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市場調查報告書
美國大學出版市場：2008年至2009年
College Publishing Market Forecast 2008-2009
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本報告已在2011年12月06日停止出版。
更改為出版
College Publishing Market Forecast 2009-2010
出版日期 : 2009年08月
商品編碼: 91922
Abstract
College Publishing Market Forecast 2008-2009 is the leading and most-trusted
source of market intelligence in the highly competitive $6 billion college
publishing industry.
This all new edition is the one-stop source for understanding the business
dynamics in the college instructional materials market as it transitions to
technology delivery. Prepared by the experts at Simba Information, College
Publishing Market Forecast 2008-2009 covers all the major issues affecting the
state of the college publishing market.
Use the College Publishing Market Forecast to evaluate market trends affecting
the industry, benchmark performance among market leaders and develop realistic
strategies to position your company for short- and long-term growth.
Topics include:
- Market size by media segments, including: new and used textbooks and
multimedia materials
- The continuing rise of custom publishing and electronic media
- The impact of emergent technologies on the development and delivery of
instructional content
- Exclusive sales statistics by discipline and publisher, as provided by
PubTrack Higher Education
- Market forces shaping sales and growth projections through 2011
- Up-to-the-minute advancements in marketing and distribution practices
- Market landscape changes in policy, enrollment and funding
- Trends in the community college, distance learning and for-profit sectors
- Detailed company profiles on the leading U.S. college publishers, textbook
distributors and retailers, and infrastructure software providers.
The College Publishing Market Forecast 2008-2009 is an essential market
intelligence tool for publishers, editors, marketing, business development and
investment professionals who need to understand the business strategies
currently driving the educational publishing industry.
Countries covered: United States
Table of Contents
Methodology
Executive Summary
Chapter 1: Industry Size and Structure
- Introduction
- Market Opportunities
- Digital Advance
- New Textbooks Dominate, but Share Slides
- K-12, Religious and Multimedia Materials See Growth
- Demand for Used Textbooks Continues to Grow
- Key Media in the College Classroom
- Average Textbook Prices Show Moderate Growth
- Eight Publishers Control 93.9% of College Market
- Pearson Tops Simba' s College Publisher Index in 2007
- Jones and Bartlett and W.W. Norton Outpace Industry Growth
- Wiley Leads in Operating Performance with 26.9% Margin in FY2008
- Pearson Is Aggressive in Margin Targets
- McGraw-Hill: Strongest Operating Income Improvement
- Cengage Learning Exceeds Efficiency Goals
- Pearson Leads the Charge into International Education Sales
- Textbook Exports Flatten with 1% Growth in 2007
- 2008 Begins with More Export Activity
- Cengage Acquisition of HM College Leads M&A Activity
- Private Equity Backer Moves in with Jones & Bartlett
- Macmillan Expands Custom Publishing
- Technology Is Attractive in M&A Market
- Promise of More M&A Activity
TABLES:
- Table 1.1: Domestic Net Sales in U.S. College Market by Segment, 2006-2008P
- Table 1.2: New Textbooks vs. Used Textbooks in the U.S., 2006-2008P
- Table 1.3: Breakdown of Key Media Used for Instruction in U.S. College
Classrooms
- Table 1.4: Share of Media Used in U.S. College Classrooms, 2008P
- Table 1.5: Average Textbook Price New vs. Used, Academic Years 2003-2007
- Table 1.6: Simba Information' s College Publisher Index, 2006-2008P
- Table 1.7: Simba Information' s College Publisher Performance Index, 2007
vs. 2006
- Table 1.8: Major Publishers by Non-U.S. Sales, 2007
- Table 1.9: Top Foreign Markets for Exports of U.S. Textbooks, 2007 vs. 2006
- Table 1.10: Top Foreign Markets for Exports of U.S. Textbooks, Q1 2008 vs.
