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市場調查報告書
電子書出版交易︰ 2009年
Trade E-Book Publishing 2009
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本報告已在2012年04月21日停止出版。
更改為出版
Trade E-Book Publishing 2010
出版日期 : 2010年04月
商品編碼: 117154
Abstract
“What we know about e-books shouldn' t be created with hype and maintained
through misunderstanding.”--Michael Norris, Senior Analyst, Simba Information
Trade E-Book Publishing 2009 analyzes the market for electronic books through
the eyes of two of the most prominent vendors: Amazon and Sony.
Simba Information' s trade books group has watched the e-book segment expand in
its own right. But too much of what' s known about this market has been created
by hype and maintained through misunderstanding. By taking e-book questions
directly to consumers in the form of an exclusive survey of 2,600 U.S. adults
and combining it with additional analysis, Simba has been able to answer some
important questions and bust some myths about the publishing segment everyone
is talking about.
Trade E-Book Publishing 2009 includes:
- Detailed analysis from an exclusive Simba Information poll of 2,600 adults
- An answer to the big question: what percentage of adults read and/or buy
e-books?
- The average number of e-books read in 2008 by consumers of the format to
see what extent there is demand for an "iPod of books"
- Demographic data about the buyers of e-books, including gender, age,
household income and more
- Analysis on pricing trends and a discussion of the risks/reward potential
of "free" e-books
- Definitive analysis of the devices on which e-books are read - including
the iPhone and Kindle - and the surprise No. 1 choice for consumers
- Extensive category analysis drawn from a six-month study of Amazon and
Sony bestseller lists as well as a comparison between the two e-book stores
- Assessment about the opportunities and pitfalls of this market
- And more
Table of Contents
Executive Summary
Chapter 1: E-Book Usage: Myths & Realities
- Introduction: ' Print the Legend'
- Table 1.1: E-Book Overview: Percentage of U.S. Adults Who Have
Read/Purchased an E-Book in the Last 12 Months
- Table 1.2: E-Book Overview: Have You Read or Purchased E-Books Over the
Past 12 Months?
- Table 1.3: U.S. Wholesale Electronic Book Sales, 2002-2008
Chapter 2: Trends & User Demographics in the E-Book Marketplace
- Introduction
- E-Books Subject to Same ' Consumer Bandwith' Issues as Print Titles
- Experimenting with Price Options
- Difficulties with Digital Rights Management
- Bestsellers Mostly Mimic Print Titles
- New Books
- Top Titles Overall
- Top Authors
- Top Imprints
- E-Books and the Children' s/YA Segment
- The Demographics of the Electronic Book Buyer
- Gender
- Age Group
- Marital Status
- Children in Household
- By Employment Status
- Educational Attainment
- Race/Ethnicity
- Urban vs. Suburban Locale
- Geographic Region
- By Household Income
- Table 2.1: Overview of Book Purchasing Population (U.S. Adults): Customer
Trends for Print Books
- Table 2.2: Number of E-Books Read in the Past 12 Months
- Table 2.3: Average Price, Top 25 Bestsellers, July-December 2008
- Table 2.4: Select Price Changes for Bestselling Titles, 2008
- Table 2.5: Composite List Overview
- Table 2.6: Stephenie Meyer' s Twilight Series by Consolidated Rating,
July-December 2008
- Table 2.7: Top 50 New Titles, July-December 2008
- Table 2.8: Top 50 Titles, July-December 2008
- Table 2.9: Top 20 Titles for Amazon Kindle, July-December 2008
- Table 2.10: Top 20 Titles for Sony Reader, July-December 2008
- Table 2.11: Top 50 Authors, July-December 2008
- Table 2.12: Top 50 Imprints, July-December 2008
- Table 2.13: Class Share of Bestsellers
- Table 2.14: E-Book Demographics by Gender
- Table 2.15: E-Book Demographics by Age Group
