Abstract
The automotive industry is actively developing a range of connected services
for embedded navigation systems in an effort to remain competitive with PNDs
and Smartphone navigation systems. However, vehicle manufacturers face a range
of inter-related decisions on the design of their in-car system, the
architecture of the off-board servers and the business model. This report
provides an end-to-end analysis of connected navigation services and
highlights the various technical options available to vehicle manufacturers.
The report also examines the potential solutions, identifies the benefits and
limitations of each approach and provides SBD' s view of the future.
Table of Contents
1. Executive summary
- 1.1 Introduction to the Navigation research stream
- 1.2 Introduction to this report
- 1.3 Summary of conclusions
2. Defining connected navigation
- 2.1 Background
- 2.2 Overview of existing services
- 2.2.1. Europe.
- 2.2.2. North America
- 2.3 Connected services ~ delivery medium and applications
- 2.4 Service chain ~ the end-to-end solution
3. In-car architectures ~ Service Access Methods
- 3.1 Introduction.
- 3.2 SAM 1 ~ Web Service
- 3.2.1. Technical description of Web Services
- 3.2.2. In-car Web Service ~ use case
- 3.3 SAM 2 ~ Browser
- 3.4 Benefits and limitations
4. In car architectures ~ Communication link
- 4.1 Introduction.
- 4.2 Communication device
- 4.2.1. Embedded communication module
- 4.2.2. Bluetooth link to a mobile phone
- 4.3 Benefits and limitations
- 4.4 Communication bearer
- 4.4.1. SMS
- 4.4.2. Data-over-Voice
- 4.4.3. GPRS
5. Content generation and business models
- 5.1 Introduction.
- 5.2 Server architecture
- 5.3 Content providers and content flow
- 5.4 Business models
- 5.4.1. Current solutions
- 5.4.2. Future outlook
6. Summary table of existing connected navigation services
List of figures
- Figure 1. Connected services implementation ~ SBD' s suggested approaches
- Figure 2. Overview of the connected navigation service chain
- Figure 3. Consumer interest for navigation systems with Google POI search
- Figure 4. Connected services ~ delivery media & applications
- Figure 5. Connected navigation ~ service chain
- Figure 6. Web Service ~ basic working
- Figure 7. Web Service use case ~ POI search
- Figure 8. Browser ~ basic working
- Figure 9. Browser use case ~ POI Search
- Figure 10. Web Service vs. Browser ~ benefits and limitations
- Figure 11. BMW ConnectedDrive ~ in-car architecture
- Figure 12. Bluetooth profiles DUN and PAN ~ basic working
- Figure 13. Bluetooth DUN vs. PAN ~ which to adopt?
- Figure 14. Airbiquity Bluetooth solution ~ In-Band Modem technology
- Figure 15. Embedded cellular module vs. Bluetooth link to a mobile phone
- Figure 16. Connected navigation service ~ server architecture
- Figure 17. Microsoft LS4D architecture for PNDs
- Figure 18. Business models for connected navigation
- Figure 19. Ad-funded service ~ working architecture
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