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市場調查報告書
歐洲的遠距通信與ITS：景氣倒退對導航市場的的影響
EUROPEAN TELEMATICS & ITS: The impact of recession on the navigation market
| 出版商 |
SBD |
| 出版日期 |
2009年03月 |
商品編碼 |
83356 |
| 內容資訊 |
英文 |
| 價格 |
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歐洲的遠距通信與ITS：景氣倒退對導航市場的的影響 是由出版商SBD在2009年03月所出版的。
這份英文市場調查報告書價格從美金1280起跳。
雖然導航市場被預測會堅實的成長，但在全球不景氣而使得消費低迷之下，導航業界所有部門的市場佔有率與銷售量卻起了變化。
本報告書中介紹了景氣的倒退對歐洲市場的三種主要導航系統所造成的影響，並有今後2∼3年以内市場佔有率及銷量所會發生的變化，景氣回復後的導航市場動向，競爭動向分析等等，概述如下。 ※本報告書提供日文版。有意購買者請於本頁上方的情報價格處點選"Japanese Version"。
第1章 總綱
- 導論
- 結論的綱要
- 景氣衰退對市場成長的影響
- 嵌入型導航
- 手持型導航裝置（PND）
- 智慧型手機導航
第2章 嵌入型導航
第3章 手持型導航裝置（PND）
第4章 智慧型手機導航
- 導論
- 智慧型手機對PND來說是不是威脅？
- 今後展望
圖表
Abstract
Executive summary
Introduction
The navigation industry has seen tremendous growth in the last five years.
This growth was expected to continue over the coming years, but the collapse
of the global economy has brought everything to a standstill. Currently, the
automotive industry is very unstable and this is having a direct effect on the
navigation sector. This report analyses the recent trends within the
navigation industry, how the market is likely to evolve during the recession
and what vehicle manufacturers should be prepared for when the market finally
starts to pick up.
Summary of conclusions
SBD expects the embedded navigation segment to be affected the most in 2009,
with a decrease of over 35% in year-on-year sales. Whilst car sales are
expected to decrease further in 2010, SBD believes the increasing fitment of
new low-cost navigation systems on mass market vehicles will act as a buffer
and prevent the embedded navigation market from declining further. The PND
market has also been significantly affected by the recession, but it is still
expected to grow by around 4 to 6% year-on-year for the next 3 years with
sales coming mainly from low-cost entry level devices. The Smartphone
navigation sector is changing rapidly with new entrants including Apple and
Google. Whilst the recession has shrunk the overall mobile phone market, the
proportion of GPS-enabled Smartphones is increasing and is expected to cross
35 million units by 2011. However, over 90% of these will be optimised for
locationbased services only and not for in-car navigation. Overall, there is a
big hype around connected services in the navigation industry at present.
Whilst some of these services currently lack a profitable business model, SBD
believes that they will play a key role in 2 to 3 years' time. Hence it is
important that vehicle manufacturers follow the example of the Smartphone &
PND industries and start investigating connected services in order to
successfully meet future consumer needs.
The impact of the recession on market growth
As all the major international markets head towards recession, every industry
has been affected in one way or the other. The navigation sectors (embedded,
PND and Smartphones) were expected to see a steady growth over the next 5
years, but this has now been affected as consumers cut back on expenditure.
SBD' s forecasts of how the navigation markets are set to evolve during the
recession are shown in the next 3 pages.
Table of Contents
1. Executive summary
- 1.1 Introduction
- 1.2 Summary of conclusions
- 1.3 The impact of the recession on market growth
- 1.3.1. Embedded navigation
- 1.3.2. Potable navigation devices
- 1.3.3. Smartphone navigation
2. Embedded navigation
- 2.1 Introduction
- 2.2 Effect of declining car sales
- 2.3 Is low-cost navigation the right solution?
- 2.3.1. Low-cost systems planned for 2009
- 2.3.2. Keeping-up with PNDs and Smartphones
3. Portable navigation devices
- 3.1 Background
- 3.2 Increase in sales but decrease in profits
- 3.3 The changing PND landscape
- 3.3.1. Transition from hardware to software
- 3.3.2. Connected navigation
4. Smartphone navigation
- 4.1 Introduction
- 4.2 How big a threat is Smartphone navigation to the PND?
- 4.3 Future outlook
List of figures
- Figure 1. Market forecast for embedded navigation in Europe
- Figure 2. Market forecast for PNDs in Europe
- Figure 3. Market forecast for Smartphone navigation in Europe
- Figure 4. Projected car sales in Western Europe
- Figure 5. Market trend for embedded OE navigation systems
- Figure 6. Projected retail price of low-cost OE navigation systems
- Figure 7. PND market share in Europe
- Figure 8. Estimated PND sales in Europe
- Figure 9. PND evolution within the automotive industry
- Figure 10. Availability of TomTom LIVE Service across Europe
- Figure 11. Projected GPS-enabled Smartphone market growth in Europe
- Figure 12. Comparison of Smartphones and PNDs for in-car navigation
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