Abstract
Publishing for the PreK-12 Market 2009-2010 from Simba Information is
the premier source for expert analysis on the highly competitive $8.6 billion
PreK-12 school market, where new business dynamics are changing the demand for
traditional print and digital curriculum products in a market climate that
continues to stress raising student achievement to keep students competitive
in 21st century skills.
A new administration in Washington, D.C. and an economy in turmoil require the
most up-to-date business information and market trends for a complete view of
the U.S. school market - all available from Simba Information in a
single-source format in this completely updated report.
Use Publishing for the PreK-12 Market 2009-2010 to evaluate the trends
affecting the industry, assess market opportunities, benchmark performance
among market leaders, and develop a realistic, effective strategy for maximum
short- and long-term growth.
Topics include:
- Market size by media segment: textbooks, courseware, supplemental
materials, tests, manipulatives, magazines, video and trade books.
- Drivers of segment growth
- Impact of emergent technologies
- Simba Information' s exclusive Textbook Adoption Scorecard and outlook
- Leading publishers by market segment
- Market landscape changes in policy, enrollment and funding
- The impact of key mergers and acquisitions
- Market segment projections through 2012
- Detailed company profiles of leading instructional materials providers
Publishing for the PreK-12 Market 2009-2010 is an essential market
intelligence tool for publishers, technology providers, editors, marketing,
business development, sales and investment professionals who need to
understand the business strategies currently driving the educational
publishing industry.
Table of Contents
Methodology
Executive Summary
Chapter 1: Industry Size and Structure
- Introduction
- Tough Market Slows Growth Over Five Years
- Instructional Materials Decline in 2008; Improvement Uncertain in 2009
- Textbooks Maintain Position as Largest Segment
- Print Supplements Show Weakness
- Growth for State Tests Levels Off
- Courseware Generates Growth, Modular Software Slips
- Appeal of Manipulatives Persists
- Books, Video and Periodicals
- Electronic Media Continues to Advance
- Houghton Mifflin Harcourt Tops Simba' s PreK-12 Publisher Index
- HMH, Pearson & McGraw-Hill Dominate PreK-12 Publishing
- Carnegie Sees Greatest Growth; LeapFrog Slides the Most
- Operating Performance Captures the Spotlight
- Expectations for Revenue Growth
- M&A Activity Constricts in Scope
- Indian Firms Penetrate U.S. K-12 from Textbooks to Technology
- Exit Strategies in K-12
- Quasi-Sales Through Distribution Agreements
- Some Optimism for M&A in 2009
- Table 1.1: U.S. Elementary & Secondary Education At-a-Glance
- Table 1.2: 5-Year Sales Trends, 2003-2008
- Table 1.3: Sales of Print and Electronic Media to the U.S. PreK-12 School
Market, 2007-2009P
- Table 1.4: Market Share of Media in U.S. Classrooms, 2009P
- Table 1.5: Simba Information' s PreK-12 U.S. Publisher Index, 2007-2009P
- Table 1.6: PreK-12 Mergers & Acquisitions Index, Jan. 2008-April 2009
Chapter 2: Enrollment and Demographics
- Introduction
- Public Enrollment vs. Private Enrollment
- Fastest-Growing States for K-12 Enrollment
- Fastest-Growing Counties for K-12 Enrollment
- Growth Rates Vary Across Largest Districts
- Schools Growing More Diverse
- More Special Needs Students in Schools
- Homeschool Enrollment Growing
- Record-Breaking Births
- Birth Rate Projected to Fall
- Table 2.1: Total Public/Private Projected PreK-12 Enrollment, 2008-2017P
- Table 2.2: Enrollment in Public and Private Schools, 2008-2017P
- Table 2.3: States Experiencing Largest Enrollment Increases, 2008-2009 vs.
