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市場調查報告書
中國的速食市場分析
China Fast Food Market Analysis
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中國的速食市場分析 是由出版商RNCOS E-Services Pvt. Ltd.在2011年02月所出版的。
這份英文市場調查報告書包含55 Pages 價格從美金800起跳。
反映中國經濟的急速發展與大規模化、消費者行動的變化，該國家的速食市場也急速成長。中國的速食市場在2010年達到740億美元，且預期2011-2014年將會有年平均約13％的成長。。對中國國內・國內的企業來說，可以說速食產業有著廣大的參與機會。
本報告，調查分析中國速食產業的現狀與將來展望，彙整相關市場的動向、各市場區塊的現在情境與將來展望、主要企業的概要（外資・國內）等的資訊，由下列摘要形式闡述。
第1章 分析師的見解
第2章 中國：全球的主要參與者
第3章 食品風味市場
第4章 消費者行動的變化
第5章 經銷權的途徑
第6章 零售市場
第7章 速食產業
第8章 麵類市場
第9章 披薩市場
第10章 點心食品市場
第11章 主要企業
- 外資企業
- McDonald's Corporation
- Yum! Brands, Inc.
- Minor International Public Co. Ltd
- Tingyi Holding Corporation
- 國內企業
- Little Sheep Group Limited
- China Quanjude (Group) Co., Ltd
- Cafe de Coral Group
圖表一覽
Abstract
China represents one of the world' s largest economies. The country' s per
capita income and spending are rated among the highest in the world. Due to
the increasing consumer shift towards fast food, total fast food industry of
China reached up to an estimated value of over US$ 74 Billion during 2010,
which is considerably higher than other fastest growing economies. The current
market status in the country offers huge growth opportunities for both
international and domestic players.
Chinese fast food industry is anticipated to grow at a CAGR of around 13%
during 2011-2014, says our latest research report “China Fast Food
Market Analysis”. Currently, the market growth is largely fuelled by
the increasing acceptance of western culture and increasing disposable income
of the consumers. Anticipating the future growth, many big international
players are entering into the market by making deals with the domestic
players. Further, already existing players are expanding their presence in
different provinces of the country. This trend will emerge more strongly
during our forecast period, thereby providing opportunities to the local
players to widen their product portfolios.
Ongoing analysis found that, the Chinese consumers are increasingly shifting
towards different food flavors with the emerging acceptance of franchising
route. These trends are expected to grow in coming years on the back of huge
untapped opportunities in both the sectors. Besides, changing consumer
behavior is emerging as one of the major driving factors for the Chinese fast
food industry.
Besides discussing the growing segments like, noodle market, pizza market, and
snack food market, the report provides extensive information on the country' s
fast food market. Thus, in this way, it provides valuable information to fast
food companies and investors planning to enter this market. Facts and figures
regarding market size, growth, share, and trends in technology development
have been thoroughly analyzed in the report to provide clients a comprehensive
overview of the market. Due consideration has been given to the competitive
landscape to enable clients understand the market structure and future growth
prospects.
Table of Contents
1. Analyst View
2. China - A Global Player
3. Food Flavors
- 3.1 Market Overview
- 3.2 Condiments
4. Changing Consumer Pattern
- 4.1 Disposable income
- 4.2 Expenditure
5. Franchising Route
- 5.1 Market Overview
- 5.2 Recent Development
6. Retail Market
- 6.1 Current Scenario
- 6.2 Future Outlook to 2014
7. Fast Food Industry
- 7.1 Present Scenario
- 7.2 Future Outlook to 2014
8. Noodles Market
- 8.1 Current Scenario
- 8.2 Future Outlook to 2014
9. Pizza Market
- 9.1 Current Scenario
- 9.2 Future Outlook to 2014
10. Snack Food Market
- 10.1 Present Scenario
- 10.2 Future Outlook to 2014
11. Key Players
- 11.1 Foreign Players
- 11.1.1 McDonald' s Corporation
- 11.1.2 Yum! Brands, Inc.
- 11.1.3 Minor International Public Co., Ltd.
- 11.1.4 Tingyi Holding Corporation
- 11.2 Domestic Players
- 11.2.1 Little Sheep Group Limited
- 11.2.2 China Quanjude (Group) Co., Ltd.
- 11.2.3 Cafe de Coral Group
List of Figures:
- Figure 2-1: Growth in Fast Food Industry with respect to Other Countries
- Figure 3-1: Condiment & Fermented Goods Market (Billion CNY), 2010 & 2014
- Figure 4-1: Per Head Personal Disposable & Median Household Income (US$),
2008-2010
- Figure 4-2: Breakup of Consumer Expenditure (%), 2009
- Figure 5-1: Share of Franchising in Retail Industry (2010)
- Figure 6-1: Retail Sales (Trillion US$), 2008-2010
- Figure 6-2: Food & Non-food Retail Sales (Billion US$), 2008-2010
- Figure 6-3: Forecast for Retail Sales (Trillion US$), 2011-2014
- Figure 6-4: Forecast for Food & Non-food Retail Sales (Billion US$),
2011-2014
- Figure 7-1: Fast Food Industry (Billion US$), 2009 & 2010
- Figure 7-2: Forecast for Share of Fast Food in Retail Sales (2014)
- Figure 7-3: Forecast for Fast Food Industry (Billion US$), 2011-2014
- Figure 8-1: Instant Noodles Market (Billion US$), 2008-2010
- Figure 8-2: Forecast for Instant Noodles Market (Billion US$), 2011-2014
- Figure 9-1: Pizza Market (Billion US$), 2009 & 2010
- Figure 9-2: Forecast for Pizza Market (Billion US$), 2011-2014
- Figure 10-1: Snack Food Market (Billion CNY), 2009 & 2010
- Figure 10-2: Forecast for Snack Food Market (Billion CNY), 2011-2014
List of Tables:
- Table 7-1: Top 10 Fast Food Enterprises (2009)
- Table 11-1: McDonald' s Corporation - Key Financials (Million US$), 2008 &
2009
- Table 11-2: McDonald' s Corporation - SWOT Analysis
- Table 11-3: Yum! Brands, Inc. - Key Financials (Million US$), 2008 & 2009
- Table 11-4: Yum! Brands, Inc. - SWOT Analysis
- Table 11-5: Minor International Public Co. Ltd - Key Financials (Million
Baht), 2008 & 2009
- Table 11-6: Minor International Public Co. Ltd - SWOT Analysis
- Table 11-7: Tingyi Holding Corporation - Key Financials (Billion US$),
2008 & 2009
- Table 11-8: Tingyi Holding Corporation - SWOT Analysis
- Table 11-9: Little Sheep Group Limited - Key Financials (Billion CNY),
2008 & 2009
- Table 11-10: China Quanjude (Group) Co., Ltd - Key Financials (Million
US$), 2008 & 2009
- Table 11-11: Cafe de Coral Group - Key Financials (Million US$), 2009 &
2010
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