|
市場調查報告書
書籍零售動向：2009年
Trends in Trade Book Retailing 2009
|
書籍零售動向：2009年 是由出版商SIMBA Information, Inc.在2009年06月所出版的。
這份英文市場調查報告書包含114 pages 價格從美金2495起跳。
Abstract
A sister report to our annual Business of Consumer Book Publishing and new for 2009, Trends in Trade Book Retailing compiles national data on who is buying books and where they' re buying them, as well as detailed overviews of the major channels and how their market share is trending.
With the book retailing segment as challenged as it is, no publisher, retailer, or industry analyst can afford not to have this vital tool. Table of Contents
Methodology
Executive Summary
Chapter 1: Introduction
Chapter 2: Channel Trends & Demographics
- Introduction
- Estimated Size of the Book Market (Retail Level)
- The Four Channels
- Other Trends in Book Retailing
- Demographic Data and the Channels
- Gender
- Age
- Race
- Region and Metro Markets
- Education Level
- Employment Status
- Profession
- Individual & Household Income
- Marital Status
- No. of People in Household
- No. of Children in Household
- Age of Children in Household
- Type and Value of Residence
- Table 2.1: Overview of Book Purchasing Population (U.S. Adults): Consumers
Who Did/Did Not Buy a Book in Previous 12 Months
- Table 2.2: Overview of Book Purchasing Population (U.S. Adults): Sales
Channel Trends
- Table 2.3: Overview of Book Purchasing Population (U.S. Adults): Buying
Books as Gifts, Fall 2008
- Table 2.4: Overview of Book Purchasing Population (U.S. Adults): Customer
Trends
- Table 2.5: Overview of Book Purchasing Population (U.S. Adults): Sales
Channel Trends
- Table 2.6: Overview of Book Purchasing Population (U.S. Adults): The
Channels Crossed Against Themselves, Fall 2008
- Table 2.7: Overview of Book Purchasing Population (U.S. Adults): Channel
Allocations - Type of Book Purchased, Fall 2008
- Table 2.8: Overview of Book Purchasing Population (U.S. Adults): Channel
Allocation - No. of Hardcover Books Purchased, Fall 2008
- Table 2.9: Overview of Book Purchasing Population (U.S. Adults): Channel
Allocation - No. of Paperback Books Purchased, Fall 2008
- Table 2.10: Overview of Book Purchasing Population (U.S. Adults): Channel
Preferences by Gender, Fall 2008
- Table 2.11: Overview of Book Purchasing Population (U.S. Adults): Channel
Preferences by Age, Fall 2008
- Table 2.12: Overview of Book Purchasing Population (U.S. Adults): Channel
Preferences by Race, Fall 2008
- Table 2.13: Overview of Book Purchasing Population (U.S. Adults): Channel
Preferences by Region, Fall 2008
- Table 2.14: Overview of Book Purchasing Population (U.S. Adults): Channel
Preferences by Metro Market, Fall 2008
- Table 2.15: Overview of Book Purchasing Population (U.S. Adults): Channel
Preferences by Education Level, Fall 2008
- Table 2.16: Overview of Book Purchasing Population (U.S. Adults): Channel
Preferences by Employment Status, Fall 2008
- Table 2.17: Overview of Book Purchasing Population (U.S. Adults): Channel
Preferences by Profession, Fall 2008
- Table 2.18: Overview of Book Purchasing Population (U.S. Adults): Channel
Preferences by Individual Income, Fall 2008
- Table 2.19: Overview of Book Purchasing Population (U.S. Adults): Channel
Preferences by Household Income, Fall 2008
- Table 2.20: Overview of Book Purchasing Population (U.S. Adults): Channel
Preferences by Marital Status, Fall 2008
- Table 2.21: Overview of Book Purchasing Population (U.S. Adults): Channel
Preferences by No. of People in Household, Fall 2008
