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市場調查報告書
美國的PreK-12教材市場：2010-2011年
Publishing for the PreK-12 Market 2010-2011
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本報告已在2011年09月13日停止出版。
更改為出版
Publishing for the PreK-12 Market 2011-2012
出版日期 : 2011年08月
商品編碼: 212651
本報告，調查分析美國的PreK-12（12年級生以下）教材市場，並彙整產業結構、教材類型別的業績實績・預測（∼2011年）、各種市場影響因素、入學人數的趨勢、財源、企業間的各種合作、主要出版商的行動・定位等，由下列摘要形式闡述。
報告摘要
第1章 產業規模・產業結構
- 成長力道鈍化
- IM業績的減少（2009年）・2010年預期改善
- 教科書為最大宗種類
- 有復甦力道的印刷輔助教材
- 州統一測試的成長：持平
- 數位教材的成長
- 影音：大幅成長
- 依然受到歡迎的Manipulative（操作）教材
- 書籍與定期刊物
- 電子媒體的市佔率擴大
- Houghton Mifflin Harcourt：帶領Simba PreK-12出版社索引
- HMH・Pearson・McGraw-Hill：獨占PreK-12出版
- Archipelago・AEC・Carnegie：創造大幅成長紀錄，等
第2章 入學生・人口統計
- 90%的學生在公立學校就讀
- 公立・私立的入學
- K-12的入學生人數：成長最顯著的州
- K-12的入學生人數：成長最顯著的郡
- 學校的多樣化成長
- 在學校的特殊需求
- 17%的公立學校：被認為是貧困學校
- 在家學習的入學生人數增加
- 線上學習的入學生人數：擴大的展望，等
第3章 資金
- 2011年的預算案：要求擴大資金調度
- 方案整合的提案
- 為改善學校的補助金
- 特殊教育資金的調度
- 州層級的資金調度
- 每一學生的教材支出額，等
第4章 教科書的導入
- 教科書的業績與經濟狀況
- 閱讀・數學：以教科別的業績領先
- Pearson Parlays：以K-5區分的業績領先，等
第5章 輔助教材
- 具備電子輔助教材的學校
- 印刷補助教材：實質市場
- 補助教材的未來，等
第6章 市場動向・市場行銷
- 半數的學校在2011-2012年之前將可提供遠距教學
- 市場行銷策略的進化
- Pearson・Newark的合作：新購買系統
- McGraw-Hill的展望：解決方案夥伴，等
第7章 市場展望・預測
企業檔案資料
Abstract
Publishing for the PreK-12 Market Forecast 2010-2011 from Simba
Information is the premier resource for expert analysis of the highly
competitive $8 billion-plus PreK-12 school market.
Challenging market conditions make this report an essential tool for
understanding the dynamics that impact the types of instructional materials
and services most in demand in the school market.
The most up-to-date business information and market trends in this report
provide a complete view of the U.S. school market - all available from Simba
Information in a single-source format in this completely updated report.
A particular focus of this all new report is how technology is - or is not -
being incorporated in the school markets and how it is changing business
models of publishers and providers of instructional and ancillary services.
Topics in Publishing for the PreK-12 Market Forecast 2010-2011 include:
- Market size by media segment: textbooks, courseware, supplemental
materials, tests, manipulatives, magazines, video and trade books,
- Drivers of segment growth,
- Impact of emergent technologies, including digital textbooks,
- Simba Information' s exclusive Textbook Adoption Scorecard,
- Leading publishers by market segment,
- Analysis of landscape metrics: funding, policy and enrollment,
- The impact of mergers, acquisitions and partnerships,
- Market segment projections through 2013,
- Detailed profiles of leading providers of instructional materials and
services.
Publishing for the PreK-12 Market Forecast 2010-2011 is essential
market and business intelligence for publishers, technology providers,
editors, marketers, business development, sales and investment professionals
who need to understand the strategies driving the educational publishing
industry currently and in the coming years.