2007
- Table 1.11: Simba' s Higher Education Merger & Acquisition Index, 2007-June
2008
- Table 1.12: Courses & Textbooks Cengage Will Divest
Chapter 2: Enrollment
- Overview
- Enrollment by Age
- Enrollment by Gender
- Diversity on the Campus
- Public vs. Private Enrollment Changes
- Full-Time vs. Part-Time Enrollment Changes
- A Degree Matters More Now
- Where the Students Are
TABLES:
- Table 2.1: Total Enrollment in Higher Education, 1991-2017P
- Table 2.2: College Enrollment by Age, 1991-2016P
- Table 2.3: Total Enrollment in Higher Education by Gender, 1992-2017P
- Table 2.4: U.S. Enrollment Numbers by Race, 1991-2016P
- Table 2.5: Higher Education Enrollment, Four-Year Public vs. Private,
1990-2016P
- Table 2.6: Total Higher Education Enrollment by Enrollment Status,
1991-2017P
- Table 2.7: Degrees Conferred, 1992-2017P
- Table 2.8: Enrollment Ranked by State in Two-Year and Four-Year Colleges,
Fall 2005
- Table 2.9: Public High School Graduates, 2004
Chapter 3: Market Niches: Community Colleges, For-Profit Post-Secondary Schools and Distance Learning
- Introduction
- Community Colleges
- Enrollment Rises
- Addressing Basic Skills
- Carnegie Learning Offers Remedial Help
- Leading Fields of Associate Degrees
- Post-Secondary Schools
- Traditional Publishers Tap Post-Secondary School Market
- Leading For-Profits Gird Against Tighter Loan Market
- Simba' s Career College Index Shows Continued Enrollment Growth
- 2008 Ushers in Revenue Growth, Variable Operating Performance
- Penetration of Distance Learning
- Online Enrollment Continues to Grow, but More Slowly
- Associate Degree Programs Show Fastest Growth
- Room for Growth
- Online in Community Colleges
- Pearson Forges Online Textbook Agreement in Colorado
TABLES:
- Table 3.1: Community Colleges at a Glance
- Table 3.2: States with Enrollment Growth at 2-Year Public Colleges, 2005
vs. 2004
- Table 3.3: Projections in 2-Year College Enrollment, 2005-2016P
- Table 3.4: Leading Associate Degree Fields, Academic Year 2005-2006
- Table 3.5: Enrollment Growth at For-Profit Institutions, 1980-2006
- Table 3.6: Simba' s Career College Spring Enrollment Index, 2008 vs. 2007
- Table 3.7: Career College Q1 Financials, 2008 vs. 2007
- Table 3.8: Online Enrollment Growth, Fall 2002 vs. 2006
- Table 3.9: Online Growth by Degree Program, 2002 vs. 2006
Chapter 4: Funding
- Overview
- Tuition Increases Up for 2007-2008
- Aid Comes in Various Forms
- Federal Government Addresses Affordability
- Credit Crisis Prompts Action
- Looking to the Future of Federal Support
- States Face Financial Issues, but Continue Higher Ed Support
- Looking to the Future of State Support
TABLES:
- Table 4.1: Average Tuition and Fee Charges
- Table 4.2: Higher Education Financial Aid, 1996-1997 to 2006-2007
- Table 4.3: Estimated Federal Aid for Post-Secondary Education, 2009
- Table 4.4: Federal Higher Education Appropriations, FY2007-2009P
- Table 4.5: Appropriations to Higher Education, FY2006-2008
- Table 4.6: Educational Revenue per FTE
Chapter 5: Textbooks
- Introduction
- Format Offerings Vary
- Cengage Learning Plans More from 4LTR Press
- Going Green and Weighing the Kindle
- Large Publishers Behind CourseSmart
- Biggest Challenge: Free and Open
- Flat World Knowledge Moves into Market
- E-book Buzz
- Course Staple: Textbooks
- Used-Book Sales: Collegiate Fact of Life
- Ten Publishers Command 60.5% of New Units Sold
