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市場調查報告書

消費者取向Pre K-12 (12年級以下) 用教材的市場機會:2015年

Opportunities for PreK-12 Educational Materials in the Consumer Market 2015

出版商 SIMBA Information, Inc. 商品編碼 333742
出版日期 內容資訊 英文 106 Pages
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消費者取向Pre K-12 (12年級以下) 用教材的市場機會:2015年 Opportunities for PreK-12 Educational Materials in the Consumer Market 2015
出版日期: 2015年06月19日 內容資訊: 英文 106 Pages
簡介

本報告提供消費者取向直銷的Pre K-12 (12年級以下) 用教材之市場相關調查,提供您各種教材的零售趨勢,不同分類的銷售情況與預測,產品的地位相關考察,客戶層分析,競爭經營者種類與概要,並彙整流通·銷售及價格趨勢,目前主要趨勢與未來展望相關分析等資料。

第1章 教材的零售

  • 概要·電子環境
  • 消費者市場上的K-12供應商
  • Houghton Mifflin Harcourt:「Curious George」和算術的推銷
  • Amplify:採用遊戲
  • Sandbox:出售FEN給PartnersPearson
  • Encyclopaedia Britannica:開始進行授權
  • Edupress:召開toy博覽會
  • Capstome:利用Stone Arch品牌
  • 成為艱辛之道的可能性

第2章 市場規模·展望

  • 市場規模·成長率
  • 傳統的玩具:最大的市場佔有率
  • 平板電腦與電子學習支援
  • 印刷書籍的持續成長
  • 應用程式·電子書的急速成長
  • education遊戲
  • 消費者取向教育市場成長的理由

第3章 何謂「教育性」?

  • 零售的「教育性」定義
  • 充實非教育性更寬廣的學習
  • 區域:遊玩和學習
  • 第一娛樂性
  • 產品的地位
  • 消費者意識

第4章 客戶

  • 兒童客戶的利用
  • leading形態
  • TV vs 數位
  • 幼兒:主要目標層
  • 眾所注目的就學年齡層
  • 購買的推進因素

第5章 競爭環境

  • 教育專門經營者
  • 書籍出版社
  • 商業出版者
  • 面向大眾出版社
  • 書籍+專門出版社
  • 玩具公司
  • 專門經營者
  • 電子學習支援·平板電腦
  • 應用程式開發·遞送經營者
  • 案例應用程式
  • 遊戲應用程式
  • 娛樂企業等

第6章 流通銷售·價格

  • 專門食品商店
  • ABC & Toy Zone
  • Creative Kidstuff
  • Learning Express:
  • 書店·禮品店
  • 數量販
  • Toys R Us
  • Whole Foods
  • 網路零售
  • 下載和串流
  • 各種定價模式等

第7章 趨勢·考察

  • 片斷化與競爭
  • 授權和品牌
  • 角色專利的弱點
  • 其他授權的機會
  • 技術所扮演的角色
  • 新技術的進入
  • 和父母的關係等

第8章 未來展望

  • 市場預測
  • 市場佔有率的變化
  • K-12教育市場與消費者市場差異
  • 消費者市場上K-12供應商的市場機會
  • 消費者零售市場課題
  • 成功因素
目錄
Product Code: CURP5592936

‘Opportunities for PreK-12 Educational Materials in the Consumer Market 2015’ from Simba Information provides an overview of the market for educational materials sold directly to consumers through retail and online channels, including the key segments: educational toys, workbooks and other printed publishing formats, digital content including e-books and apps, electronic learning aids, and edugaming-that make up the market that Simba Information projects will reach $3.58 billion in 2015, up 7.2% from 2014.

The report focuses on opportunities for publishers and providers of PreK-12 instructional materials who are considering adapting and developing products specifically for the consumer market, as well as the challenges these companies face they make the transition from school to consumers and the keys to success.

Key Topics Covered:

  • Consumer educational materials market segment sizing from 2013 - 2017;
  • Customer focus: PreK-12 age group;
  • Product positioning guidelines for educational products at retail;
  • Consumer perceptions of educational products;
  • Key target customer groups;
  • Competitive landscape by segments and product types;
  • Explication of distribution channels;
  • Trends: licensing, branding, STEM, STEAM, and technology;
  • Opportunities/challenges for educational materials providers crossing over from the school market;
  • Key factors for success in the consumer educational materials arena.

