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市場調查報告書
歐洲車載資通訊系統/ITS市場：通訊型導航服務的端對端分析
EUROPEAN TELEMATICS & ITS: An end-to-end analysis of connected navigation services
| 出版商 |
SBD |
| 出版日期 |
2009年06月 |
商品編碼 |
96175 |
| 內容資訊 |
英文 31 Pages |
| 價格 |
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歐洲車載資通訊系統/ITS市場：通訊型導航服務的端對端分析 是由出版商SBD在2009年06月所出版的。
這份英文市場調查報告書包含31 Pages 價格從美金1280起跳。
為了戰勝與PND以及智慧手機的競爭，汽車業界專注於針對嵌入型導航系統的通訊（連線）服務的開發。
本報告，分析通訊型導航服務的端對端分析，並進行汽車廠商所可能使用的各種技術選項和潛在解決方案之相關考察，由下列摘要形式闡述。 ※本報告以日文版販售。購買資訊請點選本網頁上方的價格資訊"Japanese Version"。
第1章 報告摘要
第2章 通訊型導航的定義
- 背景
- 既有服務的概述
- 通訊服務：傳輸媒體與應用
- 服務鏈：端對端解決方案
第3章 車載架構：服務的存取方式
第4章 車載架構：通訊連線
第5章 服務內容衍生與商業模式
- 簡介
- 伺服器架構
- 服務內容提供業者與服務內容流程
- 商業模式
第6章 既有通訊型導航服務的摘要目錄
圖表一覽表
Abstract
The automotive industry is actively developing a range of connected services
for embedded navigation systems in an effort to remain competitive with PNDs
and Smartphone navigation systems. However, vehicle manufacturers face a range
of inter-related decisions on the design of their in-car system, the
architecture of the off-board servers and the business model. This report
provides an end-to-end analysis of connected navigation services and
highlights the various technical options available to vehicle manufacturers.
The report also examines the potential solutions, identifies the benefits and
limitations of each approach and provides SBD' s view of the future.
Table of Contents
1. Executive summary
- 1.1 Introduction to the Navigation research stream
- 1.2 Introduction to this report
- 1.3 Summary of conclusions
2. Defining connected navigation
- 2.1 Background
- 2.2 Overview of existing services
- 2.2.1. Europe.
- 2.2.2. North America
- 2.3 Connected services ~ delivery medium and applications
- 2.4 Service chain ~ the end-to-end solution
3. In-car architectures ~ Service Access Methods
- 3.1 Introduction.
- 3.2 SAM 1 ~ Web Service
- 3.2.1. Technical description of Web Services
- 3.2.2. In-car Web Service ~ use case
- 3.3 SAM 2 ~ Browser
- 3.4 Benefits and limitations
4. In car architectures ~ Communication link
- 4.1 Introduction.
- 4.2 Communication device
- 4.2.1. Embedded communication module
- 4.2.2. Bluetooth link to a mobile phone
- 4.3 Benefits and limitations
- 4.4 Communication bearer
- 4.4.1. SMS
- 4.4.2. Data-over-Voice
- 4.4.3. GPRS
5. Content generation and business models
- 5.1 Introduction.
- 5.2 Server architecture
- 5.3 Content providers and content flow
- 5.4 Business models
- 5.4.1. Current solutions
- 5.4.2. Future outlook
6. Summary table of existing connected navigation services
List of figures
- Figure 1. Connected services implementation ~ SBD' s suggested approaches
- Figure 2. Overview of the connected navigation service chain
- Figure 3. Consumer interest for navigation systems with Google POI search
- Figure 4. Connected services ~ delivery media & applications
- Figure 5. Connected navigation ~ service chain
- Figure 6. Web Service ~ basic working
- Figure 7. Web Service use case ~ POI search
- Figure 8. Browser ~ basic working
- Figure 9. Browser use case ~ POI Search
- Figure 10. Web Service vs. Browser ~ benefits and limitations
- Figure 11. BMW ConnectedDrive ~ in-car architecture
- Figure 12. Bluetooth profiles DUN and PAN ~ basic working
- Figure 13. Bluetooth DUN vs. PAN ~ which to adopt?
- Figure 14. Airbiquity Bluetooth solution ~ In-Band Modem technology
- Figure 15. Embedded cellular module vs. Bluetooth link to a mobile phone
- Figure 16. Connected navigation service ~ server architecture
- Figure 17. Microsoft LS4D architecture for PNDs
- Figure 18. Business models for connected navigation
- Figure 19. Ad-funded service ~ working architecture
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