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市場調查報告書
馬來西亞的觀光產業：產業預測（∼2012年）
Malaysian Tourism Industry Forecast to 2012
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馬來西亞的觀光產業：產業預測（∼2012年） 是由出版商RNCOS E-Services Pvt. Ltd.在2010年11月所出版的。
這份英文市場調查報告書包含55 Pages 價格從美金800起跳。
本報告，調查分析馬來西亞的觀光產業的現狀與展望，並彙整ASEAN各國的旅行人數的市場比例、國外觀光客人數與出國的旅行人數的變化與推測、國外觀光客與出國旅行者的支出額、旅行目的別的動向、主要企業的檔案資料等，由下列摘要形式闡述。
第1章 分析師的見解
第2章 產業概要
第3章 產業指標與展望：∼2012年
- 國外觀光客人數
- 國外觀光客的支出額
- 出國的旅行人數
- 住宿
- 觀光醫療
- MICE
第4章 市場動向
- 促進活動
- 購物區的開發
- 潛水
- 政府的支援
- 生態旅遊
第5章 主要企業
- Malaysian Airline System Berhad
- Air France
- AirAsia Berhad
- Cathay Pacific Airways Limited
- Firefly
- Genting Malaysia Berhad
- Berjaya Land Berhad
- GuocoLand (Malaysia) Berhad
- Shangri-La Hotels (Malaysia) Berhad
圖表
Abstract
Malaysia is one of the most popular tourist destinations in the ASEAN region.
Despite the global economic slowdown and concerns regarding H1N1 flu, it
received around 23.6 Million international tourists in 2009, an increase of
around 7% over the previous year. Singapore, Indonesia, and Thailand are
important sources of visitors for the country.
According to our new research report "Malaysian Tourism Industry Forecast to
2012", international tourist arrivals in Malaysia will grow at a CAGR of
around 8% during the forecast period (2011-2013) and tourism receipts from
overseas tourists are expected to rise at a CAGR of around 8% during the same
period, thereby, surpassing RM 70 Billion (over US$ 22.4 Billion) by 2013.
Apart from the ASEAN countries, it is anticipated that tourist arrivals from
China, India, and the Middle East will strongly grow during the forecast
period (2011-2013). Malaysian tourism industry will continue to grow rapidly
in coming years, on the back of increasing promotional activities by the
government and growing reputation of the country as a shopping hub.
Our report provides an insight in the Malaysian tourism industry and studies
its past, present, and future scenario. It offers a detailed study of the
forces driving the industry and discusses key market trends, which are making
Malaysia a potential tourism destination. Our report also contains extensive
information (analysis and statistical data) of various industrial parameters
that will help clients to analyze opportunities critical for their success in
the Malaysian tourism industry.
With focus on various segments, including inbound tourism, outbound tourism,
expenditure by inbound tourists, medical tourism, MICE, and hotel industry,
the report provides a thorough analysis of the Malaysian tourism industry. Our
report also includes industry forecast and estimates along with detailed
information about the key players operating in the Malaysian tourism industry.
Due consideration has been given to the competitive landscape to enable
clients understand the market structure and growth prospects in coming years.
Table of Contents
1. Analyst View
2. Industry Overview
- 2.1 Regional Segmentation
3. Industry Indicators and Outlook to 2012
- 3.1 International Tourist Arrivals
- 3.1.1 By Country
- 3.1.2 By Purpose of Visit
- 3.2 Expenditure - By International Tourists
- 3.3 Outbound Tourism
- 3.3.1 By Tourists
- 3.3.2 Outbound Tourism Expenditure
- 3.4 Accommodation
- 3.4.1 Hotel and Room Supply
- 3.4.2 Average Occupancy Rate
- 3.5 Medical Tourism
- 3.5.1 Healthcare Infrastructure
- 3.5.2 Medical Tourism Industry
- 3.6 MICE
4. Market Trends
- 4.1 Promotional Activities
- 4.2 Development of Shopping Destinations
- 4.3 Dive Tourism
- 4.4 Government Support
- 4.5 Eco Tourism
5. Key Players
- 5.1 Malaysian Airline System Berhad
- 5.2 Air France
- 5.3 AirAsia Berhad
- 5.4 Cathay Pacific Airways Limited
- 5.5 Firefly
- 5.6 Genting Malaysia Berhad
- 5.7 Berjaya Land Berhad
- 5.8 GuocoLand (Malaysia) Berhad
- 5.9 Shangri-La Hotels (Malaysia) Berhad
List of Figures:
- Figure 2-1: Share of Tourist Arrivals in ASEAN Countries (2009)
- Figure 3-1: Tourist Arrivals (Million), 2009-2013
- Figure 3-2: Tourist Arrivals by Country (%), 2010
- Figure 3-3: Tourist Arrivals by Purpose of Visit (%), 2006
- Figure 3-4: Tourism Receipts (Billion RM), 2009-2013
- Figure 3-5: Breakup of Tourist Expenditure (%), 2009
- Figure 3-6: Outbound Tourist (Million), 2009-2013
- Figure 3-7: Outbound Tourism Expenditure (Billion US$), 2007, 2010 & 2013
- Figure 3-8: Share of Public and Private Hospitals (2009)
- Figure 3-9: Medical Tourist Arrivals by Country (%), 2009
- Figure 3-10: Medical Tourist Arrivals (' 000), 2009-2013
- Figure 3-11: Medical Tourism Market (Million RM), 2009-2013
- Figure 3-12: MICE Visitors (Million), 2008 & 2009
- Figure 3-13: Share of MICE Visitors in Tourist Arrivals (2009)
- Figure 4-1: Share of Shopping Receipts in Total Tourism Receipts (2009)
List of Tables:
- Table 2-1: Major Tourist Attractions
- Table 3-1: Tourist Arrivals by Country (Numbers), 2008 & 2009
- Table 3-2: Hotel and Room Supply by State (Numbers), 2008 & 2009
- Table 3-3: Average Occupancy Rate of Hotels by State (%), 2008 & 2009
- Table 3-4: Top Medical Tourism Destinations
- Table 3-5: Healthcare Human Resource (2009)
- Table 5-1: Malaysian Airline System Berhad - SWOT Analysis
- Table 5-2: Air France - SWOT Analysis
- Table 5-3: AirAsia Berhad - SWOT Analysis
- Table 5-4: Cathay Pacific Airways Limited - SWOT Analysis
- Table 5-5: Genting Malaysia Berhad - SWOT Analysis
- Table 5-6: Berjaya Land Berhad - SWOT Analysis
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