|
|
|
市場調查報告書
一般電子書出版：2011年
Trade E-Book Publishing 2011
|
一般電子書出版：2011年 是由出版商SIMBA Information, Inc.在2011年04月所出版的。
這份英文市場調查報告書包含176 Pages 價格從美金3250起跳。
本報告為，調查分析一般電子書用戶趨勢及出版趨勢，並匯整一般電子書購買客戶簡介、新出版品、已出版暢銷排名（綜合、設備別）、受歡迎之出版商及作者、類別暢銷書、設備使用趨勢、建議、預測等，以下列摘要形式闡述。
實施概要
第1章 「一生讀不完的書」
第2章 電子書市場趨勢、用戶人口結構
- 使用趨勢比較：電子書消費者、一般印刷書籍消費者
- 電子書用戶：不一定為活動用戶
- 價格雖安定但仍持續實驗
- 窗口不足，影響印刷版之銷售
- 免費電子書
- 持續DRM之爭論
- 電子書購買客戶之人口結構
- 性別
- 年齡組別
- 未婚/已婚
- 有小孩家庭
- 就業狀況
- 教育背景
- 種族和民族
- 城市生活、郊外生活者
- 住戶收入
- 電子書及兒童、年輕一代
第3章 一般電子書出版：書名、類別分析
- 新出版品
- 綜合暢銷輸
- 受歡迎作家
- 受歡迎版本說明（出版社品牌名）
- 受歡迎類別
- 成長類別
- 諮詢&操作服務
- 傳記、回憶錄
- 商業&投資
- 兒童書籍
- 幻想
- 杜撰
- 歷史
- 幽默
- 文藝小說
- 懸疑&驚悚
- 真實故事
- 培訓&家庭
- 政治&時事
- 參考
- 宗教&精神
- 浪漫
- 科學
- 科幻小說
- 運動
- 旅遊
第4章 iPhone・Kindle Nook・PC：電子書平台
- 電子書型態之演變
- 平台
- PC
- 行動電話、PDA
- Apple之iPhone、iPod Touch
- Apple之iPad、其他平板電腦
- 專用閱讀器
- 專用設備之未來
- 目前最受歡迎之設備
第5章 建議、預測
Abstract
Now in its third year, Simba' s Trade E-Book Publishing report series
has been recognized as the source for independent and myth-busting analysis on
the most exciting but least understood segment of trade books.
For our 2011 edition, Simba has upped the ante by continuing its exclusive,
nationally representative survey of U.S. adults on a quarterly basis, allowing
the authors of the report to add new e-book devices (including the iPad and
the Nook Color) to our coveted device analysis and add more questions on this
ever-changing segment.
This new edition expands on Simba' s already-extensive e-book category
analysis, updated demographic data of e-book buyers, data on how consumers
really feel about pricing, projections on how many consumers will enter this
market in the coming years, and much more.
The report also provides demographic intelligence about the e-book consumer -
including gender, age, household income, education level and more. Simba has
also studied the average number of e-books read by consumers of the format and
compared it to what is known about the consumption of print titles. Since
Simba' s survey does not target book buyers exclusively, we are able to capture
the nuances of the common e-book reader in ways the competition just can' t
match.
Trade E-Book Publishing 2011 also features trends and pitfalls in the
marketplace, key publisher and retailer initiatives, new psychographic details
of consumers and a thorough device analysis. You can' t afford to be without
this groundbreaking analysis.
Additional Information
Stamford, CT - April 27, 2011 -Trade E-Book Publishing 2011, the survey
also revealed a shift in demographic makeup of the e-book buyer from men to
women during 2010-which brings the e-book format more in line with longtime
trends in print books.
Although the iPad has generated a lot of hype since its launch in April 2010,
the survey reveals most owners do not use it to read books, suggesting the
device is used for games and other media instead. The report finds owners of
tablet devices do not make up the majority of e-book users, with 45% of survey
respondents citing the PC or Mac as their e-reading device.
"A lot of people equate the sale of a new gadget with the creation of a new
reader, and it just doesn' t happen," said Michael Norris, senior analyst and
author of the report. "In both the offline and online world, there are a lot
of independent factors and distractions that will keep a person from
discovering and enjoying a book."
According to the report, demographic shifts occurred within the population of
e-book buyers in 2010, with women now outnumbering men. The shift was a
dramatic change from the 2009 results, which revealed 13% of men and 9% of
women had purchased an e-book.
"In 2009, about 6,000 people a day bought an e-book for the first time," added
Norris. "2010 expansion was less dramatic on the newcomer side, but the
population of e-book buyers shifted away from the disengaged and occasional
buyer and towards consumers who are more committed to reading print and
digital books in general."
The report, Trade E-Book Publishing 2011 includes an analysis of e-book
consumption for smart phone and tablet devices, including Amazon' s Kindle,
Apple' s iPad and iPhone and Barnes and Noble' s Nook, as well as projections on
which devices are expected to lead through 2013. In addition, the report
provides a complete demographic profile of the e-book reader and features an
extensive look at the best performing e-book titles, authors, imprints and
categories.
