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Indian DTH Market Outlook 2020

出版商 RNCOS E-Services Pvt. Ltd. 商品編碼 191953
出版日期 內容資訊 英文 60 Pages
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印度的DTH(Direct-to-Home)電視市場:至2020年的預測 Indian DTH Market Outlook 2020
出版日期: 2015年09月01日 內容資訊: 英文 60 Pages



第1章 分析師的見解

第2章 調查方法

第3章 TV產業市場:概要

第4章 印度的DHT(Direct-to-Home)電視市場:概要

第5章 市場趨勢與推動因素

  • 支援數位化的政府指令促進市場成長
  • 打折扣戰獲得客戶的過分競爭
  • 導致DTH用戶數增加的創新服務
  • 吸引農村市場的獲取DTH服務的容易度

第6章 至2020年的產業展望

  • 用戶數
  • 營運企業
  • ARPU
  • 機上盒
  • 儲值頻道

第7章 未來展望

第8章 消費者價格靈敏度分析

第9章 法規上的問題

  • 服務品質
  • 費用
  • 技術規格及其他義務

第10章 其他技術的選擇

第11章 主要企業分析

  • Dish TV
  • Tata Sky
  • Big TV
  • Sun Direct
  • Airtel Digital TV
  • Videocon D2H




The Direct-to-home (DTH) industry growth in India has surpassed all expectations by growing at an unprecedented pace, recently. The market has outpaced the analogue cables market in the country due to a soaring number of televisions in households, introduction of high definition (HD) services and various government interventions. This recent momentum has made way for a possibility that Indian DTH industry may supersede other global DTH markets in terms of the number of subscribers in near future. On the backdrop of all the above factors, the Indian DTH market is expected to grow with a CAGR of around 16% during the forecast period of 2016 to 2020.

According to the “Indian DTH Market Outlook 2020”, report, rising competition amongst various players in Indian DTH market has led to a fall in installation prices and availability of a wide range of channel subscription options for users. The decline in Set-Top Box (STB) prices has also made DTH services more viable for the Indian users. Besides, the mandated introduction of digitization of distribution has proved promising in bringing a large number of urban households within the ambit of digital domain.

RNCOS' new report contains comprehensive information about DTH service providers in India, including an in-depth analysis of their strengths and weaknesses. It covers factors like number of TVs and C&S in households, HD share in DTH's active base, and the set-top box market in the country, along with different payment modes for recharge offered by the service providers, etc. It also highlights the reasons for which incumbent players have been investing huge amounts of money in promotion and marketing of DTH services in the country.

The report focuses on current industry trends and drivers like Government's mandate in favour of digitization, improved accessibility in rural markets, fierce competition resulting in cheaper services - all of which are boosting the overall DTH market in the country. The report also studies the consumer's behaviour pattern in India and elaborates various factors that will enable citizens to switch to DTH services in near future. Further, it gives a thorough understanding about the regulatory framework associated with DTH services in the country. Overall, the report aims to help clients recognize/identify factors which will drive the industry in the coming years.

Table of Contents

1. Analyst View

2. Research Methodology

3. TV Industry Market Overview

4. Direct-to-Home (DTH) Market Overview

5. Market Trends and Drivers

  • 5.1. Government Mandate in Favor of Digitization Driving the Market
  • 5.2. Fierce Competition Resulting in Cheaper Services Attracting Customers
  • 5.3. Innovative Services Boosting the DTH Subscribers
  • 5.4. Accessibility of DTH Services Capturing the Rural Market

6. Industry Outlook to 2020

  • 6.1. Subscribers
  • 6.2. Operators
  • 6.3. ARPUs
  • 6.4. Set-top Box
  • 6.5. Recharge Channels

7. Future Prospect

8. Consumer Price Analysis

9. Regulatory Framework

  • 9.1. Quality of Service
  • 9.2. Tariffs
  • 9.3. Technical Standards and Other Obligations

10. Other Technology Options

11. Key Players Analysis

  • 11.1. Dish TV
  • 11.2. Tata Sky
  • 11.3. Big TV
  • 11.4. Sun Direct
  • 11.5. Airtel Digital TV
  • 11.6. Videocon D2H

List of Figures:

  • Figure 3-1: Number of TV Households (Million), 2014-2020
  • Figure 3-2: Number of C&S Households (Million), 2014-2020
  • Figure 4-1: Indian DTH Industry (Billion INR), 2014-2020
  • Figure 4-2: Forecast for TV Households by Service (%), 2015
  • Figure 4-3: HD Share in DTH Active Base (%), 2015
  • Figure 6-1: Number of DTH Subscribers (Million), 2014-2020
  • Figure 6-2: Forecast for DTH Subscribers by Urban/Rural Divide (%), 2015
  • Figure 6-3: DTH Subscribers by Operator (%), 2015
  • Figure 6-4: DTH Operators Service Revenue (Billion INR), 2014-2020
  • Figure 6-5: Set Top Box Market (Million INR), 2014-2020
  • Figure 6-6: Break-up of DTH Recharge by Mode of Payment (%), 2015

List of Tables:

  • Table 9-1: Grant of Licence for DTH Service
  • Table 11-1: Dish TV - Strengths & Weaknesses
  • Table 11-2: Tata Sky - Strengths & Weaknesses
  • Table 11-3: Big TV - Strengths & Weaknesses
  • +G7Table 11-4: Sun Direct - Strengths & Weaknesses
  • Table 11-5: Airtel Digital TV - Strengths & Weaknesses
  • Table 11-6: Videocon D2H - Strengths & Weaknesses
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