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市場調查報告書

印度的嬰兒用品市場

Indian Baby Care Market Outlook to 2022

出版商 RNCOS E-Services Pvt. Ltd. 商品編碼 191889
出版日期 內容資訊 英文 75 Pages
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印度的嬰兒用品市場 Indian Baby Care Market Outlook to 2022
出版日期: 2016年06月01日 內容資訊: 英文 75 Pages
簡介

印度是最富吸引力的零售市場之一。雖然嬰兒用品市場尚未開發,但前景指日可待。

本報告提供印度嬰兒用品市場的相關調查,不同產品的市場區隔與趨勢的統計資料,以及通路,地方的未來,促進市場成長要素等分析,同時也包含消費族群行動與競爭企業等分析,為您概述以下內容。

第1章 分析師的見解

第2章 宏觀經濟的概要

第3章 嬰兒用品市場的實際成果(∼2014年)

  • 市場概要
  • 各產品
    • 按摩油
    • 尿布
    • 皮膚保養用品
    • 護髮用品
    • 嬰兒食品

第4章 通路

第5章 地方的未來

第6章 產業的趨勢與推動要素

  • 可支配收入的增加
  • 勞動人口的急速成長
  • 最新零售概念的出現
  • 自家公司品牌的接收
  • 有機的嬰兒用品

第7章 消費族群行動分析

  • 產品認識度低
  • 合理的價格:主要問題的應對
  • 促進上班族女性的消費
  • 便利性:針對小孩的需求

第8章 競爭企業的分析

  • Dabur
  • Johnson & Johnson
  • Procter & Gamble
  • Kimberly-Clark

圖表

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目錄

The size of baby care market in India has augmented at a rapid pace since last few years. Despite being within the clutches of economic turmoil, baby care market in India had witnessed substantial growth over the last few years. During 2015, Indian baby care market has shown tremendous growth backed by growing awareness of standardized baby care products, surging disposable income due to rising working population, along with growing number of nuclear families.

Numerous players in baby care segment have been able to tap the significant potential in the smaller markets and towns, apart from their urban potential. Many international players have forayed in Indian baby care market through joint ventures, with the purpose to reduce the cost of manufacturing. Continuous investments to enhance their product diversification have been an added advantage for the market players.

Moreover, technological advancements and emergence of online platform among the parents to shop online has further intensified the boom in baby care products. New product launches and innovations in the baby care product portfolio by Indian companies have further supported the high growth prospect in the baby care segment.

High birth rates witnessed by India since decades in contrast to other developed nations, and vast population base falling within 0-4 years of age coupled with paradigm shift in the consumer behaviour have been the participatory factors behind maintaining the consistent growth momentum of baby care market.

According to our new research report “Indian Baby Care Market Outlook to 2022”, baby care market in India is still being on the pace of development, and is on a continuous transformational phase. We anticipate that the sector will post a CAGR of over 15% during 2015-2022.

Further, our report reveals that the market will witness a dramatic change in the competitive landscape over the next few years. A large number of international companies will foray into the lucrative Indian market with their diversified product portfolio. Moreover, the large untapped market in the rural areas is anticipated to witness concrete market developments, which will provide further impetus to the baby care market.

Our report is an outcome of comprehensive research and rational analysis of various segments of baby care market, including skin care, massage oil, diapers, baby food, and hair care. The report provides statistical data and analysis of the ongoing and future market trends to facilitate a deep market understanding. The future projections are made after analyzing current market scenario, past trends, and ongoing developments in the market. Most importantly, the report gives a detailed description of key players in the industry along with their strengths and weaknesses and reveals their recent activities.

Table of Contents

1. Analyst View

2. Research Methodology

3. India - Macroeconomic Overview

  • 3.1. Gross Domestic Product (GDP)
  • 3.2. Personal Disposable Income (PDI)
  • 3.3. Population Aged 0-4
  • 3.4. Working Class Population

4. Baby Care Market Performance to 2022

  • 4.1. Market Overview
  • 4.2. By Product
    • 4.2.1. Baby Diapers
    • 4.2.2. Baby Food
    • 4.2.3. Baby Massage Oil
    • 4.2.4. Baby Skin Care
    • 4.2.5. Baby Hair Care
    • 4.2.6. Baby Accessories
  • 4.3. Urban-Rural Market
  • 4.4. Online-Offline Market

5. Distribution Channel

6. Industry Trends & Drivers

  • 6.1. Disposable Diapers Replacing Cloth Diapers
  • 6.2. Socio Economic Status and Emerging Concept of Nuclear Families
  • 6.3. Emergence of Organized Retail and E-Commerce
  • 6.4. Product Innovation and New Launches
  • 6.5. Rising Awareness of Baby Care Products

7. Industry Restraints

  • 7.1. Lack of Stringent Regulatory Framework
  • 7.2. Intense Competition from Cheaper Substitutes
  • 7.3. Inefficient Marketing Strategies