Table of Contents
Methodology
Executive Summary
Chapter 1: "More Books Than You Can Ever Read in a Lifetime"
- Introduction
- Do you Read E-Books?: Yes or No
- The Scale of the Market
- Table 1.1: E-Book Overview: Percentage of U.S. Adults Who Have
Read/Purchased an E-Book in the Last 12 Month
- Table 1.2: Paperback Book Consumption vs. E-Books 2010
- Table 1.3: Total U.S. Trade Book and Electronic Book Net Sales, 2005-2010
Chapter 2: Trends & User Demographics in the E-Book Marketplace
- Introduction
- Consumption Trends of E-Book Consumers vs. Print Book Consumers
- E-Book Users Aren' t Always Active Users
- Prices Mostly Stabilize But Experiment Continues
- Lack of Windowing Cannibalizing Print
- Free E-Books Taking Up Consumer Bandwith
- Digital Rights Management Controversy Continues
- The Demographics of the Electronic Book Buyer
- Gender
- Age Group
- Marital Status
- Children in Household
- By Employment Status
- Educational Attainment
- Race Ethnicity
- Urban vs. Suburban Locale
- By Household Income Bracket
- E-Books and the Children' s/YA Segment
- Table 2.1: Overview of Book Purchasing Population (U.S. Adults): Customer
Trends for Print Books
- Table 2.2: Number of E-Books Read in the Past 12 Months 2008-2010
- Table 2.3: E-Books User Buying/Purchasing Habits (Past 12 Months)
- Table 2.4: Average Price, Top 25 and Top 100 Bestsellers, January-
December 2010
- Table 2.5: Best Performing Book with Prices, 2008-2010
- Table 2.6: Psychographic Analysis: "I Am Spending Less on Books Because of
the Economy"
- Table 2.7: Overview of Book Purchasing Population (U.S. Adults):
Hardcover' s Two-Year Slide
- Table 2.8: Consumers Acquiring Free E-Books from Library and Non-Library
Sources (Past 12 Months)
- Table 2.9: Average Price, Top 100 Bestsellers, 2009-2010
- Table 2.10: E-Book Demographics by Gender
- Table 2.11: E-Book Demographics by Age Group/Generation
- Table 2.12: E-Book Demographics by Marital Status
- Table 2.13: E-Book Demographics by Children in Household
- Table 2.14: E-Book Demographics by Employment Status
- Table 2.15: E-Book Demographics by Educational Attainment
- Table 2.16: E-Book Demographics by Race/Ethnicity
- Table 2.17: E-Book Demographics by Urban vs. Suburban/Rural Locale
- Table 2.18: E-Book Demographics by Household Income Bracket
- Table 2.19: Class Share of Bestsellers, 2010
Chapter 3: Trade E-Book Publishing: Title and Category Analysis
- Introduction
- New Titles
- Top Titles Overall
- Top Authors
- Top Imprints
- Top Categories
- Category Growth
- Advice & How-To
- Biographies & Memoir
- Business & Investing
- Children' s eBooks
- Fantasy
- Fiction
- History
- Humor
- Literary Fiction
- Mystery & Thriller
- Nonfiction
- Parenting & Families
- Politics & Current Events
- Reference
- Religion & Spirituality
- Romance
- Science
- Science Fiction
- Sports
- Travel
- Table 3.1: 2010 Composite List Overview
- Table 3.2: Top 50 New Titles January-December 2010
- Table 3.3: Top 20 New Titles, Amazon Kindle, January- December 2010
- Table 3.4: Top 20 New Titles, Barnes & Noble Nook, January-December 2010
- Table 3.5: Top 20 New Titles, Sony Reader, January-December 2010
- Table 3.6: Top 50 Titles, January-December 2010
- Table 3.7: Top 20 Titles, Amazon Kindle, January-December 2010
- Table 3.8: Top 20 Titles, Barnes & Noble Nook, January-December 2010
- Table 3.9: Top 20 Titles, Sony Reader, January-December 2010
- Table 3.10: Top 10 Titles, 2008-2010
- Table 3.11: Top 50 New Authors, January-December 2010
- Table 3.12: Top 50 Authors, January-December 2010
- Table 3.13: Top 10 Authors, 2008-2010
- Table 3.14: Top 50 New Imprints, January-December 2010
- Table 3.15: Top 50 Imprints, January-December 2010
- Table 3.16: Top 10 Imprints, 2008-2010
- Table 3.17: Top Publishers by Percentage of Total Titles, January-December
2010
- Table 3.18: Top Publishers by Percentage of Total Rating, January-December
2010
- Table 3.19: Top 20 Electronic Book Categories, January-December 2010
- Table 3.20: Top 20 Trade Book Categories, January-December 2010
- Table 3.21: Top 10 Categories, 2008-2010
- Table 3.22: Bestseller List Category Comparison
- Table 3.23: Amazon Kindle Categories by Total Growth, December
2009-December 2010
- Table 3.24: Sony Reader Categories by Total Growth, December 2009-December
2010
