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市場調查報告書
網路數位電視（nDTV）與數位媒體轉接器
Networked Digital Televisions and Digital Media Adaptors
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網路數位電視（nDTV）與數位媒體轉接器 是由出版商S2 Data Corporation在2006年01月所出版的。
這份英文市場調查報告書價格從美金2750起跳。
家電用品製造商將數位媒體轉接器功能加到數位電視平台後，創造出新的 nDTV(Networked Digital TVs) ，使得數位電視市場更加陷入困境。
專門從事半導體設備相關基礎調查並提供顧問服務的美國調查公司 S2 Data Corporation (總公司：亞利桑那州)，針對網路數位電視與數位媒體轉接器進行相關調查分析，並出版報告書 "Networked Digital Televisions and Digital Media Adaptors"。
報告書內容包括：處於發展階段的各類型 nDTV 產品之詳細分析、TAM 市場分析、出貨量預測、技術創新、結合的時間表等資訊。 此外，還包括對獨立型的數位媒體轉接器市場與 nDTV 的影響之考察。
第1章 實施概要
第2章 獨立型 DMA 平台：市場情勢與未來趨勢
第3章 作者關於本報告書介紹的技術的意見
第4章 DMA 市場表現與市場滲透
- 對消費者教育與認知程度
- 價格敏感度
- 粗糙的表現與消費者滿意度
- 產品之間受限的互換性
- 與其他平台的競爭
第5章 DMA 與 DTV 結合
- 容易的結合／顧客支援問題
- 結合的時間表與今後的計畫
第6章 發展階段中商業模式／直接利用電視內容
第7章 產品差異化之需求
第8章 數位內容之擴充
- 數位攝影機 (DSC)
- 數位語音 (MP3) 隨身聽
- 行動媒體隨身聽 (PMP)
第9章 市場趨勢預測
- 結合 DMA進入市場的可能性
- 網路 DTV 市場趨勢預測
第10章 與獨立型 DMA 市場結合後的影響
Abstract
Digital Media Adapters emerged into the market in late 2003 with the promise
of bridging personal computing and consumer electronics platforms. However,
since the launch of these products, the stand-alone DMA market has been slow
to achieve any significant market penetration rates. Despite the relatively
slow uptake rate of DMA devices, the inherent functionality of these platforms
correlates extremely well to consumer demand for listening to, and viewing
audio, video and digital imaging content on the TV.
As technologies, standards and semiconductor solutions for the distribution of
content within the home are maturing, DMA functionality lends itself to
integration in certain segments of the Digital TV market. This level of
integration will not be happening in a vacuum. There is a 'perfect storm' of
external factors which will raise consumer awareness for the functionality as
well as motivate manufacturers to integrate DMA functions into DTV platforms.
When considered together, the factors discussed in this report are converging
to create a 'tipping point' which will result in rapid adoption and
proliferation of Digital TV platforms with integrated DMA functions. S2 Data
believes that this new level of integration will not only have a major impact
on the competitive landscape of the DTV market, but will also positively
influence the standalone DMA market.
This report will provide key insights into market forces and technical factors
which will drive DMA functionality into DTVs. The essential platform forecasts
are also presented, enabling the reader to make informed and accurate
strategic business and technology decisions regarding integration of DMA
functionality in DTVs and standalone DMA market strategies.
Table of Contents
- Executive
Summary........................................................................................................................7
- Standalone DMA Platforms: Market Status and Forecast
........................................................8
- Author's Note on Terminology Used in the Report
........................................................9
- Market Performance and
Penetration..........................................................................10
- Consumer Education and Awareness
...................................................................10
- Price Sensitivity
...........................................................................................................11
- Poor Performance and Customer
Satisfaction.....................................................12
- Limited Cross-Product Interoperability
...................................................................12
- Competition From Other
Platforms.........................................................................13
- Integration of DMA into DTVs
......................................................................................................15
- Ease of Integration / Customer Support
Issues.............................................................15
- Integration Timeline and Roadmap
.......................................................................19
- Emerging Business Models / Direct to TV
Content.......................................................24
- Demand for Product
Differentiation..............................................................................27
- Proliferation of Digital Content - Better User Experience
...........................................30
- Digital Still
Cameras...................................................................................................31
- Digital Audio (MP3) Players
......................................................................................33
- Portable Media Players (PMP)
.................................................................................34
- Market Forecasts
...........................................................................................................................37
- Potential Available Market for Integrated DMAs
........................................................37
- Networked DTV Market
Forecast....................................................................................40
- Impact of Integration on Standalone DMA
Market................................................................43
- Stand Alone DMA Market Forecast
...............................................................................43
List of Figures
- Figure 1: Block Diagram of Digital Media Adapter
.....................................................16
- Figure 2: Digital Media Adapter Module
Picture.........................................................19
- Figure 3: Modular Integration and Chip-level Integration Cost Forecast
...............20
- Figure 4: Declining Flat Panel (LCD / PDP) Average Selling
Price.............................29
- Figure 5: Digital Still Camera Forecast (millions of units)
............................................32
- Figure 6: Digital Audio (MP3) Player Forecast (millions of units)
...............................34
- Figure 7: Portable Media Player Forecast (millions of
units)......................................36
- Figure 8: Potential Available Market for nDTV (millions of
units)...............................39
- Figure 9: nDTV Market Forecast (millions of units)
.......................................................42
- Figure 10: Stand Alone DMA Forecast (millions of
units)............................................44
List of Tables
- Table 1: DMA Specifications Summary
............................................................................9
- Table 2: Weighted Average DMA Integration Cost
Forecast....................................23
- Table 3: Digital Still Camera Forecast (millions of units)
.............................................31
- Table 4: Digital Audio (MP3) Player Forecast (millions of
units).................................33
- Table 5: Portable Media Player Forecast (millions of units)
.......................................35
- Table 6: Potential Available Market for nDTV (millions of
units).................................39
- Table 7: nDTV Market Forecast (millions of units)
.........................................................40
- Table 8: Stand Alone Digital Media Adapter Forecast (millions of
units).................43
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