Table of Contents
Methodology
Executive Summary
Chapter1: Industry Size and Structure
- Introduction
- Growth Momentum Stalls
- IM Sales Drop in 2009; Improvement Expected in 2010
- As Largest Category, Textbooks Takes Biggest Hit
- Print Supplements Show Resilience
- Growth for State Tests Flattens
- Courseware Generates Growth, Modular Software Flattens
- Video Shows Strong Growth
- Manipulatives Remain Appealing
- Books and Periodicals
- Electronic Media Share Bumps up in 2010
- Houghton Mifflin Harcourt Leads Simba' s PreK-12 Publisher Index
- HMH, Pearson & McGraw-Hill Dominate PreK-12 Publishing
- Archipelago, AEC and Carnegie Sees Fastest Growth
- Operating Performance Captures the Spotlight
- Table 1.1: 5-Year Sales Trends, 2005-2009
- Table 1.2: Sales of Print and Electronic Media to the U.S. PreK-12 School
Market, 2008-2010P
- Table 1.3: Market Share of Media Used in U.S. Classrooms, 2010P
- Table 1.4: Simba Information' s PreK-12 U.S. Publisher Index, 2008 vs. 2009
vs. 2010P
- Table 1.5: Publisher Operating Performance Index, 2009 vs. 2008
Chapter2: Enrollment and Demographics
- Introduction
- Public Schools Educate Almost 90% of Students
- Public Enrollment vs. Private Enrollment
- Fastest-Growing States for K-12 Enrollment
- Fastest-Growing Counties for K-12 Enrollment
- Schools Growing More Diverse
- More Special Needs Students in Schools
- Progress in State PreK Slowed
- 17% of All Public Schools Considered High Poverty Schools
- Homeschool Enrollment Up
- Online Course Enrollment Expected to Grow
- Table 2.1: Total Public Projected PreK-12 Enrollment, 2008P-2019P
- Table 2.2: States Experiencing Largest Enrollment Increases, 2009-2010 vs.
2008-2009
- Table 2.3: Projected Public School 2019 Enrollment by State with % change
from 2007
- Table 2.4: 25 Counties with Largest Enrollment Increases, 2009-2010
- Table 2.5: 25 Districts with Highest Number LEP/ELL Students
- Table 2.6: 25 Districts with Highest Number IEP Students
- Table 2.7: Preschool Enrollment & Est. Spending per Child, 2008-2009
- Table 2.8: Percentage of High Poverty Schools by State, 2007
Chapter3: Funding
- Introduction
- 2011 Proposed Budget Calls for Funding Increase
- Program Consolidation Proposed
- Title I Helps Low-Achieving Students in High Poverty Areas
- Race-To-The-Top' s First Winners are Delaware and Tennessee
- School Improvement Grants Evolve to School Turnaround
- Tapping Special Education Funding
- Longitudinal Data System to Expand
- Stimulus Dollars Still Available
- Funding at the State Level
- Average State Per-Pupil Spending on Instructional Materials Is $264
- Table 3.1: Federal Education Programs Consolidated/Renamed for FY
- Table 3.2: Dept. of Education Discretionary Spending FY2009-2011P
- Table 3.3: U.S. Dept. of Education Title I State Grant Allocations,
2009-2011P
- Table 3.4: 50 Largest Title I Allocations to LEAs, FY2009
- Table 3.5: School Improvement Grant Allocations, 2009-2011E
- Table 3.6: Federal Grants to States for Special Education, FY2011P
- Table 3.7: Statewide Data System Grants, ARRA2009
- Table 3.8: Percent of Stimulus Money Remaining to be Spent by State
- Table 3.9: Fiscal 2011 Shortfalls as a Percent of Fiscal 2010 Budget
- Table 3.10: Instructional Materials Expenditures by State, 2007-2008
Chapter4: Textbooks and Adoptions
- Introduction
- Economy Shears Textbook Sales in 2009
- Reading and Mathematics Lead Disciplines in Sales
- Textbook Market: Adoption States and Open Territories
- Elementary Sales Outpace Secondary Sales in 2008
