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市場調查報告書
有聲書市場概要：2010年
Audiobook Intelligence Briefing 2010
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有聲書市場概要：2010年 是由出版商SIMBA Information, Inc.在2010年02月所出版的。
這份英文市場調查報告書包含66 pages 價格從美金1295起跳。
本報告書針對獨立書店為對象，實施電子書購入的調查，加以統計出購買者的資料，購買與零售動向，觀察與預測等等，概述如下。
調査手法
第1章 緒論
第2章 電子書購買者的統計數據
- 性別
- 年齡集團
- 人種/民族
- 地理地區
- 學歷
- 雇用形態
- 職業種類
- 個人所得
- 家庭所得
- 婚姻狀況
- 家庭構成人數
- 家中成人數
- 家中兒童
- 居住型態
- 居住房屋價值
第3章 購買零售動向
第4章 電子書人口概要：心理學的詳細分析
- 自稱社會的指導者
- 電子書購入者與其他媒體的關聯
- 電子書購入者與技術：BFF
- 旅行
- 觀察與預測
第5章 結論
Abstract
This all-new title compiles the most recent data from Simmons Market Research
Bureau and augments it with Simba' s proprietary intelligence to present the
comprehensive review of the audio market. This analysis doesn' t just show
trend information regarding the number of adults buying and how many titles
they' re buying, but it presents every conceivable demographic (age, ethnicity,
gender, geographic region, education level, occupation type, employment
status, household income, individual income, marital status and more) in
easy-to-read tables so users of this intelligence can compare the audiobook
buyer with not just all book buyers, but the general population as well.
This report also uncovers audiobook buyers' thoughts, tendencies, media
habits, Internet habits, shopping behaviors, technology influences and more as
compared to book buyers and the general population. Audiobook Intelligence
Briefing 2010 provides a definitive picture of the buyers audiobook
publishers need to be targeting.
Table of Contents
Methodology
Chapter 1: Introduction
- Table 1.1: Overview of Book Purchasing Population: Audiobook Buyers
- Table 1.2: Overview of Book Purchasing Population: Audiobook Buyers, Fall
2007-Summer 2009
Chapter 2: Demographics of the Audiobook Buyer
- Gender
- Age Group
- Race/Ethnicity
- Geographic Region
- Educational Attainment
- Employment Status
- Occupation Type
- Individual Income
- Household Income
- Marital Status
- People in Household
- Adults in Household
- Children in Household
- Type of Residence
- Value of Residence
- Table 2.1: Overview of Audiobook Purchasing Population (U.S. Adults):
Breakdown by Gender
- Table 2.2: Overview of Audiobook Purchasing Population (U.S. Adults):
Breakdown by Age
- Table 2.3: Overview of Audiobook Purchasing Population (U.S. Adults):
Breakdown by Race
- Table 2.4: Overview of Audiobook Purchasing Population (U.S. Adults):
Breakdown by Region
- Table 2.5: Overview of Audiobook Purchasing Population (U.S. Adults):
Breakdown by Education Level Attained
- Table 2.6: Overview of Audiobook Purchasing Population (U.S. Adults):
Breakdown by Employment Status
- Table 2.7: Overview of Audiobook Purchasing Population (U.S. Adults):
Breakdown by Occupation
- Table 2.8: Overview of Audiobook Purchasing Population (U.S. Adults):
Breakdown by Individual Employment Income
- Table 2.9: Overview of Audiobook Purchasing Population (U.S. Adults):
Breakdown by Household Income
- Table 2.10: Overview of Audiobook Purchasing Population (U.S. Adults):
Breakdown by Marital Status
- Table 2.11: Overview of Audiobook Purchasing Population (U.S. Adults): No.
of People in Household
- Table 2.12: Overview of Audiobook Purchasing Population (U.S. Adults): No.
of Adults in Household
- Table 2.13: Overview of Audiobook Purchasing Population (U.S. Adults): No.
