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市場調查報告書

Pre-K12 (12年級以下) 出版市場

Publishing for the PreK-12 Market 2016-2017

出版商 SIMBA Information, Inc. 商品編碼 310090
出版日期 內容資訊 英文 170 Pages
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Pre-K12 (12年級以下) 出版市場 Publishing for the PreK-12 Market 2016-2017
出版日期: 2016年08月19日 內容資訊: 英文 170 Pages
簡介

本報告提供美國的PreK-12 (12年級以下) 出版市場相關調查分析,驗証最新的商務資訊和市場趨勢,加上美國學校市場整體情況,提供包含教材需求,學校需求,流通模式的變化,打入市場策略,經營模式等系統性資訊。

第1章 產業規模與結構

  • 簡介
  • 教材銷售持平
  • 基本課程
  • Courseware (教育用軟體) 成長4.7%
  • 州級試驗市場持平
  • 數位副教材成長2.2%
  • 印刷副教材減少
  • 實踐性的學習
  • 素養
  • 視訊使用等

第2章 在學者數和人口統計

  • 簡介
  • 公立學校的在學者數增加
  • 入學模式各州不同
  • 私立學校在學者數減少
  • 特許學校在學者數增加
  • 線上在學者數增加
  • 家庭學校 (在家學習) 不明
  • 以貧困率高的學校為對象
  • 學校越發多樣化
  • 特殊需求學生數增加
  • 州立Pre-K增加

第3章 政策與資金

  • 簡介
  • 聯邦政府的教育政策:ESSA
  • ESSA尋求的東西
  • ESSA的開始引進
  • ESSA所提供的機會
  • 聯邦政府的補助金
  • 聯邦政府的預算
  • Title I 支援貧困率高地區的低成就學生
  • 特殊教育資金的活用
  • E比率資金
  • 州級資金
  • 州的Pre-K資金等

第4章 基本課程與採用

  • 簡介
  • 市場區隔規模與未來的投資
  • 個人的
  • G-W:市場擴大
  • 平台的準備
  • 採用州與Open Territories市場
  • Open Territories的主要專業
  • 數位化等

第5章 數位教材

  • 簡介
  • Courseware銷售增加
  • CTE促銷要素
  • Courseware超過線上課程
  • 數位副教材
  • 教師的調查
  • 視訊的使用增加
  • 視訊的未來

第6章 趨勢

  • Pre-K12出版市場
  • 簡介
  • McGraw-Hill
  • OER
  • GoOpen
  • OER
  • 深度和廣度
  • 市場進入方法
  • 線上市場
  • Amazon
  • 專門服務等

第7章 結論與預測

企業簡介

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目錄
Product Code: CURP5827564

After more than a decade of No Child Left Behind and Common Core State Standards, educational publishers again face change with the passage of the Every Student Succeeds Act of 2015. Schools and the instructional materials industry are still trying to figure out the needs of students and educators, how best to meet those needs and what roles the instructional materials industry will play as schools turn increasingly to digital devices as their chief learning tools.

Publishing for the PreK-12 Market 2016-2017 provides the most up-to-date business information not only on the impact of recent changes in education policy but on the emergence of new technologies and the new applications for traditional technology (print) in the school market.

As Simba Information navigates the current and likely future trends through 2019, a few watchwords are emerging to describe the changing state of what Simba estimates to be an $8.56 billion market for instructional materials: personalization, adaptive; and augmented reality.

Publishing for the PreK-12 Market 2016-2017 is the latest edition of Simba's annual comprehensive overview of the PreK-12 market and the instructional materials providers that serve it.

Topics in Publishing for the PreK-12 Market 2016-2017 include:

  • Market size by media segment: basal core curriculum, courseware, digital supplements, print supplements, manipulatives, trade books, video, classroom magazines and state summative tests;
  • Drivers of and challenges to growth by segment;
  • Initiatives by traditional publishers to adapt their once-print businesses to a digital future;
  • Focus of ed-tech start-up activity in the first part of 2016
  • Changing demographics of U.S. students;
  • Trends in state funding for education;
  • What subjects schools are spending on;
  • The changing instructional materials adoption landscape;
  • The pace of the uptake of courseware and digital supplements in schools;
  • Is GoOpen a friend or foe?
  • The rise of digital marketplaces;
  • Exclusive 2015 instructional materials adoption data;
  • Competitive analyses of 11 leading publishers;
  • Market segment projections through 2019.

