Abstract
School Library Market Report 2008-2009 is a new report from Simba Information,
the trusted source for publishing market intelligence.
This report offers an up-close analysis of the K-12 school library market,
providing publishing decision-makers the most up-to-the-minute business
information on market trends, opportunities and growth potential.
Use this report to analyze overall growth potential and assess niche
opportunities, evaluate trends affecting the market and benchmark performance
of the industry leaders to position yourself effectively for short- and
long-term growth.
Topics include:
- Buying power of school libraries
- Funding outlook
- School library demand for materials
- Effective marketing and distribution channels
- The impact of emergent technologies
- Leading materials providers
This report is an essential market intelligence tool for publishers, editors,
marketing, business development and investment professionals who need to
understand the business strategies currently driving this segment of the
educational publishing industry.
Table of Contents
Methodology
Executive Summary
Chapter 1: Introduction and Trends
- Introduction
- Federal Spur to School Library Growth
- Categorical Funding Decline
- SKILLs Act Seeks Dedicated Media Specialists
- Shift from Stacks to Media Centers
- Web 2.0 and Teacher Resources
- Direct Instruction
- Synergy Between Media Centers and Classroom Instruction
- Increasing Shared Purchasing
- The Role of Libraries in Literacy
- Electronic Reading Programs Have Role
- Impact of No Child Left Behind
- Increasing Media-Specialist Positions
- Advocacy
- Table 1.1: Percentage of Media Specialists Who Train Teachers and Students
in Technology
- Table 1.2: Hours Spent on Instruction
- Table 1.3: Four Most Popular Reading Activities in the Media Center
- Table 1.4: Electronic Reading Programs' Significance in Media Centers
Chapter 2: PreK-12 School Library Market Size and Landscape
- Introduction
- School Libraries and Staffing by the Numbers
- Paraprofessionals Fill Gaps
- Consolidating Jobs
- Variety of Decision Makers
- 1.5 Billion Visits to School Libraries
- Library Materials Market Grows 2.8%
- State Purchasing Projected Up 11.1%
- At School Level, Nearly $10 Per-Student Average Funding Is Low
- Table 2.1: Number of School Media Centers and Media Specialists
- Table 2.2: School Library Decision Makers, 2008 vs. 2007
- Table 2.3: Frequency of Student Visits to Library or Web Site
- Table 2.4: Reason for Visiting School Library or Web Site
- Table 2.5: Drivers for Greater Student Use of School Library or Web Site
- Table 2.6: Total Market for School Library Materials
- Table 2.7: Total Average School Library Expenditures, 2008-2009
Chapter 3: School Library Media Center Purchasing Power and Decision-Making
- Introduction
- School Site Purchasing
- Districts as Customers
- Case Study: Mankato, Minn., Public Schools
- Case Study: Los Angeles Unified School District
- States as Customers
- Case Study: Florida
- Buying Clout Through Consortia
- School Library Expenditures
- Electronic Materials Account for 25% of Total Market
- Elementary Schools Represent 36% of Media Expenditures
- Funding Sources for School Site Purchasing
- Individual School Budget Is Largest Source of Materials Funding
- State Funding Varies
- District Funds
- Federal Resources Are Diffused
- Table 3.1: Total School Library Expenditures by Category
- Table 3.2: School Media Center Expenditures by Type of School
- Table 3.3: Funding Sources for School-Site Library Material Expenditures
- Table 3.4: Federal Library Funding Sources
Chapter 4: Demand & Purchasing Patterns for School Library Materials
- Introduction
- For Readers, Print Holds On
- Print Reference Is Threatened
- Replenishing Aging Materials
- Meeting the Needs of English-Language Learners, Struggling Readers
- Databases Can Help ELL, Struggling Readers
- Public School PreK Initiatives Pressure Media Offerings
- Building Electronic Products
- E-books and Databases
- Database Vendors Working on Federated Searches
- Single Log-Ons
- E-book Acceptance Remains Low
- Media Specialists Cite E-book Benefits
- Publishers Still Look for Viable E-book Business Model
- School Libraries Use Technology to Manage Resources
- Follett Captures Largest Installed Base of Automated Systems
- Appeal of Virtual Libraries
- Weaving Web 2.0 Into School Library Media Centers
- Access vs. Authority
- Case Study: Curriki
- Publishers Incorporate Web 2.0 Tools in Products
- Publishers Use Web 2.0 to Market
- Shifting Formats for Audio, Video and Software
- Other Purchasing Trends
- One-Stop Shopping and Aggregation
- Classroom-Library Connection
- Student Information Literacy and Professional Development
- Budgeting Concerns
- Table 4.1: Library Collection Age
- Table 4.2: Use of Technology in Media Centers
- Table 4.3: Top Automation Systems for School Districts, 2006
- Table 4.4: Use of Social Networking Tools in K-12 Schools
Chapter 5: Marketing & Distribution
- Introduction
- Key Marketing Elements
- Branding to Stand Out
- Recommendations and Discounts
- The Competitive Landscape
- Print Publishers
- Reference Publishers
- Electronic Aggregators
- Wholesalers/Jobbers
- Other Vendors
- Trends in Distribution
- Table 5.1: Elements of a School Library Marketing Plan
- Table 5.2: Factors That Influence Media Center Purchases
- Table 5.3: Leading School Library Specialist Book Publishers
- Table 5.4: Leading School Library Reference Publishers
- Table 5.5: Leading Electronic Aggregators for the School Library Market
Chapter 6: Conclusions & Forecast
- Growth in Electronic Media
- Print Continues to Dominate Library Segment
- Table 6.1: U.S. School Library Market, 2008-2009 to 2012-2013
Chapter 7: Who' s Who
- ABC-CLIO
- ABDO Publishing
- Baker & Taylor
- Capstone Publishing
- Discovery Education
- EBSCO
- Encyclopaedia Britannica
- Facts on File
- Follett
- Gale
- Gareth Stevens
- Greenwood Publishing Group
- H.W. Wilson
- Ingram Library Services
- Lerner Publishing Group
- Marshall Cavendish
- Overdrive
- ProQuest
- Recorded Books
- Rosen Publishing
- Scholastic Classroom & Library Group
- World Book
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