- Table 2.16: E-Book Demographics by Marital Status
- Table 2.17: E-Book Demographics by Children in Household
- Table 2.18: E-Book Demographics by Employment Status
- Table 2.19: E-Book Demographics by Educational Attainment
- Table 2.20: E-Book Demographics by Race/Ethnicity
- Table 2.21: E-Book Demographics by Residence
- Table 2.22: E-Book Demographics by Urban/Suburban Locale
- Table 2.23: E-Book Demographics by Geographic Region
- Table 2.24: E-Book Demographics by Income Bracket
Chapter 3: Trade E-Book Publishing: Category Analysis
- Introduction
- Category Growth
- Top Categories
- Advice & How-To
- Biographies & Memoir
- Business & Investing
- Children' s Chapter Books
- Fantasy
- Fiction
- History
- Humor
- Lifestyle & Home
- Literary Fiction
- Mystery & Thriller
- Parenting & Families
- Politics & Current Events
- Reference
- Religion & Spirituality
- Romance
- Science
- Science Fiction
- Sports
- Table 3.1: Amazon Kindle Category Growth by Category Size, July-December
2008
- Table 3.2: Sony Reader Categories, December 2008
- Table 3.3: Top 20 Trade Book Categories, July-December 2008
- Table 3.4: Top Kindle/Sony Categories, July-December 2008
- Table 3.5: Bestselling Advice & How-To Titles, July-December 2008
- Table 3.6: Advice & How-To on Bestseller Lists, July-December 2008
- Table 3.7: Bestselling Biographies & Memoir Titles, July-December 2008
- Table 3.8: Biographies & Memoirs on Bestseller Lists, July-December 2008
- Table 3.9: Bestselling Business & Investing Titles, July-December 2008
- Table 3.10: Business & Investing on Bestseller Lists, July-December 2008
- Table 3.11: Bestselling Children' s Chapter Books, July-December 2008
- Table 3.12: Children' s Chapter Books on Bestseller Lists, July-December
2008
- Table 3.13: Bestselling Fantasy Books, July-December 2008
- Table 3.14: Fantasy on Bestseller Lists, July-December 2008
- Table 3.15: Bestselling Fiction Titles, July-December 2008
- Table 3.16: Fiction on Bestseller Lists, July-December 2008
- Table 3.17: Bestselling History Titles, July-December 2008
- Table 3.18: History on Bestseller Lists, July-December 2008
- Table 3.19: Bestselling Humor Titles, July-December 2008
- Table 3.20: Bestselling Lifestyle & Home Titles, July-December 2008
- Table 3.21: Bestselling Literary Fiction Titles, July-December 2008
- Table 3.22: Literary Fiction on Bestseller Lists, January-December 2008
- Table 3.23: Bestselling Mystery & Thriller Titles, July-December 2008
- Table 3.24: Mystery & Thrillers on Bestseller Lists, July-December 2008
- Table 3.25: Bestselling Parenting & Families Titles, July-December 2008
- Table 3.26: Bestselling Politics & Current Events Titles, July-December
2008
- Table 3.27: Politics & Current Events on Bestseller Lists, July-December
2008
- Table 3.28: Bestselling Reference Titles, July-December 2008
- Table 3.29: Bestselling Religion & Spirituality Titles, July-December 2008
- Table 3.30: Religion & Spirituality on Bestseller Lists, July-December 2008
- Table 3.31: Bestselling Romance Titles, July-December 2008
- Table 3.32: Romance on Bestseller Lists, July-December 2008
- Table 3.33: Bestselling Science Titles, July-December 2008
- Table 3.34: Bestselling Science Fiction Titles, July-December 2008
- Table 3.35: Science Fiction on Bestseller Lists, July-December 2008
- Table 3.36: Bestselling Sports Titles, July-December 2008
Chapter 4: BlackBerry, iPhone, Kindle, PC: Platforms for E-Book Consumption
- Introduction
- The Evolution of E-Book Formats
- The Platforms
- The Personal Computer
- Mobile Phone or PDA
- The Apple iPhone
- Dedicated Reading Devices
- Sony Corp.
- Amazon' s Kindle
- Future Devices
- The Most Popular Devices Today
- Table 4.1: Devices Used to Read E-Books
Chapter 5: Recommendations and Conclusions
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