成長顯著的印度家電市場 是由出版商RNCOS E-Services Pvt. Ltd.在2011年08月所出版的。
這份英文市場調查報告書包含95 Pages 價格從美金800起跳。
印度的家庭用電器產品產業，在近年來達成了二位數的成長。高的可支配所得、對產品認知度的提高、適切的價格設定、還有生活方式的轉變、這些因素都造成了消費者支出金額與模式上的變化。
本報告提供成長顯著的印度家電市場相關調查分析，除了產業趨勢以外，更提供各產品市場的實際成果與未來發展預測，以及驗證消費者行動，政府法規，未來的成長策略等，同時包含主要企業簡介，為您概述為以下內容。
第1章 分析師的見解
第2章 調查手法
第3章 市場概要
第4章 宏觀經濟預測
第5章 產業趨勢
- 零售業的結構轉換
- 年輕消費者的增加
- 價格的下跌
- 專賣店
第6章 產業實際成果及未來發展預測
第7章 消費者行動:分析
第8章 政府的法規
第9章 未來的成長策略
- 符合印度人口味的產品
- 壁龕市場區隔
- 品牌價格
- 選擇恰當的廣告媒體
- 對新技術的投資
第10章 能源效率認證
第11章 設立許多製造廠房的州
第12章 印度農村地區:第二成長領域
第13章 價格靈敏度分析
第14章 通路分析
第15章 成長的阻礙因素
第16章 主要企業分析
- Whirlpool India Ltd.
- Samsung India Electronics Pvt. Ltd.
- Videocon Industries Ltd.
- LG Electronics India Pvt. Ltd.
- Sony India Pvt. Ltd.
圖表
Abstract
The Indian consumer electronics industry has been growing at a double-digit
growth rate since past few years. Higher disposable income, increased product
awareness, affordable pricing, and shift in lifestyles have together been
instrumental in changing the amount and pattern of consumer spending; thereby,
resulting in strong growth in the consumer electronics industry. But still,
the consumer electronics goods, like refrigerators, televisions and air
conditioners, have low penetration in the country, leaving vast room for
future growth.
According to our new research report, "Booming Consumer Electronics Market in
India", the Indian consumer electronics industry will grow at a CAGR of around
18% during 2011 - 2014. During this time period, we expect that LCD TV will
capture majority of the television market share as it will replace Color
televisions market to a large extent.
Moreover, we observed that the air-conditioner (AC) segment is one of the most
important product segments driving the overall growth of the Indian home
appliances market. Introduction of innovative features and technology coupled
with the expansion of distribution network is helping the market to grow at a
faster rate.
Further, our report reveals that, the market will witness a dramatic change in
the competitive landscape over the next few years. A large number of companies
will foray into the lucrative Indian consumer electronics market with their
diversified product portfolio. This will lead the incumbent players to invest
heavily in establishing their stores across different states of the country.
This analytical research, "Booming Consumer Electronics Market in India"
thoroughly evaluates the Indian consumer electronics industry. It briefly
discusses about the current and emerging trends in the industry, underlining
the future potential areas and key issues crucial for the development of the
industry. The research also evaluates the behavioral aspect of the Indian
consumers, their price sensitivity, distribution channel analysis, and future
prospects of the consumer electronics market in rural India. Besides, our
report also offers rational analysis on the key consumer electronics companies
operating in the country, which includes their strength and weakness analysis.
