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市場調查報告書

數位行銷&軟體的全球市場的未來展望 (到2020年)

Global Digital Marketing Software Outlook 2020

出版商 RNCOS E-Services Pvt. Ltd. 商品編碼 333053
出版日期 內容資訊 英文 95 Pages
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數位行銷&軟體的全球市場的未來展望 (到2020年) Global Digital Marketing Software Outlook 2020
出版日期: 2015年06月01日 內容資訊: 英文 95 Pages
簡介

數位行銷&軟體產業現在迎接著一大熱潮,預期今後更加成長。隨著行銷活動全體中數位行銷的比率增加,數位行銷&軟體的需求擴大。主要是有助於活用大量備份記錄資料般大量的非正規化資料的處理、B2C/B2B行銷,及顧客關係管理、資源計劃、Web內容管理等數位行銷的各種方面。許多的優點受認同,廣泛引進數位行銷、軟體用零售業、醫療機關、商務服務、運輸業、建設業等行業。2015∼2020年的全球數位行銷&軟體市場的年複合成長率(CAGR) 預計達到17%。

第1章 分析師的見解

第2章 分析方法

第3章 產業趨勢

  • 社群媒體的利用增加:促進市場
  • 資料隱私的擔憂:阻礙市場
  • SaaS為基礎的&解決方案的登場:促進市場
  • 企業合併&收購 (M&A) 的增加:促進市場

第4章 全球數位行銷產業概況

第5章 全球數位行銷&軟體市場未來展望 (到2020年)

  • 各類軟體
    • 顧客關係管理 (CRM)
    • Web內容管理 (WCM)
    • 電子商務
    • 電子郵件
    • 自動化
    • 分析功能
    • 社群CRM
  • 各服務類別
    • 專門服務
    • 管理服務
    • 引進&整合
  • 各企業規模
    • 中小企業
    • 大企業
  • 各提供模式
    • 內部部署
    • 雲端基礎

第6章 各地區分析:現狀與今後的可能性

  • 北美
  • 歐洲
  • 亞太地區
  • 中東&非洲
  • 南美

第7章 競爭環境

  • Adobe
    • 產業概要
    • 主要的財務指標
    • 近幾年趨勢
  • IBM
  • Oracle
  • Microsoft
  • HP
  • Salesforce
  • SAP
  • Marketo
  • Hubspot
  • Teradata

圖表一覽

目錄

The digital marketing software industry, which is presently at a blooming stage, holds huge potential for growth in the coming years. A need for digital marketing software is developing due to the growing digital marketing proportion in overall marketing budget of organizations. It is used to overcome the backlogs like large volume of unstructured data. It assists companies with B2B and B2C marketing, customer relations, resource planning and web content management. The countless benefits of using digital marketing software has attracted end-users in the retail, healthcare, business services, transportation, construction sectors, etc. On the back of this, it is anticipated that the market will grow at a CAGR of 17% during 2015-2020.

In their latest research study, “Global Digital Marketing Software Outlook 2020”, RNCOS' analysts have identified and deciphered the market dynamics in important segments to clearly highlight the areas offering promising possibilities for companies to boost their growth. The report studies the market by segments to provide an overview of different segments. It has been found that CRM market holds the major share of the total market. Thus, the analysis by software market (i.e. CRM, WCM, E-commerce, Email, Automation, Analytics and Social CRM) has been provided with the forecast till 2020. Also, segmentation by services (Professional, Managed and Deployment & Integration), by organization (SMB and Large Enterprises) has been studied in the report.

As per RNCOS' study, the digital marketing software market has been showing significant growth in developed economies. To provide further comprehensive information, an in-depth regional level analysis of major digital marketing software markets viz. North America, Europe, Asia-Pacific, Middle East & Africa and Latin America with forecast till 2020, has been incorporated into the report. The section covers the current market scenario and major industry developments in each region.

All the current trends & drivers of the digital marketing software industry have been evaluated in the report. Further, to provide an unbiased outlook of the global digital marketing software market to clients. The report also includes the profiles of key industry players with their business overview, key financials and recent developments. It gives information to readers looking to venture into this industry, and facilitates them to formulate strategies while going for an investment/partnership in the global digital marketing software market.

Table of Contents

1. Analyst View

2. Research Methodology

3. Industry Trends

  • 3.1. Increasing Usage of Social Media is Driving the Market
  • 3.2. Adherence towards Privacy of Data Impelling the Market
  • 3.3. Emergence of SaaS-Based Solutions Propelling the Market Growth
  • 3.4. Augmenting Mergers & Acquisitions Boosting the Market

4. Global Digital Marketing Industry Overview

5. Global Digital Marketing Software Outlook to 2020

  • 5.1. By Software
    • 5.1.1. Customer Relationship Management (CRM)
    • 5.1.2. Web Content Management (WCM)
    • 5.1.3. E-Commerce
    • 5.1.4. E-mail
    • 5.1.5. Automation
    • 5.1.6. Analytics
    • 5.1.7. Social CRM
  • 5.2. By Services
    • 5.2.1. Professional Services
    • 5.2.2. Managed Services
    • 5.2.3. Deployment and Integration
  • 5.3. By Organization
    • 5.3.1. Small Medium Business
    • 5.3.2. Large Enterprises
  • 5.4. By Delivery Mode
    • 5.4.1. On-Premises
    • 5.4.2. Cloud Based

