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市場調查報告書

Pre-K12 (12年級以下) 出版品市場

Publishing for the PreK-12 Market 2017

出版商 SIMBA Information, Inc. 商品編碼 310090
出版日期 內容資訊 英文
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Pre-K12 (12年級以下) 出版品市場 Publishing for the PreK-12 Market 2017
出版日期: 2017年08月11日 內容資訊: 英文
簡介

本報告提供美國的PreK-12 (12年級以下) 出版品市場相關調查分析,除了最新的商務資訊和市場趨勢之外,更提供美國的學校市場整體情況相關驗證,教材的需求,學校的需求,流通模式的變化,打入市場策略,經營模式等系統性資訊。

第1章 產業規模與結構

  • 簡介
  • 教材銷售結果讓人意外
  • 數位媒體獲得56.8%的佔有率
  • 競爭情形
  • M&A不久的將來
  • 學校專業融資債務
  • 課程協會將所有權轉讓給ISU

第2章 在學人數和人口統計

  • 簡介
  • 公立學校的在學人數增加
  • 入學模式依州而有所不同
  • 私立學校的在學人數減少
  • 私立學校的在學人數增加
  • 自家學習(HOMESCHOOL)的在學人數增加趨勢
  • 虛擬學校 vs. 混合型學校
  • 貧困率高學校對象
  • 學校越發多樣化
  • 特殊需要學生所需服務
  • 州立的Pre-K增加

第3章 政策與資金

  • 簡介
  • ESSA政策後,川普當選
  • 川普改變方針
  • 2017年度資金持續優先
  • 更改2018年FISCAL的優先事項
  • 標題I的最大分配
  • 電子支付課堂的連接性
  • 州的教育資金多長到10年以上
  • 州的2018年度支出
  • 州的Pre-K資金

第4章 基礎課程與實踐

  • 簡介
  • 市場區隔規模
  • 採用州開放式與地區性
  • MCGRAW-HILL
  • 採用預測

第5章 數位教材:課程,副教材,視訊

  • 簡介
  • 課程
  • 數位副教材
  • 視頻使用更多,購買次數少

第6章 預測

  • 簡介
  • K-12市場2016年∼2020年預測將以年複合成長率2.5%的速度成長

第7章 企業簡介

  • CAMBIUM LEARNING GROUP
  • DISCOVERY EDUCATION
  • GOODHEART-WILLCOX
  • HOUGHTON MIFFLIN HARCOURT
  • K12 INC.
  • MCGRAW-HILL EDUCATION
  • PEARSON
  • ROSETTA STONE, INC.
  • SCHOLASTIC CORP.
  • SCHOOL SPECIALTY
  • SCIENTIFIC LEARNING CORP.

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目錄
Product Code: CURP15206320

Since the newest federal education law-Every Student Succeeds Act-was enacted in 2015, states have been devising implementation plans for how to best meet the needs of their PreK-12 students, and the instructional materials industry has been working on how to best help educators put those plans to work and to help students reach achievement goals.

Publishing for the PreK-12 Market 2017-2018 provides the most up-to-date data on enrollment and policy changes at the state and federal levels that are reshaping the school landscape for the coming years.

Publishing for the PreK-12 Market 2017-2018 also examines the strategies publishers are putting into effect and the new products that are emerging to meet the challenges and opportunities in the PreK-12 school market.

Simba Information projects the PreK-12 instructional materials market will reach $8.75 billion in 2017, and the new annual Simba report examines the challenges and opportunities confronting instructional materials providers, beginning with a drive to personalize education for each child, revamping testing policies, implementing new science standards and refocusing on career and technical education.

Publishing for the PreK-12 Market 2017-2018 is the latest edition of Simba's annual comprehensive overview of the PreK-12 market and the instructional materials providers that serve it.

