黃頁市場的環境課題：2010年

本報告已在2012年01月06日停止出版。

簡介

本報告，調查黃頁市場的環境課題，分析現在的環保狀況、市場規模、使用於出版的紙量等，並彙整廢棄以及回收的努力、環境活動的歷史、主要出版社的檔案資料等，由下列摘要形式闡述。

調查方式

報告摘要

黃頁市場的環境課題

業界

• 簡介
• Directory回收與廢棄的流程
• 業界規模
• 業界的動向與分析
• 利用數的些微減少
• Directory出版社別的紙消費量
• Pre-媒體市場
• Amdocs
• AT&T Advertising Solutions
  • Dex One
  • SuperMedia
  • Valley Yellow pages
  • Yellowbook

圖表

主要黃頁出版社的檔案資料

• AT&T Communications
• Dex One
• SuperMedia
• Valley Yellow Pages
• Yell Group

目錄

Abstract

The yellow pages industry has faced many challenges during more than a century of existence but nothing - including the search engine world headed by Google - surpasses its current challenge: the environmentally green world is coming down hard on the world of yellow. Led by Seattle with its first-ever ordinance requiring the licensing of yellow pages publishers and per-book and per-ton advance recovery, states and municipalities from New York to California are taking aim at the industry on two fronts: forcing a reduction in the number of directories going into the waste stream and taking a share of the industry' s $15 billion annual revenue to offset recycling expenses.

Going Green: Environmental Challenges in the Yellow Pages Industry 2010 is an in-depth look at the size of the yellow pages industry, the amount of paper used to produce books, the amount of waste and recycling efforts, and the likelihood of a court fight that will follow Seattle' s ground-breaking ordinance.

The overview also looks at the history of the environmental movement, the leaders on both sides of the issue, when and where it started, what is its status now and, more importantly, where is the industry likely to go? It also studies the resources available to publishers including the Association of Directory Publishers, the Yellow Pages Association and Product Stewardship Institute, the organization that has been working with the associations and environmental groups and mediating stakeholder dialogues.

Going Green: Environmental Challenges in the Yellow Pages Industry 2010 is designed to help publishers, suppliers, investors and environmental groups understand the challenges facing the industry.

• Measures taken by industry trade groups and individual publishers to reduce their environmental impact;
• Opt out and opt in measures and their benefits and weaknesses;
• Recycling programs;
• The potential impact on sales;
• A segment by segment look at the industry;
• Profiles of key publishers including incumbent and independent;
• The progress of printers and paper supplies to meet environmental guidelines;
• Interviews with key executives on both sides of the issue.

Table of Contents

Table of Contents

Methodology

Executive Summary

Going Green: Environmental Challenges in the Yellow Pages Industry 2010

Industry

• Introduction
• Directory Recycling and Waste Stream
• Size of Industry
• Industry Trends and Analysis
• Usage Numbers Decline Slightly
• Paper Consumption by Directory Publishers
• The Pre-Media Market
• Amdocs
• Individual Publishers
• AT&T Advertising Solutions
  • Dex One
  • SuperMedia
  • Valley Yellow pages
  • Yellowbook

• Table 1: Seattle' s Environmental Ordinance
• Table 2: Estimated Yellow Pages Costs with Advance Recovery Fee, 2010
• Table 3: Proposed State Restrictions on YP Industry
• Table 4: ADP/YPA Joint Environmental Guidelines
• Table 5: Nondurable Goods in Municipal Waste Stream, 1990-2008
• Table 6: nondurable Goods Discarded in Municipal Waste Stream, 1990-2008
• Table 7: Statistical Summary of the Yellow Pages Industry, 2004-2009
• Table 8: Largest U.S. Yellow Pages Revenue, 2007-2010P
• Table 9: RBOC Revenue Change, 1998-2009
• Table 10: RBOC Revenue Change, 1998-2009
• Table 11: Leading Independent Publishers Revenue, 2008-2010
• Table 12: Yellow pages Revenue Growth by Publisher Category, 1996-2012P
• Table 13: Yellow Pages Market Share by Type of Publishers, 1996-2012P
• Table 14: Yellow pages References, Top Headings, 2009
• Table 15: Capacity and Consumption, Uncoated Groundwood Paper, 2008-2009
• Table 16 Outlays for Printing, Paper, Other Production and Distribution; Directory Publishing Industry, 2005-2009
• Table 17: U.S. Demand for Directory Paper, 2008-2009

Profiles of Leading Print and Internet Yellow Pages Providers

• AT&T Communications
• Dex One (formerly R.H. Donnelley)
• SuperMedia (formerly Idearc Media)
• Valley Yellow Pages
• Yell Group

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