內容資訊 英文 144 Pages
商品交期: 請詢問到貨日
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曲面(LCD/OLED)電視分析(市場、技術、流程、產品) Curved (LCD/OLED) TV Analysis (Market, Technology, Process, Product)
出版日期: 2014年01月02日 內容資訊: 英文 144 Pages
簡介

2000年初登場的平面顯示器(FPD)電視,幾乎驅逐了市場上傳統的CRT電視。其間,也有電漿顯示器(PDP)和液晶顯示器(LCD)互相競爭的時期,不過隨著競爭加劇PDP製造商大多撤退,現在呈現新登場的OLED顯示器挑戰LCD電視的市場支配這樣的構圖。LCD系統自己也繼續演進,引進LED背光和3D技術,開發3840×2160解析度的4k電視,可以看到各種動向。其中也近幾年有特別引人注目的曲面顯示器。像4k電視那樣的超高清晰(UHD)顯示器,也有大螢幕的臨場感影像,不過在螢幕邊因視角的影響影像會歪斜,解析度也會降低。曲面顯示器便是為了解決這個問題的技術,不犧牲對比度而能提高影像品質,SONY和Samsung Electronics等各公司相繼投入產品生產。

本報告聚焦曲面電視技術,提供市場整體趨勢、問題點和對策等、技術方面詳細的分析、加上產品的開發情形和曲面電視的未來等討論,為您概述為以下內容。

第1章 概要

  • 顯示器技術的趨勢
  • 顯示器產品的趨勢
  • 電視歷史性的趨勢
  • 電視宏觀的趨勢
  • 曲面OLED電視和曲面LCD電視
  • 曲面LCD電視用操作面板的產業計畫
  • 曲面電視的出貨台數預測
  • 行銷的重點
  • 曲面電視的價格地位

第2章 曲面電視的想法

  • 觀看距離相關分析
  • 最好的視角和觀看距離
  • 各種螢幕大小的最佳觀看距離
  • 高解析度
  • 視角和象素解析度的想法
  • 視覺能力分析
  • 最適合的視角
  • 各種解析度的觀看距離變化
  • 螢幕影像的歪斜
  • 曲面顯示器的設計
  • 曲面電視開發的必要性與其影響
  • 案例

第3章 曲面LCD電視的技術分析

  • 傳統FPD電視和曲面電視比較
  • 決定曲率時的想法
  • 曲率研究的案例
  • 依視聽環境不同的曲率差異
  • 各種曲率的螢幕深度
  • 曲面OLED電視
  • 曲面OLED電視和曲面LCD電視比較
  • 環繞曲面LCD電視開發的問題點
  • 各種液晶模式的光洩漏差別
  • 改善的技術
  • 製造流程概要
  • 玻璃的製造及層積流程
  • 電路綁定流程與零件組裝
  • 組進電視的電路基板
  • 背光單位
  • LED光源的設計
  • 形成夾具的曲面
  • 得到曲面效果最適合的電視設計
  • 電視設置台數比較(FPD電視和曲面電視)

第4章 市場發展和產品推出狀況

  • 習俗和市場上的曲面LCD電視
  • 各製造公司曲面LCD電視開發情形與發表時期
    • SEC
    • LGE
    • Innolux & BOE
    • 中國的6大電視廠商

第5章 曲面電視的未來

  • 適合欣賞電影的21:9大螢幕電視
  • 辦公室用曲面螢幕
  • 遊戲/模擬系統用螢幕
  • 曲率可變型曲面電視
  • 凸面電視

附錄

  • Intel的TIC-TOC策略
  • CinemaScope(Panasonic)
目錄
Product Code: R121DP2014001

Since the introduction of flat panel display TVs in early 2000, the presence of CRT TVs has almost disappeared. Due to competition between PDPs and LCDs, not many PDP producers have stayed in the PDP business. Moreover, Panasonic, a leading PDP producer, recently terminated its PDP TV business. In a little over 10 years, LCDs have become a major TV technology and the flat panel display market is about to face challenges of OLED display technology.

image1

For the past ten years, LCD TV products have been making improvements and featuring new designs and systems. Every year, LCD systems have been developed to make improvements that included integrating LED back lighting units, realizing high definition and 3D TVs. Now TV producers are hoping to revive the stagnant TV market by introducing ultra high definition (UHD), which is in 3840 x 2160 (4K2K) resolution format TV. The UHD TV is known to deliver on a large screen a realistic image quality viewing experience; however, its distortion on the edges of the screen and low contrast ratio based on viewing angles issues that most need improvement. As a solution, the industry suggests that a curved display, which is capable of offering a realistic screen quality without sacrificing the contrast ratio by designing curvature screen that maintains an optimum viewing distance between viewers the center and edges of the display.