Topics in Publishing for the PreK-12 Market 2017-2018 include:

  • Market size by media segment: basal core curriculum, courseware, digital supplements, print supplements, manipulatives, trade books, video, classroom magazines and state summative tests;
  • Drivers of and challenges to growth by segment;
  • Changing demographics of U.S. students;
  • Trends in state funding for education;
  • What subjects schools are spending on;
  • The changing instructional materials adoption landscape;
  • The pace of the uptake of courseware and digital supplements in schools;
  • Detailed market data on schools-public, private, charter, home schools, and virtual schools;
  • What companies have been sold; what companies might be
  • Exclusive 2016 instructional materials adoption data;
  • Competitive analyses of 11 leading publishers;
  • Market segment projections through 2020.

Table of Contents

METHODOLOGY

EXECUTIVE SUMMARY

  • EVERY STUDENT SUCCEEDS ACT KICKS IN
  • INSTRUCTIONAL MATERIALS DISAPPOINT IN 2016
  • BASAL CURRICULUM SALES DECLINE
  • COURSEWARE GENERATES GROWTH OF 3.7%
  • STATE TESTS GROW IN UNCERTAIN ENVIRONMENT
  • DIGITAL MEDIA CAPTURES 56.8% SHARE IN 2016
  • K-12 MARKET TO GROW AT 2.5% CAGR BETWEEN 2016 AND 2020

CHAPTER 1: INDUSTRY SIZE AND STRUCTURE

  • INTRODUCTION
    • Table 1.1: Simba Information's Instructional Materials Segment Definitions
  • INSTRUCTIONAL MATERIALS SALES OVERALL DISAPPOINT IN 2016
    • Weak Adoptions Hamstrung Basal Curriculum Sales
    • Courseware Generates Growth of 3.7%
      • Table 1.2: Sales of Print and Digital Instructional Media to the U.S. PreK-12 School Market, 2015-2017P ($ in millions)
    • State Tests Grow in Uncertain Environment
    • Growth of Digital Supplements Stabilizes at 1.4%
    • Print Supplements Flatten
    • Manipulatives Have a Strong Year
    • Novel Approach: Books for Literacy
    • Video Pulls Back Amid Often Free Competition
    • Election Year Boosts School Magazines
  • DIGITAL MEDIA CAPTURES 56.8% SHARE IN 2016
    • Table 1.3: Market Share of Print & Digital Instructional Media Sold into U.S. PreK-12 Schools, 2015-2017P ($ in millions)
    • LMSs Facilitate Digital Uptake in Schools
    • Evolving Learning Environment: Blended Learning
  • COMPETITIVE LANDSCAPE
    • Table 1.4: Simba Information's PreK-12 Performance Index, 2016 vs. 2015 ($ in 000; ranked by Operating Margin)
  • M&A? Big Stories May Be on the Horizon
    • Table 1.5: Simba Information's PreK-12 Merger & Acquisition Index, 2016
    • Table 1.5 continued: Simba Information's PreK-12 Merger & Acquisition Index, 2016
  • School Specialty Refinances Debt
  • Curriculum Associates Transfers Ownership to ISU

