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市場調查報告書
印度的嬰兒用品市場
Indian Baby Care Market Analysis
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印度的嬰兒用品市場 是由出版商RNCOS E-Services Pvt. Ltd.在2011年05月所出版的。
這份英文市場調查報告書包含60 Pages 價格從美金800起跳。
印度是最富吸引力的零售市場之一。雖然嬰兒用品市場尚未開發，但前景指日可待。
本報告提供印度嬰兒用品市場的相關調查，不同產品的市場區隔與趨勢的統計資料，以及通路，地方的未來，促進市場成長要素等分析，同時也包含消費族群行動與競爭企業等分析，為您概述以下內容。
第1章 分析師的見解
第2章 宏觀經濟的概要
第3章 嬰兒用品市場的實際成果(∼2014年)
第4章 通路
第5章 地方的未來
第6章 產業的趨勢與推動要素
- 可支配收入的增加
- 勞動人口的急速成長
- 最新零售概念的出現
- 自家公司品牌的接收
- 有機的嬰兒用品
第7章 消費族群行動分析
- 產品認識度低
- 合理的價格:主要問題的應對
- 促進上班族女性的消費
- 便利性:針對小孩的需求
第8章 競爭企業的分析
- Dabur
- Johnson & Johnson
- Procter & Gamble
- Kimberly-Clark
圖表
Abstract
India is one of the most attractive retail destinations around the world and
hence represents a high potential and untapped market for baby care products.
With growing awareness, surging income levels, and shifts in consumer
behavior, the country' s nascent baby care market is fast transforming into the
world' s fastest growing baby care market. In addition, vast population base in
the age group of 0-4 years and parents' preference to spend more on baby
products will further boost the demand for baby care products in the country.
According to our new research report “Indian Baby Care Market
Analysis”, the Indian baby care market has substantially grown over
the past few years and caught the attention of many international players.
India continues to enjoy a healthy birth rate compared to other economies,
coupled with the increasing level of disposable income of the working class,
which is expected to help the maintenance of the growth momentum in future. We
anticipate that the sector will post a CAGR of over 12% during 2011-2014.
Presently, the growth of the industry is being witnessed from new demand
pockets, especially in Tier-II and III cities, thus, signaling growing
acceptance among the masses.
Further, our report reveals that the market will witness a dramatic change in
the competitive landscape over the next few years. A large number of
international companies will foray into the lucrative Indian market with their
diversified product portfolio. This will lead players to invest heavily on
product innovation and development to capture a significant share of the
overall market. Moreover, the large untapped market in the rural areas is
anticipated to witness concrete market developments, which will provide
further impetus to the baby care market.
Our report “Indian Baby Care Market Analysis”, is an
outcome of comprehensive research and rational analysis of various segments of
baby care market, including skin care, massage oil, diapers, baby food, and
hair care. The report provides statistical data and analysis of the ongoing
and future market trends to facilitate a deep market understanding. The future
projections are made after analyzing current market scenario, past trends, and
ongoing developments in the market. Most importantly, the report gives a
detailed description of key players in the industry along with SWOT analysis,
and reveals their recent activities.
Table of Contents
1. Analyst View
2. Macroeconomic Overview
3. Baby Care Market Performance to 2014
- 3.1. Market Overview
- 3.2. By Product
- 3.2.1. Massage Oil
- 3.2.2. Diapers
- 3.2.3. Skin Care
- 3.2.4. Baby Hair Care
- 3.2.5. Baby Food
4. Distribution Channel
5. Rural Potential
6. Industry Trends & Drivers
- 6.1. Increasing Disposable Income
- 6.2. Rapid Growth of Working Population
- 6.3. Emergence of Modern Retail Concept
- 6.4. Growing Acceptance of Private Labels
- 6.5. Organic Baby Care
7. Consumer Behavior Analysis
- 7.1. Low Product Awareness
- 7.2. Affordability: Major Issue to be Addressed
- 7.3. Working Women Willing to Spend More
- 7.4. Convenience: Necessary for Kids
8. Competitors Analysis
- 8.1. Dabur
- 8.1.1. Business Description
- 8.1.2. Recent Developments
- 8.1.3. SWOT Analysis
- 8.2. Johnson & Johnson
- 8.2.1. Business Description
- 8.2.2. Recent Developments
- 8.2.3. SWOT Analysis
- 8.3. Procter & Gamble
- 8.3.1. Business Description
- 8.3.2. Recent Developments
- 8.3.3. SWOT Analysis
- 8.4. Kimberly-Clark
- 8.4.1. Business Description
- 8.4.2. Recent Developments
- 8.4.3. SWOT Analysis
List of Figures:
- Figure 3-1: Baby Care Market (Crore INR), 2009-2014
- Figure 3-2: Baby Care Market by Type of Product (%), 2010
- Figure 3-3: Share of Companies in Massage Oil Market (2010)
- Figure 3-4: Massage Oil Market (Crore INR), 2009-2014
- Figure 3-5: Share of Brands in Diapers Market (2010)
- Figure 3-6: Diapers Market (Crore INR), 2009-2014
- Figure 3-7: Skin Care Market (Crore INR), 2009-2014
- Figure 3-8: Hair Care Market (Crore INR), 2009-2014
- Figure 3-9: Baby Food Market by Region (%), 2009
- Figure 3-10: Imports of Milk Powder & Baby Food (Metric Tons), FY 2008 &
FY 2009
- Figure 3-11: Baby Food Market (Crore INR), 2009-2014
- Figure 5-1: Prospective Population for Baby Care Products (Million), 2005,
2010 & 2015
- Figure 6-1: Per Head Personal Disposable Income (US$), 2009-2014
- Figure 6-2: Working Age Population (Million), 2009-2014
- Figure 6-3: Share of Modern Retail in Grocery Retail Sales (2009)
- Figure 6-4: Number of Shopping Malls (2010 & 2015)
- Figure 6-5: Retail Space (Million Sq Ft), 2007, 2010 & 2015
- Figure 6-6: Forecast for Mall Space by Region (%), 2011
- Figure 7-1: Share of Women in Working Age Population (2010)
List of Tables:
- Table 2-1: Economic Overview (2009-2014)
- Table 5-1: Rural Households by Income Group (%), 2005, 2015 & 2025
- Table 6-1: Number of Retail Stores by Format (2008 & 2009)
- Table 6-2: Major Formats of In-store Retailing
- Table 8-1: Dabur - SWOT Analysis
- Table 8-2: Johnson & Johnson - SWOT Analysis
- Table 8-3: Procter & Gamble - SWOT Analysis
- Table 8-4: Kimberly-Clark - SWOT Analysis
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