中國的交通情報播放技術 是由出版商SBD在2009年04月所出版的。
這份英文市場調查報告書價格從美金1280起跳。
由於汽車持有率的激增以及交通擁塞問題的深刻化，中國對於交通情報的需要升高到前所未有的程度。汽車廠商必須從歐洲的RDS TMC與日本的VICS中選擇一種在中國使用。這個選擇若是有所失誤便會損失相當成本，可以說是一個龐大的賭注。
本報告書對於交通情報的播放方式之基數選擇的相關洞察以及2種技術的各種優勢進行比較分析 ，以便對選擇哪邊的技術有所助益，概述如下。
※本報告書提供日文版。有意購買者請於本頁上方的情報價格處點選"Japanese Version"。此外，可能需要四週的交貨時間。詳情請詢問我們。
第2章 市場概要
- 競爭播放技術
- 主要服務供應商
- RTIC (VICS的中國版本)
- RDS TMC
- 新興技術
第3章 競爭環境
第4章 政治的要因
- 政府影響
- 技術的標準
- TMC
- TMC的中國版
- TMC的位置對照表
- VICS/RTIC
第5章 市場影響力
- 概要
- CenNavi (NavInfo的一部份)
- AutoNavi
- TMC 服務
- DAB TMC 服務
- GPRS TMC
- China Multimedia Mobile Broadcasting (CMMB)
- Ritu
- Lingtu
圖表一覽
- 中國的TMC與VICS的優越性
- 服務供應商的交通情報技術採用狀況
- RTIC與VICS的配信管道比較
- 全世界TMC與VICS導入狀況
- TMC以及VICS的成功要因
- TMC與VICS/RTIC的交通情報表示範例
- TC/ITS承認RDS TMC基準
- CenNavi的夥伴及技術
- AutoNavi的夥伴及技術
Abstract
Fuelled by rapid growth in car ownership and increasing traffic congestion,
the demand for traffic information in China has never been greater. Vehicle
Manufacturers must choose between two solutions, Europe' s RDS TMC or Japan' s
VICS. The stakes are high and failure to get this decision right could prove
costly.
In ' Broadcast technologies for traffic information in China' , SBD help
simplify the decision making process by providing insight into the technical
options for the delivery of traffic information and analysing the relative
strength of the two delivery methods.
' Broadcast technologies for traffic information in China'
This research will help you to:
- Understand the current market status and latest developments
- Determine the risk of launching RDS TMC or VICS traffic information
services
- Enable you to make the right decision for the technology platform
- Plan a strategy and identify potential partners for delivering traffic
information
Traffic information services are beginning to emerge in China in parallel to
the growing market for embedded OE navigation systems, Portable Navigation
Devices (PNDs) and Smartphone navigation. Dynamic route guidance systems using
traffic information have a strong competitive advantage over static
navigation, especially as China' s cities continue to suffer from
ever-increasing levels of congestion.
Vehicle manufacturers and PND suppliers are therefore planning to offer
traffic information services to their customers in China, as they do in many
other markets. Cellular communications is an option for the delivery of
traffic information in the short term, to get services started, but these are
expected to be replaced by broadcast services in the medium to long term.
Competing broadcast technologies
Two rival traffic broadcast technologies are being promoted in China, both of
which use FM radio data subcarriers in their simplest forms.
These are:
- TMC - Traffic Message Channel (TMC) developed in Europe
- VICS - Vehicle Information and Communications System (VICS)developed in
Japan
The growing importance of the Chinese economy and new vehicle market means
that many vehicle manufacturers and Tier 1 suppliers are asking "Which
technology, if any, will win the battle between TMC and VICS?".
The answer to this question is still unclear as the situation is fluid and
complex. This report will assess the most likely outcomes through an analysis
of the decision making processes and the key players.
Key questions answered:
- Which technology will dominate the Chinese market - RDS TMC or VICS?
- How will the decision be made?
- What platform do the leading service providers for traffic information in
China use?
- What is the impact of national and regional differences in coverage?
- What is the influence of outside forces in Europe and Japan?
Table of Contents
1. Executive summary
- 1.1 Introduction
- 1.2 Conclusions
2. Market overview
- 2.1 Competing broadcast technologies
- 2.2 The leading service providers
- 2.2.1 RTIC (The Chinese version of VICS)
- 2.2.2 RDS TMC
- 2.2.3 Emerging technologies
3. The competitive environment
- 3.1 Lobbying activities
- 3.2 How will the decision be made?
- 3.3 Impact on consumers
4. Political factors
- 4.1 Government influence
- 4.1.1 National level
- 4.1.2 City and regional level
- 4.2 Technical standards
- 4.2.1 TMC
- 4.2.2 Chinese version of TMC
- 4.2.3 TMC location tables
- 4.2.4 VICS/RTIC
5. Market forces
- 5.1 Overview
- 5.2 CenNavi (part of NavInfo)
- 5.2.1 TMC services
- 5.2.2 RTIC services
- 5.3 AutoNavi
- 5.3.1 TMC service
- 5.3.2 DAB TMC service
- 5.3.3 GPRS TMC
- 5.3.4 China Multimedia Mobile Broadcasting (CMMB)
- 5.4 Ritu
- 5.5 Lingtu
LIST OF FIGURES
- Fig. 1 Support for TMC and VICS in China
- Fig. 2 Adoption of traffic technologies by service providers
- Fig. 3 Comparison of delivery channels for RTIC and VICS
- Fig. 4 Global deployment of TMC and VICS
- Fig. 5 Factors affecting success of TMC and/or VICS
- Fig. 6 Examples of TMC and VICS/RTIC traffic information displays
- Fig. 7 RDS TMC standards approved by TC/ITS
- Fig. 8 CenNavi partners and technologies
- Fig. 9 AutoNavi partners and technologies
