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市場調查報告書

印度的女性民族服裝市場未來預測

Indian Women Ethnic Wear Market Forecast to 2020

出版商 RNCOS E-Services Pvt. Ltd. 商品編碼 278895
出版日期 內容資訊 英文 55 Pages
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印度的女性民族服裝市場未來預測 Indian Women Ethnic Wear Market Forecast to 2020
出版日期: 2016年07月01日 內容資訊: 英文 55 Pages
簡介

印度女性民族服飾市場在近年來達到急速成長,現在更試圖打入全球主要流行品牌這個市場中。再加上生活方式的變化及女性勞動人口的曾加,及急速都市化等趨勢影響,相信女性民族服飾市場今後將大幅成長。

本報告提供印度的女性民族服裝的市場相關分析,提供市場結構和現狀,今後的市場趨勢(今後3年的預測值),各領域·各地區的詳細趨勢,市場結構,行銷策略,再加上主要企業簡介等調查,並將結果概述為以下內容。

第1章 分析師的見解

第2章 分析方法

第3章 產業趨勢

  • 提供民族服裝選擇的商店增加
  • 自有品牌產品的擴大
  • 「革新」成為促進民族服裝市場的關鍵字

第4章 女性民族服裝市場分析

  • 市場現狀與未來展望
  • 市場分類
    • 各類型
      • 莎麗服
      • Salwar Kameez(莎瓦爾克米茲)
      • Kurta/Kurti
      • Lehenga(印度長裙)
    • 產品的各級
      • 大眾市場
      • 高級品(奢侈品)市場
    • 組織/未加入組織各部門

第5章 各地區的分析

第6章 消費行為分析

第7章 行銷策略

第8章 流通管道

第9章 主要企業

  • W
    • 產業概要
    • 近幾年趨勢
  • BIBA Apparels Pvt. Ltd.
    • 產業概要
    • 近幾年趨勢
  • Fabindia
    • 產業概要
    • 近幾年趨勢
  • Chhabra 555
    • 產業概要
    • 近幾年趨勢
  • Meena Bazaar
    • 產業概要
  • Nalli
    • 產業概要
  • Satya Paul
    • 產業概要

圖表一覽

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目錄

The Indian ethnic market has grown rapidly over the past few years, as women wear is receiving wider acceptance owing to the increase in disposable incomes and more women joining the workforce. Additionally, the religious and cultural diversity of India, where a wide range of occasions are celebrated, is among the considerable drivers of women ethnic wear market. The industry has also evolved quickly in past years, by transforming traditional clothing to modern design that represent a fusion of ethnic wear with western wear to associate with young population. Further, drivers such as economic growth, ease of payment, and other seamless experience have led to significant growth in the women's ethnic wear market.

Our latest report "Indian Women Ethnic Wear Market Forecast to 2020" provides an in-depth analysis of the organized and unorganized sector of the women ethnic wear industry. The report offers detailed analysis of its market segment by type and product class. Additionally, Indian women ethnic wear market segment by type is further sub-segmented into saree, salwar kameez, kurta/kurti, and lehenga. The report also explains the share of regular and party wear for all sub-segments, along with the classification of the product class in terms of premium and mass market.

The report includes comprehensive analysis of regional and consumer behavior. The demand trend in various regions like East, West, etc. has been evaluated, along with the comparative analysis with respect to factors influencing the preferable choice of ethnic wear. Further, the report also provides the insight on the various marketing strategies and distribution channel opted by market players, to attract the potential costumer's in this growing market for women's ethnic wear.

A complete overview of the ethnic women wear industry in India has been provided in the report. All the current trends of the industry have been evaluated in the report. Further, it provides profiling of the major players, including Fabindia, W, BIBA, etc., which will help clients to gain insights on their overall business. Overall, the report presents optimum information and balanced research outlook on the potentials of the Indian Ethnic wear industry.

Table of Contents

1. Analyst View

2. Research Methodology

3. Industry Trends

  • 3.1 Web Portals Favoring the Shopping Experience
  • 3.2 Upsurge in Indo-Western Clothing Reshaping the Ethnic Wear Market
  • 3.3 Working Women Raising the Bar of Ethnic Wear Market
  • 3.4 Societal Factors Drifts the Women Ethnic Wear Market

4. Women Ethnic Wear Market Outlook to 2020

  • 4.1 By Organized/Unorganized Sector
  • 4.2 Market Segmentation
    • 4.2.1 By Type
      • 4.2.1.1 Saree
      • 4.2.1.2 Salwar Kameez
      • 4.2.1.3 Kurta/Kurti
      • 4.2.1.4 Lehenga
    • 4.2.2 By Product Class
      • 4.2.2.1 Mass Market
      • 4.2.2.2 Premium Market

5. Regional Analysis

6. Consumer Behavior Analysis

7. Marketing Strategies

8. Distribution Channel

9. Key Players

  • 9.1 Fabindia
    • 9.1.1 Business Description
    • 9.1.2 Recent Developments
  • 9.2 W
    • 9.2.1 Business Description
    • 9.2.2 Recent Developments
  • 9.3 BIBA Apparels Pvt. Ltd.
    • 9.3.1 Business Description
    • 9.3.2 Recent Developments
  • 9.4 SOCH Studio
    • 9.4.1 Business Description
    • 9.4.2 Recent Developments
  • 9.5 Ritu Kumar
    • 9.5.1 Business Description
    • 9.5.2 Recent Development
  • 9.6 Meena Bazaar
    • 9.6.1 Business Description
    • 9.6.2 Recent Developments
  • 9.7 Chhabra 555
    • 9.7.1 Business Description
    • 9.7.2 Recent Developments
  • 9.8 Nalli
    • 9.8.1 Business Description
    • 9.8.2 Recent Developments
  • 9.9 Satya Paul
    • 9.9.1 Business Description
    • 9.9.2 Recent Development

List of Figures:

  • Figure 4-1: Women Ethnic Wear Market (Billion INR), 2014-2020
  • Figure 4-2: Women Ethnic Wear by Category (%), 2015
  • Figure 4-3: Women Ethnic Wear Market by Organized and Unorganized Sector (%), 2015
  • Figure 4-4: Saree Market (Billion INR), 2014-2020
  • Figure 4-5: Saree Market by Type (%), 2015
  • Figure 4-6: Salwar Kameez Market (Billion INR), 2014-2020
  • Figure 4-7: Salwar Kameez Market by Type (%), 2015
  • Figure 4-8: Kurta/Kurti Market (Billion INR), 2014-2020
  • Figure 4-9: Kurta/Kurti Market by Type (%), 2015
  • Figure 4-10: Lehenga Market (Billion INR), 2014-2020
  • Figure 4-11: Lehenga Market by Type (%), 2015
  • Figure 4-12: Women Ethnic Wear Market by Product Class (%), 2015
  • Figure 4-13: Women Ethnic Wear Mass Market (Billion INR), 2014-2020
  • Figure 4-14: Women Ethnic Wear Premium Market (Billion INR), 2014-2020
  • Figure 6-1: Factors Influencing Customer Choice of Women Ethnic Wear (%)

List of Tables:

  • Table 9-1: Fabindia - Stores by State
  • Table 9-2: W - Stores by State
  • Table 9-3: Biba - Stores by State
  • Table 9-4: SOCH Studio - Stores by State
  • Table 9-5: Ritu Kumar- Stores by State
  • Table 9-6: Meena Bazaar - Stores by State
  • Table 9-7: Chhabra 555 - Stores by State
  • Table 9-8: Nalli - Stores by State
  • Table 9-9: Satya Paul - Stores by State
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