Abstract
Landscape Services Market in the U.S. documents and analyzes both residential
and nonresidential landscape architecture and installation services. It
examines consumer demographics, market size, and firms' promotional
strategies. While landscape studies are often dominated by a focus on
maintenance services, including fertilizing, lawn care, pest control, etc.,
this report concentrates on professional design services and the
installation/construction of those designs. Increased awareness in both the
public and private sectors of environmental issues are a major driver of
landscape installations, making landscaping a source of aesthetic, ecological,
and financial improvements.
The report provides five-year forecasts of market size for landscape
architects and other landscape services (except maintenance). Statistics are
provided for number of establishments and industry revenue.
Report Methodology
The information in Landscape Services Market in the U.S. is based on secondary
research including articles appearing in trade, marketing, general business,
and regional publications; data from government commerce, census, and
regulatory agencies; reviews of company literature; association reports and
data; and more. The analysis of consumer demographics and product usage rates
primarily derives from the Simmons Market Research Bureau (New York, New York)
Spring 2008 consumer survey.
Statistics on market size and certain company revenues are based on an
evaluation of available information on market sales and trends, with exclusive
SBI determinations of both current and projected data.
What You' ll Get in this Report
- Landscape Services Market in the U.S. makes well-considered predictions
and recommendations regarding the future of this market, and identifies ways
firms can capitalize on current trends and be at the forefront of new ones.
- Extensive data have been compiled and analyzed by SBI and are presented in
easy-to-read and practical tables and figures.
How You Will Benefit from this Report
This report includes a comprehensive view of landscaping design and
installation services, providing information and insight to anyone directly or
indirectly involved with the industry. Competitor profiles and information on
industry associations indicate the range of potential services and
involvement. This report examines the important trends and factors for growth
that will affect the landscaping design and installation industry through 2013.
This report will help:
- Landscaping and related firms recognize that the current environment is a
potential springboard for professionals to grow and profit from their unique
expertise.
- Marketing managers identify market opportunities and develop targeted
promotion plans for both residential and nonresidential customers.
- Research and development professionals stay on top of competitor
initiatives and explore demand for landscaping services.
- Business development executives understand the dynamics of the market and
identify possible partnerships.
- Information and research center librarians provide market researchers,
brand and product managers and other colleagues with the vital information
they need to do their jobs more effectively.
Table of Contents
Chapter 1: Executive Summary
- Scope of This Report
- Methodology
- Classifications and Definitions
- Government Classifications
- Industry Classifications of Landscaping Establishments
- Landscaping Industry Practitioner Hierarchy
- Landscape Architects - Scope of Work
- Landscape Architects - Training and Certification
- Landscape Designers - Scope of Work
- Landscape Designers - Training and Certification
- Landscape Contractors - Scope of Work
- Landscape Contractors - Training and Certification
- Landscape Maintenance - Scope of Work
- Market Size
- Table 1-1: U.S. Market for Landscaping Design and Installation Services
2004-2008 (establishments in units; revenues in thousands of dollars)
- International Aspects
- Factors Contributing to Growth
- Near-term Outlook
- Five-Year Outlook
- Table 1-2: Forecast of U.S. Market for Landscaping Design and
Installation Services, 2009-2013 (establishments in units; revenues in
thousands of dollars)
- Factors That Affect the Landscaping Industry
- Major Trends in the Landscaping Industry
- Features of Outdoor Design
- Environmental/Green Issues
- Xeriscaping - Natural Landscaping
- Green Means Green
- Outlook
- Competitive Landscape
- Marketing & Distribution
- Building Business Through the Industry
- Associations are the Backbone of Landscaping
- Partnerships with Allied Professionals
- Figure 1-1: Landscape Architects' Sources of Business 2002 (percent)
- Partnerships with Associated Enterprises
- Partnerships with Government Agencies
- Exhibits and Demonstrations to Entertain and Educate
- Television Has a Channel for Everything
