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Campaign & Lead Management Technology

出版商 Real Story Group 商品編碼 368192
出版日期 內容資訊 英文 218 Pages
商品交期: 最快1-2個工作天內
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宣傳活動&領導經營管理技術 Campaign & Lead Management Technology
出版日期: 2016年08月24日 內容資訊: 英文 218 Pages




  • Adobe:Marketing Cloud
  • Oracle:Social Relationship Management
  • Oracle:Eloqua Marketing Cloud
  • Salesforce:ExactTarget Marketing Cloud Email
  • Salesforce:ExactTarget Marketing Cloud Social


  • Act-On:Act-On
  • HubSpot:HubSpot
  • IBM:Silverpop Engage
  • Infusionsoft:Infusionsoft
  • Marketo:Engagement Marketing Platform
  • Salesforce:Pardot
  • Teradata:Integrated Marketing Management
  • Vuture:Vuture

The Campaign and Lead Management Technology research critically evaluates the strengths and weaknesses of 14 Marketing Technology options.

Become a Hero

  • Get the inside scoop that will make you look smart
  • Obtain external validation of your strategy and decisions
  • Receive one-on-one help to solve your thorniest problems

Save Time

  • Get to a short list in minutes
  • Get supporting artifacts to explain to your peers
  • Transition to pilot projects faster

Save Money

  • Learn how much these tools really cost
  • Learn how to negotiate a better deal
  • Learn about hidden costs and gotchas

Align Your Team

  • Obtain relevant education for business and IT stakeholders
  • Get team-based workshops to put everyone on the same page
  • Obtain a common vocabulary for how the tools really work

Avoid the Wrong Decision

  • Learn the real story about vendor weaknesses to combat marketing hype
  • Don't pick the wrong tool
  • Discover a vendor you didn't know

Vendors Evaluated

Digital Marketing Platforms

  • Adobe: Marketing Cloud
  • Oracle: Social Relationship Management
  • Oracle: Eloqua Marketing Cloud
  • Salesforce: ExactTarget Marketing Cloud Email
  • Salesforce: ExactTarget Marketing Cloud Social

Campaign and Lead Management Suites

  • Act-On: Act-On
  • HubSpot: HubSpot
  • IBM: Silverpop Engage
  • Infusionsoft: Infusionsoft
  • Marketo: Engagement Marketing Platform
  • Salesforce: Pardot
  • Teradata: Integrated Marketing Management
  • Vuture: Vuture
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