Table of Contents
1. Analyst View
2. Research Methodology
3. Market Overview
4. Macroeconomic View
- 4.1 Economic Growth
- 4.2 Growing Consumption Market
- 4.3 Rising Purchasing Power
- 4.4 Private Consumption
5. Industry Trends
- 5.1 Structural Shift in Retailing
- 5.2 Rising Young Consumers
- 5.3 Declining Prices
- 5.4 Exclusive Stores
6. Industry Performance and Future Outlook
- 6.1 Television
- 6.1.1 Volume
- 6.1.2 Type
- 6.1.3 Brand
- 6.1.4 Region
- 6.2 Refrigerator
- 6.2.1 Volume
- 6.2.2 Type
- 6.2.3 Brand
- 6.2.4 Region
- 6.3 Air Conditioner
- 6.3.1 Volume
- 6.3.2 Type
- 6.3.3 Brand
- 6.3.4 Region
- 6.4 Mobile Handset
- 6.4.1 3G Handset
- 6.4.2 Smartphones
- 6.5 Washing Machine
- 6.5.1 Volume
- 6.5.2 Type
- 6.5.3 Brand
- 6.5.4 Region
7. Consumer Behavior - An Analysis
8. Government Regulations
9. Future Growth Strategies
- 9.1 Products to Suit Indian Taste
- 9.2 Niche Segments
- 9.3 Brand vs Price
- 9.4 Selecting the Right Advertising Media
- 9.5 Investment in New Technologies
10. Energy Efficiency Certification
11. Top States for Setting-up Manufacturing Base
12. Rural India: The Next Stop for Growth
13. Price Sensitivity Analysis
14. Distribution Channel Analysis
15. Growth Inhibitors
16. Key Players Analysis
- 16.1 Whirlpool India Ltd.
- 16.2 Samsung India Electronics Pvt. Ltd.
- 16.3 Videocon Industries Ltd.
- 16.4 LG Electronics India Pvt. Ltd.
- 16.5 Sony India Pvt. Ltd.
List of Figures:
- Figure 3-1: Consumer Electronics Market (Billion US$), 2010-2014
- Figure 4-1: Real GDP Growth Rate (%), FY 2011 to FY 2015
- Figure 4-2: Population (Billion), 2010-2014
- Figure 4-3: Per Head Disposable Income (US$), 2010-2014
- Figure 4-4: Private Final Consumption Expenditure (Trillion INR), FY 2010
& FY 2011
- Figure 6-1: Television Market (Million Units), 2010-2014
- Figure 6-2: LCD TV Market (Million Units), 2010-2014
- Figure 6-3: LCD TV Market by Player (%), 2010
- Figure 6-4: Television Market by Region (%), 2010
- Figure 6-5: Refrigerator Market (Million Units), 2010-2014
- Figure 6-6: Frost Free Refrigerator Market (Million Units), 2010-2014
- Figure 6-7: Forecast for Refrigerator Market by Segment (%), 2014
- Figure 6-8: Refrigerator Market by Player (%), 2010
- Figure 6-9: Refrigerator Market by Region (%), 2010
- Figure 6-10: AC Market (Million Units), 2010-2014
- Figure 6-11: Split AC Market (Million Units), 2010-2014
- Figure 6-12: Forecast for AC Market by Segment (%), 2014
- Figure 6-13: AC Market by Player (%), 2010
- Figure 6-14: AC Market by Region (%), 2010
- Figure 6-15: Mobile Handset Shipment (Million Units), 2009-2011
- Figure 6-16: Share of Major Players in Mobile Handset Market (FY 2011)
- Figure 6-17: 3G Handset Market (Million Units), FY 2011 to FY 2014
- Figure 6-18: Smartphones Shipment (Million), 2009-2011
- Figure 6-19: Washing Machine Market (Million Units), 2010-2014
- Figure 6-20: Fully-Automatic Washing Machine Market (Million Units),
2010-2014
- Figure 6-21: Forecast for Washing Machine Market by Segment (%), 2014
- Figure 6-22: Washing Machine Market by Player (%), 2010
- Figure 6-23: Washing Machine Market by Region (%), 2010
List of Tables:
- Table 4-1: Number of Households by Income Bracket (Million), 2010-2014
- Table 6-1: Urban & Rural India - Current Handset Market Characteristics
- Table 11-1: Potential States for Investments in Electronics Manufacturing
- Table 16-1: Whirlpool India Ltd. - Strengths & Weaknesses
- Table 16-2: Samsung India Electronics Pvt. Ltd. - Strengths & Weaknesses
- Table 16-3: Videocon Industries Ltd. - Strengths & Weaknesses
- Table 16-4: LG Electronics India Pvt. Ltd. - Strengths & Weaknesses
- Table 16-5: Sony India Pvt. Ltd. - Strengths & Weaknesses
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