CHAPTER 2: ENROLLMENT & DEMOGRAPHICS

  • INTRODUCTION
    • Table 2.1: Profile of U.S. School Districts by Size, 2017
  • PUBLIC SCHOOL ENROLLMENT ON THE RISE
    • Table 2.2: Trends in Public School Enrollment, 2013-2014 to 2026-2027P
  • ENROLLMENT PATTERNS VARY ACROSS THE STATES
    • Table 2.3: Projected Percentage Change in Public School Elementary and Secondary Enrollment Fall 2014 to Fall 2026
  • PRIVATE ENROLLMENT SEES DECLINING TREND
    • Table 2.4: Trends in Private School Enrollment, 1995-1996 to 2025-2026P
  • CHARTER ENROLLMENT RISES
    • Table 2.5: Charter School Growth, 2004-2005 to 2014-2015
    • Table 2.6: Percentage of Public School Students Enrolled in Charter Schools, Fall 2014
  • HOMESCHOOL ENROLLMENT TRENDS UP
    • Table 2.7: Sources of Homeschool Curriculum, 2016
    • Table 2.8: Growth in Students Being Homeschooled, 1-2012
    • Table 2.9: Number of Students Being Homeschooled by State, 2016-2017
  • MORE VIRTUAL SCHOOLS, SOME BLENDED SCHOOLS
    • Table 2.10: Virtual Schools by Operator Status, 2015-2016
  • Blended Schools
    • Table 2.11: Blended Schools by Operator Status, 2015-2016
  • An Opportunity in Lagging Performance
  • STUDENTS IN POVERTY ARE TARGET FOR VENDORS
    • Table 2.12 Percentage of Children Under Age 18 in Families Living in Poverty, 2015
    • Table 2.13: Percentage of Public School Students by School Poverty Level and School Locale, 2014-2015
  • SCHOOLS BECOME MORE DIVERSE
    • Table 2.14: Trends in English-Language Learner Enrollment, 2004-2005 to 2014-2015
    • Table 2.15: Top 10 Languages of ELL Students, 2014-2015
    • Table 2.16: Percentage of Public School Students who are ELL, 2014-2015
  • SPECIAL NEEDS STUDENTS REQUIRE SERVICES
    • Table 2.17: Trends in Youth Receiving IDEA Services, 1990-1991 to 2014-2015
  • STATE-FUNDED PREK ENROLLMENT SWELLS
    • Table 2.18: Enrollment Growth in State-Funded Preschool Programs, 2013-2014 to 2015-2016
    • Table 2.19: Enrollment in State-Funded Preschool, 2015-2016

CHAPTER 3: POLICY & FUNDING

  • INTRODUCTION
  • ESSA SETTLED POLICY, THEN TRUMP ELECTED
  • CHANGING COURSE UNDER TRUMP
  • FUNDING FOR FY 2017 CONTINUES PRIORITIES
    • Table 3.1: 2017 Education Department Appropriations FY2016-FY2017 (selected K-12 categories, $ in millions)
  • CHANGING PRIORITIES FOR FISCAL 2018
    • Table 3.2: Education Department Appropriations FY2017-FY2018 P (selected K-12 categories, $ in millions)
  • Where the Cuts Hit
  • TITLE I'S 50 LARGEST ALLOCATIONS
    • Table 3.3: 50 Largest Title I Allocations to LEAs, FY 2016 ($ in thousands)
  • E-RATE SUPPORTS CLASSROOM CONNECTIVITY
  • What Schools Need from E-Rate
  • STATE EDUCATION FUNDING LAGS OVER DECADE
    • Table 3.4: Percent Change in State Formula Funding Per Student, Inflation Adjusted, FY 2008-FY-2017
    • Table 3.5: Percent Change in State Formula Funding Per Student, Inflation Adjusted, FY 2016-FY-2017
  • STATES ARE CAUTIOUS WITH FISCAL 2018 SPENDING
  • STATE-FUNDED PREK GROWS
    • Table 3.6: Funding for State-Funded Preschool, 2015-2016 (Funding dollars in thousands)

CHAPTER 4: BASAL CURRICULUM & ADOPTIONS

  • INTRODUCTION
    • Table 4.1: Core Basal Curriculum Segment Definitions:
  • SEGMENT SIZE
    • Table 4.2.: Estimated and Projected Sales of Basal Curriculum ($ in millions)
  • Core Basal Preference
  • ADOPTION STATES AND OPEN TERRITORIES
  • Top Disciplines in Open Territories
    • Table 4.3: Top 8 Disciplines for Textbooks in Open Territories, 2016 $ in 000
  • Reading/Language Arts Headlines Sales in Adoption States
    • Table 4.4: Top 8 Disciplines for Textbooks in Adoption States, 2016 $ in 000
  • MCGRAW-HILL TOPS 2016 ADOPTION PUBLISHER SCORECARD
    • Table 4.5: Simba Information's Adoption Publisher Scorecard, 2016 (Sales $ in 000 and rounded; ranked by total sales)
  • HMH in Second; Pearson in Third
  • Accelerate Learning on the Rise
  • ADOPTIONS OUTLOOK IN 2017 AND BEYOND
  • 2017 Adoption Opportunity Is Expected to be Flat to Slightly Improved

