Abstract
This report provides an overview of the OE, PND and Smartphone navigation
market across Europe. It focuses more on navigation apps for Smartphones and
analyses the various options available to users in order to understand the
changing consumer attitude towards navigation. The report also discusses the
impact of app stores on the in-car navigation market.
Table of Contents
1. Executive summary
- 1.1 Introduction to the Navigation research stream
- 1.2 Introduction to this report
- 1.3 Summary of conclusions
2. The navigation landscape
- 2.1 Introduction
- 2.2 Embedded navigation
- 2.3 Portable Navigation Devices
- 2.4 Smartphone navigation
3. Dawn of the navigation app era
- 3.1 Introduction
- 3.2 Navigation apps
- 3.2.1. On-board navigation
- 3.2.2. Off-board navigation
- 3.3 Technical constraints
4. Meeting the demands of the app generation in the car
- 4.1 Changes in user-attitudes
- 4.1.1. Hardware replacements to software updates
- 4.1.2. One size-fits-all packages to complete personalisation
- 4.2 New concepts from the Smartphone market
- 4.3 Making use of apps in the car
- 4.3.1. Unique benefits of OE embedded systems
- 4.3.2. The shift towards an in-car app environment
- 4.3.3. Smartphones to complement or compete with in-car systems?
- 4.4 Future outlook
List of figures
- Figure 1. Impact of apps on the embedded navigation industry
- Figure 2. Market forecast for embedded navigation in Western Europe
- Figure 3. Market forecasts for PNDs in Western Europe
- Figure 4. Market forecast of app-capable Smartphones in Western Europe
- Figure 5. The concept of apps ~ from conception to download
- Figure 6. Navigation apps ~ functionality and business models
- Figure 7. On-board navigation apps for the iPhone
- Figure 8. Comparison between Navigon' s PND and its navigation apps
- Figure 9. Off-board navigation apps for the iPhone
- Figure 10. TomTom in-car navigation dock for the iPhone
- Figure 11. Shift in consumer attitude towards software updating
- Figure 12. TomTom LIVE vs iPhone apps for connected navigation
- Figure 13. User expectations from navigation systems in Europe
- Figure 14. Using Smartphones to provide app-functionality in the car
- Figure 15. Opportunities and challenges in implementing apps in the car
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