2007-2008
- Table 2.4: 25 Counties with Largest Enrollment Increases, 2008-2009
- Table 2.5: 25 Districts with Highest Number LEP/ELL Students
- Table 2.6: 25 Districts with Highest Number IEP Students
- Table 2.7: States Experiencing Largest Birth Increases
- Table 2.8: Projected Number of Annual Births, 2008-2019
Chapter 3: Funding
- Introduction
- Title I Receives an Additional $10 Billion
- School Improvement Grants
- Tapping Special Education Funding
- Technology Funding on the Rise
- Longitudinal Data Systems to Expand
- Funding at the State Level
- Clouds in Large Adoption States
- Impact of Stimulus Varies Across States
- Average Per-Pupil Spending on Instructional Materials Is $257
- Looking to Fiscal 2010
- Table 3.1: Federal Education Appropriations, Fiscal 2008-2009P
- Table 3.2: U.S. Dept. of Education Title I State Grant Allocations,
2008-2009
- Table 3.3: School Improvement Grant Allocations, 2008-2009
- Table 3.4: IDEA Funding
- Table 3.5: Educational Technology Grant Allocations, 2008-2009
- Table 3.6: Statewide Data System Grants, 2009
- Table 3.7: Fiscal 2010 State Budget Outlook
- Table 3.8: State Stabilization Funds
- Table 3.9: Instructional Materials Expenditure by State
Chapter 4: Textbooks and Adoptions
- Introduction
- Textbook Sales Decline in 2008
- Reading and Mathematics Lead Disciplines in Sales
- Textbook Market: Adoption States and Open Territories
- Elementary Sales Outpace Secondary Sales in 2007
- 2008 Should Have Been a Contender
- Harcourt, Houghton Mifflin Combine to Lead 2008 Publisher Scorecard
- Pearson, McGraw-Hill Titles Dominate K-5 Best-Sellers; HMH in 6-8
- Forecast: Adoption Market Declines in 2009
- California Reading
- Language Arts in Florida
- Math in Five States
- Early Purchasing in 2009
- 2010 and Beyond
- Texas OKs Science Standards
- Table 4.1: Textbook Share of Instructional Media Used in U.S. Classrooms,
2007 vs. 2008
- Table 4.2: Top 10 Disciplines for Elementary Textbooks, 2007
- Table 4.3: Top 10 Disciplines for Secondary Textbooks, 2007
- Table 4.4: Basal Sales, Adoption States vs. Open Territories, 2002-2007
- Table 4.5: Elementary and Secondary Textbook Sales, Top 10 States, 2007
- Table 4.6: Textbook Adoption States
- Table 4.7: Simba Information' s Adoption Scorecard, 2008
- Table 4.8: Simba' s Best-Selling Textbook Series, 2008
- Table 4.9: California' s Adopted Reading K-8 Materials, 2009
- Table 4.10: Publishers in Florida' s 2009 Language Arts, Literature and
Music Adoption
Chapter 5: Supplementary Materials
- Introduction
- Electronic Supplementals More Attractive
- Print Supplementals Still a Substantial Market
- Trade Books and Magazines Maintain Niche
- Science Drives Manipulative Market
- Supplemental Publishers Have Ups and Downs
- Deciding on Supplementals
- Future of Supplementals
- Table 5.1: Sales of Supplemental Instructional Materials to the U.S.
PreK-12 School Market, 2007-2009P
- Table 5.2: Simba Information' s Supplemental Publisher Index, 2007-2009P
Chapter 6: Trends and Forecasts
- Common Standards and State Tests
- Digital Momentum
- Tapping Open Resources
- An Uncertain Market
- Table 6.1: Sales Forecast of Key Instructional Materials Used in U.S.
Classrooms, 2008-2012P
Company Profiles
- American Education Corp.
- Carnegie Learning
- Curriculum Associates
- EMC/Paradigm
- Goodheart-Willcox
- Haights Cross Communications
- Houghton Mifflin Harcourt
- Inspiration Software
- LeapFrog
- McGraw-Hill Education
- Pearson Education
- Peoples Education
- Plato Learning
- The Princeton Review
- Questar Assessment
- RD School & Educational Services
- Renaissance Learning
- Scholastic
- School Specialty
- Scientific Learning
- Voyager Learning
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