- Magazines
- Books
- Consumers' Purchase Decisions
- Seasonality
- Range of End Users
- Residential vs. Non-Residential End Users
- Figure 1-2: Landscape Architects' Revenues by Market Segment, 2002
(percent)
- The Residential Market
- Figure 1-3: Role of Landscaping in Choice of Residence, 2006 (thousand
units)
- Table 1-3: U.S. Adults Who "Bought" an Outdoor Deck, Porch or Patio or
Lawn/Porch/Patio Furniture in the Past 12 Months, 2006-2008 (percent of
adults)
- Money Matters
- Figure 1-4: Luxury Amenities in Affluent Households (percent)
- Home Values are Important
- Figure 1-5: Index of U.S. Adults Who Bought an Outdoor Deck or
Porch/Patio or Lawn/Porch/Patio Furniture in Past 12 Months (by value of
residence)
- Landscaping For All Ages
- The House is Home
- Figure 1-6: Priority Remodeling Projects for U.S. Homeowners, 2005
(percent)
- Regionality
Chapter 2: The Market
- Scope of This Report
- Methodology
- History of Landscaping
- Modern Landscaping
- Landscaping Before the Industrial Revolution
- Classifications and Definitions
- Government Classifications
- Industry Classifications of Landscaping Establishments
- Landscaping Industry Practitioner Hierarchy
- Landscape Architects - Scope of Work
- Landscape Architects - Training and Certification
- Figure 2-1: Membership in American Society of Landscape Architects,
2004-2007
- Figure 2-2: Billable Hours of Landscape Architects Compared to Previous
Quarter Quarterly, Q3 2007-Q3 2008 (percent of firms responding)
- Figure 2-3: New Inquiries for Landscape Architects Compared to Previous
Quarter Quarterly, Q3 2007-Q3 2008 (percent of firms responding)
- Figure 2-4: Next Quarter Hiring Plans by Landscape Architecture Firms
Quarterly, Q3 2007-Q3 2008 (percent of firms responding)
- Landscape Architects - Compensation
- Table 2-1: Employment and Annual Earnings of Landscape Architects,
2004-2008 (in dollars, except employment, which are actual figures)
- Landscape Architects - Clientele
- Landscape Designers - Scope of Work
- Landscape Designers - Training and Certification
- Landscape Designers - Compensation
- Landscape Designers - Clientele
- Landscape Contractors - Scope of Work
- Landscape Contractors - Training and Certification
- Landscape Contractors - Compensation
- Landscape Contractors - Clientele
- Landscape Maintenance - Scope of Work
- Market Size
- Table 2-2: U.S. Market for Landscaping Design and Installation Services,
2004-2008 (establishments in units; revenues in thousands of dollars)
- Figure 2-5: U.S. Landscaping Architect and Landscaping Services
Establishments, 2004-2008 (thousand units)
- Figure 2-6: U.S. Landscaping Architect and Landscaping Services
Revenues, 2004-2008 (in billions of dollars)
- International Aspects
- Figure 2-7: U.S. Imports and Exports of Architectural, Engineering, and
Other
- Technical Services, 2004-2008 (in billions of dollars)
- Market Forecast
- Factors Contributing to Growth
- Near-term Outlook
- Five-Year Outlook
- Table 2-3: Forecast of U.S. Market for Landscaping Design and
Installation Services, 2009-2013 (establishments in units; revenues in
thousands of dollars)
Chapter 3: Trends and Dynamics
- Factors That Affect the Landscaping Industry
- The Economy Drives Everything
- Income/Disposable Income
- Figure 3-1: U.S. Personal Income and Personal Disposable Income,
2004-3rd Quarter 2008 (in billions of dollars)
- Figure 3-2: Percent Increase in Personal Income and Personal Disposable
Income, 2004-3rd Quarter 2008
- Consumer/Small Business Confidence
- Figure 3-3: U.S. Consumer Sentiment Index, June 2003-October 2008
- Figure 3-4: U.S. Small Business Optimism Index, June 2003-October 2008
- Housing Markets
- Figure 3-5: U.S. Housing Starts and Completions, 2003-September 2008 (in
thousands of units)
- Figure 3-6: U.S. New and Existing Single Family Home Sales,
2004-September 2008 (in thousands of units)
- Figure 3-7: U.S. Median and Average Square Feet of Floor Area in
Detached New One-Family Houses, 2003-2007 (in thousands of units)
- Figure 3-8: U.S. Median and Average Sales Prices of New Single Family
Homes, 2004-September 2008 (in thousands of dollars)
- Figure 3-9: U.S. Median and Average Sales Prices of Existing Single
Family Homes, 2004-September 2008 (in thousands of dollars)
- Non-Residential Real Estate and Construction
- Figure 3-10: U.S. Public and Private Construction, 2003-September 2008
(in billions of dollars)
- Table 3-1: U.S. Construction by Sector, 2003-2008 (in millions of
dollars)
- The Labor Market
- Utility Costs
- Industry Regulations Are Wide-Ranging from Restrictive to Opportune
- Licensing
- Business Issues
- Water/Watering
- Pesticides/Chemicals/Fertilizers
- Zoning/Building Codes
- Landscape design
- Competition
- Demand for Services Increasing
- Figure 3-11: Billable Hours of Landscape Architects 2nd Quarter 2008 vs.
