印度的速食市場 是由出版商RNCOS E-Services Pvt. Ltd.在2011年08月所出版的。
這份英文市場調查報告書包含40 Pages 價格從美金800起跳。
青年人口增加，女性的社會進出，生活方式的變化，中產階級家庭的可支配收入額增加等因素導致印度的速食市場擴大。預計今後3年(2011-2014年)將以年複合成長率34％增加，國際企業也藉由跟印度國內企業的交易進入到該市場。
本報告提供急速擴大的印度速食市場的相關調查，未來市場擴展的重要趨勢，可能成長的領域及重要的推動市場要素分析等等，為您概述為以下內容。
第1章 分析師的見解
第2章 調查手法
第3章 印度速食市場的潛在性
- 龐大的基本消費族群
- 購買力的增加
- 都市化迅速
- 生活方式的改變
第4章 印度的速食市場分析
第5章 消費者行動分析
第6章 重要的市場趨勢
- 層級Ⅱ - 層級Ⅲ都市的快速擴張
- 加盟方式:有利於企業擴張
- 與民族式速食的激烈競爭
- 考慮到印度顧客的產品客制化
第7章 產業的法規
第8章 市場領導者和擴展計劃
- McDonald
- Domino's Pizza
- Pizza Hut
- KFC
- Nirula's
圖表清單
Abstract
The Indian fast food market has been witnessing rapid growth on the back of
positive developments and presence of massive investments. Currently, market
growth is largely fuelled by the rising young population, working women,
hectic schedules, and increasing disposable income of the middle-class
households. Some of the unique properties of fast food like quick served, cost
advantage, etc are making it highly popular among the masses. Thus, India
offers enormous opportunities for both domestic as well as international
players.
According to our new research report, "Indian Fast Food Market Analysis", the
Indian Fast Food Industry is anticipated to grow at a CAGR of around 34%
during 2011-2014. Anticipating the future growth, many big international
players are entering into the market by making deals with the domestic
players. And those already present in the Indian market are expanding their
presence in different provinces of the country. This trend will emerge more
strongly during our forecast period, providing opportunities to local players
to widen their product portfolios.
Our research further revealed that there is a large scope of growth in the
untapped tier-II and tier-III cities, owing to which, major fast food
retailers have already started applying various marketing strategies in
popularizing their brands in these cities. Furthermore, they are aiming to
provide affordable and customized products to suit the needs of people that
would ultimately provide necessary boost to the Indian fast food industry.
The report also provides extensive information on the country' s fast food
market, besides discussing the growing segments like Noodle market, Pizza
market, and others food market. Thus, it provides valuable information about
the Fast food companies and provides necessary insight for investors looking
to enter this market. Moreover, the report features forecast for fast food
sales in the country. The forecast is based on the correlation between past
market growth and growth in base drivers, such as middle class, urbanization,
cultural shift, and lifestyle changes. Due consideration is given on
competitive landscape to enable clients to understand market structure and
growth prospects.
Table of Contents
1. Analyst View
2. Research Methodology
3. Indian Fast Food Potential
- 3.1 Large Consumer Base
- 3.2 Rising Purchasing Power
- 3.3 Rapid Urbanization
- 3.4 Changing Lifestyle
4. Indian Fast Food Market Analysis
- 4.1 Market Size and Growth
- 4.2 Performance by Product
- 4.2.1 Pizza
- 4.2.2 Instant Noodles and Pasta
- 4.2.3 Others
5. Consumer Behavior Analysis
6. Vital Industry Trends
- 6.1 Rapid Expansion in Tier-II and Tier-III Cities
- 6.2 Franchise - Preferred Way for Business Expansion
- 6.3 A Stiff Competition from Ethnic Fast Food
- 6.4 Product Customization Considering Indian Customs
7. Industry Regulation Analysis
8. Market Leaders and their Expansion Plans
- 8.1 McDonald
- 8.2 Domino' s Pizza
- 8.3 Pizza Hut
- 8.4 KFC
- 8.5 Nirula' s
List of Figures:
- Figure 3-1: Population (Billion), 2010-2014
- Figure 3-2: Per Head Disposable Income (US$), 2010-2014
- Figure 3-3: Urban Population (Million), 2010-2014
- Figure 3-4: Frequency of Eating Out (2003 & 2009)
- Figure 4-1: Fast Food Market (Billion INR), 2010-2014
- Figure 4-2: Pizza Market (Billion INR), 2010-2014
- Figure 4-3: Instant Pasta and Noodles Market (Billion INR), 2010-2014
- Figure 4-4: Other Fast Food Market (Billion INR), 2010-2014
List of Tables:
- Table 3-1: Population Breakup by Age Group (%), 2011 & 2014
- Table 8-1: McDonald - Strength and Weakness Analysis
- Table 8-2: Domino' s Pizza - Strength and Weakness Analysis
- Table 8-3: Pizza Hut - Strength and Weakness Analysis
- Table 8-4: KFC - Strength and Weakness Analysis
- Table 8-5: Nirula - Strength and Weakness Analysis
