|
|
|
市場調查報告書
美國的大學出版市場：2011-2012年
College Publishing Market Forecast 2011-2012
|
美國的大學出版市場：2011-2012年 是由出版商SIMBA Information, Inc.在2011年11月所出版的。
這份英文市場調查報告書包含157 Pages 價格從美金3250起跳。
高等教育市場及大學出版社、單獨為功能的數位內容、工具、服務或是教材的價值強化之數位內容、工具、服務的提供、使教材業界再次的形成。美國的高等教育專用多媒體教材市場到2011年底為止紀錄為48.8%的成長、達10億美金的規模之預測。
本報告書內容包括:美國的高等教育專用教材市場的現況和展望的調查分析、大學入學者數等市場背景、新品・中古品・多媒體教材的銷售推動、多媒體教材的市場佔有率、各部門分類的主要出版社趨勢等彙整、內容綱要摘記如下:
實施摘要
第1章 產業的規模和結構
- 介紹
- 佔出版整體27%的大學用書籍
- 大學課程的主要媒體
- 出版前10家：佔大學市場的84%、等
第2章 入學者
- 概要
- 各種年齡的入學者
- 男女分類的入學者
- 大學的多樣性
- 全職・打工分類的入學者變化
- 公立校和私立校的入學者變化
- 學位的分布變化
- 學生的出身校變化、等
第3章 學費
- 介紹
- 上課費・總費用
- 補助制度
- 付款方法的選項
- 連邦政府的對應
- 佩爾獎學金（Pell Grant）
- 社區大學的新焦點
- 州的財政上課題
- 各州的學費漲價
第4章 教科書
- 介紹
- 數位教科書：提供形態的擴張
- 取得主導權的公開教育來源
- 出版社10家佔新品教材銷售的69.2%
- 數學課程的教科書之銷售為首位
- 職業技術最多的改善・博物館學研究最下滑
- Pearson：很多領域中發揮主導權、等
第5章 多媒體教材
- 介紹
- 技術市場的擴大
- Cengage Learning：MindTap的市場調查
- McGraw-Hill：技術的投資
- Wiley：強力的技術原件的摸索
- Pearson・Blackboard：OER（公開教育來源）等學習
- 行動的加入、等
第6章 行銷和物流
- 概要
- 學生的各種付款
- 教材的費用
- 大學店鋪：首先停靠的場所
- 教材的線上購買之擴大
- 社群媒體的影響
- 教材的使用：需求為限定性
- 教科書的租賃附加選項之抬頭
- 數位內容的牽引因素
- 學習管理系統的角色
- 數位讀卡機和應用
- 數位專利計劃的開始、等
第7章 預測・總論
美國的主要大學教科書物流業者和零售業者：介紹
圖表
Abstract
Simba Information's College Publishing Market Forecast 2011-2012 is the
most up-to-date business information and market trends resource providing a
complete view of the higher education market in the U.S. in a single-source
format.
This newly updated report provides a complete analysis of market conditions
and industry initiatives for the higher education instructional materials
market. A key feature of the report is Simba's partnership with R.R. Bowker
PubTrack Higher Education to provide the most up-to-date retail sales data of
books in the U.S. college market, broken down by publisher, disciplines and
new and used titles.
Topics in College Publishing Market Forecast 2011-2012 include:
- Market size by media segment: textbooks (new and used), multimedia
materials and tools
- Drivers of segment growth
- Impact of emergent technologies, including digital tablets and other
devices and e-textbooks
- Sales data by discipline
- In-depth assessment of the key community-college and for-profit
career-college markets
- Analysis of landscape metrics: funding, policy and enrollment
- Developing trends in distribution
- Market segment projections through 2014
- Detailed profiles of leading providers of instructional materials and
services
Additional Information
Stamford, CT - November 16, 2011 - Higher education market forces and
college publishers are reshaping the instructional materials world through
offerings of digital content, tools and services that can stand alone or
enhance the value of a textbook. In its latest report, publishing and media
forecast firm Simba Information finds the U.S. market for multimedia materials
in higher education will grow 48.4%, topping $1 billion by the end of 2011.