- Math Courses Accounted for the Most Textbook Sales in 2007
- Most Improved: Religion; Greatest Decline: Agriculture & Forestry
- Pearson Is Best-Selling Math Publisher in 2007
- Pearson Also Leads in English
- Cengage Learning Produces Close Second to Pearson in Psychology
- Pearson, McGraw-Hill Lead in Biological Sciences
- Pearson Higher Education Captures Education' s Top Spot
- Pearson Trumps in History
- McGraw-Hill No. 1 in Foreign Languages
- McGraw-Hill No. 1 in Accounting; Cengage No. 2
- Pearson Leads in Chemistry
- McGraw-Hill Titles Claim Management Leadership
TABLES:
- Table 5.1: Growth in College Textbooks Net Sales, 2000-2007
- Table 5.2: Book Sales in College Stores
- Table 5.3: Average Used Textbook Rate, 2005-2007
- Table 5.4: Leading Publishers by New Units, 2007 vs. 2006
- Table 5.5: Top 20 Disciplines for Textbook Sales, 2007 vs. 2006
- Table 5.6: Unit Sales Patterns, 2007
- Table 5.7: Mathematics - Leading Publishers, 2007
- Table 5.8: English - Leading Publishers, 2007
- Table 5.9: Psychology - Leading Publishers, 2007
- Table 5.10: Biological Sciences - Leading Publishers, 2007
- Table 5.11: Education - Leading Publishers, 2007
- Table 5.12: History - Leading Publishers, 2007
- Table 5.13: Foreign Language & Literature - Leading Publishers, 2007
- Table 5.14: Accounting - Leading Publishers, 2007
- Table 5.15: Chemistry - Leading Publishers, 2007
- Table 5.16: Management - Leading Publishers, 2007
Chapter 6: Custom Publishing, Coursepacks & Multimedia
- Introduction
- Custom Publishing Continues to Grow
- Hayden-McNeil Offers Turnkey Custom
- Custom Appeals to Bookstores
- Wiley Benefits from WileyFlex and WileyPLUS
- Custom Solutions Help Drive Pearson Growth
- Multimedia Changing Perception of Textbook
- Homework Manager Is a Plus for McGraw-Hill
- Tighter Digital Focus at Cengage Learning
- Social Networking and E-Textbooks
- Can the Kindle Spark Interest in E-Textbooks
TABLES:
- Table 6.1: Hayden-McNeil Custom, 2007 vs. 2006
- Table 6.2: Multimedia Materials Used in College Classrooms, 2006-2008P
Chapter 7: Marketing & Distribution
- Overview
- What Students Pay and Why
- To Bundle or Not?
- Distributors Look to Used Texts
- Momentum for Digital Migration
- NACS Digital Content Subsidiary Planned
- Publishers Offer Common Platform Through CourseSmart
- Additional Access Models and Technologies Evolve
- College Stores Business Good
- Online Purchasing of Texts
- Bookstores Broaden Technology Offerings
- Potential of Textbook Rental Programs Limited
TABLES:
- Table 7.1: Where the New Textbook Dollar Goes
- Table 7.2: Average Product Sales by Segment
- Table 7.3: Contract Management of College Stores by Operator
- Table 7.4: Course Materials Purchased by Location
Chapter 8: Forecast and Conclusions
- Overview
- Landscape Pressures
- Moderate Growth for Textbooks
TABLE:
- Table 8.1: Sales Forecast of Key Instructional Materials Used in U.S.
Classrooms, 2007-2011P
Profiles of Leading U.S. College Publishers & Software Providers
- Bedford, Freeman & Worth
- Blackboard
- Cengage Learning
- Jones and Bartlett
- McGraw-Hill Education
- Oxford University Press
- Pearson Education
- John Wiley & Sons
- W.W. Norton
Profiles of Leading College Textbook Distributors and Retailers
- Barnes & Noble College Bookstores
- Follett Corp.
- Nebraska Book Co.
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