Table of Contents

Chapter 1: Educational Products at Retail

  • A Broad and Eclectic Landscape
  • K-12 Vendors in the Consumer Market
  • Houghton Mifflin Harcourt Promotes, Math and Curious George
  • Amplify Takes Gaming to Consumers
  • Pearson Sells FEN to Sandbox Partners
  • Encyclopaedia Britannica Turns to Licensing
  • Edupress Hits the Toy Fair
  • Capstome Uses Stone Arch Imprint for Customers
  • A Potentially Difficult Road
  • Table 1.1: Major Sectors of the Consumer Market for Educational Products

Chapter 2: Market Size and Scope

  • Market Size and Growth
  • Traditional Toys Command Largest Market Share
  • Tablets Keep Electronic Learning Aids in Demand
  • Print Books Continue Growth
  • Apps, e-Books on Fast Trajectory
  • Edugaming Slips
  • Reasons for Growth in Consumer Education Market
  • Table 2.1: Retail Sales of Consumer Educational Products by Category, 2013 vs. 2014
  • Table 2.2: Share of Consumer Educational Product Sales, 2014, by Category

Chapter 3: What Is “Educational”?

  • Definitions of “Educational” at Retail
  • Less Academic, More Broadly Learning Enhancement
  • Construction Sets, Gaming Straddle Play and Learning
  • Entertainment First
  • Production Positioning
  • Consumer Perceptions
  • Table 3.1: Positioning Pointers at a Glance

Chapter 4: The Customer

  • Usage by Child Consumers
  • Format for Reading
  • TV vs. Digital
  • Preschool is Major Demographic Target
  • School-Age Segment Attracts Interest
  • Purchase Drivers
  • Table 4.1: Purchase Drivers in a Nutshell

Chapter 5: Competitive Landscape

  • Educational Specialists
  • Book Publishers
  • Trade Publishers
  • Mass Market Publishers
  • Books-Plus and Specialty Publishers
  • Toy Companies
  • Category Specialists
  • Primarily Educational
  • Electronic Learning Aids and Tablets
  • LeapFrog Struggles
  • Co-Branding and Other Electronic Learning Aids
  • Apps Developers and Distributors
  • Story Apps
  • Gaming Apps
  • Entertainment Companies
  • New Brand: Disney Imagicademy
  • Nickelodeon Network to Apps
  • Public TV Offshoots
  • Table 5.1: Selected Educational Products Specialists
  • Table 5.2: Types of Publishers Selling Educational Books and e-Books
  • Table 5.3: Types of Toy Companies and Educational Products Activity
  • Table 5.4: Product Category Specialists in the Toy Industry
  • Table 5.5: Selected Educational Products Specialists in the Toy Industry

Chapter 6: Distribution and Pricing

  • Specialty Stores
  • ABC & Toy Zone Ties Inventory to Curriculum
  • The Mix Features Education at Creative Kidstuff
  • Learning Express Exemplifies National Specialty Store Chains
  • Bookstores and Gift Shops Are in the Specialty Mix
  • Mass Distribution
  • Toys R Us Covers the Gamut
  • Whole Foods Stays Green with PBS Kids
  • Online Retailing
  • Downloading and Streaming
  • Pricing Models Vary
  • Table 6.1: Key Retail Tiers for Traditional Educational Products
  • Table 6.2: A Target Store's Typical Range of Educational Products
  • Table 6.3: Selected Digital Destinations for Educational Content

Chapter 7: Trends and Considerations

  • Fragmentation and Competition
  • Licensing and Branding
  • The Downside of Licensing Characters
  • Other Licensing Opportunities
  • Branding Licensing Importance Spreads
  • STEM and Open-Ended Play
  • Room to Grow
  • Beyond STEAM
  • Role of Technology
  • New Technologies Moving in
  • Parental Involvement
  • Table 7.1: Retail Sales of Licensed Products Tied to Preschool TV Shows with
  • Educational Themes
  • Table 7.2: Selected TV Programs with STEM and STEAM Themes

Chapter 8: Future Outlook

  • Market Forecast
  • Market Share Changes
  • Differences Between The K-12 Education and Consumer Markets
  • Opportunities for K-12 Vendors in the Consumer Market
  • Challenges of the Consumer Retail Market
  • Factors for Success
  • Table 8.1: Retail Sales of Consumer Educational Products, 2014-2017
  • Table 8.2: Change in Market Share, 2014-2017 Retail Sales of Consumer Educational Products
  • Table 8.3: Characteristics of Consumer Market for Educational Products vs. Characteristics of PreK-12 Market
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