of Children in Household
- Table 2.14: Overview of Audiobook Purchasing Population (U.S. Adults):
Breakdown by Kind of Residence
- Table 2.15: Overview of Audiobook Purchasing Population (U.S. Adults):
Breakdown by Value of Residence
Chapter 3: Purchasing and Retailing Trends
- Table 3.1: Overview of Book Purchasing Population (U.S. Adults): Types of
Books Purchased
- Table 3.2: Overview of Book Purchasing Population (U.S. Adults): No. of
Audio Titles Purchased in Last 12 Months
- Table 3.3: Overview of Book Purchasing Population (U.S. Adults): No. of
Hardcover Titles Purchased in Last 12 Months
- Table 3.4: Overview of Book Purchasing Population (U.S. Adults): No. of
Paperback Titles Purchased in Last 12 Months
- Table 3.5: Overview of Book Purchasing Population (U.S. Adults): Multiple
Book Buyers
- Table 3.6: Audiobook Performance on Compact Disc in the Last 12 Months at
Your Store
- Table 3.7: Audiobook Performance on Cassette in the Last 12 Months at Your
Store
- Table 3.8: Overview of Book Purchasing Population (U.S. Adults): Retail
Locations
- Table 3.9: Overview of Book Purchasing Population (U.S. Adults) Audiobook
Buyers: Books Bought as Gifts
Chapter 4: Overview of Audio Population: Psychographic Details
- Self-Proclaimed Social Leaders
- Audiobook Buyers' Involvement with Other Media
- Audio Buyers and Technology: BFF
- On Shopping and Advertising
- Traveling
- Looking Ahead
- Table 4.1: Overview of Book Purchasing Population General Attitudes:
Strongly Agree
- Table 4.2: Overview of Book Purchasing Population General Attitudes:
Health and Image Leader
- Table 4.3: Overview of Book Purchasing Population Social Interaction:
Strongly Agree
- Table 4.4: Overview of Book Purchasing Population Psychographic Scale:
Newspaper and Radio Involvement
- Table 4.5: Overview of Book Purchasing Population Psychographic Scale:
Television and Magazine Involvement
- Table 4.6: Overview of Book Purchasing Population Psychographic Scale:
News Seeking
- Table 4.7: Overview of Book Purchasing Population Psychographic Scale:
Research/Information Gathering
- Table 4.8: Overview of Book Purchasing Population Internet: Strongly Agree
- Table 4.9: Overview of Book Purchasing Population Internet Life: Strongly
Agree
- Table 4.10: Overview of Book Purchasing Population Psychographic Scale:
Internet Activity
- Table 4.11: Overview of Book Purchasing Population Psychographic Scale:
Internet Involvement
- Table 4.12: Overview of Book Purchasing Population High Tech: Strongly
Agree
- Table 4.13: Overview of Book Purchasing Population Psychog aphic Scale:
Early Adopter
- Table 4.14: Overview of Book Purchasing Population Psychographic Scale:
Tech Shy
- Table 4.15: Overview of Book Purchasing Population Shopping Behavior:
Strongly Agree
- Table 4.16: Overview of Book Purchasing Population Shopping and Consumer
Products: Strongly Agree
- Table 4.17: Overview of Book Purchasing Population Advertising: Strongly
Agree
- Table 4.18: Overview of Book Purchasing Population Psychographic Scale:
Advertising Receptivity
- Table 4.19: Overview of Book Purchasing Population Psychographic Scale:
Advertising Negativity
- Table 4.20: Overview of Book Purchasing Population Advertising - Attitudes
on Product Placement: Strongly Agree
- Table 4.21: Overview of Book Purchasing Population: Advertising Outside
the Home Noticed in the Past 30 Days
- Table 4.22: Overview of Book Purchasing Population Travel: Strongly Agree
- Table 4.23: Overview of Book Purchasing Population Opinions About
Automobiles: Strongly Agree
- Table 4.24: Overview of Book Purchasing Population Events
Experienced/Expected to Experience in Next 12 Months
- Table 4.25: Overview of Book Purchasing Population Economic Outlook:
Expect to Spend on Household Essentials
- Table 4.26: Overview of Book Purchasing Population Psychographic Scale:
Economic Outlook for Next 12 Months
Chapter 5: Conclusion
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