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市場調查報告書
什麼造就了一個好的智慧型鑰匙系統 - Part 1:使用者需求
European Security: What makes a good smart key system - Part 1 - Customer needs
| 出版商 |
SBD |
| 出版日期 |
2010年01月 |
商品編碼 |
113245 |
| 內容資訊 |
英文 |
| 價格 |
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什麼造就了一個好的智慧型鑰匙系統 - Part 1:使用者需求 是由出版商SBD在2010年01月所出版的。
這份英文市場調查報告書價格從美金2029起跳。
智慧型鑰匙系統出現已經超過10年了，但是消費者的購買意願至今依然偏低。已經在使用智慧型鑰匙的使用者，對於智慧型鑰匙大致上都是持肯定的態度，也表示在下一次購買車子時，應該還是會選擇搭載智慧型鑰匙的車子。不過，區域的不同，使得智慧型鑰匙的汽車搭載率並沒有成長。
本報告，為SBD的共3冊的系列報告的第1冊，重點放在消費者對於智慧型鑰匙系統相關的需求與期待。明確了受到使用者喜愛的功能以及不受喜愛的功能，且分析為何智慧型鑰匙的業績無法成長，由下列摘要形式闡述。
第1章 報告摘要
- 關於「智慧型鑰匙系統的發展」系列報告
- 關於本調查報告
- 主要重點的整理
第2章 簡介
第3章 智慧型鑰匙系統的銷售
第4章 智慧型鑰匙系統的設計
- Thatcham必要條件的概要
- 智慧進入
- 車輛上鎖狀態的確認
- 車輛無上鎖狀態的確認
- 車輛的上鎖/無上鎖的流暢操作
- 後車廂的上鎖/無上鎖的流暢操作
- 智慧進入的建議事項
- 智慧啟動
- 踏板的踩住
- 引擎的停止
- 自動鑰匙檢測
- 智慧啟動的建議事項
- 緊急情況處理程序
- 緊急情況的無上鎖
- 緊急情況的上鎖
- 緊急情況的啟動
- 緊急情況處理程序的建議事項
圖表
- 表：智慧型鑰匙設計上的SBD建議事項
- 圖：典型的技術產品生命週期
- 圖：使用者對於智慧型鑰匙系統上的考量
- 表：使用者對於智慧型鑰匙系統相關的意見
- 圖：智慧型鑰匙系統相關的英國經銷權分析
- 表：Thatcham的智慧型鑰匙相關必要條件的概要
- 圖：使用者對於無上鎖功能的期望
- 圖：使用者對於後車廂的上鎖/無上鎖功能的期望
- 表：智慧進入系統的建議事項
- 表：智慧啟動系統的建議事項
- 圖：英國使用者對於緊急鑰匙的認知
- 圖：內建緊急鑰匙的詢答機
- 表：緊急情況處理程序的建議事項
Abstract
Smart Key systems have been available for over ten years, yet the industry is
still struggling to generate strong customer interest. Drivers who have smart
key systems are generally positive towards them and show strong likelihood of
choosing a system on their next new car but overall fitment rates remain low.
SBD' s three part series, “What makes a good smart key system?”
aims to identify best practice features and solutions from the range of
systems available in Europe.
Available now....
Part 1: Customer Needs - This first report investigates the features
that drivers like and dislike, and identifies reasons why many drivers are not
buying Smart Key systems. Opinions are sourced from SBD' s multi-national
end-user surveys and our extensive benchmark testing and Smart Key market
research.
About the report author...
David Green - Vehicle Security Technical Analyst
David graduated from Cardiff University with an honours degree in Mechanical
Engineering. He has worked on a number of projects focused on vehicle security
and car insurance and specialises in Smart Key technology. David has a broad
knowledge of vehicle benchmarking and has contributed to a number of
publications on Smart Key development.
Table of Contents
1. Executive summary
- 1.1 Introduction to the report series
- 1.2 Introduction to this report
- 1.3 Summary of key points
2. Introduction
3. Selling a smart key system
- 3.1 Primary benefits and concerns
- 3.2 Dealerships and information
4. Smart Key system design
- 4.1 Thatcham requirements summary
- 4.2 Smart entry
- 4.2.1 Knowing the vehicle is locked/unlocked
- 4.2.2 A natural feeling to locking/unlocking the vehicle
- 4.2.3 A natural feeling to locking/unlocking the trunk
- 4.2.4 Smart entry recommendations
- 4.3 Smart start
- 4.3.1 Automatic key checks
- 4.3.2 Smart start recommendations
- 4.4 Emergency procedures
- 4.4.1. Emergency unlock
- 4.4.2. Emergency lock
- 4.4.3 Emergency start
- 4.4.4 Emergency procedure recommendations
LIST OF FIGURES
- Fig 1. SBD recommendations for a good smart key design
- Fig 2. Typical technology product life cycle
- Fig 3. Customer consideration of smart key system
- Fig 4. Customer comments regarding smart key systems
- Fig 5. Summary of dealership questioning regarding smart key systems
- Fig 6. Summary of Thatcham smart key criteria
- Fig 7. Customer preferences for unlock features
- Fig 8. Customer preferences for unlock features
- Fig 9. Good smart key recommendations
- Fig 10. Good smart start recommendations
- Fig 11. Customer awareness of emergency keys
- Fig 12. Transponder contained emergency key
- Fig 13. Good emergency procedure recommendations
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