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市場調查報告書

歐洲車載資通訊系統/ITS市場:導航應用

EUROPEAN TELEMATICS & ITS: Navigation for the app generation

出版商 SBD
出版日期 2009年08月 商品編碼 97684
內容資訊 英文 22 Pages
價格
US $ 1280 Hard Copy
US $ 1750 PDF by E-mail (Multi-User/Corporate Use License)


歐洲車載資通訊系統/ITS市場:導航應用 是由出版商SBD在2009年08月所出版的。 這份英文市場調查報告書包含22 Pages 價格從美金1280起跳。

簡介

本報告,針對歐洲的導航(OE、PND、智慧手機)市場,特別是智慧手機上的導航應用,來進行調查。此外,提供消費者對導航的要求變化上之相關情報,由下列摘要形式闡述。

※本報告以日文版販售。購買資訊請點選本網頁上方的價格資訊"Japanese Version"。

第1章 報告摘要

第2章 導航的現狀

  • 簡介
  • 嵌入型導航
  • PND
  • 智慧手機的導航

第3章 導航應用時代的開始

  • 簡介
  • 導航應用
    • 車載導航
    • 無線導航
  • 技術限制

第4章 消費者需求上的對應

  • 使用者行動的轉變
    • 從硬體更換到軟體更新
    • 從既有套裝組合到客製化規格
  • 來自智慧手機市場的新概念
  • 車內應用的使用
    • OE嵌入型系統所特有的優點
    • 車載應用環境的轉移
  • 今後展望

圖表一覽表

目錄

Abstract

This report provides an overview of the OE, PND and Smartphone navigation market across Europe. It focuses more on navigation apps for Smartphones and analyses the various options available to users in order to understand the changing consumer attitude towards navigation. The report also discusses the impact of app stores on the in-car navigation market.

Table of Contents

1. Executive summary

  • 1.1 Introduction to the Navigation research stream
  • 1.2 Introduction to this report
  • 1.3 Summary of conclusions

2. The navigation landscape

  • 2.1 Introduction
  • 2.2 Embedded navigation
  • 2.3 Portable Navigation Devices
  • 2.4 Smartphone navigation

3. Dawn of the navigation app era

  • 3.1 Introduction
  • 3.2 Navigation apps
    • 3.2.1. On-board navigation
    • 3.2.2. Off-board navigation
  • 3.3 Technical constraints

4. Meeting the demands of the app generation in the car

  • 4.1 Changes in user-attitudes
    • 4.1.1. Hardware replacements to software updates
    • 4.1.2. One size-fits-all packages to complete personalisation
  • 4.2 New concepts from the Smartphone market
  • 4.3 Making use of apps in the car
    • 4.3.1. Unique benefits of OE embedded systems
    • 4.3.2. The shift towards an in-car app environment
    • 4.3.3. Smartphones to complement or compete with in-car systems?
  • 4.4 Future outlook

List of figures

  • Figure 1. Impact of apps on the embedded navigation industry
  • Figure 2. Market forecast for embedded navigation in Western Europe
  • Figure 3. Market forecasts for PNDs in Western Europe
  • Figure 4. Market forecast of app-capable Smartphones in Western Europe
  • Figure 5. The concept of apps ~ from conception to download
  • Figure 6. Navigation apps ~ functionality and business models
  • Figure 7. On-board navigation apps for the iPhone
  • Figure 8. Comparison between Navigon' s PND and its navigation apps
  • Figure 9. Off-board navigation apps for the iPhone
  • Figure 10. TomTom in-car navigation dock for the iPhone
  • Figure 11. Shift in consumer attitude towards software updating
  • Figure 12. TomTom LIVE vs iPhone apps for connected navigation
  • Figure 13. User expectations from navigation systems in Europe
  • Figure 14. Using Smartphones to provide app-functionality in the car
  • Figure 15. Opportunities and challenges in implementing apps in the car
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