中國車用資通訊市場主要牽引要素

本報告已在2012年04月27日停止出版。

簡介

目錄

Abstract

Poised and ready for adoption

Telematics services across China are ready for adoption. A combination of customer demand, increasing technology infrastructure and government support has laid the foundations for substantial opportunity.

How ready are you?

Latest research from SBD analyses the key factors that influence the development of the Telematics landscape in China, providing vital information for key stakeholders to develop successful solutions.

' The key market drivers for telematics in China'

This research will help you to:

• Learn why vehicle manufacturers are launching services
• Recognise gaps in the market
• Strategically plan for market expansion into China
• Identify partners to help grow your business

in China. It assesses the important factors that are encouraging vehicle manufacturers to offer OE telematics.

These include:

• Car ownership is growing.
• Statistical analysis of vehicle theft and the impact of insurance companies promoting security features. Most importantly, the psychological fear of Chinese consumers of vehicle theft.
• The success of local aftermarket suppliers shows a consumer need and market awareness of what telematics services can supply.

The confusion and segregation of public emergency services presents an opportunity to fill the market gap. Due to increased car ownership, traffic congestion is a major problem for Chinese drivers. Technical issues are still being faced with cellular coverage but technology is being deployed and facilitates a good platform for telematics services.

Key government ministries in China are supportive of telematics as they recognise the benefits for traffic and safety, but also its revenue generating advantages.

The factors that are producing a consumer pull for telematics include traffic congestion, fear of vehicle theft and demand for reliable emergency assistance services. The technology factors that are providing a push for telematics include the widespread availability of competing cellular networks and government support for the deployment of in-car services (see below).

Table of Contents

1. Executive summary

• 1.1 Introduction
• 1.2 Conclusions

2. Car ownership

• 2.1 Continued growth
• 2.2 Regional differences
• 2.3 Vehicle market segments
• 2.4 Imported vehicles

3. Vehicle theft

• 3.1 Theft statistics
  • 3.1.1 Focus on Guangdong
• 3.2 Insurance

4. Local aftermarket tracking services

• 4.1 Domestic telematics service providers
  • 4.1.1 SEG
  • 4.1.2 E-Eye
• 4.2 Competition from OE services

5. Road safety

• 5.1 Deaths/injuries data
• 5.2 Public emergency response
• 5.3 Private eCall emergency response

6. Traffic congestion

• 6.1 Beijing
• 6.2 Shanghai
• 6.3 Other regions

7. Cellular network coverage

• 7.1 2G
• 7.2 3G
• 7.3 4G

8. Government policy

• 8.1 National level initiatives
  • 8.1.1 Ministry of Science and Technology
  • 8.1.2 Ministry of Industry and Information Technology
  • 8.1.3 Beidou
• 8.2 City level initiatives

LIST OF FIGURES

• Fig. 1 Market drivers for telematics services in China
• Fig. 2 Growth in passenger car ownership
• Fig. 3 Comparison of car ownership levels
• Fig. 4 Car ownership by region in China
• Fig. 5 Sales growth from 2007 to 2008 by vehicle market segment
• Fig. 6 Imported car sales as a percentage of total in China
• Fig. 7 Vehicle theft trends in China
• Fig. 8 Theft insurance discount for fitment of telematics system
• Fig. 9 Leading aftermarket telematics service providers in China
• Fig. 10 Telematics services offered by aftermarket providers
• Fig. 11 Road traffic deaths in China
• Fig. 12 Regional differences in road traffic deaths
• Fig. 13 Emergency phone numbers in China
• Fig. 14 Beijing traffic congestion reduction scheme
• Fig. 15 Cellular network operators in China
• Fig. 16 China mobile GSM coverage
• Fig. 17 Summary of MIIT Investment Guide for navigation industry

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