image2

Despite a sluggish economy, TV producers are trying to promote TV demand by adapting the UHD TVs and large curved TVs to attract potential TV buyers.

image3

Toward the latter part of 2013, the set makers have introduced curved TVs. Starting with Sony's 65" FHD Curved LCD TV in September 2013, Samsung Electronics unveiled a world's first 65" curved UHD LCD TV and a 55" curved UHD OLED. Then in October 2013, LGE introduced the world's first 77" curved UHD OLED TVs during IFA. Changhong, a leading Chinese brand, also exhibited its 55" FHD LCD TV at the IFA show. Newer and better-curved TVs are expected by CES 2014. The industry expects that curved and/or UHD TVs will enter into strong competition in 2014.

image4

This report focuses on Curved TV technology, explaining overall market trends, suggesting issues regarding curved TVs and resolution. This report will be a useful guide for professionals ranging from marketing research, product planning, developing, processing, and producing to component producers of curved TVs.

Important Points of the Report:

  • 1.Background and concept of Curved TVs
  • 2.Defining curvature methods by TV viewing conditions and case studies
  • 3.Expected issues in curvature designs and solutions from Panel & Set makers view.
  • 4.Issues in process from Panel and Set makers' point of view
  • 5.Process trends by producers
  • 6.The future of curved displays

Table of Contents

1. Overview

  • 1.1. Display Technical Trend
  • 1.2. Display Product Trend (1) ~ (2)
  • 1.3. Historical Trend of TV
  • 1.4. Mega Trend of TV Set
  • 1.5. Curved OLED TV vs. Curved LCD TV
  • 1.6. Curved OLED TV
  • 1.7. Curved LCD TV
  • 1.8. Curved LCD TV Panel Business Plan (2014)
  • 1.9. Curve TV Set Shipment Forecast (2014 ~ 2017)
  • 1.10. TV Marketing Driven Points (1) ~ (3)
  • 1.11. Curved TV Price Positioning

2. The Concept of Curved TV

  • 2.1. Analysis on Device Viewing Distance
  • 2.2. Optimum Viewing Angle and Viewing Distance
  • 2.3. Optimum Viewing Distance by TV Screen Size (1) ~ (4)
    • Optimum Viewing Distance by TV Size (1)
    • Optimum Viewing Distance by TV Size (2)
    • Optimum Viewing Distance by TV Size (3)
    • Reference (Optimum View Distance for DTVs) (4)
  • 2.4. High Resolution
  • 2.5. The Concept of Viewing Angle and Pixel Resolution (1)~(4)
  • 2.6. Analyzing Capability of Vision (1)
    • Analyzing Capability of Vision (1)
    • Analyzing Capability of Vision (2)
  • 2.7. Optimum Viewing Angle (1) ~ (5)
    • Optimum Viewing Angle (1)
    • Optimum Viewing Angle (2)
    • Viewing Angle (3)
    • Viewing Angle (4)
    • Viewing Angles in Order to View for Realistic Images (5)
  • 2.8. Distance Variance by Resolutions
  • 2.9. Distortion of Screen Image (1) ~ (3)
    • Distortion of Screen Image (1)
    • Distortion of Screen Image (2)
    • Contrast Ratio Decrease by Viewing Angle (3)
  • 2.10. Designing Curved Display (1)
    • Less Image Distortion by Curved Display (1)
    • Maintain the Contrast Ratio by Designing Curved Display (2)
  • 2.11. Necessity of Developing Curved TV and Its Effects
  • 2.12. Examples