- Hopes were Dashed in 2009
- California Seeks Free Digital Books
- Pearson Parlays K-5 Sales Strength to Lead 2009 Publisher Scorecard
- Pearson Titles Top K-5, HMH, McGraw-Hill Split 6-8 Top Spot
- Outlook Texas and Florida Lead Opportunity in 2010
- South Carolina Cancels Math, Language Arts Adoption
- Indiana Advises Districts to Wait
- Houghton Mifflin Looks to Have Edge in Florida
- Commanding Demand in Texas Reading for Houghton Mifflin Harcourt
- 2011 and Beyond
- More Twists and Turns in Texas
- Encouragement for Digital Materials
- Table 4.1: Textbook Share of Instructional Media Used in U.S. Classrooms,
2008 vs. 2009
- Table 4.2: Top 10 Disciplines for Elementary Textbooks, 2008
- Table 4.3: Top 10 Disciplines for Secondary Textbooks, 2008
- Table 4.4: Basal Sales, Adoption States vs. Open Territories, 2004-2009
- Table 4.5: Elementary and Secondary Textbook Sales, 2008 Top 10 States
- Table 4.6: Textbook Adoption States
- Table 4.7: Simba Information' s Adoption Scorecard, 2009
- Table 4.8: Simba' s Best-Selling Textbook Series, 2009
- Table 4.9: Texas K-12 Reading/Literature Adoption, 2010
Chapter5: Supplementary Materials
- Introduction
- Schools Equipped for Electronic Supplementals
- Software Sales Up
- Video Increasingly Integrated into Instruction
- Print Supplemental Still a Substantial Market
- Trade Books and Magazines Maintain Niche
- Interest in Hands-On Learning Helps Manipulatives Market
- Scholastic Top Supplemental Publisher List
- Future of Supplementals
- Variety of Providers Offer Content Management
- Competition from Teacher-Generated Curriculum Resources
- Table 5.1: Sales of Supplemental Instructional Materials to the U.S.
PreK-12 School Market, 2008-2010P
- Table 5.2: Simba Information' s Supplemental Publisher Index, 2008-20010P
Chapter6: Trends and Marketing
- Introduction
- Momentum for Common Core State Standards Shifts to Adoption
- Publishers Could Benefit from Common Core Goals
- Kentucky Leads States in Adopting Common Standards
- Pearson, Montgomery County, Md., Partner for Curriculum Initiative
- Public/Private Business Model
- Appeal to Other Districts
- Half of Schools Could Offer Distance Learning by 2011-2012
- Online Courses Impact Materials Market
- Common Testing Blossoms
- Evolving Marketing Strategies
- Houghton Mifflin Harcourt Expands Virtual Sampling in K-12
- Characteristics and Initiatives
- Pearson Teams with Newark for New Purchasing System
- Global Partnership Schools Adds Associates, Begins Work in Schools
- At Work in Baltimore and Washington
- McGraw-Hill Vision: Solutions Partner
- Table 6.1: Key Points in Core Standards
- Table 6.2: Project North Star At-a-Glance
- Table 6.3: Main Reasons Schools Offer Online Courses
Chapter7: Outlook and Forecast
- Introduction
- PreK-12 Market Growth Slows
- Table 7.1: Sales Forecast of Key Instructional Materials used in U.S.
Classrooms , 2009-2013
Company Profiles
- American Education Corp.
- Archipelago Learning
- Cambium Learning Group
- Carnegie Learning Inc.
- EMC/Paradigm (Wicks Educational Publishing)
- Goodheart-Willcox
- Haights Cross Communications
- Houghton Mifflin Harcourt Publishing Company
- Inspiration Software
- K12 Inc.
- McGraw-Hill Education (The McGraw-Hill Cos.)
- Pearson Education
- Peoples Education
- Plato Learning
- Renaissance Learning
- Scantron Corp.
- Scholastic Corp.
- School Specialty
- Scientific Learning Corp.
- Weekly Reader (Reader' s Digest Association)
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