- Table 2.22: Overview of Book Purchasing Population (U.S. Adults): Channel
Allocation by Children/No. of Children in Household, Fall 2008
- Table 2.23: Overview of Book Purchasing Population (U.S. Adults): Channel
Preferences by Age of Children in Household, Fall 2008
- Table 2.24: Overview of Book Purchasing Population (U.S. Adults): Channel
Preferences by Type of Residence, Fall 2008
- Table 2.25: Overview of Book Purchasing Population (U.S. Adults): Channel
Preferences by Value of Residence, Fall 2008
Chapter 3: Bookstore Performance and Challenges
- Introduction
- The Importance of Bookstores Over Other Channels
- Bookstore Trends
- Superstores and Small-Format Store Closings
- Performance and Outlook of the Big Three Chains
- Barnes & Noble
- Borders Group
- Books-A-Million
- Profit Margins at the Big Three Chains
- Independent Booksellers and Small Chains
- Table 3.1: Bookstore Users: Key Statistics and Demographics
- Table 3.2: Number of Superstore Outlets, 2004-2008
- Table 3.3: Big Three Store Outlets by State
- Table 3.4: Growth in Superstore Sales, Major Retail Chains, 2004-2008
- Table 3.5: Big Three Bookstore Chains Operating Performance, 2004-2008
- Table 3.6: Who Is the Most Common/Least Common Customer at Your Store?_51
- Table 3.7: What One Factor Results in the Most Increased Store Traffic at
Independents?
- Table 3.8: How Was the First Three Months of 2009 at Your Store Compared
to the Same Period in 2008?
Chapter 4: Internet Retailing and Digital Distribution
- Introduction
- Amazon.com
- The Big Three
- eBay and the Purveyance of Used Books
- E-Books
- Online Book Buyer Characteristics
- Table 4.1: Amazon' s North American and Total Media Sales Growth, 2002-2009
- Table 4.2: Amazon' s North American Media Sales as a Percentage of Total
Sales, 2002-2009
- Table 4.3: Revenue Leading Online Booksellers, 2004-2008
- Table 4.4: Book Auctions on eBay, July 2008-March 2009
- Table 4.5: Book Auctions on eBay with Store Inventories Included, August
2008-March 2009
- Table 4.6: Devices Used to Read E-Books
- Table 4.7: Online Book Buyers: Key Statistics and Demographics
Chapter 5: The Growth of Non-Bookstore Retailers and Their Impact
- Introduction
- Overview of Buyers
- Table 5.1: Number of Stores, Big Three vs. Big Box
- Table 5.2: Big Three, Walmart and Target Store Outlets by State, 2008
- Table 5.3: Price Comparison of the Top 10 Bestselling Books at Select
Stores, April 2009
- Table 5.4: “Other” Users: Key Statistics and Demographics
Chapter 6: Consumer Psychographics
- Table 6.1: Overview of Book Purchasing Population (U.S. Adults): Attitudes
and Opinions of the Internet by Channel, Fall 2008
- Table 6.2: Overview of Book Purchasing Population (U.S. Adults): Attitudes
and Opinions of Television by Channel, Fall 2008
- Table 6.3: Overview of Book Purchasing Population (U.S. Adults): Attitudes
and Opinions of Advertising by Channel, Fall 2008
- Table 6.4: Overview of Book Purchasing Population (U.S. Adults): Attitudes
and Opinions of Shopping by Channel, Fall 2008
- Table 6.5: Overview of Book Purchasing Population (U.S. Adults): Impulse
Shopping Habits by Channel, Fall 2008
Chapter 7: Conclusions and Recommendations
- Introduction
- Recommendations
Chapter 8: Channel Profiles
- Table 8.1: Book Club Users: Key Statistics and Demographics
- Table 8.2: Book Store Users: Key Statistics and Demographics
- Table 8.3: Online Book Users: Key Statistics and Demographics
- Table 8.4: “Other” Users: Key Statistics and Demographics
|