2nd Quarter 2007 (percentage of firms reporting)
- Figure 3-12: Landscape Architect Firms' Hiring Plans for the 3rd Quarter
2nd Quarter 2008 (percentage of firms reporting)
- Figure 3-13: Landscape Architect Firms Reporting New Inquiries, 2nd
Quarter 2008 (percentage of firms)
- Building the Business
- Table 3-2: Characteristics of Landscaping Companies Offered for Sale
- Technology as a Differentiator
- Major Trends In the Landscaping Industry
- Expansion into the Outdoor Room
- Features of Outdoor Design
- Building on Water
- Figure 3-14: Client Demand for Water Features 2nd Quarter 2008 (percent
of firms reporting clients with interest)
- Fire - A Basic Element
- Lighting the Way
- Landscaping for Security
- Environmental/Green Issues
- Water Conservation
- Figure 3-15: Client Interest in Water-Saving/Energy Efficient Design
Elements, 2nd Quarter 2008 (percentage of firms reporting clients with
interest)
- Table 3-3: U.S. Drought Conditions Scale
- Table 3-4: U.S. Drought Conditions (contiguous 48 states), 2002-2008 (in
percent area)
- Table 3-5: U.S. Drought Impacts
- Xeriscaping - Natural Landscaping
- Table 3-6: Principles of Xeriscaping
- Are Natural Gardens Xeriscapes?
- Green Means Green
- Even Buildings Can be Green
- Outlook
Chapter 4: Competitive Profiles
- Diversification
- Rankings
- Belt Collins Hawaii Ltd.
- Corporate Background
- Service Portfolio
- Table 4-1: Belt Collins Services Offered by Project Type
- News
- The Brickman Group Ltd
- Corporate Background
- Service Portfolio
- Table 4-2: Brickman Company Service Portfolio
- Performance
- Figure 4-1: The Brickman Group Revenues, 2003-2007 (in millions of
dollars)
- Figure 4-2: The Brickman Group Net Income, 2003-2007 (in millions of
dollars)
- Figure 4-3: The Brickman Group Landscape Design/Build Service Revenues,
2003-2007 (in millions of dollars)
- News
- Table 4-3: The Brickman Group Acquisitions
- Chapel Valley Landscape Company
- Corporate Background
- Service Portfolio
- Performance
- Figure 4-4: Chapel Valley Revenues, 2003-2007 (in millions of dollars,
estimated)
- Figure 4-5: Chapel Valley Design/Build Revenues, 2003-2007 (in millions
of dollars, estimated)
- The Davey Tree Expert Co.
- Corporate Background
- Service Portfolio
- Table 4-4: The Davey Tree Expert Company, Services Offered
- EDAW, Inc
- Corporate Background
- Product and Brand Portfolio
- EDSA
- Corporate Background
- Service Portfolio
- Sasaki Associates
- Corporate Background
- Service Portfolio
- Stantec Inc.
- Corporate Background
- Service Portfolio
- Table 4-5: Stantec Practice Groups
- Figure 4-6: Stantec Revenue by Practice Group, First 6 Months of 2008
(percent)
- Performance
- Figure 4-7: Stantec Revenue and Income from Operations, 2003-2007 (in
thousands of Canadian dollars)
- Figure 4-8: Stantec Revenue By Practice Area, 2005-2007 (in millions of
Canadian dollars)
- Figure 4-9: Stantec' s Urban Land Practice Area Revenue, 2005-2007 (in
thousands of Canadian dollars)
- News
- Table 4-6: Recent Stantec Urban Land Practice Area Acquisitions
- TBG Partners
- Corporate Background
- Service Portfolio
- The TruGreen Companies
- Corporate Background
- Service Portfolio
- Performance
- Figure 4-10: TruGreen LandCare Revenues, 2003-2007 (in millions of
dollars)
- News
- ValleyCrest Companies, Inc.
