中國家電市場（至2011年） 是由出版商RNCOS E-Services Pvt. Ltd.在2008年01月所出版的。
這份英文市場調查報告書包含55 Pages 價格從美金600起跳。
Abstract
The leading market research firm RNCOS has launched its latest analysis work
"Chinese Consumer Electronics Market till 2011" to give a rational overview on
the Chinese consumer electronics market. The market research report evaluates
the factors vital to the development and success of consumer electronics
industry in the country. It looks into the past and current market scenario to
present a future outlook of the market. The report has thoroughly examined the
key issues threatening the industry and gives possible solutions to tackle
these issues. This prudent study will help the client in dissecting the future
course of direction and identify the major growth areas of the industry.
For the purpose of this report, the market has been divided into various
segments - Home Appliances, Sound & Images, Mobile Phones, and Personal
Computers.
Market Analysis
Among the E7 developing countries, China is ranked as the most attractive
consumer electronics market from investment point of view. Its consumer
electronics market increased at a CAGR of 11.71% during 2002-2006 and is
expected to grow at a CAGR of 12% during the forecasted period (2007-2011).
The market is becoming increasingly crowded. To be more competitive, companies
are shifting their research and production towards more advanced products,
such as Liquid Crystal Display (LCD) TVs, digital TVs, DVD recorders and
digital cameras with eight-megapixel or higher resolution.
On the consumption front, the continuously falling prices of consumer
electronics together with increasing disposable income is giving reasons to
consumers to spend more on electronics products. These factors indicate a
bright future for the consumer electronics industry in China.
Key Findings
- In terms of sales volume, TV will post the highest sales followed by
washing machines in the home appliances segment during the forecasted period.
(2007-2011).
- In the sound and images segment, Portable Media Player (PMP) and Digital
Video Camera sales will increase with the highest CAGR values of 39.43% and
15.21% respectively during 2007-2011.
- Mobile Phones and Personal Computers are among the consumer electronics
with low penetration rates, indicating ample room for growth in sales in the
medium-term.
- Retailer credit will play a critical role in extending consumer
electronics to the lower socio-economic segment, thereby increasing sales from
this segment. Although price will continue to be a key driver, financing
options such as installment plans will drive penetration into these segments.
- It is expected that per head disposable income in China will increase
during 2007-2011 at a CAGR of 12.28%, thus spurring growth in the consumer
electronics market.
Key Issues & Facts Analyzed
- How is the China consumer electronics industry performing?
- What is the market scenario of the consumer electronics industry by
products?
- What are the factors critical to the success of industry?
- What are the opportunity areas for the industry?
- What is the future outlook of the industry?
- Who are the major players in the China consumer electronics industry and
how are they performing?
Research Methodology Used
Information Sources
Information has been sourced from books, newspapers, trade journals, and white
papers, industry portals, government agencies, trade associations, monitoring
industry news and developments, and through access to over 3000 paid databases.
Analysis Method
The analysis methods include ratio analysis, historical trend analysis, linear
regression analysis using software tools, judgmental forecasting, and cause
and effect analysis.
Table of Contents
1. Analyst View
2. Consumer Electronics Industry - The Quest for the Emerging Markets
3. China for Consumer Electronics Players
- 3.1 A Country in Rapid Transition
- 3.2 Large Consumer Base
- 3.3 Young Consumers Receptive to Modern Concepts
- 3.4 Rising Affluence of Consumers
- 3.5 Emerging Middle Class
- 3.6 Increasing Urban Population
- 3.7 Uneven Economic Development
- 3.8 Foreign Direct Investment
4. Chinese Consumer Electronics Market (Current Performance & RNCOS Future Outlook)
- 4.1 Household Appliances
- 4.1.1 Television Sets
- 4.1.2 Washing Machines
- 4.1.3 Refrigerators
- 4.2 Sound & Images
- 4.2.1 MP3
- 4.2.2 PMP
- 4.2.3 Digital Camera
- 4.2.4 Digital Video Camera
- 4.3 Personal Computers
- 4.4 Mobile Phones
5. Industry Analysis
- 5.1 Opportunities
- 5.1.1 Credit Card Industry
- 5.1.2 Online Retailing
- 5.1.3 Mainstream Products
- 5.1.4 Rural Market
- 5.1.5 IC Industry
- 5.1.6 Auto-electronics
- 5.2 Issues & Obstacles
- 5.2.1 Rising Competition
- 5.2.2 Consumer Behavior
- 5.2.3 Stiff Government Regulations
- 5.3 New Trends
6. Leading Players
- 6.1 Royal Philips Electronics N.V.
- 6.2 Toshiba Corporation
- 6.3 Samsung Electronics Co., Ltd.
- 6.4 Sony Corporation
- 6.5 Matsushita Electric Industrial Co., Ltd.