Table of Contents

Methodology

Executive Summary

Chapter 1: Industry Size and Structure

  • Introduction
  • Instructional Materials Sales Flatten in 2015
  • Basal Curriculum Moves the Needle in 2015
  • Courseware Generates Growth of 4.7%
  • State-Level Test Market Continues to Flatten
  • Digital Supplements Grow 2.2%
  • Print Supplements Decline
  • Manipulatives Are Made for Hands-on Learning
  • Literacy Push Favors Trade Books
  • Video Use Grows even as Formats Change
  • Classroom Magazines: Strongest Growth Projection
  • Electronic Media Projected to Capture 70% Share in 2016
  • Devices Proliferate
  • Google Keeps Improving
  • Samsung Partners in Chromebook Initiatives
  • Publishing for the PreK-12 Market 2016-2017
  • Competitive Landscape
  • Pearson Weathers Prolonged Restructuring/Reorganization
  • McGraw-Hill IPO Remains Pending
  • Rosetta Stone Turns its Attention to Education
  • Ed Tech Startup Activity Was in High in 2015
  • M&A Activity Aims to Strengthen Core Missions
  • Table 1.1: Simba Information's Instructional Materials Segment Definitions
  • Table 1.2: Sales of Print & Digital Instructional Media to the U.S. PreK-12 School Market, 2014-2016P
  • Table 1.3: Market Share of Media Sold to U.S. Classrooms, 2016P
  • Table 1.4: U.S. Shipments of K-12 Personal Computers by Operating System
  • Table 1.5: Simba Information's PreK-12 Performance Index
  • Table 1.6: Q1 2016 K-12 Startup Company Activity
  • Table 1.7: Simba Information's Mergers & Acquisition Index, 2015 and H1 2016

Chapter 2: Enrollment and Demographics

  • Introduction
  • Public School Enrollment on the Rise
  • Enrollment Patterns Vary across the States
  • Private Enrollment Sees Declining Trend
  • Charter School Enrollment Booms
  • Online Enrollment Growing as Virtual Schools Increase
  • Homeschooling Hard to Measure
  • High-Poverty Schools Are a Target
  • Schools Growing More Diverse
  • Special Needs Students Require Services
  • State-Funded PreK Enrollment Grows
  • Table 2.1: Institutional Types and Numbers, 2016
  • Table 2.2: Total Public PreK-12 Enrollment, 2015-2024P Publishing for the PreK-12 Market 2016-2017
  • Table 2.3: Projected Public PreK-12 Enrollment by Grade, Selected Years,2014-2024P
  • Table 2.4: Public School PreK-12 Enrollment by State, Projected % Change, 2015-2024
  • Table 2.5: Private School Enrollment over Time
  • Table 2.6: Charter School Enrollment over Time
  • Table 2.7: Charter Schools and Enrollment by State 2014-2015
  • Table 2.8: Number of Students Enrolled in Full-Time Virtual Schools by State, 2014-2015
  • Table 2.9: Homeschooled Students by State
  • Table 2.10: Top 10 Home Languages of ELLs
  • Table 2.11: 20 School Districts with Largest ELL Student Populations,2013-2014
  • Table 2.12: 20 School Districts with Largest Special Education StudentPopulations, 2013-2014
  • Table 2.13: Preschool Enrollment, 2014-2015 & % Change from 2013-2014

Chapter 3: Policy & Funding

  • Introduction
  • Federal Education Policy Guided by ESSA
  • What ESSA Requires
  • ESSA Implementation Begins
  • Where ESSA Offers Opportunities
  • Federal Funding up in Fiscal 2016
  • Federal Budget for Fiscal 2017 TBD
  • Title I Targets Low-Achieving Students in High-Poverty Areas
  • Tapping Special Education Funding
  • E-Rate Provides Record Levels of Funding
  • State-Level Funding Outlook Improves Slowly
  • Funding Rises in California
  • Florida's Funding Rise Includes Money for Technology Infrastructure
  • Opportunities Narrow in Some Smaller States
  • Publishing for the PreK-12 Market 2016-2017
  • State Funding Trends over Time
  • Local Funding Varies Widely
  • State PreK Funding Climbs
  • Funding Opportunities Lead to Procurement
  • Table 3.1: Accountability: Then and Now
  • Table 3.2: U.S. Department of Education Discretionary Spending,FY 2015-FY 2017P
  • Table 3.3: 50 Largest Title I Allocations to LEAs, FY 2015
  • Table 3.4: Services Covered by E-Rate
  • Table 3.5: Percent Change in Spending per Student, 2008-2016 and 2015-2016
  • Table 3.6: FY 2012 50 Largest Instruction and Instruction-Related Expenditures
  • Table 3.7: Total Preschool State Spending, 2014-2015; & State Spending per Child