- Corporate Background
- Service Portfolio
- Table 4-7: ValleyCrest Companies' Divisions
- Table 4-8: ValleyCrest Design Group Studios
- Performance
- Figure 4-11: ValleyCrest Company Revenues, 2003-2007 (in millions of
dollars)
- News
- Vila & Son Landscaping
- Corporate Background
- Service Portfolio
- Table 4-9: Vila & Son Services
- Performance
- Figure 4-12: Vila & Son Revenues, 2003-2007 (in millions of dollars)
Chapter 5: Marketing & Distribution
- Building Business Through the Industry
- Associations are the Backbone of Landscaping
- Figure 5-1: American Society of Landscape Architects' Membership,
2004-2008
- Partnerships with Allied Professionals
- Figure 5-2: Landscape Architects' Sources of Business, 2002 (percent)
- Partnerships with Associated Enterprises
- Partnerships with Government Agencies
- Advertising and Public Relations to Raise Awareness
- Exhibits and Demonstrations to Entertain and Educate
- Television Has a Channel for Everything
- Figure 5-3: HGTV Household Penetration, 1994-2008
- Magazines
- Consumers' Purchase Decisions
- Building Brand Awareness
- Start at the Job Site
- The Many Sides of the Internet
- Seasonality
Chapter 6: The End User
- Scope of End Users
- Table 6-1: Sectors and Uses of Landscaping Services Residential vs.
Non-Residential End Users
- Figure 6-1: Landscape Architects' Revenues by Market Segment, 2002
(percent)
- Figure 6-2: U.S. Landscaping Services, 2003-2007 (in billions of
dollars) The Residential Market - Lots of Lots
- Figure 6-3: Lot Sizes for 1-Unit U.S. Suburban Structures, 2007
(thousand units)
- Figure 6-4: Lot Sizes for 1-Unit U.S. Suburban Structures, 2007 (percent)
- Figure 6-5: Role of Landscaping in Choice of Residence, 2006 (thousand
units)
- Figure 6-6: Median Square Feet of New Homes, 2003-2008
- Figure 6-7: U.S. New and Existing Home Sales, 2003-2008 (thousand units)
- Figure 6-8: U.S. New and Existing Home Prices, 2003-2008 (in dollars)
Simmons Survey Findings on End User Behavior
- Table 6-2: U.S. Adults Who "Bought" an Outdoor Deck, Porch or Patio or
Lawn/Porch/Patio Furniture in the Past 12 Months, 2006-2008 (percentage of
adults) Money Matters
- Figure 6-9: Monthly Income of U.S. Homeowners, 2003-2007 (in dollars)
- Figure 6-10: Households With Annual Money Income Over $100,000, 2003-2008
- Figure 6-11: Luxury Amenities in Affluent Households (percent)
- Figure 6-12: Index of U.S. Adults Who Bought an Outdoor Deck or
Porch/Patio or Lawn/Porch/Patio Furniture in Past 12 Months (by household
income) Home Values are Important
- Figure 6-13: Index of U.S. Adults Who Bought an Outdoor Deck or
Porch/Patio or Lawn/Porch/Patio Furniture in Past 12 Months (by value of
residence) Landscaping For All Ages
- Figure 6-14: Index of Deck, Porch/Patio, and Lawn/Porch/Patio Furniture
Purchasers in Past 12 Months by Age
- Figure 6-15: U.S. Population by Age Group 2006 and 2010 (in thousands)
The House is Home
- Figure 6-16: Priority Remodeling Projects for U.S. Homeowners, 2005
(percent) Non-Residential End Users - Large-Scale Projects
- Table 6-3: Selected U.S. Sectors and Uses of Landscaping Services
Regionality
- Figure 6-17: U.S. Landscape Services Establishments by State, 2002
(percent)
- Figure 6-18: U.S. Landscape Architecture Establishments by State, 2002
(percent)
- Figure 6-19: U.S. Landscaping Establishments by Region (Estimated), 2008
(percent)
Appendix: Addresses
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