新興市場中的導航系統及車載遠距通訊：中國

本報告已在2012年04月27日停止出版。

簡介

目錄

Abstract

The automotive market is expanding quickly in new emerging markets having experienced a period of stagnation in developed countries. This has sparked interest for navigation and telematics with many players planning to launch an increasing number of products and services to maximise the opportunity in these rapidly developing nations. SBD' s research into the BRIC countries provides a timely analysis of the opportunities and key market drivers for navigation and telematics in emerging markets. The importance of vehicle theft, road safety and traffic congestion vary by market, and with its ' Telematics in Emerging Markets' series, SBD highlights the important features and distinguishing characteristics of each country; identifying the key components for success

CHINA

The Chinese market for OE embedded navigation is beginning to expand away from the high-end imported vehicles to include mid-range models. PND Sales continue to grow but strong competition is being offered by mobile phone-based navigation applications. 2009 will see the launch of many commercial OE telematics services. The key emerging application is traffic information but improvements in data quality, coverage and delivery technologies are needed for successful implementation

Table of Contents

Part 4 - China

• 1. Executive summary
• 2. Introduction to China
  • 2.1 Socio-economic background
    • 2.1.1 Economic growth
  • 2.2 Road infrastructure
  • 2.3 Vehicle market
  • 2.4 Mobile phone market
  • 2.5 Key points
• 3. Drivers for telematics and navigation
  • 3.1 Vehicle crime
  • 3.2 Traffic congestion
  • 3.3 Road safety
  • 3.4 Government policy
  • 3.5 Key points
• 4. Telematics implementations
  • 4.1 Aftermarket services
    • 4.1.1 Shenzen SEG
  • 4.2 OE services
    • 4.2.1 Telematics service providers
    • 4.2.2 Vehicle manufacturers
  • 4.3 Telematics market trends
  • 4.4 Key points
• 5. Navigation market
  • 5.1 OE embedded
  • 5.2 Portable Navigation Devices (PNDs)
  • 5.3 Smart phone navigation
  • 5.4 Digital map databases
    • 5.4.1 AutoNavi
    • 5.4.2 Careland
    • 5.4.3 NavInfo
    • 5.4.4 Ritu Changdi
  • 5.5 Traffic information
    • 5.5.1 Collection
    • 5.5.2 Delivery
  • 5.6 Key points

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