6. Regional Analysis - Current and Future Potential

  • 6.1. North America
  • 6.2. Europe
  • 6.3. Asia-Pacific
  • 6.4. Middle East and Africa
  • 6.5. Latin America

7. Competitive Landscape

  • 7.1. Adobe
    • 7.1.1. Business Description
    • 7.1.2. Key Financials
    • 7.1.3. Recent Developments
  • 7.2. IBM
    • 7.2.1. Business Description
    • 7.2.2. Key Financials
    • 7.2.3. Recent Developments
  • 7.3. Oracle
    • 7.3.1. Business Description
    • 7.3.2. Key Financials
    • 7.3.3. Recent Development
  • 7.4. Microsoft
    • 7.4.1. Business Description
    • 7.4.2. Key Financials
    • 7.4.3. Recent Development
  • 7.5. HP
    • 7.5.1. Business Description
    • 7.5.2. Key Financials
    • 7.5.3. Recent Development
  • 7.6. Salesforce
    • 7.6.1. Business Overview
    • 7.6.2. Key Financials
    • 7.6.3. Recent Developments
  • 7.7. SAP
    • 7.7.1. Business Overview
    • 7.7.2. Key Financials
    • 7.7.3. Recent Development
  • 7.8. Marketo
    • 7.8.1. Business Overview
    • 7.8.2. Key Financials
    • 7.8.3. Recent Developments
  • 7.9. Hubspot
    • 7.9.1. Business Overview
    • 7.9.2. Key Financials
    • 7.9.3. Recent Developments
  • 7.10. Teradata
    • 7.10.1. Business Overview
    • 7.10.2. Key Financials
    • 7.10.3. Recent Developments

List of Figures:

  • Figure 5-1: Global - Digital Marketing Software Market (Billion US$), 2014-2020
  • Figure 5-2: Global - Digital Marketing Software Market by Software (%), 2014
  • Figure 5-3: Global - DMS Customer Relationship Management Market (Billion US$), 2014-2020
  • Figure 5-4: Global - DMS Web Content Management Market (Billion US$), 2014-2020
  • Figure 5-5: Global - DMS E-Commerce Market (Billion US$), 2014-2020
  • Figure 5-6: Global - DMS E-Mail Market (Billion US$), 2014-2020
  • Figure 5-7: Global - DMS Automation Market (Billion US$), 2014-2020
  • Figure 5-8: Global - DMS Analytics Market (Billion US$), 2014-2020
  • Figure 5-9: Global - DMS Social CRM Market (Billion US$), 2014-2020
  • Figure 5-10: Global - Digital Marketing Software Market by Services (%), 2014
  • Figure 5-11: Global - DMS Professional Services Market (Billion US$), 2014-2020
  • Figure 5-12: Global - DMS Managed Services Market (Billion US$), 2014-2020
  • Figure 5-13: Global - DMS Deployment and Integration Services Market (Billion US$), 2014-2020
  • Figure 5-14: Global - Digital Marketing Software Market by Organization (%), 2014
  • Figure 5-15: Global - DMS Market in Small & Medium Business (Billion US$), 2014-2020
  • Figure 5-16: Global - DMS Market in Large Enterprise (Billion US$), 2014-2020
  • Figure 5-17: Global - Digital Marketing Software Market by Mode of Delivery (%), 2014
  • Figure 5-18: Global - DMS On-Premises Market (Billion US$), 2014-2020
  • Figure 5-19: Global - DMS Cloud-based Market (Billion US$), 2014-2020
  • Figure 6-1: Global - Digital Marketing Software Market by Region (%), 2014
  • Figure 6-2: North America - Digital Marketing Software Market (Billion US$), 2014-2020
  • Figure 6-3: Europe - Digital Marketing Software Market (Billion US$), 2014-2020
  • Figure 6-4: Asia-Pacific - Digital Marketing Software Market (Billion US$), 2014-2020
  • Figure 6-5: Middle East & Africa - Digital Marketing Software Market (Billion US$), 2014-2020
  • Figure 6-6: Latin America - Digital Marketing Software Market (Billion US$), 2014-2020

List of Tables:

  • Table 7-1: Adobe - Financial Overview (Million US$), 2012-2014
  • Table 7-2: IBM - Financial Overview (Million US$), 2012-2014
  • Table 7-3: Oracle Corporation - Financial Overview (Million US$), 2012-2014
  • Table 7-4: Microsoft - Financial Overview (Million US$), 2012-2014
  • Table 7-5: Hewlett-Packard - Financial Overview (Million US$), 2012-2014
  • Table 7-6: Salesforce - Financial Overview (Million US$), 2012-2014
  • Table 7-7: SAP - Financial Overview (Million EUR), 2012-2014
  • Table 7-8: Marketo - Financial Overview (Million US$), 2012-2014
  • Table 7-9: Hubspot- Financial Overview (Million US$), 2012-2014
  • Table 7-10: Teradata- Financial Overview (Million US$), 2012-2014
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