8. Competitors Analysis

  • 8.1. Johnson & Johnson
    • 8.1.1. Business Description
    • 8.1.2. Baby Care - Business Segment
    • 8.1.3. Financial Overview
    • 8.1.4. Strength & Weakness Analysis
  • 8.2. Nestle
    • 8.2.1. Business Description
    • 8.2.2. Baby Food - Business Segment
    • 8.2.3. Financial Overview
    • 8.2.4. Strength & Weakness Analysis
  • 8.3. Rama Vision Limited
    • 8.3.1. Business Description
    • 8.3.2. Baby Care - Business Segment
    • 8.3.3. Financial Overview
    • 8.3.4. Strength & Weakness Analysis
  • 8.4. Funskool
    • 8.4.1. Business Description
    • 8.4.2. Baby Care - Business Segment
    • 8.4.3. Financial Overview
    • 8.4.4. Strength & Weakness Analysis
  • 8.5. Dabur
    • 8.5.1. Business Description
    • 8.5.2. Baby Care - Business Segment
    • 8.5.3. Financial Overview
    • 8.5.4. Strength & Weakness Analysis
  • 8.6. Amul
    • 8.6.1. Business Description
    • 8.6.2. Baby Food - Business Segment
    • 8.6.3. Financial Overview
    • 8.6.4. Strength & Weakness Analysis
  • 8.7. Kimberly-Clark
    • 8.7.1. Business Description
    • 8.7.2. Baby Care - Business Segment
    • 8.7.3. Financial Overview
    • 8.7.4. Strength & Weakness Analysis
  • 8.8. Himalaya Drug Company
    • 8.8.1. Business Description
    • 8.8.2. Baby Care - Business Segment
    • 8.8.3. Financial Overview
    • 8.8.4. Strength & Weakness Analysis
  • 8.9. Unicharm
    • 8.9.1. Business Description
    • 8.9.2. Baby Care - Business Segment
    • 8.9.3. Financial Overview
    • 8.9.4. Strength & Weakness Analysis
  • 8.10. Procter & Gamble
    • 8.10.1. Business Overview
    • 8.10.2. Baby Care - Business Segment
    • 8.10.3. Financial Overview
    • 8.10.4. Strength & Weakness Analysis

List of Figures:

  • Figure 3-1: India - Gross Domestic Product (Trillion US$), 2010-2016
  • Figure 3-2: India - Personal Disposable Income (Trillion INR), 2010-11 to 2016-17
  • Figure 3-3: India - Population Aged 0-4 (Million), 2010-2016
  • Figure 3-4: India - Birth Rate (Per ‘000 Population), 2010-2016
  • Figure 3-5: India - Working Class Population (Million), 2010-2016
  • Figure 4-1: India - Baby Care Market (Billion INR), 2015-2022
  • Figure 4-2: India - Baby Care Market by Product (%), 2016
  • Figure 4-3: India - Baby Diapers Market (Billion INR), 2015-2022
  • Figure 4-4: India - Baby Food Market (Billion INR), 2015-2022
  • Figure 4-5: India - Baby Massage Oil Market (Billion INR), 2015-2022
  • Figure 4-6: India - Baby Skin Market (Billion INR), 2015-2022
  • Figure 4-7: India - Baby Hair Care Market (Million INR), 2015-2022
  • Figure 4-8: India - Baby Accessories Market (Billion INR), 2015-2022
  • Figure 4-9: India - Urban-Rural Baby Care Market (Billion INR), 2016 & 2022
  • Figure 4-10: India - Offline and Online Baby Care Market (Billion INR), 2016 & 2022
  • Figure 8-1: J&J - Breakup of Sales by Business Segments (%), 2015
  • Figure 8-2: J&J - Breakup of Sales in Consumer Segments (%), 2015
  • Figure 8-3: Nestlé - Breakup of Sales by Business Segments (%), 2015
  • Figure 8-4: Rama Vision Ltd - Breakup of Sales by Business Segments (%), 2014
  • Figure 8-5: DIL- Breakup of Sales by Business Segments (%), 2014
  • Figure 8-6: DIL - Breakup of Sales in Consumer Care Business (%), 2014
  • Figure 8-7: K-C - Breakup of Sales by Business Segments (%), 2015
  • Figure 8-8: K-C - Breakup of Sales by Principal Products (%), 2015
  • Figure 8-9: Unicharm - Breakup of Sales by Business Segments (%), 2015
  • Figure 8-10: P&G - Breakup of Sales by Business Segments (%), 2015

List of Tables:

  • Table 8-1: J&J - Key Financials (Million US$), 2013-2015
  • Table 8-2: Nestle - Key Financials (Million CHF), 2013-2015
  • Table 8-3: Rama Vision Ltd - Key Financials (INR Million), 2012-2014
  • Table 8-4: DIL - Key Financials (INR Billion), 2012-2014
  • Table 8-5: K-C - Key Financials (Million US$), 2013-2015
  • Table 8-6: Unicharm - Key Financials (Million JP¥), 2013-2015
  • Table 8-7: P&G - Key Financials (Million US$), 2013-2015
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