Multimedia materials include a range of content, tools and services from
homework assignments and assessments to downloadable lectures, website access
for students, e-textbooks and teaching aids for instructors. According to the
report, multimedia sales not only help drive new textbook sales, they are also
carving out their own segment in the college market.
"Publishers are seeing increased competition from used and rental book sales,
which have a better price point from the students' perspective," said Kathy
Mickey, senior Simba Information analyst and author of the report. "Although
textbooks remain the largest revenue stream for publishers, the multimedia
materials segment is where they can expect to compete against the used and
rental textbook sellers."
Among publishers, Cengage Learning's curriculum solutions Aplia (homework
assistance) and SAM (skills-assessment assistance) experienced more than 20%
growth in a 12-month period. Pearson's MyLabs series is a well established
must-have on college campuses, and John Wiley & Sons is preparing to launch a
more interactive version of its learning platform WileyPLUS.
"Publishers are seeing double-digit growth across the board with multimedia
materials," added Mickey. "Pearson so far has reported the highest percentage
of revenue from products tied to digital solutions and services, nearing half
of their global education revenue."
The report, College Publishing Market Forecast 2011-2012, provides data for
the higher education publishing market, dividing segments by new and used
textbooks and multimedia materials. It defines the revenue of leading
publishers, explores current market trends and provides in-depth market data
and analysis for e-textbooks. It also provides data on student funding and
enrollment and forecasts all data through 2014.
Table of Contents
Table of Contents
Methodology
Executive Summary
Chapter 1: Size and Structure
- Introduction
- College Books Account for 27% of Book Publishing Universe
- Used Textbooks Show Persistence
- Key Media in the College Classroom
- eTextbooks Show Strong Growth
- Average Textbook Prices Increase Moderately
- Top 10 Publishers Account for 84% of College Market
- Table 1.1: Growth in College Textbook Net Sales, 2000-2010 CAGR=7%
- Table 1.2: Domestic College Instructional Materials Sales in Comparison to
Other Publishing Categories, 2008-2010
- Table 1.3: New Textbooks vs. Used Textbooks in the U.S., 2009-2011P
- Table 1.4: Share of Media Used in U.S. College Classrooms, 2011P
- Table 1.5: Average Textbook Price Comparison, New vs. Used, Academic
Years, 2006-2010
- Table 1.6: Simba Information's College Publisher Index, 2009-2010
Chapter 2: Enrollment
- Overview
- Enrollment by Age
- Enrollment by Gender
- Diversity on the Campus
- Full-Time vs. Part-Time Enrollment Changes
- Public vs. Private Enrollment
- Degree Distribution Shifts
- Where the Students Will Come From
- Table 2.1: Total Enrollment in Higher Education, 1994-2019P
- Table 2.2: College Enrollment by Age, 1994-2019P
- Table 2.3: Total Enrollment in Higher Education by Gender, 1994-2019P
- Table 2.4: U.S. Enrollment Numbers by Race, 1994-2019P
- Table 2.5: Total Higher Education Enrollment by Enrollment Status,
1994-2017P
- Table 2.6: Fall 2009 Enrollment by Institutional Type
- Table 2.7: Degrees Conferred, 1994-2019P
- Table 2.8: Public High School Graduates, 2007-2008
- Table 2.9: Public High School Graduates, 2017-2018P
Chapter 3: Funding
- Introduction
- Tuition and Total Cost
- Aid makes a Difference
- Various Financing Options Available
- Federal Government Addresses Affordability