- 6.6 LG Electronics Inc.
List of Figures:
- Figure 3-1: China - Nominal GDP (in Trillion US$), 2000-2006
- Figure 3-2: World - Nominal GDP of Largest Economies (in Trillion US$),
2006
- Figure 3-3: China - Forecast for Nominal GDP (in Trillion US$), 2007-2011
- Figure 3-4: China - Population (in Billion), 2001-2006
- Figure 3-5: China - Forecast for Population (in Billion), 2007-2011
- Figure 3-6: China - Population Breakup by Age Group (%), 2006
- Figure 3-7: China - Per Head Disposable Income (in US$), 2001-2006E
- Figure 3-8: China - Forecast for Per Head Disposable Income (in US$),
2007-2011
- Figure 3-9: China - Middle Class Population (in Million), 2005-06 & 2025F
- Figure 3-10: China - Urban & Rural Population Split (%), 2005 & 2006
- Figure 3-11: China - Foreign Direct Investment Inflow (in Billion US$),
2003-2006
- Figure 4-1: China - Consumer Electronics Market (in Billion US$), 2002-2006
- Figure 4-2: China - Forecast for Consumer Electronics Market (in Billion
US$), 2007-2011
- Figure 4-3: China - Television Sets Sales Volume (in Million Units),
2001-2006E
- Figure 4-4: China Mainland - Flat Screen TV Sets Sales Volume (in Million
Units), 2005 & 1H 2006
- Figure 4-5: China - Forecast for Television Sets Sales Volume (in Million
Units), 2007-2011
- Figure 4-6: China - Washing Machines Sales Volume (in Million Units),
2001-2006E
- Figure 4-7: China - Forecast for Washing Machines Sales Volume (in Million
Units), 2007-2011
- Figure 4-8: China - Refrigerators Sales Volume (in Million Units),
2001-2006E
- Figure 4-9: China - Forecast for Refrigerators Sales Volume (in Million
Units), 2007-2011
- Figure 4-10: China - MP3 Sales Volume (in Million Units), 2004-2006E
- Figure 4-11: China - Forecast for MP3 Sales Volume (in Million Units),
2007-2011
- Figure 4-12: China - PMP Sales Volume (in ' 000 Units), H1 2006 & H1 2007
- Figure 4-13: China - Forecast for PMP Sales Volume (in Million Units),
2007-2011
- Figure 4-14: China - Digital Camera Sales Volume (in Million Units), H1
2006 & H1 2007
- Figure 4-15: China - Channel Distribution for Digital Cameras (%), 2006
- Figure 4-16: China - Forecast for Digital Camera Sales Volume (in Million
Units), 2007-2011
- Figure 4-17: China - Digital Video Camera Sales Volume (in ' 000 Units), H1
2006 & H1 2007
- Figure 4-18: China - Forecast for Digital Video Camera Sales Volume (in
Million Units), 2007-2011
- Figure 4-19: China - Personal Computers Sales Volume (in Million Units),
2001-2006E
- Figure 4-20: China - Laptop Computers Sales Volume (in Million Units),
2004-2006*
- Figure 4-21: China - Forecast for Personal Computers Sales Volume (in
Million Units), 2007-2011
- Figure 4-22: China - Mobile Phones Sales Volume (in Million Units),
2001-2006E
- Figure 4-23: China - Forecast for Mobile Phones Sales Volume (in Million
Units), 2007-2011
- Figure 5-1: China - Credit Card Spending (in Billion Yuan), 2006-2010F
- Figure 5-2: China - Retail E-Commerce Sales (in Million US$), 2006-2010F
- Figure 5-3: China - Urban & Rural Population Split (%), 2006
- Figure 5-4: China - IC Market (in Billion US$), 2004-2011F
- Figure 5-5: China - Forecast for Automobile Sales (in Million Units),
2007-2010
List of Tables:
- Table 4-1: China - Top Brands of MP3 Players, 2006
- Table 4-2: China - Top Suppliers of Laptop Computers, 2006
- Table 4-3: China - Top Suppliers of Mobile Phones, 2006
- Table 6-1: Royal Philips Electronics N.V. - Key Financials (in Million
US$), 2004-2006
- Table 6-2: Toshiba Corporation - Key Financials (in Million Yen), March
2003 to March 2007
- Table 6-3: Samsung Electronics Co., Ltd. - Key Financials (in Trillion
KRW), 2006
- Table 6-4: Sony Corporation - Key Financials (in Million US$), March 2004
to March 2007
- Table 6-5: Matsushita Electric Industrial Co., Ltd. - Key Financials (in
Million US$), March 2004 to March 2007
- Table 6-6: LG Electronics Inc. - Key Financials (in Million US$), 2003-2006
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