Chapter 4: Basal Curriculum and Adoptions

  • Introduction
  • Segment Size and Investing in the Future
  • Getting Personal
  • G-W : Expanding Markets
  • Preparing for Platforms
  • Adoption States and Open Territories Markets
  • Top Disciplines in Open Territories
  • Going Digital Opens Adoptions States
  • Second-Year Math, Social Studies Topped Adoption Opportunity
  • McGraw-Hill Education Tops 2015 Adoption Publisher Scorecard
  • Pearson Secures 2nd; HMH in 3rd
  • Adoptions Outlook in 2016 and Beyond
  • California: a Sweet Spot, Eventually
  • States Opting for Science
  • Publishing for the PreK-12 Market 2016-2017
  • Table 4.1: Segment Definition
  • Table 4.2: Basal Curriculum Share of Instructional Media Used in U.S.Classrooms, 2014 vs. 2015
  • Table 4.3: Top 8 Disciplines for Textbooks in Open Territories, 2015
  • Table 4.4: Top 8 Disciplines for Textbooks in Adoption States, 2015
  • Table 4.5: Simba Information's Adoption Publisher Scorecard, 2015
  • Table 4.6: 2016 Leading Sales Opportunity in Adoption States
  • Table 4.7: Approved Programs in English Language Arts/English Language Development for 2016 California Adoption

Chapter 5: Digital Instructional Materials

  • Introduction
  • Courseware Sales Are Increasing
  • CTE is a Driver of Courseware Sales
  • Courseware is More than Online Courses
  • Digital Supplemental Material Complements Core Curriculum
  • Teacher Survey Reveals Digital Supplemental Use
  • Video Is Used More; Formats Are Changing
  • Future of Video
  • Table 5.1: Segment Definitions
  • Table 5.2: Courseware Share of Instructional Media Used in U.S. Classrooms, 2014-2015
  • Table 5.3: Digital Supplements Share of Instructional Media Used in U.S. Classrooms, 2014 vs. 2015
  • Table 5.4: Use of Specific Instructional Software Programs
  • Table 5.5: Use of Specific Games
  • Table 5.6: Video Share of Instructional Media Used in U.S. Classrooms, 2014 vs. 2015
  • Table 5.7: Teachers' Sources for Video Used in Classroom

Chapter 6: Trends

  • Publishing for the PreK-12 Market 2016-2017
  • Introduction
  • Fresh Science Programs from McGraw-Hill and School Specialty
  • Confronting and Incorporating OER
  • Working with GoOpen
  • A View from the Schools on OER
  • Views from Publishers on OER
  • Strength in Depth and Breadth
  • Adapting to OER Proliferations through Aggregation
  • New Ways of Going to Market
  • New Ventures for Vetting Products
  • Online Marketplaces
  • And Then There Is Amazon
  • Professional Services
  • Table 6.1: Next Generation Science Standard States
  • Table 6.2: Most Common Source for Digital Materials in the Classroom
  • Table 6.3: The Business of Vetting Instructional Materials

Chapter 7: Conclusions & Outlook

  • Overall Market Conditions Going Forward
  • Flat Outlook for Basal Curriculum
  • Upward Trajectory for Courseware
  • State Tests Face Significant Change
  • Digital Supplements & Video Expect Growth
  • Print Supplements Decline Projected
  • Manipulatives, Trade Books and Magazines Are Primed for Growth
  • Table 7.1: Sales Forecast of Key Instructional Materials Used in U.S. Classrooms,2015-2019P

Company Profiles

Cambium Learning Group Discovery Education Publishing for the PreK-12 Market 2016-2017 Goodheart-Willcox Houghton Mifflin Harcourt K12 Inc. McGraw-Hill Education Pearson Rosetta Stone, Inc. Scholastic Corp. School Specialty Scientific Learning Corp.

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