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市場調查報告書

大學課程教材市場趨勢與預測

College Course Materials Market Trends & Forecast 2016

出版商 SIMBA Information, Inc. 商品編碼 304512
出版日期 內容資訊 英文 64 Pages
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大學課程教材市場趨勢與預測 College Course Materials Market Trends & Forecast 2016
出版日期: 2017年02月07日 內容資訊: 英文 64 Pages
簡介

本報告提供美國的大學課程教材市場相關調查分析,以高等教育市場變化,數位轉移,流通模式的演進為焦點,提供市場規模與預測,入學者數,財政支援,政策的變化,競爭分析等相關的系統性資訊。

第1章 市場規模與結構

  • 教育機關的種類/數
  • 學生的入學處
  • 入學者數的預測 (今後10年)
  • 許多學生在遠距學習
  • 州對高等教育的財政支援
  • 學費
  • 聯邦的預算
  • 聯邦的政策

第2章 教材

  • 在媒體間佔有率轉移
  • 傳統的教課程書印刷劣勢
  • 教課程書印刷的變化
  • 數位媒體在市場主導
  • 關注的出版社
  • Pearson
  • McGraw-Hill
  • Wiley等

第3章 流通

  • 校園書店的競爭情形
  • Follett
  • Barnes & Noble Education
  • Nebraska Book Co.
  • Amazon等

第4章 結論與預測

  • 結論
  • 預測

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目錄
Product Code: CURP15247065

In the higher education landscape, change is touching every ivy-covered brick quadrangle and laptop station at Starbucks-wherever students learn.

  • Where and how students acquire their post-secondary certificates or diplomas-and sometimes badges-increasingly varies just as does the description of the ‘traditional' college student.
  • Colleges and universities increasingly are putting more focus on ensuring that students successfully complete their degrees and do so in a reasonable amount of time. The freshman flunk-out course, long a staple for weeding out the non-college ready, is ceding ground.

As a result, the course materials industry also is confronting change. Change is not just the migration from print to digital but how to offer and deliver resources that will help each student successfully navigate individual courses and move toward successful completion of a degree. In College Course Materials Market Trends & Forecast 2016, Simba Information examines how the changing dynamics in the higher education market are impacting what kinds of instructional materials publishers are providing and how they are getting the materials to the students who need them. Topics in College Course Materials Market Trends & Forecast 2016 include:

  • Current and projected student enrollment by institutional type
  • Changing shape of the for-profit career-college market segment
  • Growth in appeal of distance learning for college students
  • State fiscal support for higher education in fiscal 2016
  • Outlook for federal student aid and expanding access
  • Course materials sales by segments for 2014-2016
  • Drivers of growth in digital media
  • Inroads by open educational resources (OER)
  • Continued relevance of textbook rental programs
  • Competitive analysis of four leading course materials providers
  • Disruption in distribution channels
  • Bookstore changes and digital initiatives
  • Growth of publisher ecommerce channels
  • Trends shaping the higher education market in the next several years
  • Course materials segment sales projections through 2019

Table of Contents

METHODOLOGY

EXECUTIVE SUMMARY

INTRODUCTION

  • Table: The Beloit College Mindset List, Class of 2020

CHAPTER 1: MARKET SIZE AND STRUCTURE

  • INSTITUTION TYPES AND NUMBERS
  • Table 1.1: Degree-Granting Postsecondary Institutions, 2014-2015
  • WHERE STUDENTS ARE ENROLLED
  • Table1.2: Enrollment by Institution Type
  • Table 1.3: Simba Information Career College Enrollment Index
  • ENROLLMENT PROJECTED TO RISE OVER NEXT DECADE
  • Table 1.4: Projected Undergraduate Enrollment by Institution Type
  • MORE STUDENTS LEARNING AT A DISTANCE
  • Table 1.5: Percent of Students Taking at Least One Course at a Distance
  • STATE FISCAL SUPPORT FOR HIGHER EDUCATION INCREASED IN FISCAL 2016
  • Table 1.6: State Fiscal Support for Higher Education, FY2016 vs. FY2015
  • RECENT TUITION HIKES ARE RELATIVELY SMALL
  • NEW STATE HIGHER EDUCATION MEASURES
  • Table 1.7: Tuition and Fees, 2015-2016 vs. 2014-2015
  • FEDERAL BUDGET FOCUS: STUDENT AID AND EXPANDING ACCESS
  • FEDERAL POLICY FOCUS UNDER TRUMP: TBD
  • Table 1.8: Selected Federal Budget Items for Postsecondary Sector, FY 2015-FY 2017I