3. Technology Analysis of Curved LCD TV

  • 3.1. Comparison of the Conventional FPD TV and Curved TV
  • 3.2.Concept of Deciding Curvature (1) ~ (4)
    • Ideal Curvature for a Suggested Viewing Distance (1)
    • Ideal Curvature for a Suggested Viewing Distance (2)
    • Decide Curvature by Viewing Condition Study (3)
    • Decide Curvature by Viewing Condition Study (4)
  • 3.3. Examples of Curvature Study (Patent) (1) ~ (4)
    • Example of Determine Curvature Patent (1)
    • Determine Curvature (2)
    • Determine Curvature (3)
    • Example on Determine Curvature Research [LG] (4)
  • 3.4. Curvature by Viewing Environment (1) ~ (3)
    • Optimum Curvature by Living Room Size (Korea) (1)
    • Optimum Curvature by Living Room Size (Oversea) (2)
    • Optimum Curvature (3)
  • 3.5. Screen Depth by Curvature
    • Screen Depth
  • 3.6. Curved OLED TV (1) ~ (3)
    • Curved OLED TV (Overall) (1)
    • Curved OLED TV (SEC) (2)
    • Curved OLED TV (LG) (3)
  • 3.7. Comparison of Curved OLED TV and Curved LCD TV (1) ~ (3)
    • Comparison of Curved OLED TV and Curved LCD TV (1)
    • Comparison of Curved OLED TV??Curved LCD TV (2)
    • Comparison of Curved OLED TV??Curved LCD TV (3)
  • 3.8. Issues in Developing Curved LCD TV (1) ~ (3)
    • Issues in Realization of Curved Display (1)
    • Reason for Light Leakage and Low Black Uniformity (2)
    • Light Leakage and Low Black Uniformity (3)
  • 3.9. Difference in Light Leakage by LC Mode (1) ~ (2)
    • Vertical Alignment LC vs. Horizontal Alignment LC (1)
    • Difference in LC Mode (2)
  • 3.10. Technologies for Improvement (1) ~ (10)
    • Prevention of Light Leakage, Uniformity Improvement (1)
    • Pixel Design (2)
    • Pixel Design (3)
    • Curvature Design (4)
    • Curvature Design (5)
    • Set Curvature Design (6)
    • Set Curvature Design (7)
    • Set Curvature Design (8)
    • Set Curvature Design (9)
    • Set Curvature Design (10)
  • 3.11. Production Process Overview (1) ~ (2)
    • Curved Panel Production Steps (1)
    • Curved Panel Production Steps (2)
  • 3.12. Glass Fabrication and Lamination Process (1) ~ (2)
    • Fabrication Process (Glass) (1)
    • LC Process (Glass Lamination) (2)
  • 3.13. Circuit Bonding Process and Component Composition (1) ~ (4)
    • Issues in Circuit Bonding Process (1)
    • Width of Film (2)
    • Film Thinness and Material (3)
    • Bonding Materials and Process (4)
  • 3.14. Circuit Board in the TV Set (1) ~ (14)
    • TV Circuit Board Structure (1)
    • TV Circuit Board Design (2)
    • Circuit Board Arrangement Direction (3)
    • Connector Arrangement Direction (4)
    • Circuit Board Size (5)
    • Control Chip Design (6)
    • Separate Arrangement of Circuit Board (7)
    • Rear Cover Design of Set (8)
    • Circuit Interface (9)
    • High Speed Interface (10)
    • Reducing Board Size (11)
    • Reference: V-by-One Interface Lane Number (12)
    • One-Chip (13)
    • UHD (4K2K) T-CON (14)
  • 3.15. Back Light Unit (1) ~ (3)
    • Backlight Unit (1)
    • Realizing Curvature Backlight Unit (2)
  • -Slim LGP (3)
  • 3.16. LED Light Source Design
  • 3.17. Curved Surface In Order To Form Curve Jig
  • 3.18. Optimum TV Set Design for Curve Effect (1) ~ (3)
    • Set Design Review (SEC Curved OLED TV) (1)
    • Set Design Review (LG Curved OLED TV) (2)
    • Set Design Review (Sony Curved OLED TV) (3)
  • 3.19. Comparison of TV Installation (FPD TV vs. Curved TV)

4. Set Makers' Development & Product Introduction Status

  • 4.1. Curved LCD TV in Convention and Market (1) ~ (4)
    • Historical Summary of Curved TV (1)
    • Sony Curved LCD TV ( 65"FHD ) (2)
    • Samsung Curved LCD TV ( 65"UHD ) (3)
    • Changhong Curved LCD TV ( 55"FHD ) (4)
  • 4.2. Development Status and Release Date of Curved LCD TV by Brand (1) ~ (4)
    • SEC (1)
    • LGE (2)
    • Innolux & BOE (3)
    • Six Major Chinese Local TV Makers (4)

5. Future of Curved TV

  • 5.1. Optimized Large Screen 21:9 TV for Movie Viewing
  • 5.2. Curved Monitor for Office
  • 5.3. Monitors for Game / Simulation Monitor
  • 5.4. Shape Curvature Changeable Curved TV
  • 5.5. Convex Display

* Appendix

  • Intel's TIC-TOC Strategy
  • Cinemascope (Panasonic)
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