- Table 3.25: Barnes & Noble Nook Categories by Total Growth, December
2009-December 2010
- Table 3.26: eReader.com Categories by Total Growth, December 2009-2010
- Table 3.27: Bestselling Advice & How-To Titles, January-December 2010
- Table 3.28: Advice & How-To on Bestseller Lists, January-December 2010
- Table 3.29: Bestselling Biographies & Memoir Titles, January-December 2010
- Table 3.30: Biographies & Memoirs on Bestseller Lists, January-December
2010
- Table 3.31: Bestselling Business & Investing Titles, January-December 2010
- Table 3.32: Business & Investing on Bestseller Lists, January-December 2010
- Table 3.33: Bestselling Children' s eBooks, January-December 2010
- Table 3.34: Children' s eBooks on Bestseller Lists, January-December 2010
- Table 3.35: Children' s eBooks Category Rating by Bestseller List,
January-December 2010
- Table 3.36: Bestselling Fantasy Titles, January-December 2010
- Table 3.37: Fantasy on Bestseller Lists, January-December 2010
- Table 3.38: Fantasy Category Rating by Bestseller List, January-December
2010
- Table 3.39: Bestselling Fiction Titles, January-December 2010
- Table 3.40: Fiction on Bestseller Lists, January-December 2010
- Table 3.41: Fiction Category Rating by Bestseller List, January-December
2010
- Table 3.42: Bestselling History Titles, January-December 2010
- Table 3.43: History on Bestseller Lists, January-December 2010
- Table 3.44: Bestselling Humor Titles, January-December 2010
- Table 3.45: Humor on Bestseller Lists, January-December 2010
- Table 3.46: Bestselling Literary Fiction Titles, January-December 2010
- Table 3.47: Literary Fiction on Bestseller Lists, January-December 2010
- Table 3.48: Literary Fiction Category Rating by Bestseller List,
January-December 2010
- Table 3.49: Bestselling Mystery & Thriller Titles, January-December 2010
- Table 3.50: Mystery & Thriller on Bestseller Lists, January-December 2010
- Table 3.51: Mystery and Thriller Category Rating by Bestseller List,
January-December 2010
- Table 3.52: Top 10 Mustsery & Thriller Titles, 2008-2010
- Table 3.53: Top 20 Mystery & Thriller Authors, January-December 2010
- Table 3.54: Top 20 Mystery & Thriller Imprints, January-December 2010
- Table 3.55: Bestselling Nonfiction Titles, January-December 2010
- Table 3.56: Bestselling Parenting & Families Titles, January-December 2010
- Table 3.57: Bestselling Politics & Current Events Titles, January-December
2010
- Table 3.58: Politics & Current Events on Bestseller Lists,
January-December 2010
- Table 3.59: Bestselling Reference Titles, January-December 2010
- Table 3.60: Bestselling Religion & Spirituality Titles, January-December
2010
- Table 3.61: Religion & Spirituality on Bestseller Lists, January-December
2010
- Table 3.62: Religion & Spirituality Category Rating by Bestseller List,
January-December 2010
- Table 3.63: Bestselling Romance Titles, January-December 2010
- Table 3.64: Romance on Bestseller Lists, January-December 2010
- Table 3.65: Romance Category Rating by Bestseller List, January-December
2010
- Table 3.66: Top 10 Romance Titles, 2008-2010
- Table 3.67: Top 20 Romance Authors, January-December 2010
- Table 3.68: Top 10 Romance Imprints, January-December 2010
- Table 3.69: Bestselling Science Titles, January-December 2010
- Table 3.70: Bestselling Science Fiction Titles, January-December 2010
- Table 3.71: Science Fiction on Bestseller Lists, January-December 2010
- Table 3.72: Bestselling Sports Titles, January-December 2010
- Table 3.73: Bestselling Travel Titles, January-December 2010
Chapter 4: iPhone, Kindle Nook, PC: Platforms for E-Book Consumption
- Introduction
- The Evolution of E-Book Formats
- The Platforms
- The Personal Computer
- Mobile Phone or PDA
- Apple' s iPhone and iPod Touch
- Apple' s iPad and other Tablets
- Dedicated Reading Devices
- The Future of Dedicated Devices
- The Most Popular Devices Today
- Table 4.1: Select Current U.S. E-Book Reading Devices, by Launch Date
- Table 4.2: Devices Used to Read E-Books, 2008
- Table 4.3: Devices Used to Read E-Books, 2009
- Table 4.4: Devices Used to Read E-Books, 2010
Chapter 5: Recommendations and Forecasts
- Forecasts
- Recommendations
- Table 5.1: Formats of Books Purchased by Adult Population: 2011-2013
Projections
- Table 5.2: Devices Used to Read E-Books: 2011-2013 Projections
|
 |