CHAPTER 2: COURSE MATERIALS

  • SHARE SHIFT AMONG MEDIA IN COLLEGE COURSE MATERIALS
  • Table 2.1: Share of Media Used in College Courses, 2015
  • TRADITIONAL PRINT TEXTBOOKS ARE LOSING PROMINENCE
  • THE CHANGING VIEW OF PRINT TEXTBOOKS
  • Table 2.2: Sales by Segment of Key College Course Materials 2014-2015
  • DIGITAL MEDIA FIRMING UP AS MARKET LEADER
  • PUBLISHER FOCUS: DIGITAL LEARNING SOLUTIONS FOR STUDENT SUCCESS
  • February ii 2017 © Simba Information
  • PEARSON PARES & RESTRUCTURES
  • HIGHER-ED DIGITAL UNIT SALES TOP PRINT AT CENGAGE
  • Table 2.3: Simba's Leading College Publishers, 2015 vs. 2014
  • MCGRAW-HILL MAINTAINS DIGITALLY ROSY OUTLOOK
  • WILEY CONFRONTS A MORE CHALLENGING MARKET ENVIRONMENT
  • OER: GROWING COMPETITOR TO COMMERCIAL COURSE MATERIALS
  • Table 2.4: Publishers' Digital Metrics, 2015
  • OPENSTAX EMBODIES OER
  • CALIFORNIA PROGRESSES TOWARD OPEN SOURCE MATERIALS
  • Table 2.5: OER Degree Initiative Participants
  • ACHIEVING THE DREAM'S $9.8M GRANT INITIATIVE
  • UNDERSTANDING OF OER IS SOMETIMES MURKY
  • IMPACT ON PUBLISHERS

CHAPTER 3: DISTRIBUTION

  • COMPETITIVE CAMPUS STORE LANDSCAPE
  • Table 3.1: Campus Store Operators
  • FOLLETT BUYS NEBRASKA BOOK STORE OPERATIONS
  • BARNES & NOBLE EDUCATION SPINS OFF AND GROWS
  • AMAZON GOES TO GROUND
  • CAMPUS STORE FOCUS MOVING FROM BOOKS TO CAMPUS HUB
  • PROMOVERSITY ADDS BRANDED GOODS TO B&N EDUCATION
  • AMERICAN U STORE GOES TEXTBOOK FREE
  • NACS MERGES GENERAL MERCHANDISE & COURSE MATERIALS BUSINESSES
  • ONLINE DISTRIBUTION AND SERVICES
  • FOLLETT: ADOPTION, AFFORDABILITY AND ACCESS
  • B&N ED SHELVES YUZU, BUYS LOUDCLOUD
  • VITALSOURCE AND INGRAM TO EXPAND ACCESS
  • NEBRASKA BOOK FOCUSES ON ECOMMERCE
  • RAFTER SHUTS DOWN AFTER A DECADE
  • DISTRIBUTORS, COLLEGES WORK TO HARNESS OER
  • B&N EMBRACES OER
  • CALIFORNIA PROGRESSES (SLOWLY) TOWARD OPEN SOURCE
  • COMING: MORE PUBLISHER ECOMMERCE

CHAPTER 4: CONCLUSIONS AND OUTLOOK

  • CONCLUSIONS
  • Table 4.1: Sales by Segment Forecast of Key College Course Materials 2015 - 2019
  • OUTLOOK
  • OUTLOOK FOR 2017
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