- Pell Grants Important Part of Federal Funding
- More Focus on Community College
- States Face Financial Issues
- Tuition Increases the Norm Across the States
- Table 3.1: Average Tuition and Fee Charges
- Table 3.2: Higher Education Financial Aid, 1998-1999, to 2009-2010
- Table 3.3: Estimated Federal Aid for Post-Secondary Education, 2012E
- Table 3.4: Higher Education Programs FY2010-2012P
- Table 3.5: State Appropriations to Higher Education, FY2009-2011
Chapter 4: Textbooks
- Introduction
- eTextbooks Expand of Format Offerings
- New Pilots Sprout
- eTextbooks Projected to Grow in 2011
- Digital Licensing Grows; Digital Rental Blooms
- Open Educational Resources Jockey for Position
- Connexions and Flat World Knowledge Grow
- Ten Publishers Command 69.2% of New Units Sold
- Math Course Accounted for the Most Textbook Sales in 2010
- Most Improved Vacational-Tech, Greatest Drop: Museum Studies
- In 9 Leading Disciplines, Pearson Holds Leadership in 7
- Pearson is Best -Selling Math Publishers in 2010
- Pearson Also Leads in English
- Pearson McGraw-Hill Dominate in Biological Sciences
- Cengage Pushes Pearson in Psychology
- Pearson Teaches Teachers
- McGraw-Hill Adds up in Accounting
- Pearson and Cengage Learning Define History as No. 1 and No. 2
- McGraw-Hill and Cengage Learning Top Foreign Language Sales
- Pearson Leads in Chemistry
- Table 4.1: New and Used Book Sales at College Retail, 2008-2010
- Table 4.2: Reed College iPad Pilot Findings
- Table 4.3: Book Sales: New, Used and eTexts, 2009-2011P
- Table 4.4: Leading Publishers by New Units, 2010 vs. 2009
- Table 4.5: Top 20 Disciplines for Textbook Sales, 2010 vs. 2009
- Table 4.6: Unit Sales Patterns, 2010
- Table 4.7: Mathematics - Leading Publishers, 2010
- Table 4.8: English - Leading Publishers, 2010
- Table 4.9: Biological Sciences - Leading Publishers, 2010
- Table 4.10: Psychological - Leading Publishers, 2010
- Table 4.11: Education - Leading Publishers, 2010
- Table 4.12: Accounting - Leading Publishers, 2010
- Table 4.13: History - Leading Publishers, 2010
- Table 4.14: Foreign Languages and Literature - Leading Publishers, 2007
- Table 4.15: Chemistry - Leading Publishers, 2010
Chapter 5: Multimedia Materials
- Introduction
- Technology Market Expanding
- Cengage Learning Probes Market with mind Tap
- McGraw-Hill Invests in Technology
- Wiley looks for Stronger Tech Component
- Pearson, Blackboard Take a Page from OER and Tap the Cloud
- Mobile Moves onto Campuses
- Table 5.1: Multimedia Market Share, 2009-2011P
Chapter 6: Marketing & Distribution
- Overview
- What Students Pay
- What Textbooks Cost
- College Stores Still First Stop
- Online Purchasing of Materials Grow
- Social Media has an Impact
- Used Texts: Wanted, but Limited
- Textbook Rental Options on the Rise
- Drivers Toward Digital Content
- Learning Management Systems Play a Role
- Ereaders and Apps
- Digital Licensing Programs Launch
- Digital Licensing Pricing Being Worked Out
- Table 6.1: Total College Store Market
- Table 6.2: Increase in Median Sales Made Online
Chapter 7: Forecast and Conclusions
- Overview
- Mobile and Modular
- Multimedia Materials Show Growth
- Table 7.1: Sales Forecast of Key Instructional Materials Used in U.S.
Classrooms, 2010-2014
- Table 7.2: Sales Forecast of E-Textbooks, 2010-2014
Profiles of Leading College Textbook Distributors and Retailers
- Barnes & Noble College Booksellers
- Blackboard
- Cengage Learning
- Chegg.com
- Follett Corp.
- McGraw-Hill Education (The McGraw-Hill Cos. Inc.)
- Nebraska Book Co.
- Pearson Education
- John Wiley & Sons
|
 |