CHAPTER 5: DIGITAL INSTRUCTIONAL MATERIALS: COURSEWARE, SUPPLEMENTS, VIDEO

  • INTRODUCTION
    • Table 5.1: Digital Segment Definitions
  • COURSEWARE: PROVIDERS AND USE GROW
    • Table 5.2.: Estimated and Projected Sales of Courseware ($ in millions)
  • More Providers, More Courseware
  • Facilitating Integration
  • Schools Consider New Options
  • DIGITAL SUPPLEMENTS GIVE SCHOOLS OPTIONS
    • Table 5.3.: Estimated and Projected Sales of Digital Supplements ($ in millions)
  • Companies Expand Offerings of Digital Supplements
  • Districts Guide, but Also Empower Teachers
  • VIDEO USED MORE, PURCHASED LESS
    • Table 5.4: Estimated and Projected Sales of Educational Video ($ in millions)

CHAPTER 6: OUTLOOK

  • INTRODUCTION
  • K-12 MARKET TO GROW AT A 2.5% CAGR BETWEEN 2016 AND 2020
    • Table 6.1: Sales of Print and Digital Instructional Media to the U.S. PreK-12 School Market, 2015-2017P ($ in millions)
  • Basal Curriculum Hits Peak Cycle
  • Courseware Benefits from Digital Transition
  • Slow Growth for State Tests
  • Flat to Slight Growth for Print & Digital Supplements, Video Declines
  • Manipulatives Have Staying Power
  • For Reading, Trade Books, Magazines Hang on

CHAPTER 7: COMPANY PROFILES

  • CAMBIUM LEARNING GROUP
  • Company Overview
  • K-12 Publishing Strategy
  • Financial Summary
  • Financial Overview: Cambium Learning Group, 2015-2017P
  • DISCOVERY EDUCATION
  • Company Overview
  • K-12 Publishing Strategy
  • Financial Summary
  • Financial Overview: Discovery Education and Other, 2015-2017P
  • GOODHEART-WILLCOX
  • Company Overview
  • K-12 Publishing Strategy
  • Improving Sales & Marketing
  • Financial Summary
  • Financial Overview: Goodheart-Willcox, FY2015-FY2017
  • HOUGHTON MIFFLIN HARCOURT
  • COMPANY OVERVIEW
  • PreK-12 Publishing Strategy
  • Financial Summary
  • Financial Overview: Houghton Mifflin Harcourt Education, 2015-2017P
  • K12 INC.
  • Company Overview
  • K-12 Publishing Strategy
  • Financial Summary
  • Financial Overview: K-12 Inc., FY2015-FY2017
  • MCGRAW-HILL EDUCATION
  • Company Overview
  • PreK-12 (Digital) Publishing Strategy
  • Adoptions
  • Financial Summary
  • Financial Overview: McGraw-Hill School Education Revenue, 2015-2017P
  • PEARSON
  • Company Overview
  • K-12 Strategy
  • Financial Summary
  • Financial Overview: Pearson plc, 2015-2017P
  • ROSETTA STONE, INC.
  • Company Overview
  • K-12 Publishing Strategy
  • Financial Summary
  • Financial Overview: Rosetta Stone, Inc., 2015-2017P
  • SCHOLASTIC CORP.
  • Company Overview
  • PreK-12 Strategy
  • Financial Summary
  • Financial Overview: Scholastic, FY2015-FY2017
  • SCHOOL SPECIALTY
  • Company Overview
  • PreK-12 Curriculum Strategy
  • Financial Summary
  • Financial Overview: School Specialty, 2015-2017P
  • SCIENTIFIC LEARNING CORP.
  • Company Overview
  • K-12 Publishing Strategy
  • Financial Summary
  • Financial Overview: Scientific Learning Corp., 2014-2016P
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